ADG Bancaobach 2021

SO CIAO NCH CHONG KHOAN CAP HANG Kt NIEM YET CHUNG KEIOAN CHI CO NGHiA
LA VIEC NIEM YET CHUNG KHOAN DA THIVC HIEN THEO CAC QUY DINH CiJA PHAP LU3T
LIEN QUAN MA 'CHONG HAM t DAM BAO CIA TRI CIA CHONG KHOAN, MQI TUYEN B6
TRU VOL DIEu NAY LA BAT HQP PHAP.
0140 DICK
CHCING KHOAN
N Cik0 BACH (
74:)9i
Pctig CO PHAN CLEVER G
%sr 4 Grou P
Beyond a solution
(Gily cluing nhan Dang kfi doanh nghiep s a 0102850165 do so KEMDT Ha NO cdp clang lty
lan ddu ngay 04/08/2008 eking kj) thay dot lan dui 18 ngay 18/8/2020)
NIEM YET CO PHIEU

TREN SO CIAO ['ICH CHUNG KHOAN THANH P110110 CHI MIND
(Quyet dinh (tang kY Mem yAt s6 .8613./QD-SGDHCM do SOr Giao dich Chung khoan TP.
H6 Chi Minh cap ngay28 thanga nam 2020)
Ban cap bach nay va tai lieubil sung se- duce cung cap tai:
CONG TV CO I'll k \ ( LEN rIt GROUP
Try ser chinh : Tang 3, nha Gl, tea nha Five Star, s6 2 Kim Giang, phutmg Kim Giang, quan Thanh
Xuan, thanh pito Ha Nei
Din thoai : 024 73046066
Website : www.clevergroup.vn Email [email protected]
CONG TY TNIII1 CHUNG KHOAN MIRAE ASSET (VIET NAM)
Try se chinh : Tang 7, s6 3c Ton Dim phtthng 136n Nglie, qu4n 1, thanh ph6 ITO Chi Minh
Dien thoai :028 3910 2222 Fax: 028 3911 0678
Website : www.masvn.com
Phii tnich fling ho tilling tin
Ong : Nguien Khanh Trinh Chat vii: Chti tich HDQT

Dien thoai : 0912369993
Thang 12 nEun 2020

BAN THONG TIN TOM TAT
SIG TV CO PHAN CLEVER GROUP
r.
CONG TV CO PHAN CLEVER GROUP

(G14v clning nhan bang ki doanh light& sti 0102850165 do so K11&DT Ila Ni ccip Xing Iç
Mn dine ngdy 04/08/2008 clang 195 (hay dal Mn tide 18 ;Tay 18/8/2020)
NIEM YET CO PHIEU

TREN SO GIAO INCH CHUNG KHOAN THANH PHO HO CHI MINH
Ten c6 phieu Co phieu Cong ty c6 phin Clever Group

Loai c6 phieu C6 phieu ph6 thong
Ma eta phieu ADO
Menh gia 10.000/c8 phieu
Tang s6 luvng niem yet 18.000.333 e6 phieu (Mang ducmg 100%
tong s6 c6 phieu dang luu hanh caa Cong ty)
Tang gia tri niem yet (theo men)) gia) 180.003.330.000 (Bang chit: Mat tram tam
nnrai tjt, lchang tram M ha triau, ba tram ha
maul nghin) dong.
TO CHtlt VAN
Ten Cling ty Cong ty TNH1-1 Chimg khoan Mirae Asset (Viet Nam)
Dia chi Tang 7, 3c Ton Dire ThOng, Phiroug Ban Nghe, QuOn 1, TP. Ha Chi Minh
Dien thoai 028 3910 2222 Fax: 028 3911 0678
Website www.masvn.com
TO CHU: KIEM TOAN

Ten Cling ty : Cong ty TNHH Kiem toan Deloitte Viet Nam
Dia chi : Tang 15, Tea nha Vinaconex, 34 Lang Ha, Deng Da, TP. Ha NOi
Dien thoai : 024 71050 000 Fax: 024 6288 5678
Website www.deloitte.com
1VIVC LVC
I. CAC NHAN TO ROI RU ANH HUONG DEN GIA CHONG KHOAN NIEM YET 6
Rüirovãkinhta 6
Rin ro vA kiat phap, chinh sach cUa Nha cung cAp 9
Rin ro dc thn nganh 11
Rib ro khac 11
II. NHONG NGUO1 CHIU TRACH NHIEM CHINH DOI VOI NO! DUNG BAN CAO
BACH 12 rt)
III. CAC KHAI NIBM 12
IV. T1NH HiNH VA DiNC DIEM CUA TO CHOC DANG KY NIEM YET 13
I. Tom tAt qua trinh hinh thanh phat trian 13
1.1. Gioi thieu chung ve t6 chat. nidm yls 13
1.2. Qua trinh hinh thank vet ph& trien 14
1.3. Qua trinh tang van cart Cling ty 15
Ca cau ta chat cita C8ng ty 19
Ca cau b0 may quan ly tha Citing ty 20
3.1. Dui heti clang ca tong 20
3.2. 1451 clang yucin tri 20
2I 1
3.3. Ban Kiint wan nal 66
3.4. Ban Gicim &c 21
3.5. PhOng Tai chinh-ld tam 22
3.6. Ph/mg Minh chinh — Nhitn sr 22
3.7. Phang Tidp (hi va Ban hang (Marketing and Sales) 23
3.8. Phang Gong nghe 24
3.9. Phong Sang tact 24
Ca cAu cA clang 'lam gut tir nen 5% win c6 phhn cUa cong ty, danh sach c6 (long sang lAp va
1nämgiU 24
4.1. Dank sach cd clang nam gill ta tren 5% van c a Olin Glitz Cong ty 24
4.2. Danh stitch ca clOng sang lap va ty; natn gilt Co eau ca clang tai ngcly 11/12/2020 25
4.3. Ca tau c a clang toi ngay 11/12/2020 26
Danh sach tilang Cong ty Inc va C6ng ty con cna T6 chirc clang kY giao dich, 'Mang Cang ty
ma T6 chirc dang kY giao dich clang nAm giü quy8n kiam sok hoc co phAn chi phoi, nhitng Clang ty
nam quyan kiam soat hoc c6 phan chi phei doi voi TO chirc clang giao dich. 26
5.1. Cling ty me caa Td !h&c clang kY giao dick 26
5.2. Danh sach nerng ceng ty con caa TO; chirc clang giao click 26
5.3. Danh sack nhang Cling ty lien kit clic: To char. clang 1q5 giao dich 32
2
Proomm••••••••
float Ong kinh doanh 33

6.1. Khái pat hoot clang kinh down'? can Cling ty 33
6.2. Doanh thu, loi nhuan cna Ging ty qua cot. nam 40
6.3. Nguyen vat lieu 44
6.4. Chi phi scin xuat 44
6.5. Trinh c10 cdng nghe 46
6.6. Tinh hinh 'wheen clue va ph& trien san mai 52
6.7. Tinh hinh kiem tra chat luong dich vrt 52
6.8. Hoot clang marketing 52
6.9. Nhein hi ez, thircmg mot clang Ic:P ph& minh sting clic vc) ban quydn 53
6.10. Danh sach cac hop clang Ion do va clang thoc men 53
Bao cao kat qua hoat dOng san xuAt kinh doanh 55
7.1. ICOt qua hoot (tong kinh doanh 55
7.2. Wing that's Iqi vci kho khfin trong nOm bdo cdo 56
Vi tha cUa ding ty so voi cac . doanh nghiep kink cfing nganh 57
8.1. Vi tha cling ty tong ngeinh 57
8.2. Triin vong phat thin cOa ngdnh 58
Chinh sach dal yen nguai lao dung 62
9.1. So luvng ngtroi lao riOng trong tying ty 62
9.2. Chinh sach Poi ngirdi lao dang 62
Chinh sach c tat 63
Tinh hinh tai chinh 64
11.1. Trich khau hao TSCD 64
11.2. Mitc Wong binh quan 64
11.3. Ccic khoiin n0, ph& nap 64
11.4. Tinh hinh du tic tai chinh 67
11.5. Clic chi lieu tai chinh cha yOu 68
110i clang quasi tri, Ban giam Mc, Ka Man twang 70
I. Co cau, thanh phin Hi clang gall VI 70
1.1. Dank Rich thanh vien Hai clang qua» tri 70
1.2. So yOu 19 lich cac thanh vien 110i dang qudn tri 7I
2. Co Au, thanh phan Ban kiem toan nOi b0 76
2.1. Danh sock cat thanh view Ban kiiim loci» nOi bo 76
2.2. So yin 19 Bch cac thanh Wen Ban kthin wan Oil»; 76
3. Giam doe va cac thanh vien Ban dieu hanh 77

3.1. Danh sach Gia Ill doe 1,(1 the thtinh vien Ban diets luinh 77
3.2. So. yea 11) lich Glom (tic ccic thanh vien Ban dada hank 77
Tai san 80
Kt hoach san xuat kinh doanh, Ii nhuan va c6 Mc nam tiep theo 82
IS. Danh gia cüa t6 chin ttr vifin v kE hoach lyi nhuAn va ce tire 83
Y kien oh don vi kiem Man ve BCTC kiem Man cUa COng ty 83
Thong tin ve nhiing cam ket nhung chin thtm hien dm to chirc clang k9 niem yet 85
Cac thong tin, cac tranh chAp kien fling lien quart teci cting ty 85
IV. CHONG KHOAN NIEM YET 86
Loai chimg khoan 86
Menh gia 86
Teng se chUng khoan nidm yet 86
Se lucmg ca phieu bi che chuyen nhtrang thee quy dinh phap luAt hoc cüa r6 chirc pith
hanh 86
Phuang phap tinh gia 87
5./ Plnrong phcip gici tri sa sach 87

5.2 Mang phcip binh quiln gici thi trzrang cart co phiett 88
Gio-i Inn v tY le n6 gii cI61 vai nu& ngoai 88
Cac loai thue co lien quart 88
7.1 Dal vol Clang ty 88
7.2 Drii vâi nha dint ar 89
v. CAC DOT TAC LIEN QUAN TO! V1BC NIEM YET 90

VI. PHI/ LUC 90
Danh Myc Hinh W

Hinh 1: Tang twang kinh t6 Vit Nam qua cac nam 7
Hinh 2: Chi s6 CPI Viet Nam qua cac nam 9
Hinh 3: Cac giai thuang Clang ty dâ dat dugc 14
Hinh 4: So de ta chirc cüa CTCP Clever Group 19
Hinh 5: Co cAu be may quan 19 cüa CTCP Clever Group 20
Hinh 6: Ty le hai leng v cac dich vv Clever Group cung cap trong nam 2019 58
Hinh 7: Se Luang nguai dung intemet tin Viet Nam qua cac nam 58
Binh 8: Ti le clan se sü dung Internet & pinrcrng tin truyen thong xa hOi tai Deng Nam A 59
Hinh 9: Thai gian danh cho cac phuo-ng tin truyen thong cita ngueri Viet 59
Hinh 10: Top the quoc gia co hung sir dung smartphone nhieti nhat the gion 60
Danh Mne Bang Bi&I

Bang 1: Qua trinh thay doi vim (lieu le °Cm C6ng ty 15
Bang 2: Danh sach ca Ong nam gia tir 5% van cE phin ngay 11/12/2020 24
Bang 3: Danh sach c6 &mg sang lap va ty le nAm gia 25
Bang 4: Ca du c6 Ong tai then diam 11/12/2020 26
Bang 5: Ca du doanh thu thuan qua cac nam COng ty me 41
Bang 6: Ca du doanh thu thuAn hop nil& qua cac nam toan CEng ty 42
Bang 7: Bang ca cAu Igi nhttan Op qua clic nam Cong ty me 43
Bang 8: Ca cA'u Iqi nhuan gOp hap nhAt qua cac nam cua Cong ty 43
Bang 9: Chi phi san xuat kinh doanh CEng ty mc qua cac nam 44
Bang 10: Chi phi san xuAt kinh doanh hop nhat qua cac nam 45
Bang 11: Danh sach cac du an Ian dang tInrc hien 53
Bang 12: Kat qua kinh doanh qua cac narn dm Cling ty ing 55
Bang 13: Kat qua kinh doanh hop nhAt qua cac nam loan Citing ty 55
Bang 14: Hot Ong kinh doanh cüa melt sa doanh ngbi6p trong nganh 61
Bang 15: SE !um & ca cAu lao Ong theo trinh dO, giói tinh cita COng ty tai than diem 30/09/2020 62
Bang 16: TY le chi tra cE tac ctia Cong ty qua cac nam 64
Bang 17: Chinh sach khAti hao tai san c6 dinh 64
Bang 18: Mac luang binh quan ngued lao Ong Cling ty 2018 -2020 64
Bang 19: Vay va no thue tai chinh COng ty 65
Bang 20: Tinh hinh cong nq phai thu Cling ty 65
Bang 21: Tinh hinh ding no phai tra Cong ty 66
Bang 22: DAu ta tai chinh ngan han vã dal hart 67
Bang 23: Chi ti8u tai chinh Cong ty mc 68
Bang 24: Chi fiat] tai chinh hop nhAt toan COng ty 69
Bang 25: Danh sach thanh vien I-10i Ong quail tri 70
Bing 26: Danh sach thanh vien Ban kiem toan n'Oi b0 76
Bang 27: Danh sach Giarn dEc va cac thanh vien Ban dieu harill 77
Bang 28: Tinh hinh tai sin Cong ty me tai then diem 31/12/2019 vã 30/09/2020 80
Bang 29: Tinh hinh tai sin Ging ty hop nhAt tai theri diem 31/12/2019 va 30/09/2020 80
Bang 30: Danh sach dAt dai, bAt Ong sin COng ty dang sO hau 81
Bang 31: Ka hoach doanh thu, lvi nhuan va CO tac 2020 & 2021 82
Bang 32. Chi U.& khohn vay ngued Oi b0 tram 2018 84
Bang 33: Chi fiat cac khoan phan loai Lai theo BCTC nam 2019 85
Bang 34: Thong tin va ce phial Ilan die chuyen nhong 86
Bang 35: Gia tri sa sach cila 1 c6 pink ADO tai then diem cuai nam 2018, 2019 vã 30/9/2020 88
NOI DUNG BAN CAO BACH

I. CAC NIIAN TO RO ANII HUONG DEN CIA CIIUNC KIIOAN NIEM YET
I. Riii ro ve kink to
Sr phat trien dm mat nn kinh te thtrang dirge danh gia thong qua teic do tang twang GDP, sy
hien clang ve lam Oat, läi suat hay ty gia hen doai... Cac yeti to tren co anh htrang khong nhe va
,
tac dOng mang tinh he theng den toan b0 nen kinh ta. Do det, str bien clang bat thuong caa cac yen
,
t6 nay co the gay ra nhang rüi ro cho cha the tham gia vao nn kinh ta not chung va Clever Group
nen rieng.
1.1 Trien vong tang trutig kink ta the gild A
San giai dean khung hoang kinh te nam 2008-2009, !Ian kinh ta toan eau ha& vao theri phyc
hi mph me, ro net !that bat du tic girth nam 2016 va (lac bit trong nam 2017. Tang twang kinh
ta. than eau cho ca nam 2017 trete tinh dat 3,7%, cao han nhiau so yen con so 3,2% ram 2016, dc
biet tit cac quac gia Chau A (Trung Quec: 6.8%, Hongkong: 3.5%, Han Quoc: 3%) va cric nen
kinh tO mai nti va dang phat [lien (khoang 4.6%). Tuy nhien, dã tang twang nay da chain lai tic
nam 2018 - 2019 do cang thang thuong mai gitra MY - Trung Quec, keo theo do la Ian song Ian
rang oh cba nglita bao ha va tarn IY bat On cua cac nha dau tic. Tic mien nam 2019 va d'au nam
2020, dal dich Covid-I9 bUng pith gay anh twang sau rang iron nhieu mat cna dai sang. Theng
kê cho thay, Sc cueing quoc va khu vtrc kinh t0 lon deu ghi nhan nhang mat thiet hai nang ne do
cac hog clang kinh te hi ngtrng tre. Tong san phfun qutic nal (GDP) dm MY trong quy 1/2020
giam manh & mire 4,8%. Day la Ian dau nen GDP cfia M9 giam ke tfr khi ghi nhan mist giam
1,1% vao quy 1/2014 va glum theo quY manh nhat ke tic guy' 1V/2008. Trong khi do, nen kinh Ca
Khu vtrc ding tian chung chair Au (Eurozone) da giam 3,8% trong quY 1/2020, mot syt giam Ian
nhat ke tic nam 1995.
Buerc sang quY II ALA III natn 2020, kinh ta the Oen co xu huong phyc hal va dot mire tang twang
tat han vnng nhet Sc nen kinh te tai Idled dong san phong tea vo Sc bien Oar) chink sach 116 .
try dac bit ma nhieu quite gia dä dim ra. Theo vac tinh, Sc chinh phil dä cung cap khoang 12,000
ty USD de he. try tai chinh cho Sc ha gia dinh va doanh nghiep, ding vai cac chinh sack tien te
chtra tang co nham duy tri &ring chay tin dyng, giup hang trieu ding ty tiep tyc kinh doanh.
Dir kien nam 2020, kinh te the giai se dat dove nhi-mg lc& qua lac quan ,hcm so voi nhimg dy bao
duac dim ra twee do. Quy tien t cp.& ta (IMF) trong bao cao trien vyng kinh ta toin cau men
nhat dã dieu chinh dy bao, theo do, tang san pharn quac nOi (GDP) dm the gi6i sé giam khoang
4,4% trong nam 2020, thay vi mist 5,2% dirge IMF dtra ra tai then diem thong 6. Tang twang dm
nhom cac nen kinh ta phat [Hen giant 5,8% (so veil mac giam 8% WI Báo cao thang 6) trong nam
2020, va se phyc hei clat mire 3,9% nam 2021 (thap Ilan 2% so ved mac tang twang cüa nam
2019). Kinh ra M9 dirge dtr bao giam 4,3% trong nam nay truac khi tang twang Yr& lai a mati
3,1% vao nam 2021. Trong khi dO, khu litre idling Euro c6 mac giam sau han khoang 8,3% (2020)
va phyc het & mac 5,2% nam 2021. Nh6m cac nen kinh ta thi twang meti n6i va Clang pith trian
cling dirge du bao tang twang -3,3% nam 2020, vá dal nitre 6% vao nam 2021. Trung Qutic, quAc
gia thoat khei dal (Itch thin nhat la nude co trian vyng tang twang manh nhat so veri da s6 Sc
quac gia trong nhom nay vori mire tang du bao la 1,9% trong nam 2020 ;fa 8,2% cho nam 2021.
Tat ca the van de ve sty tang twang kinh te the giisi tuy khong anh huong trtrc tier) nhimg co the'
se gian tiep anh huang den hoot dOng san xtifit kinh doanh eüa Cong ty.
CONG TY CO PHAN CLEVER GROUP
1.2 'Die dt) tang truung kinh t6 Viet Nam

Su phat trien tha Viet Nam trong hcm 30 nam qua rAt dang ghi nhAn. Si mai kinh te va chinh tn
tir narn 1986 dã time day pith trien kinh t& nhanh chOng dim Viet Nam tir met trong nhiing qu6c
gia ngheo nhAt tren the gieri tra thanli quee gia thu nhap Irking birth thAp. Theo Ngan hang the gieri,
tir 2002 den 2017, GDP du nixed cita Viet Nam tang 2,7 lAn, voi han 45 trieu ngueri thoat ngheo.
T9 le ngheo giam manh tir han 70% xuong cOn duai 6%.
Binh I: fling Throng kinh td Viet Nam qua cat: num
Dan %
6.81 7.08 7.02 6.8

6.78 6.68
6.23 6.24 5.98 6.21
5.25 5.42
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020F 2021F
Nguan: Tang eye !hang ke, World Bank

Giai doan 2017-2019 c6 the col la giai (loan bung n kinh t6 va hei nhAp qu6c te manh me nhAt
cna Viet Nam trong yang met th4p trer lai day. Tong skin pham trong imam Mm 2017 tang
6,81% so veri Mm 2016, trong do qu9 I tang 5,15%; gut II tang 6,28%; qu9 III tang 7,46% va
qu9 IV tang 7,65%. Mire tang twang nay da vuot mue‘tieu de' ra la 6,7% vet cao han mire tang
dm the Mm tit 2011-2016. Trong mire tang dm than nn kinh te, khu vkrc [tong, lam nghiep va
thily san có mire tang 2,90% (cao hail mire tang 1,36% elm am 2016), khu we thing nghiep va
xay clang tang 8,0%, khu vtic dich vii tang 7,44%.
Quy mO nn kinh te ngay Gang duvc mo• rOng. GDP narn 2018 (tat han 5.500 nghin ty eking, gAp
2 Ian quy mo GDP Mm 2011. TOng kim ngach xuat nhap khau hang hem va clich vu so veri GDP
rig 208,6%. Thu nhAp binh quail dAu ngueri nam 2018 trot tinh dat 58,5 trieu &Ong, tucmg ducmg
2.587 USD, tang 198 USD so vii Mm 2017.
Ca cAu kinh te tha Viet Nam tiep tkic chuyen dich tich etre theo xu hiring giam t9 trong Ming,
lam nghiep va thity san; tang t9 trong nganh cOng nghiep, xay ding va nganh dich km. Nam 2018,.
khu vrc Ming, lam nghiep va tiny san chiem t9 acing 14,57% GDP, khu vac eong nghtep va xay
dung chiem 34,28%, khu vac dich vii chiem 41,17%.
Bunt sang.nam 2019, trong bei earth tinh hinh kinh te the Oen tang truing eham lai, cue chin
thuemg mai M9 - Trung van din ra guy& liet va vAn de dia chinh tri tai the khu we khae lam gia
tang dang ke tinh bat On tha 4 theng thuang mai toan eau, kinh te Viet Nam tip We cho thay
nen tang manh me va kith nang chOng chiu cao, GDP (tat 7,02% vuat rime fiat cüa Quele hoi de
ra tir 6,6%-6,8%. Trong do, qu9 I tang 6,82%, qu9 II tang 6,73%, qu9 III va IV tang IAn lugt
7,48% va 6,97%. Day la Mm thir hai lien nap tang twang kinh t& Viet Nam dat tren 7% ke tit
Mm 2011 va duy tri clircat vi the la mot trong nhang pee gia co the do tang twang cao nhAt trong
CONG TV CO P1-IAN CLEVER GROUP
khu vgc. DOng Itm chinh cna tang truetng kinh te 2019 vAn den tir cac nganh ding nghiep the'
bien, cht tao (tang 11,29%) va cac nganh dich vy, thi twang (nganh van tai, kho bai tang 9,12%,
ban buon va ban le tang 8,82% hoot dOng tai chinh, ngan hang va bao hiem tang 8,62%).
Tir clan n'am 2020, do hei nhap kinh te, Viet Nam khOng tranh khOi nhiing anh hming bed dai clich
COVID-19. Tuy nhien, bang cac bin phap (mg ph6 kip Mai, chit dOng va quyet liet trong ngan
chan va day liii dich benh eüa Chinh phit, tac dOng Covid-19 ve tang the cac mat tir kinh ta, van
Ma, xa h0i khOng nghiem trong nhir nhieu quac gia khac.
Theo dis bao dlla Ngan hang the gioi (World Bank), kinh te Viet Nam c6 dat tang truemg khoang
2,8% cho ca nam nay va 6,8% trong nam 2021, nett tinh hinh trong nu& va quic te thuan Igi.
Neu tinh hinh ben ngoai kern thuan Igi han, n'en kinh te se tang Utremg khoang 1,5% trong nam
2020 va 4,5% trong nam 2021.
Tic dO tang truang kinh re' la yen to vi mo rat quan trog, 06 anh huang lon den sr phat mien dm
cac doanh nghiep tham gia vao nen kinh te. Khi Mc (JO tang twang GDP 0 mire cao, thu nhap ella
ngtreri clan tang len se thk day nhu cau mua sam, vi vay ck ding ty se co xu Wong dau tu manh
han cho Float dOng quang cao san pliant tren cac phuong tin tmyen thong.
Vao thai diem COVID bang phat, the dOng ella dich dã khi'en hoat dOng kinh doanh dm Clever
Group bi chain lai, mOt si khach hang ma COng ty da k9 kat hqp dEng tir truac tri hart viec thgc
hien hoc thay clii quy mo, thay dii chien Mgt quang cao, mOt so khach hang tiem rang doi hoi
cao han ve (10 hieu qua trong thisc hien. Thim te, boat (long kinh doanh dm Clever Group phan
anh (a net biro tranh ve Covid-19 tai Viet Nam. Nhang thing Viet Nam, Dong Nam A phai thgc
hien ngan each xã hOi, doanh thu ella cOng ty tut san, cac doanh nghiep khOng the kinh doanh vit
bat buck dimg quang cao. Nhung khi nen kinh te duce kich hoat to& lai, mgi doanh nghi'ep deu
kich hot lai cac chucmg trinh quang cao ella minh de tim them kith hang, có them doanh thu.
VA doanh thu dm ding ty ding tang tra lai. Cong ty ding xem Covid-19 nhu mOt ca hOi hiem hoi
ella minh de c6 the tuyen dung dtrgc ngu'En nhiin str tot yeti gia km 19 khi rat nhieu doanh nghip
kith khan buk phai sa thai bat nhan str ella minh. Chung toi dä tuyen dung va xay Ming lye Luang
lao dOng ke can Mt tit trong chinh Covid-19 va ty tin cho str mer rOng cria ding ty trong nam 2021-
2023. Ben earth do, ding ty thvc hien mOt so vti dau tim, M&A, de lap cac business mai yea von re
khi cac doanh nghiep co nhu cau M&A gap UM khan trong Covid-19. Cac ding ty con sau khi ve
ved Clever Group se co clang van Mt han, quy trinh bai ban han Nth h sinh thai t6t han dE boat dOng.
1.3 Lai silk
Doi vai mOt doanh nghiep, rin ro lai suat là rh ro khi chi phi tra Jai vay ctia doanh nghie'p cao han
kha nang tao ra lgi nhuan ella doanh nghiep va mCrc dO rOi ro ve lai suat ding khac nhau girra cac
nganh.
Trong nhiing nam gait day, nth la giai doan 2016- 2018, trong bEi canh lai suat qu'6c ta gia tang
(Fed 9 Ian tang lai suAt tir (hang 12/2015 den thang 12/2018, M. mire gAn 0% len mire 2,25-2,5%),
Ngan hang Nha flare dã dieu hanh ding be cac giai phap chinh sach tien t nham in dinh mat
bAng lai suat, gap phan En clinh kinh te vi m6 vã hi; try tang twang hgp 19.
Tinh den that diem 30/06/2020, ng phai tra dm Clever Group (Theo Bao cao tai chinh hgp nhat
Oita Men de dA dtrgc sok xet cho 1(9 hog deng 9 thing ket thlic ngay 30/9/2020) la holt 160 t9
clang, Mang throng veri 44% tang again van. Trong do lchoan vay va ng thud tai chinh ngin han
IA 75,2 ty ding tu(mg dtr(mg 47% ng phai tra. Cac khoan vay dia C6ng ty deu IA khoan vay ngan
lai suat thap. Khoan ng (hue tai chinh ngan ban khong phai chiu lai sukt. Do vay, sg bien
dOng cüa lai suat së kheing anh hueng thing k den chi phi tat chinh cling nhu hoat &ling kinh
doanh ciia Cong ty.
1.4 Lorn Oat
Cie rid ro trong tai chinh doanh nghiep the:mg gan lien ved hien Wong lam phat trong nn kinh
te. Dinh diem lam phat tai Viet Nam la nam 2008 yen mitt tang han 22% gap khoang 3 ran mire
tang GDP. Nguyen nhan la do khfing hoang kinh te giai doan 2018 —2010, tin clang dirge dna
manh vao nn kinh th (narn 2009 tin dang tang 37,7%). Ngay sau c16,, bang nhang chinh skh tai
kh6a hop ly, lam Oat trong giai &loan 2012 — 2015 da dug° kiem che, giam rat manh xueng chi
cOn 0.6% vao am 2015.
Trong nhfrng nam gan day, cimg v6i da hti phac va phat trien kinh te manh me, Vi'et Nam thutmg
xuyen chlu sue ép gia tang lam phat. De on dinh vi mo, Quoc hei thuemg dat mac tiou kiem soat
lam phat cac nam a mirc 4,0%. Tinh tir nam 2016 den nay, binh quail lam ph& tai Viet Nam deu
trong mire elm phep, binh quan tang twang a mut 3.65%/nam.
Hinh 2: Chi mi CPI Viet Nam qua ccic nàm
Dan %
22.07
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020F
Ngutn: Temg cac theng ke, BO tai chinh

Trong nam CPI binh quail 6 thang dau nam tang manh 4.19%, nguyen nhan chinh la do tinh trang
thiEu hat nguem cung thit (do dich tá Ign Chau Phi) vAn chua &roc Sc plum, ding vet do la tac
clOng cCia Covid Ichien the mat hang ltnmg thtm, Mu& men c6 xu hutng tang. Theo T'eng eye
thng ke', so voi ding nam truoc, gia the mat hang luang that tang 3,38% (lam CPI chung
tang 0,15%), gia the mat hang thoc pham tang 14,28%, (lam CPI chung tang 3,23%), trong do
rieng gia thit Ion tang 68,2% (lam CPI chung tang 2,86%), gia cac mat hang de Ming, thulic La va
cac loai quAn áo may sAn tang cao, Ian Mgt tang 1,7% va 0,93% so veci ding ky nam 2019. Lam
phat tang manh se trong 6 thang cling voi tinh hinh dich benh keo dai e6 the tack ra nhieu kh6 khan
thach thirc cho the nha quan dieu hanh trong viec dat throe mac tieu lam phat trong Mtn 2020.
2. Rfii ro v lufit phfip, chinh sfich cfia MIA cung cap
RiM ro phap ly xay ra trong qua trinh chap hanh phap Mat do thay di quy dinh, Ichong tan thu
dung quy dinh hok khi ph& sinh tranh chap, kien cao... tfr the ben lien quan trong qua trinh hoat
dOng elm Cong ty.
CONG TY CO P1-JAN CLEVER GROUP
La met doanh nghiep hoat dug theo mO hinh COng ty Ce plian, trer thanh Clang ty dai thing, tien
hanh niem yet tai Ser Giao dich Chimg khoan Ha Nei nen CTCP Clever Group chiti sr dieu chinh
cüa Luat Doanh nghiep, Lula Chang khoan va cac van ban huang din co lien quan. Luat va cac
vdn ban dual luat trong cac lTnh vtrc nay dang trong qua trinh hoan thin, do do sy thay Mi ve
mat chinh sach Mon 06 the xay ra va it nhieu anh huang ten boat deng quan tri, kinh doanh eña
Cons ty. Va M c6 sir thich nghi tet nick vâi nhang thay dei ve mei truang phap 19 a Viet Nam,
Ming nhtr lam quen vai cac quy dinh tha quec te, Clever Group da xay dung cache theo dOi, cap
nhat cfic chinh sach va dieu luat mai th6ng qua cac ding ty tu van phap luat, ding thin te chat
cac Mu% &to tao cap that kien Mire luat phap.cho dOi ngü can be nhan vien dang lam viec tai
Cong ty. Deng theri, Clever Group lam dam bao than tha cac quy dinh lien quan den viec &mg
thut nha thAu; thyc hien ke khai, thing time nha than clinh IcY hang thang cho viec sir citing cac
dich vv dirge cung cap bai Google, Facebook... theo clang quy dinh; cap nhat thuong xuyen
nhitng thay dei lien quan clan viec dOng thue. Do dO, viec thay del cac chinh sach v thu'
thAu Bang lam anh hireng den Cong ty. -o
Rai no ve chinh skit cOa Nha cung cfip: Google, Facebook, Tiktok, Zalo, Alibaba va c ha
chung cap khac du cho phep Khach hang thyc hien quang cao qua dei tan hoc chay e tip
veri ho. D6I vai cac Mi tao, Google va Facebook 06 sr he try sau sat hon trong vie do too, h6
trq tea uu va xO 19 cac yin de' phat sinh caa chin djch met each nhanh chong,...Do vay, cac dei
the thuang c6 tru diem va c6 Mang lye tat han, co kha nang tai tru chi phi chien dich va time hien
chien dich vai mat chi phi thAp, giap Khach hang tiet kiem dirge ngan sach. lir do, dei Mc se
dirge nhan Mien In nhutin la phi quail 19 'loan chenh lecb gia. CAn phai Mt& manh ring Google
Facebook kitting 06 chinh sach v6i cac dei tic dc quyen ti tat ca cac thi twang. Bat ki met
doanh nghiep nao nen muen du e6 the clang kY de lam del tao vai Google. Cac dei tic co doanh
sa tat se dirge uu tien "chant sok, h6 try" nhieu han v ky thuat, ding nghe, ck MI& dao tao cho
nhfin vien ;mac cac chuang trinh gan k'et bAng oac phan thueng nhu da chai ding nghe, chuyen
du lich, thiet bi may m6c nghe nhin phyc vu ding viec. Khach tali van phong dm Clever Group
toi can thanh phe de ding nhan ra trong van phong cCm cOng ty co rat nhieu M chai, ky vat dm
Google, Facebook viii do nhu vay. Chuang trinh dei tac kinh doanh cua Google dim ra nhu vay
a han ch yin ro cho chinh Ito va elm cac di tao.
Ben canh de, Google va Facebook cling dat ra myc tieu cho cac &Ai tao theo qu9 va theo nam,
no Weil nay bao gem nhieu chi ti6u trong dO ca chi tiett ve mire chi tieu troll 110 dieing. CM ti8u
ve mat chi tieu dot thay M va tang dAn qua cac din; cap chi tieu khac cling Men dOng toy theo
intic tiou caa Google, Facebook tai mai thai diem. Vol cac Mi tan dat dye tat ca de chi tieu theo
quy thi se dirge nhan met mire phAn thuang cüa Google, Facebook.
NM: vay, ban chit kinh doanh ciia cac dei tao Google, Facebook la dua vac, dich vi,i cOa mei dun
vi, vi cly nhtr: kha nang cham sac khach hang, nang Itrc cüa dei ngil lam vie; cac cOng ngh'e be
try cho viec tat mu chien dich, cat dich vu sang tar) nei dung,.. va viec Cottle va Facebook thay
Mi chinh sach danh cho dei tic khong lam anh huang nhieu den Clever Group.
Rai no trong viec vi pham cac quy dinh nghiem ngat oüa Ichach hang ma 19 do la beri dac thà ve
thuat toan dm mei Nha cung cfip (Google, Facebook, Tiktok). Vi du, trong nhieu truang hop,
quang cao có the xuat hien trong ngir canh, ten cac kenh, cac website khong pha hgp vài gia tri
cfia thvong hieu. Tuy nhien, vai mu the la del tk va lam vie true tiep veri che nha cung cal) dich
vu quang cao, Clever Group dingo pap nhat cac h th6ng, chinh such mai nhat Ming nhu dam bao
quytn lqi, x1119 cac vAn de' phat sinh cho khach hang caa minh khi trien lchai quang cao tren can
nen tang ke tren, tfr do cha Ong dim ra mOt se giai phap de nhim han che nil ro cling nhtr dam
10
bac an man thuung hieu trong gang cao. cha deng lop danh sach den de loai bra' nhiing website/
channel Ichong phii hop nham giam nguy cu phat hanh quang cao trong ngii canh xau kitting mong
ration hoc vi pham chinh sach quang car) caa phap luat cang nhu chinh sach quang cao ella cac
nen tang. D8ng then, lap danh skit nhung website, channel, cac vi tri cho phop hien thi quang cao
t6t, phit Imp de chay quang cao cho cac thoung hieu vñ khong vi pham chinh sach quang cao.
Rüi ro dc thfi nganh
Riii ro ve earth tranh trong nginh
La meg doanh nghiep hogt di:mg trong linh voc cOng nghe quang ,cao trig tuyen, Clever Group CL
cling phai doi mot vori cac rh ro (lac th6 ma trong do nil ro Ian nhat cho Cong ty IA mire dO canh
tranh den tir cac dun vi trong ngành. Quing cao so hien dang phat trim n manh me ding yeti xu the
phat hien chung ella the gieri së thu Mit ngay cang nhieu cac doanh nghiep mad tham gia van thi
truifmg. Viec gia tang so luong cling ty cung cap dich vu quang cao se lam tang tin ro canh tranh,
dc biet la canh tranh bang cach giam phi dich vu cung cap. Nhieu dei thu Iva chcm plurang thirc
ha gia san pham, lay cac chuung trinh uu dai giam gia dich vitt de co duqc lqi the trong viec ky
ket hop (long trien khai quang cao. Clever Group &A nhan thirc duqc rid ro nay, tuy nhien C8ng
ty kitting coi gia ca dich vti là inOt yeu t6 vim yeu de tang tinh canh tranh. Phucmg chain dm
Clever Group IA tap trung chit tr9ng vao viec nang cao ham Itrong k9 thuat, ding nghe, nang can
chat luong dich vu, chuyen mOn dm clOi ngii nhan so de co nhting giai phap phll hop veri chi phi
hop ly cho khach hang va mang den cho khach hang trai , nghiem t6t nhAt. Vesi led the ve kinh
nghiem ding Our là cac dei lac lau nain cita cac nha cung cap quang cao, Clever Group luOn ding
kluich hang Iran clei, than hieu nhau dtra ra nhung k hoach phi' Imp nhat, trien khai quang cao
pha hop va dat dom.: vatic tieu d& ra.
Rfii ro v cong ngh'c'
Din tac dia. CleverGroup hien tai là clic tap doan da (mac gia hang dAu th'e gi&i nlur Google,
Facebook, Tiktok va cac ding ty cong nghe hang dim tai Viet Nam nhu VNG, VCCorp, FPT...
Rh ro ding nghe: chinh den tit so thay dOi rat nhanh dha ding nghe interne va cac dich vu tren
do. CO the de clang nhan ra so thay doi ve vai tr6 ella website, email trong hoat dOng dui doanh
nghiep trong Ilan 10 nam qua. Nhiing nam 2010, neu khong c6 website, email, doanh nghiep khO
co the hoat deng tren internet. Nhtrng 10 nam sau, nam 2020,119 c6 the tiers can va hoat Ong binh
thuemg nher mang xa hOi.
NhOng cling nghe nhu vay thay del tir tfr, chant chap ngay qua ngay. Nhung sau mot khoang then
gian do Ian tinh bAng nam, anh hiserng tir so thay dei cith no IA rat clang ke. Chang ta khOng chac
rang sau nay doanh nghiep vim va nh6 se can teri website am CO the rang mOt ding ngh'e hoan
wan min se xuat hi'en giftp cac doanh nghiep nap can khach hang, quan tri thOng tin On b0 theo
met khai niem hoan Man khac.
1.4i the Ian dm Clever Group la khi cac nha sang lap deu xuat than tit nhiing ngueri h9c, day ve
c8ng nghe thong tin. COng tylu8n di dau trong viec sang tao, doi meri, sir dung clang nghe de UM
tru hieu qua ding viec. Deng theri nat m bat Mang xti hoeing mai dang clan thay d6i dE thich nghi.
Rfii ro khac
Cac rui ro khac co the ke den nhu thien tai, chay no, benh dich, chien tranh... Cac rh ro nay
thueing it xay ra va khO luting truck duqc. Neu xay ra, nhitrig nh ro do se co the gay thiet hai ve
con ngtrai va tai san ella Cling ty. Do do, nhilng rh ro nay d6 it hay nhieu ding se c6 nhimg tac
dOng troc tiep hoac gian tiep den ket qua hoat ,dOng kinh doanh dha Cong ty. De giam thieu rh ro
nay, Cong Wlay thong eec kE hoach giam thieu thiet hal khi c6 so GO xay ra, trich lap cac qu9 do
II
..0.11111•V-••••••4+
phOng khi có dieu MCn, deng thai tap huan cho nhan vien k9 nang phong chay, chila chay va cac
bien phap darn bao an ninh, an toan khac.
11. NHENG NACU& CHIU TRACH CHiNH DOI Veil NOI DUNG BAN CAO
BACH
TO CHCJC LANG Kt NIEM YET
Ong: Nguyen Khanhli Chac Chit tich EIDQT
Ba: Nguyen Thi I16i Chat vu: K6 loan tnrOng
Chang toi darn bao rang cac theing tin va se' trong Ban cdo bath nay la chinh xac, trung dux va cam
ket chiu trach nhi'em v tinh trung time, chinh xac ctia nhang thong tin va so lieu nay.
TO CH GC HANG KY NIEM YET
CONG TV TNHH CHUNG KHOAN MIRAE ASSET (VIET NAM) .
Ong: Kang Moon Kyung Chirc Teng giam d6c

Ban cao bach nay la inOt phan cfta he sa dant& k9 niem yet do C8ng ty INHil Chirng khoin
Mirae Asset (Viet Nam) tham gia lap tren ea set hop (long us van veri Cong ty c6 phAn Clever Group.
Chung toi dam bao rang viec phãn tich, danh gia Nth Iva chon non tir ,tren Ban cao bach nay da ducre
Hum hien met cach hap 19 va can acing dirra tren ca sec cac thong tin va so lieu do Ceng ty cO phan Clever
Group cung cap.
III. CAC KRA' NIEM
Cum dr, nhom dr duot vial 61 : Drell Oil
TNHH Trach nhiem him hart
BCTC Bao cao tai chinh
CBNV - : Can bO nlifin vien
KH&DT : K6 hoach & DAu tu
CP C6 phan
GCN : GiAy chUng nhan
DICKD : pang k9 kinh doanh
DHDCD : DO hOi clang C6 &Ong
HDQT : HOi &mg Quan tri
CM : Chi nhanh
TP HCM : Thanh phe lit Chi Minh
CMND : Chirng minh nhan clan
DKQLCT • Dang Icy quart 19 cu fro
DLQG : Da li'eu go& gia
TSCD : Tai sail ce dinh

.12
LIECKNN : liy ban chUng khoan Nha nuerc
VSD Trung tam Ltru k9 Chung khoan Viet Nam
IV. TINE! HINH VA DAC DIEM CIA TO CH GC BANG Kt NIEM YET

I. Tom tit qua trinh hinh thanh phat trien
1.1. Gitil thief: chung v di clitiv 'dent fat
Ten doanh nghiep bang tieng Viet : CONG TV CO PHAN CLEVER GROUP
Ten Tieng Anh Clever Group Corporation
Ten viet tat : Clever Group

Try ser chinh : TAng 3, nha GI, tOa nha Five Star, s6 2 Kim Giang, phtrang
Kim Giang, quan Thanh XuAn, thanh ph6 Ha Noi
then thoai : (84-24) 73046066

Website : www.clevergrotavn
Bleu tugng (Logo) - iS

( &
kw
C geie Group Beyond a solution
Giay dung k9 kinh doanh Giay chimg nhan Hang k9 doanh nghiep s6 0102850165 do
SO KH&DT thanh ph ei Ha bleii cap clang k9 Ian au ngay
04/08/2008 clang k9 thay del ran thir 18 ngay 18/8/2020
Ven dieul'e dang k9 180.003.330.000 (MOt tram tam muai t9, kitting tram le ba
trieu, ba tram ba myth nghin) deng
Von dieu le thyc gap : 180.003.330.000 (MOt tram tam mtrai t9, kh6ng tram le ba
trieu, ba train ba muai nghin) deng
Ma chUng khoan : ADG

Nganh nghe kinh doanh : float dOng dich vy cOng nghe thOng tin va dich vy khac lien
quan d'en may vi tinh (Ma nganh: 6209)
Chi tiet: Dich vy may vi tinh va cac dich vy lien quan den
may vi tinh (CPC 841 —845, CPC 849)
Quang cao (Ma nganh:7310)
Chi tiet: Dich vu quang cao (CPC 871, trir dich vy gang eao
thu6c la)
Hoot dOng ttr vAn quan 19 (Ma nganh:7020)
Chi tik: Dich vu ttr van quan 19 (CPC 865)
Hon deng dich vu h6 trg kinh doanh khac con .lai chtra dugc
phan vac) datt (Ma nganh:8299)
Chi tiEt: Dich vu Telex (CPC 7523)
13
1.2. Qud Erbil, hinh than!, vet plat kiln

Nam 2008 C8ng ty c6 phAn Clever Group (Clever Group), tien than la C8ng ty ce phan-
Quang cao Thong Minh (CleverAds), duet thanh lap theo giAy chung nhan dang
ky kinh doanh Can ty c6 phAn Fan dAu si 0102850165 ngay 04 thing 08 Wain
2008 do St( ICH&DT thanh ph Ha NOi cap yeti vein diet' le la 400.000.000 &mg
Nam 2009 : Cong ty thanh lap chi nhanh tai Thanh MI6 Hi Chi Minh
Nam 2010 : Cong ty tit thanh d6i tac chinh that cUa Google (Google Certified Partner)
Nam 2011 : C8ng ty trO thanh del tac cao cAp chinh that cüa Google (Google Premier SMB
Partner) tai Viet Nam, ding tiled c6 them doi tac nu& ngoai mai (CyberAgents),
mua 106.666 ci phin cüa C6ng ty, Mang 1mg voi 20% von dieu l. Cang trong F
nam nay, Cling ty tham giathi trueng Indonesia, thanh lap Cong ty PT CleverAds 11
Nam 2012 : Thanh lap chi nhanh Da Nang
Nam 2013 : Cling ty tra thanh Doi the ay quyen dati tion etia Facebook tai Viet Nam
Nam 2015 : Cong ty dat 3 giai during (faith cho del tac cao cap cüa Google cho ram hoat
d6'ng 2015 trong khu vi,rc D8ng Nam A, bao gem:
ChAt !yang chin dich tim ki6m t6t nhAt;
Chit luqng chi& dich quang cao tren thiet bi di Ong tot nhAt;
ChAt lam chien dich hien thi va Youtube tot nhAt.
!link 3: Clic giãi thtrang Cling ty dä dmyc
Nam 2017 : Con ty dux hien tang vein dieu 1 len 35,3 tY theo giay chang nhan DM) Ian
thir 12 ngay 02/06/2017 va mua lai phArt von g6p d tham gia vao thi truing
Indonesia.
Trong ding narn, Yello Digital Marketing — frac thuOc Yello Mobile Groups —
tap toan Marketing ten di dOng lan nhAt Han Quoc, tra tharth di tan chien Inge
dm Craig ty
14
°ONG TV CO PHAN CLEVER GROUP
Nam 2018 : Cong ty flux hien tang van dieu le len 50 tY theo giay chimg nh5n DKKD Ian thti
14 ngAy 04/04/2018 va bat dAu tham gia thj truong Myanmar.
Nam 2019 : Ngay 10/06/2019, Cong ty C phAn Clever Group throe Oy ban Chting khoan
Nha nucie (UBCKNN) chAp thuan ha sa clang k9 COng ty dni chung theo Cong
van s6 3548/UBCK-GSDC cUa UBCKNN.
Vein dieu lé ctia Cong ty ducic nang tü rmic 50 ty (Tang lOn 74 tY dang (GCN
DKKD !An 15 ngay 09/7/2019). Dang then, Cong ty cling chinh thiic ducic dal ten
thanh Cong ty cli phAn Clever Group theo giAy chirng nhan DKKD [An thir 16
ngay 01/8/2019.
Ngay 06/11/2019, Clang ty duck: Trung tarn Ltru k9 Ching khoin Viet Nam If
(VSD) cap Giay Cluing nh5n Dang k9 Cluing khoen sa 52/2019/GCNCP-VSD,
von tong so liwng ea' phAn clang kY IA 7.400.000 c6 phAn.
Ngay 09/12/2019, Cong ty duce chap thuan clang k9 giao dich ca phieu tai SO
Giao did) ChUng khoan HA NOi theo Quyet dinh sa 827/QD-SGDHN ngay
09/12/2019 ciia SO Giao djch Cluing khoin Ha NOE NgAy 26/12/2019, Cong ty
chinh that din ea phieu vac. giao dich trén thj truong UPCoM yeti ma chirng
khoan IA ADO.
Nam 2020 Vein dieu 1 dm Cong ty dorm ming len hcm 180 ty ding (GCN DKKD so
0102850165 do So. KH&DT thanh pho HA NO1, cap . thay doi Ian 18 ngay
18/8/2020). Ngay 21/8/2020, C8ng ty dugc VSD cap Giay chiing nh5n Dart ky
ChUng khoan clang kY thay dal lAn thir 2 sa 52/2019/GCNCP-VSD-2, yea tong
s6 lucrng ca phAn thing k9 IA 18.000.333 ca phAn.
1.3. Quit &hat ding van clic Cling ty
Bang 1: Qua trinh thay Nit van diau 1 dm Cong ty
Thiri Dinh
VOL gan phlit
gian VOL tfing len thirc
LAn hanh Co Si nap
phut (tiling) hat
((long) hank)
hinh
Nghj guy& elm Di clang ca Clang
sa 07/2011/NQ-CLEVER ADS ngay
Pith hanh 21/03/2011 [hang qua viec tang van
Thing c8ng ty;
01 4.400.000.000 4.800.000.000 ca phictu
3/2011
riong le City chung nhan dang kY doanh nghiep
s6 0102850165 do sa KH&DT HA NO
cap thay cl6i lAn 01 ngay 07/04/2011.
Nghj guy& ella Dai hOi clang Ca dong
so 12/2011/NQ-CLEVER ADS ngay
Phat hanh 13/05/2011 thong qua viec Oat hanh
Thang tang von dm cling ty;
02 533.330.000 5.333.330.000 CO phieu
5/2011
rieng le Giay cluing nhAn clang ky doanh nghiep
s6 0102850165 do ses KH&DT HA NOi
cap thay dal Ian 03 ngay 08/06/2011.
15
Nghi quyet dm Dal hei ding ce dong

se 19/2012/NQ-CLEVER ADS ngay
06/09/2012 thong qua viec tang von dm
Phat
Thang , hanh ding ty;
03 266.660.000 5.599.990.000 cO phieu ,
9/2012 Giily chUng nhan dang14 doanh nghiep
ri.eng le
so 0102850165 do so KH&DT Ha Nei
cOp thay (lei Ian thir 08 ngay
23/12/2012.
Nghl quyet dm Doi hOi deng ce (long
se 03/2017/NQ-CLEVER ADS ngay
22/05/2017 thong qua viec tang von
Phat hanh c8ng ty;
Thdng .. ,
04 29.745.610.000 35.345.600.000 co phieu •
5/2017 Giay chimg nhan clang k9 doanh nghiep
rieng le
s6 0102850165 do so KH&DT Ha NOi
cap thay del Ian thir 12 ngay
12/06/2017
Nghi quyet dm Dai hei (Icing co dOng
Phat hanh
. so- 14032018 ngay 14/03/2018 thong
Co phieu ,
qua vice tang von ctm A
cong ty;
Thang tra. c6 tire
05 14.654.400.000 50.000.000.000 . Giay chUng nhAn clang k9 doanh nghi'ep
3/2018 cho co ,
so 0102850165 do sa KH&DT 1-la NOi
&mg hien
cap thay doi Ian HI* 14 ngay
hut
04/04/2018
Nghi guy& dm Doi hei clang cot citing
s6 05/2019/NQ-CLEVERADS ngay
14/05/2019 thong qua viec tang voc ri cilia
COng ty;
Quyet dinh cna HO thing quan tri se
06/2019/QD-HDQT.CLEVERADS
ngay 14/05/2019 v 'e viec triOn khai thuc
Phat hanh hien Phucmg an phat hanh ce phieu tra
c6 phieu ce tirc;
Thang tra Co tire Quyet dinh dm Hoi (tong quan hi s6
06 24.000.000.000 74.000.000.000
6/2019 cho ce 07/2019/QD-HDQT.CLEVERADS
dong hien ngay 27/6/2019 ve viec tang vein dieu le
him va Thay dei nOi dung clang kj, doanh
nghiep; •
Cong van s6 3616/UBCK-QLCB dm
Oy ban Chimg khoan NhA nu& ngay
12/6/2019 v'e tai lieu bdo cao phat hanh
co phieu de tra ca tire;
Cong van 4117/UBCK-QLCE3 dm ty
ban Chimg khoan Nha nu& ngay
16
SIG TY CO PHAN CLEVER GROUP
01/7/2019 ye vi'ec bao cao ket qua ph&

hanh c6 phieu cm tra c6 tirc;
GiAy chirng nhAn dang k9-doanh
nghiep s6 0102850165 do Ser KH&DT
Ha NOi cAp thay dot i ran thir 15 ngay
09/7/2019
Nghi guy& Dai hOi dOng c6 &Ong s6
01/2020/NQ-DHDCD.ADG ngay
17/01/2020 thong qua viec tang v6n dm
Cong ty;
Quyet dirth cila Hi ding quan tri s6
02/2020/QD-HDQT.ADG ngay
03/02/2020 ve viec trien khai thgc hien
Phtrang in chao ban cA phieu rieng le
vá lee hoaeh sir dung vein thu duoc tir
dot chao ban
Cling van 910/UBCK-QLCB dia liy
ban Chimg khoan. Nha nu& ngay
14/02/2020 ve viec hO scr dang k9 chao
ban c6 phieu rieng le dm ADO
Pith hanh Cong Van 1077/UBCK-QLCB dm Oy
Thong co phial' ban Chang khoan NhA nu& ngay
07 8.880.000.000 82.880.000.000
02/2020 char) ban 21/02/2020 ye vice bac) car) ket qua
rieng le chao ban c6 phieu rieng le cita ADG
GiAy chirng nhAn clang k9 doanh nghiep
sa 0102850165 do so KH&DT HA NOi
cAp thay clAi !An thir 17 ngAy
06/03/2020.
Clay chUng nhAn dang k9 chirng khoan
se 52/2019/GCNCP-VSD-I do Trung
tam Luu k9 Chirng Idwan Viet Nam cap
dang k9 thay di Can thir nhat ngay
16/3/2020.
Quy'et dinh so' 125/QD-SGDHN dm SO
Giao dich Chimg khoan Ha Noi ngay
25/3/2020 ve viec chap thuan thay di
Clang k9 giao dich c6 phieu cart COng ty
c6 phAn Clever Group.
Phat hanh Nghi quy6t Dal hOi dong di dong s6
Thang co phieu 01/2020/NQ-DHDCD.ADG ngay
08 97.123.330.000 180.003.330.000 .
8/2020 de tra c6 17/01/2020 thong qua viec tang viAn dm
the; Cong ty;
17
more,
Phat hanh Nghi quyet Dai hOi dOng co thing so

di phiAu 02/2020/NQ-DHDCD.ADG ngay
de tang 27/4/2020 thong qua viec tang von dm
viin tir COng ty;
nguon Quyet dinh dm HOi ding quail tri st;
von chn 06/2020/QD-HDQT.ADG ngay
sa hint; 16/4/2020 va viec tam Cmg co tire va
Phat hanh trik khai [hue hien cac phuang an phat
cA phik hanh c6 phiam
theo Nghi guy& caa HOi dAng quan tri s6
chtrang 07/2020/NQ-HDQT.ADG ngay
trinh Iva 16/4/2020 ve viec thong qua Quy che
chnn cho pith hanh c6 phik theo chucrng trinh
nguai lao Itrc chon cho nosed lao dOng (ESOP
ding 2020) vi Danh sach nguiri lao dOng
trong tham gia chucmg trinh ESOP 2020.
cling ty Quyet dinh cita HOi clang (man tri sti
08/2020/QD-HDQT.ADG ngay
07/5/2020 ve viec than khai dux hi'en
phmmg an phat hanh cA phik de tra c6
tire vi tang von tin nguAn von chit sal
hum
Cong van 4182/UBCK-QLCB dm Oy
ban Chung khoan Nha nutc ngay
30/6/2020 ye viec tai lieu bao cao phat
hanh ESOP dm ADG.
Cong van 4847/UBCK-QLCB dm fly
ban Chimg khoan Nha nuerc ngay
06/8/2020 va viec bao cao le& qua phat
hanh ESOP, phat hanh c6 phieu de tra
c6 tirc vi tang v6n c6 phAn.
Giay chUng nhAn ding k9 doanh nghiep
so 0102850165 do SO KH&DT Ha NOi
cAp thay ci6i Mn thir 18 ngay 18/8/2020.
GiAy chimg nhan dang ky chirng khoin
s6 52/2019/GCNCP-VSD-2 do Trung
tam Luu ky Chfrng khoan Viet Nam cAp
ding ky thay diii Mn thin hai ngay
21/8/2020.
Quytt dinh s6 455/QD-SGDHN dm Sec
Giao dich Chung khoan Ha N'Oi ngay
03/9/2020,ve viec chAp thuAn thay d6i
ding Is9 giao dich ca phieu dm Cong ty
co phAn Clever Group..
Nguein: Citing ty Li; Orin Clever Group
18
CONG TV Co PHAN CLEVER GROUP
Clever Group &roc chinh thirc chap thuan tit thanh COng ty dai chung vao thang 06/2019, do vay del yeti
cac dot phat hanh trtrim that diem nay, COng ty Ichong thuc hien the thn We tang v6n vat tly ban Cluing
khoan NhA woe.
2. Co cliu to chat Cu Cong ty

Hinh 4: So? do 16 (hire cilia CTCP Clever Group
IRV So CHINK
Chi nhanh COng ty con COng ty lien ket
Chi nhanh TP. HCM Ong ty TNHH PT CleverAds COng ty có Wan Meng
(Indonesia) Quing car) Th6ng minh
Chi nhanh Da i‘Ang Cling ty c6 Wan Review Cling ty cti phi') OMG
Thong minh Radio
_[ Ong ty cd phsan Orion

Media
Cong ty TNHH ADOP

VIETNAM
Cong ty cO phen Truyen

thong NAH
Cong ty cd phen Tait tuygn

CleverX
COng ty TNHH Queng cao

Thong rninh Myanmar
COng ty cd phen COng ngh&

Chiang cao Adtech
Nguan: Cling ty chain Clever Group
19
EL
3. Cu thu 130 may quilt J ella Cong ty

ilinh 5: Co eau 145 may quail IY caa CTCP Clever Group
OIl Hdl DONG Cd SONG
SAN Wm ToAN
Hdl 04:MG QUAN IR!
: NO1130
BAN Wald, DOc
X hooch Djch w
Ban
truyen khach
hang
thong hang
Alguan: &Mg 0/ ai pain Clever Group

flinfmg den mo hinh quan tr.' hien dai, fiem can vesi thong le tien tin hien nay trait the gieci.
Clever Group da chn &ling Iva chon ap clang me hinh quail tri cOng ty theo Dieu 134b — Luat
Doanh nghi'ep 2014 veri sr xuat hien dm Ban kiem toan nOi 60 (trvc thuec HOi clang quart tri)
thay vi mo hinh ea vai Ban ki'em soat (five thuOc Dal hei &Mg ce &mg). T6 chirc guar' va
boat dOng elm Cling ty hien nay se bao gem: Dai hei (long co &Ong, HOi dong quan tri, Ban kiem
toan nOi be va Ban giam d8c. Chirc nang ea the nhu sau:
3.1. Mil NV thing to tong
Dgi hoi deng cO dong la eq quan quyen Ivc c6 tham quyen cao nhat elm Cong ty gem tAt cA cac
el& &Mg c6 quyen bieu quyet. Di hei et) citing thtremg nien duce tó chk mi nam 01 Ian. DHDCD
quyet idinh nhang vAn de duric Luat phap va Dieu le Cong ty quy dinh. De biet, DFIDCD se
quyet djnh phucmg hithng, nhiem va phat Men Cong ty va k'e honch san xuAt kinh doanh hang
nam, dai han elm Cong ty; thong qua phtrung an sir thing tai sari, phucmg an du tu phat trien san
xuat kinh doanh va hoan thien cling nghe. DHDCD ciing la cu quan bau, bai mien thanh vien
HDQT va Ban kiem soat.
3.2. Hifi ding titian tri
HOi clang quan trj IA ea quan quan 19 Cong ty, co loan quyen nhan danh Cling ty d quy6t elinh
the vAn d lien quan den quan 19 Nth hog (King dm Cling ty pha hop veri Phap bat Viet Nam, trir
nhiing van de thuee tham quyen elm Di het ding cO (long. HDQT có tham quyen quyet dinh
chin Urge phat trietn tha Clang ty. HDQT co trach nhiem giam sat Giam doe va nhang ngtroi
quan 19 khac. HOi &mg quart tri hop it nhat mot qu9 mOt Ian. Quyen va nghla vi,i cua HDQT do
Luat phap va. Dieu le C8ng ty, cac Quy che nOi be elm COng ty va Nghj quyet elm DHDCD quy
ctinh.
20
15•••••••••el .,
HDQT gem 07 thanh vien yeti nhiem ky hoat Ong 05 nam. Danh sach cac thanh vien HDQT bao
gem:
Ong Nguyen IChanh Trinh Chit tich HDQT
Ba Ltru Hoang Anh Thanh vien HDQT
BA Don Nit Dix Hien Thanh vien HDQT
Ong Du Kirk Chau Thanh vien HDQT
Ong Lee Sang Seok Thanh vien HDQT
Ong TrAn Van Quan Thanh vien HDQT Dec lap
Ong Pham Thanh Hai Thanh viCn HDQT Dec lap
3.3. Bate Kiim wan neli bO
Cong ty hoat dOng theo ino hinh do ban kiem toan not 60 quy dinh tai diem b, Dieu 134 Luat
Doanh nghiep.
Ban kiem toan nei be cita Cong ty la melt ay ban chuyen track caa Heti deng quail tri, do met
thanh vien Frei (long quart tri dee lap dimg dau veri pham vi hoat (Ring cha yeu nhu sau:
Gam sat he thong quail tn ri no, phan tich, kiem tra, giam sat cong tac quan 19, diet, hanh kinh
doanh, quy trinh hog &Ong cita cite Pining ban trong C6ng ty. Boo cao, tu van cho clang quail
tri va Ban giam Mc nhang thieu sot trong khan quan 19, dieu hanh. Phong cheng, phat hien va
theo doi viec nit voi nhiing truemg hop vi pharn dieul'e ding ty va lot phap hien hanh.
Giam sat tinh hinh tai chinh ding ty, kiem tra tinh hop 19, hop phap, tinh trung thoc va mirc do
cAn trong trong viec sir clang yen, trong te chirc cOng tac ke toan, theng ka va lap bao cao tai
chinh.
Danh gia va kien nghi vOl Dal hei clang et} &mg ve viec be nhiem c8ng ty kiem toan dee lap de
thoc hi'en ki'em toan biio cao tai chinh Gong ty. Giam sat qua thrill Gong ty kiem toan dee lap thoc
hien nhiem vu kiem toan.
Ban Kiem toan nOi be gem 03 thanh vien veti nhiem ky 05 nam. Danh sach the thanh vien Ban
Kiem than nei b0 bao gem:
Ong Pham Thanh Hai Triremg ban
Lee Sang Seok Thanh vien
BA WI Ngoc Anh Thanh vien
3.4. Ban Gitan etc
Gam doe Cong ty la nguiri troc tiep quan 19 va dieu hanh cac van de lien quan den hoot Ong
kinh doanh caa Cong ty, chiu trach nhiem truerc HOi thing quan trj ve viec thuc hien cac quyen
vá nhiem \to dirge giao.
Ong Bach Ducmg Giam Mc
BA Don Nit Dim Hien Thanh vien HDQT kiem PhO Giant doe
BA Ltru Hoang Anh Thanh vien HDQT kiêm Clam Me chi
nhanh TPHCM
Ba TrAn Thi Minh Tinh Clam Mc chi nhanh Da Nang
21
RAN THONG TIN TOM TAT
CONO TV CO PHAN CLEVER GROUP
3.5. Phong Till chinh-ICA twin

Phong chat Mang thuec be may quan 19, dieu hanh coa COng ty, do Ke toan Twang phy trach va
quam19, co cac K toan ph6 vá dOi nga ke loan vien giCip viec vã thy theo firth hinh tithe te s6 co
the to chuyen mon, nghiep vy.
Chlic Jiang
Chirc nang ke toan: Tap hyp doanh thu, chi phi va hach toan Ice toan cac nghiep vii kinh
te Oat sinh trong cac hoat dOng kinh doanh kip thai theo the chu Ic9 tai chinh (thang,
qu9, nam);
Tham mutt, giap viec cho Ban Giam doe Cling ty trong cyan va dieu hanb hoat dOng
thuOc Ruh vyc t6 chat, chi dao, thy° hien cong tac k toan tai chinh theo luSt phap vã
quy dinh cUa Nha rank.
Thgc hien ck tong viec phy trach s6 sach, chimg ta, thanh than cac giao dich gian ck ben.
Nhiem vu
Thyc hien Lot ke toan bao gem kbang gthi han cac chuan myc la:
Ghi chep vá hach toan dung, day du the nghiep vii kinh t& tai chinh phat sinh trong qua
trinh hoat Ong kinh doanh cUa Cong ty, pha hcrp veri Quy dinh nha mac vá Quy che
Tai chinh cUa Cling ty;
Phan 100, sap x6p bao quan ltru tr.& chimg Ur, tai lieu ke toan theo quy dinh cña Phap
luat va COng ty;
The bien, huang an the phong Ban, be phan thyc hien thd tyc tam ling, hoan (mg vã
the thn tyc chinh khac theo Quy che quart 19 Tai chinh, Quy cite chi tieu nOi be cart
COng ty;
Phan tich cac thong tin ká toan theo yeti cau cUa L5nh do° COng ty;
Quan 19 tai san ce dinh, Gong cv, dung cy, hach toan theo che de hien hanh.
3.6. Phong Ninth chin!: — Nhtin Alt
Meng chlrc nang thuoc be may quan 15/, dieu hanh tha COng ty, do Truemg pluing phy trach vã
quan 19, th ck Ph6 phong giap viec, del nga chuyen vien thyc hien ding tac va thy theo tinh
i
hinh thyc to se co cac to chuyen men, nght.ep vv.
Cong tic guar' 19 nguiin nhfin Int
To chterc - lao dang - tie'n Wang
Thaw muu cho Ban dieu hanh va ca eau t6 chlrc, be tri quy hoach phat trien can 60 tiem
Mang nham phat trien ngtiOn nhan lye dm Cong ty va t6 chirc thye hien;
Quan 19, ha' tar va ma sO the() dOi nhan sy COng ty;
- Quan 19 he so lao dOng, hap (tang lao dOng, the che dO chinh sach tha nguoi lao d'eng;
Tra thong cho ngtroi lao Ong;
Xay dkmg dinh mire lao deng lam ca ser xtly dyng don gia tin luang;
Xay (Icing nOi quy, quy ch.& cac the dO tien Itrang, BHXH, BHYT, cac che de khac lien
quan va giam sat viec chap hanh cac Quy dinh do;
Theo dOi viec be td lao dOng va bin dOng lao dOng trong Cong by: tang, giam, dieu
clang, thuyen chuyen;
Thyc hien con tic Thi dua - Khen thueng - K9 lust d6i vai nhan sty caa Cong ty;
22
ONG TV CO PHAN CLEVER GROUP
Tuyiin dung
Phth hap vat cac dcm vi lap lee hoach tuyen dyng lao dOng dap ang nhu cau sir dyng lao
dOng cCia COng ty.
Cong Mc hank chinh — t6 chin

Tham gia trnc tiep ding tac le tan tier) khach, van phong lam viec, chuAn bi cac dieu kien
lam viec dm Ban Dieu hanh Ong ty va phyc vp the cuOc hop Cong ty;
Tithe hien c8ng tac Vfin thu — Ltru tra theo quy dinh;
Thkrc hien in sao tai lieu, van ban phyc vy SXKD;
Thkrc hien cac &mg tac hanh chinh van pliong: Quan 19 con dAu nnimg thong tin lien lac
nhan skr can thiet.
3.7. Nang Ti6)thi va Ban hang (Marketing and Sales)
Phong chirc nang thuec be may quan 19, dieu hanh cim COng ty, do Truang phOng phy trach va
quail Ijr, co cac Ph6 phong gthp viec, del ngit chuyen vien tithe hien c8ng the va thy theo tinh
hinh tithe te se co cac t6 chuyen mon, nghiep vy. Chirc nang chinh cüa phOng la:
Tham muu cho lanh ciao v the chin lugc kinh doanh
Xfiy thing k hoach, chien lace kinh doanh theo thong, qu9, nam
Clam sat va kiem tra chAt thong c8ng viec, san pham dia cac be phfin khac nham mang den
khach hang chat thong dich vy cao.
CO quyen nghien ciru, de xuAt ved lanh do the chin luge kinh doanh
Nghien dm de xuat, lira chon dAi tac thin tu lien doanh, lien ket
Bao cao thuang xuyen ve tinh hinh chien lucre, 'Mang phtrang an thay the vã each hop tac
voi cac khach hang.
Nghien elm vet HU twang, din thu canh tranh
Xay thing chin lugc PR, marketing cho cac san pham theo tang giai doan va doi tugng
khach hang.
Xay dung chin huge phat trien ve thucmg hieu.
PhOng dug° chia thanh 3 nhom hot dOng chinh bao gam:
Ban hang/Kinh doanh: dirge dna thank nhieu nthim, mei nhem deu c6 timing nhorn quan
19, dao tao va 11.6 try cho thanh vien trong nhom. Nhan viên kinh doanh tai Clever Group
dugc dao tao trong 1 moi truirrig chuyen nghiep nhung loi rAt doan ket va than thien.
Xay dung ice hooch Truyen thong: phy trach trien khai len jr tuang, khai niem, ke hoach
phü hgp ven tang khach hang theo myc tieu, dei tugng huong tai, ket hop cling del nga ban
hang de tiep can khach hang va chat hap dAng.
Cham stic khach hang: trien khai bao cao hang tuAn, hang thang plth hap yen thug chien
clich cña kith hang. GO dien chain s6c cac khach hang dang trien khai quang cao d kiem
tra hieu qua chin dich, skr hai long dm kith hang. Phy trach got then cham s6c cac Ichach
hang da climg dung dich Am de gieri thieu cac chucrng trinh khuyen mai va dua ra nhang ttr
van gia ban hap dAng.
23
3.8. Phong Ging nghe

Phong C6ng nghe thtfec be may quail 19, dieu hanh cüa COng ty, do Trtrerng ph6ng phu trach va
quan 19, c6 cac Ph6 phong giitp viec, dOi ngi chuyen vien thqc hien &Ong tac va thy theo tinh
,
hinh thqc to se c6 cac tO chuyen men, nghiep
Than; mtru cho Ban Giam dtc v cac ceng ngh'e meri, duang tiled trong quang cao se, quan
19 k9 thuat van hanh vá cOng tac tin hanh cung cap dich vy cho khach hang
Tim hieu, xay chmg cac san pham, Ong nghe quang cdo mài. Khai thac ding nghed li'eu
IOn vi tri tue nhan [no de tno nen san phAm cong nghe quang cao men tói tru.
- Klein soat vi dam bao chat luring sin pham
IL`
Nghien dm, de xuAt va xir 19 cac sir ce k9 thuat lien quan den qua trinh cung cAp dich vu
it
Chia thanh cdc be phan phu trach rieng ve SEM (Search Engine Marketing - quang bá hien
thi trail mang tim kiem), Facebook, Code web (vic't cdu mac giao din website), vi cdc loai
cong cv he trq cac phOng ban trong ceng ty.
Nhiem vu chinhciia phong Cong nghe la too lap, ti tru chien dich de quang cao dot !lieu
qua t& nhfit, , hqp vori pheng Tiep thi \fa Ban hang adtra ra nhi-mg tu van cal thin
chin dich cho Bach hang. Ngoai ra m61 nhein së ca 1 nhan sq pint trach ve viec nghien
ciru, cap nhat nhang hinh third dinh cInng quang cdo
3.9. Phong Sting too
Phong Sang too duqc chia thanh 3 ban gem: NOi dung, Thiet Ice \fa Mang Xi Wei nham phv
trach Thitt k'e fled dung quang cao, Thiet Ica hinh anh, Dung video & Hinh anh 'Jong.
4. Co eau di thing nAm giilt tir tren 5% vim c6 phan ciia ding ty, daub sich c d8ng sang 14p
vi ty I nim gift.
4.1. Danh sad: co tong flans gift tit tren 5% van ca pain ciia Gang 0.)
Bang 2: Danh scich ed eking nthn gift fir 5% van cd phan tgi ngay 11/12/2020
S6 co TS, k sa
STT Co dung CMNDPDKKD Da chi
phan him (%)
CMND s6 012 184 670 SO 26, ngo 80 phi). Le

Nguyen 1Chanh Ngay cap:11/04/2013 Trong TAn, phtrang
1 4.788.571 26,60%
Trinh No-i dip: Cong an TP. Ha Klmang Mai, quan
Nei Thanh Xuan, Ha Nei.
YELLO
DIGITAL
MARKETING DKKD se5: 201432080G 380 Jalan Besar #08-02
2 GLOBAL PTE. Ngay cap: 28/10/2014 ARC 380 Singapore 7.239.952 40,22%
LTD. Noi cap: Singapore (209000)
Dai Dien:- Lee
Sang Seok
rang Ong 12.028.523 66,82%
Ngznin: Danh Rich Co clang Cong iyed phlin Clever Group eh t ngay 11/12/2020
24
4.2. Dank sack c thing sting lop vii tj; If 'lain gig? Co. din cô thing to; ngtly 11/12/2020
Can dr quy ciinh tai Dieu 119 Lust doanh nghiep 2014: "Trong theri Ilan 03 nam, ktcr ngay COng
ty duce cap Giay chUng nhan dung k9 doanh nghiep, c6 dong sang lap có quyen to do chuyen
nhugng so c6 phan oho thong cfla minh cho et) dong sang lap khac va chi. ducrc chuyen nhuong c6
phan pho thong caa minh cho nguti khong phai la c6 dong sang lap nett ducre sr chap thuan cüa
DHDCD", Cong ty C6 phan Clever Group dung k9 Ian dau dual hinh thirc ding ty ct phan vã ducic
cap Gay chung nha'n DICKD Ian &au ngay 04/08/2008, do do tinh den theri diem 11/12/2020, c6
phan cüa co (long sang lap c6 phan clang k9 mua tai thai tiled diem Crang Icy doanh nghiep !An
dau va dã gop trong then ban 90 ngay) da het Mai gian han che chuyen nhtrang 03 nam Icetu ngay
Gong ty duce cap Giay clifrng nhan dung k9 kinh doanh.
Bang 3: Dunk sack to thing sang hip vii t9 ndrn gift
S6 c6 Ty le sii* if\
NTT c6 &mg CMND/DKKD Uhl chi
phan him (%)
CMND se, 012 184 670 SO 26, ngO 80 ph8 Le

Nguyen Khanh Ngay cap:II/04/2013 Trong Tan, plurang
1 4.788.571 26,60%
Trinh Khuang Mai, go:an
Nai cap: Cong an thanh
Than)) Xuan, Ha NOi.
06 Ha NOi
DKKD so 0104-01 -
098437
CyberAgent 40-1, Udagawacho,
2 Ngay cap: 03/04/2006 120.676 0,67%
Capital, Inc Shibuya ku, Tokyo
Nth cap: SO Tu Oar)
Tokyo
CCCD se
001081002128 SO 20 tt 80 PlnrOng
Ngay cap: 10/06/2014 IChucmg Trung, pan 160.396 0,89%
3 Dtr Kbac Chau Thanh Xuan, thanh ph6
Nai cap: Cue canh sat
HA N8i, Viet Nam
DKQL cu tril va DLQG
ve dan cir
Ngwin: Dunh sad? cd clOng Cling ty co phrin Clever Group chat ngdy 11/12/2020
25
C6NG TV CO PHAN CLEVER GROUP
4.3. Co. tau cd thing tyi ngay 11/12/2020

Bang 4: Co eau cd thing tai then &dm 11/12/2020
SO Itryng so Itnyng c6 phian Cia tri

STT Co dong
CO dong sit hitu (dOng) (%)
CO King tiling niret 500 10.509.411 105.094.110.000 58,38

T6 chCrc
.7 Ca nit 500 10.509.411 105.094.110.000 58,38
II CO (long nut ngoai 16 7.490.922 74.909.220.000 41,62
1 Te °him 2 7.360.628 73.606.280.000 40,89

7 Ca &tan 14 130.294 1.302.940.000 0,72
HI CO phieu guy,
Tong cOng 516 18.000.333 180.003.330.000 100%
;twin: Dunh sock co thing COng ty tO nimbi Clever Group chtit ngdy 11/12/2020
S. Danh sick tuning COng ty nic vi Cling ty con ciia TO chat ding kj, giao dich, nhiing Cling ty
ma TO chtic ding k9 giao dich dang nim gift guy& ki el m soul hoc cO phlin chi phOi, uhUng
COng ty nim quyen kiim suit hoic c.6 phan chi phOi tMi veri TO chit ding k9 giao dick.
5.1. Cling 0, mit eüa Td shirt thing ky giao (Bch
KhOng có
5.2. Dan!: sfich Sling cling ty con cfia Td chirc dfing kjgiao dich
Cong ty PT CLEVERADS
Tea thap APT Jakata Casino Mansion Thamrin City, Don nguyen
Dia chi : 1B/10, Dai 10 JL.Thamrin RT 03/08 Kel. Kebon Melati, Kec.
Tanah Abang, Jakarta Pusat, Jakarta, Indonesia.
Dien thoai +62 21 2234 5963
Ngay thanh lap : 06/9/2011
. 09.05.1.70.70494 do Trung tam Jakarta, khu DK1 Jakarta,

GiAy CNDKDN
. ' Indonesia cap Ian &in ngay 06/9/2011.
. GiAy chirng nhan dangkY dau tix,ra nu& ngoai s6 201700365 cap
City CNDICDT do 130 Ke hooch vá Dau tu cap Ian dati ngay 05/9/2017.
'
Von Dieu Le 5.816.250.000 deng
Quang cao vã cac hoat clOng tir van quan ly khac. GOtn: Quang
cao tren Kenh tim lciem (Google, YouTube), Quang cao wen
Hot dOng kinh doanh Mang xa hOi (Facebook, lnstagram, Twitter, Linkedln, TikTok);
chinh Quang cao Hien thi Google, va mot s6 loai hinh dich Irkt khk nhu
Influencer Marketing hay Native Ads. VC' ban chat dich Ai quang
cao dm PT.CleverAds ming cap kha Wang clang yea dich vi dm
26
COng ty me Clever Group, phqc vu cec del. Mang Kith hang

den tir da clang the linh vqc kinh doanh tai Indonesia.
T9 le ser him tat ngay

95%/VDL
30/9/2020
Gia tri von gap : 5.525.437.500 deng (tinh theo menh gia)
Mani) thu : 5.953.052.500 deng

Lqi nhuan san thue : (549.451.345) deng
(Tinh den 31/12/2019)
Ceing ty c6 phan Review Thong minh (Clever RV Corp.)
. SO 26 NO 80 Le Trung Tan, Muting Khmmg Mai, Quan Thanh

Dia chi
. Xuan, Ha Nei, Viet Nam
Dien thoai +84919018448

0108493600 do So ((MDT thanh 06 Fla Nei cap clang k9 Ian
GiAy CNDKDN
clan ngay 31/10/2018.
Cung cAp dich vu Influencer Marketing (Trap thi Ngueri c6 anh
Inremg), &mg vai tth la nen tang ket nOi gifia Khach hang c6 nhu
,
cau quang cao san pham, dich vu va nhang ca than c6 tam anh
huimg tren mang xa hei (KOLs/Influencers). Hien nay, yen th6i
quell mua sam va lieu diing thong qua nhan xet va gqi 9 tir Nguai
c6 anh huong ngay cang tang, Influencer Marketing dang la
phuang phap tip thi dem lai hieu qua cao vOi MN dung gan gin
chan time, dap ling dirge nhu cau can tim hieu san pharn/dich vv
tnrot khi guy& dinh sir clang caa ngueri tieu diing. ,Trong de,
Heat deng kinh doanh nhang Ngueri c6 anh Inrang se clang hinh anh, bai via vã video
chinh ea nei dung tich cm, n6i ye hal nghiem cá nhan trong qua trinh
sir dung san pham, dich vu can Khach hang len trang cã nhan, tir
46 thiic day ban hang vã tang cao lqi nhuan.
San pham Cemg ty cung cAp den khach hang la Mc chin dich
Tip thi Nei dung Iron gad, bao gem tir viec phan tich va tu van,
tao nei dung quang Ci10, VA'n hanh chi& dich cho den phan tich
bao cau thuc hien. Ved mpg Itrai Influencer chat luemg va da
clang, COng ty dap ling dirge nhang yeu cAu kith nhAn nhat tir
Khach hang Gila nhieu firth vtre nhir am the, lam dcp, ding nghe,
thOi trang, giai tri, du lich, tiou dUng v.v...
Van Dieu Le : 15.000.000.000 clang
T9 le ser him tai ngay

: 70%NDL
30/09/2020
Gia tri vOn gop : 10.500.000.000 ding (tinh theo menh gia)
Doanh tint 4.943.443.497 deng

27
St.
Lgi nhuAn sau thue 1.583.800.303 deng

(Tinh den 31/12/2019)
Cling ty co phan Orion Media
. S6 98 TO Noe Van, Plitrimg Quang An, QuAn Tay FM, Thanh

Dia chi
. plth Fla N0i, Viet Nam
Dien thoni : +84 24 66868966
Ngay thanh lAp 03/10/2016

0107585496 do Sg KH&DT thanh pith Ha NOi cap clang k9 Fan
GiAy CNDKDN
diti ngay 03/10/2016
Orion Media cung cap cac dich lin da dnrig nhu: sang to 9 Wang,
sari xuat nOi dung Ian thayen mang xa hOi, quang cao sang tno
vi truyen thong phan phoi tren cac nen tang so, quan tri xir 19
khung hoang.
Vai nn tang la c6ng ty c6ng nghe truyen th8ng trong 'Intl vgc
Float dOng kinh doanh • sang tno va san xuat ni5i dung, Orion Media hien dang so hau
chinh mang !trod gan 200 kenh mnng xa hOi tren cac nn tang: Facebook,
Google, Instagram, YouTube, Tiktok,... voi ten lugt theo dOi
han 31 trieu, va han 50 trieu ling xem. Orion Media c6 the hop
Mc va Ith trg doanh nghlep Hen khai cac chien dich truyen thong
tren mang xã hOi mOt each hieu qua cling chi phi hop 19.
Von Dieu Le : 7.500.000.000 ding
T9 le so' hilt tni ngay

: 77%NDL
30/09/2020
Gia tri von gap : 5.775.000.000 ding (tinh theo menh gin')
Doanh thu : 7.583.074.385 deng

Lgi nhuan sau time : 1.744.689.592 deng
(Tinh den 31/12/2019) (Doanh thu va lni nhuAn dm Orion Media va NAH dirge [ink tir
ngay 16/11/2019 sau khi Clever Group hoan tat dna We dau tu)
tong ty TNHH ADOP VIETNAM
. Tang 8, se 151 Nguyen Dinh Chieu, PhuOng 06, Quart 03, Thanh
Dia chi
• pith H6 Chi Minh, Viet Nam
Dien thoni +84 902925370
Ngay thanh rap : 26/12/2018
0315451454 do Sor KFI&DT thanh ph6116 Chi Minh cap clang k9

Gray CNDKDN
Ian &Au ngay 26/12/2018
Cung cap giai phap thi uu cho Nha xuat ban nOi dung (Publisher)
Hont (long kinh doanh
hay Nha quang cao (Advertiser) dga tren nen tang quang cao lap
ch in h
trinh (Programmatic ads) veri quy trinh tkr dOng trong viec mua va
28
CONIC TY CO PHAN CLEVER GROUP
ban cac vi tri quang cao theo [WA gian thgc ten nn tang k9 thuat
se. Voi viec img dung ding nghe SSP (Supply side Platform - nen
tang cong nghe cho phop cac nha xuat ban net dung truy cap vao
qua trinh quan tri thong qua cac tong cv trao clei quang do) va
DSP (Demand side Platform - nen tang cho phep cac nha quang
cao sir dung de intia killing gian quang cao tg &Ong va quitn 19 the
chin dich quang cao), ADOP se &up cho Nha xuAt ban nei dung
quan ly va tei uu hod Ivi nhuan quang cao, lam cho viec hien thi
quang cao pha hgp nhat veri ngueri xem, giam chi phi, the s6 lieu
dirge minh buch, tang hieu qud truyen thong cho thucrng hieu.
Nen tang cling g6p philn toi tru hoi Jai nhuan cho hang ngan cac
nha dati tu (investor), ket nei cac cac kliach hang MI mpg quang
cao niji dia va quOc te, mer reng pham vi quang bá toan eau.
Ven Du tu : 5.608.000.000 dang
TY le ser him tai

: 40%NDL 4
30/09/2020
Gia tri Von grip 2.243.200.000 ding (tinh theo menh gia)
Doanh thu : 571.014.266 thing

Lgi nhuan sau thus (145.522.435) clang
(Tinh den 31/12/2019)
Mac dO Cong ty khong so him han 50% van gem din Cong ty TNHH ADOP Vietnam, nhung
theo Thea thuan ngay 30 thang 12 niim 2019 Oita ADOP INC. va Clang ty, ADOP INC. da
chuyen toan b0 quyen bleu guy& Mang (mg yeti tYl'e ser hitu cim minh cho Clang ty chi cho mvc
dich quyet dinh bo nhiem, mien nhiem veri thanh vien HOi ding quart tri hoc cap Mang duang,
Ban Giam dric vit cap quan 19 Idiac tai Cong ty TNHH ADOP Vietnam. Theo do, bao cao tai
chinh cOn Cong ty co phan ADOP Viet Nam dirge hap nhat vao bao cáo tai chinh hap nhat cOn
Cong ty.
Cling ty et) philn truylin thong NAH
. S6 98 To Ng9c Van, Phuong Quang An, Quan Tay HO, Thanh

Dia chi
. 06' Ha Nei, Viet Nam
Dien thoai : +84 948380385
Ngdy thanh lap : 07/08/20 I 7

0107952298 do SO KII&DT thanh phO Ha Nei cAp clang ky Ian
GrayCNDKDN
clan ngay 07/08/2017
Cung cAp dich vu san xuat nOi dung truyen thong, quang cao
thuang hieu, san pham thong qua nen tang Influencer Marketing.
Hoar Ong kinh doanh . Nan tang Influencer marketing (flap thi ngutri co anh hueng) vai
chinh . cOng ding han 5,000 ngueri anh huang den tir cac linh# vgc khac
nhatt va dang tang truenig khong ngirng. Day la cau noi cho cac
thuang hien den gun hon vai khach hang thong qua n'Oi dung
29
ONG TY CO PHAN CLEVER GROUP.
MI!!
review, danh gia nguai anh huang ve san phalli, dich va dta
thtrang hieu do.
Ven Dieu Le 714.280.000 riling
T9 le set him tai ngay

72%NDL
31/12/2019
GM tri vim gap : 514.280.000 deng (tinh theo menh gia)
Doanh thu : 7.619.478.821 clang

Lgi nhuan sau thue : 2.416.076.564 deng
(Tinh den 31/12/2019) (Doanh thu va Igi nhuan dm NAH tinh tir nay 16/11/2019 sau
khi Clever Group hoan tilt thu tuc dati Pr)
Cling ty et) phan 'frig tuyen CleverX
Tang 3 nha GI toa nha Five Star, se 2 Kim Giang, Phuting Kim
Dia chi
Giang, Quan Thanh Xuan, TP Ha NOi
Dien thoai + 84 24 73046066
Ngay thanh lap 28/5/2020

0109199665 do SO. KH&DT thanh 06 Ha Noi cap clang k9 Ian
Giiiy CNDKDN
clan ngay 28/5/2020
Cung cap the giai phew ban hang teen cac kenh thtrang mai dien
tir B2B xuyen quitic gia. Giap the doanh nghiep xuat nhap khau
vira NM nhe ban hang de dang han ding nhu timg butc xay dtmg
thtrang hieu manli, nang tarn sari pham Viet Nam teen toan the
gioi.
CleverX la dai 19 u9 quyen dm Alibaba tai thi trtnang Viet Nam
.
(Alibaba Authorized Resetler). Tai nen tang giao dich da quoc gia
Haat clOng kinh doanh . Ian oh& The giCri Alibaba.com voi (10 phi' song tai hcrn 240 mak
chinh gia ding teen 170 trial' stin phim dirge bay ban, CleverX dem ten
the giai phap throng mai din M. B2B (doanh nghiep tat doanh
nghiep) tai uu nhet cho cac don vi xuat nhap khau can Viet Nam. 3
Doanh nghiep se dune tei uu then gian, nguon him va ding sire
trong qua trinh tra thanh Thanh vien Alibaba.com, ma gian hang,
trien khai the hot Ong tray& thong cho san pham, day mph
ban hang va dm dirge don hang, doanh thu.
Von Dieu Le : 3.000.000.000 clang
T9 le set Mu 75%NDL
Gia td von gap : 2.250.000.000 (tong (tinh theo menh gia)
Doanh thu : 234.000.000 &Ong

Lgi nhuan : (6.000.000) (tong
(Tinh den 30/9/2020)
30
Cling ty c6 phan Cong ugh e quang can Adtech
. Tang 3 nha GI tea nha Five Star, se 2 Kim Giang, Phuong Kim
Dia chi
• Giang, Quan Thanh Xuan, TP Ha Nei
Dien thoai : +84 963888388
Ngay thanh lap 30/9/2019

0108922352 do So KII&DT thanh phi') Ha Nei cap clang ky Ian
GiAy CNDKDN
clau ngay 30/9/2019
Cung cap nen tang tei nu quing cao cho cac Nha cung cap, xay
dung nen tang Iva churl quang cdo (bidding) de phan phial xueng
cdc app dr cac adnetwork.
Nghien elm ve ceing nghe quang cao (adtech) trong quang cao s6,
ket nen ngtred mua khong gian quang cao, vi du nhu thtrang hieu
va nha trap thi (marketer), vai cac nha xuat ban !lei dung so
(digital publisher). Tv deng hoa viec mua ban kh 'Ong gian cm . ng
Float Ong kinh doanh cao gitia, cac ben, (long Op vac) quy trinh quang cao se, tiep hi
apt tuyen. Doanh nghiep trie'n khai chien dich marketing iiJu
chinh
qua, tang doanh thu, thu hitt khach hang dem nang veil chi p6 o
. uu WM. *1
&Mg thai Adtech ong dung cong nghe big data (dir li lan),
blockchain, Al (tri tue nhan tao) duaya cac giai phap UM tru hoa
doanh thu quang cao cho cac nha xuat ban nei dung lam mobile
ads. Hien tat clang Men khai nghien dm Al, Big data Ung dung
trong linh we bat cleng san online trong tuang lai.
Vett Dieu Le : 1.000.000.000 clang
TS/ le ser hitu tai ngay
: 60%NDL
31/12/2019
Cia tri von gep 600.000.000 clang (tinh theo menh gia)
Doanh thu : 0 diang

Lai nhuan sau thue : (11.819.048) dbng
(Tinh den 31/12/2019)
Cong ty TNHH Quang cao Thong minh Myanmar
. Unit 1D, san van deng View Condo, duang Bo Min Yaung, thi
Dia chi
trAn Mingalar Taring Nyunt, Yangon, Myanmar

299FC of 2017-2018(YGN) do Pheng Quan 1Y Doanh nghiep va
Clay CNDKDN Dati tu — Be Ke hoach va TM Chinh Myanmar cap Ian dim ngay
06/7/2017
Giay chfrng nhan clang IcY au tu ra nuert ngoai se 201700372 do
Clay CNDKDT Be Kb hoach vã Datt ttr cap Ian dau ngay 26/9/2017
31
CONG TV C6 PHAN CLEVER GROUP
Quang cao vá cac hoat deng tu van quan 19 khac. GOrn: Quang
cao Men Kenh tim kiem (Google, YouTube), Quang cao teen
Mang lea hei (Facebook, lnstagram); Quang cao Hien thi Google,
Hint dOng kinh doanh
vá met so loai hinh dich va khac nhu Influencer Marketing. Ve
chinh
ban chat dich vo quang cao cila. Cling ty cung cap kha tucmg dong
voi dich vii cna Cong ty mg Clever Group, phnc v‘icac d61 tin:mg
Khach hang den tir da dang cac linh vim kinh doanh tai Myanmar.
T9 le sai hin : 99%/VOL

Wm clang k9 du tu : 1.138.000.000 Cuing
Doanh thu
. COng ty chin hoat &mg do dang thin hien cac thutkic vai Ngan
Lqi nhuan sau thue hang nha tank ye tai khoan von dau tu ra ntrec ngoai.
'
(Tinh den 31/12/2019)
5.3. Dank Each aiding fling ty lien kit dia Td char dang ItY giao dich
Cling ty cti plan Mang quiing cfio thong mink
Dia chi : Tea nha 46 Vuung Thfra VU, Quan Thanh Xuan, Ha Nei
Dien thoai 024 73046066

Ngly thanh lap : 17/10/2011
. 0105568671 do SO KH&DT thanh ph6 Ha NOi cap dang k9 lAn
Giay CNDKDN
. tau ngay 13/09/2012
Float deng kinh doanh
Lap trinh may vi tinh, quang cao teen then thoai di dOng
chinh
Von Dieu Le : 4.400.000.000 clang
T9 le se. hau tai ngay
: 40%/VOL
30/06/2019
Gia tri vin g6p : 1.756.000.000 clang (tinh theo menh giA)
Doanh thu
Gong ty khong pint sinh doanh thu va lqi nhuan do hien tat clang
1.91 nhuan sau thue tam ngUng hqp thing kinh doanh de thuc hien tO chirc, co cAu lai.
(Tinh don 31/12/2019)
Ging ty ca phAn OMG Radio

SO 98 TO Noe Van, Phueng Quang An, Qi4n Tay H6, TP.Ha
Dia chi
NOi
Dien thoai : 024 22346969
Ngay thanh lap . 03/5/2018

0108256342 do SO K! ISLDT thalill plit') I la Nei cap clang k9 fan
Gay CNDKDN
clan ngay 03/5/2018
32
CONG TV CO P1-IAN CLEVER GROUP
San pham chinh IA (mg dang OMG Radio danh cho hai he di'eu
hanh din thoai thong minh la iOS va Android, dong vai tit la
Hoat dOng kinh doanh . mang Intl ket n6i Ong dOng ngtrai sir dung trail na9i mien TO
chinh ' quo°. Khong hoat dung dtra nen song radio truyen thOng ma la tin
hieu Internet (Witi/3G/4G), ngtrai sir dung a m9i not co the la
nai va ling nghe cac nOi dung da dang.
VOn Dieu Le : 250.000.000 deng
Ty le sa hat 26,71YONDL
Gia tri von gap 66.990.000 clang (tinh theo menh gith)
Doanh thu
COng ty khong phat sinh doanh thu va lot nhuan do hien tai dang
Lai nluran sau thue tarn ngirng hop dung kinh doanh de that hien to chirc, co eau lai.
(Tinh den 31/12/2019)
6. Hoat dOng kinh doanh

6.1. Midi quilt haat dring kinh doanh cots Cling ty
Clever Group cung cap dich vg B28 (business to business — tfr Doanh nghiep dan Doanh
nghiep) ted hai din timing chinh la advertiser (ben quang cao) va publisher (ben sa him On
dung). Ngoai ra, dich vv influencer platform (Nen tang Ngtrai anh huang)cila Revu (nen tang
marketing COng ty hem tac cling Revu Han Quoc) c6n cling cap dich vii tai cac ca than (nhiing
ngtrai c6 anh htrang trong mot nganh nghe nhat dinh).
Clever Group dam nhiem vai tit tir xay clang chief' low truyen thong (15p ICE hoach,
xay clang thong diep, Wei dung quang cao, Iva ch9n cho den then khai cac hoat dOng
quang cao so cho doanh nghiep Often khai chien dich gluing cao, tei tru hoa quang cao,...).
Hi'en tai, mang doanh thu lan nhat elm Cting ty den dr hoat dOng cung cap cac dich va
qua' ng cao true tuyen cho cac doanh nghiep thong qua mang xa hei (Facebook,...),, sau do la
dich vv quang cao qua cac kenli tim kiem (Google, Ctic coc), mtang cao qua Unit hien thi (cac
tran.g web dang kjf lam den toe quang cao cint Google hoc cac trang web thuOc N thong ciia
Google nlyir YouTube, Gmail, Google Maps...) vA eac dich va quang cao sti khac. Trong nam
2020, COng ty trien khai them hai dich va mai là quang cao ban hang xuyen bien giài tai
alibaba.com Nvà dich vii nghien thu thi throng, lang nghe mang xã
6.1.1. Dich vo quang cáo tren kenh tim kiem
Quang cao tren kenh tim kiem là cac hinh thire quang coo xuat hien tren cac cling cu tim kiam
(nhtr Google, Yahoo, Bing, Cec C6c,...). Thco do, quang cao së 'Mat hien khi nguesi clang
internet tim kiem bang cac tü kit& co lien quan den san pham va dich vv cüa doanh nghiep.
Hien tai, dich vv quang cao nen kenh tim kiem dm Clever Group duce that hien chi' yen qua
Google va COG &6c. Trong nhom dich vv nay, COng ty se cung cAp dich va cho khach hang tir
tu van xay dung MN dung gang cno cho den nham chem twang cao (nham chon khach hang
tiem nang theo thu Arc, ngon
33
C • gooyle coy :, ,A4Ji39.3.51,-307 250525ioui• .)(7‘5.
Grtgle hoc Hong anh X lEt S ta,
v,„„. • Fel Alth 8JJ. h.„ Ciu <IN 0019 III
328 Lliiy L: goo 2.72 ag;
Quang oho www olsaspaalcoarni 01I0 400 50 03
Chi 101 MOi Ngay - Hgc Tieng Anh - ElsaSpeak.com

Phim Hya Thing Anh ELSATIloi Um 4.0 - Ong Dog TrITOO Nnan Tao Hang Nu ind
Tur Van Mien Phi Khoa Hgc - 1 Nam

GN 5 Nam Tri Tug Nhan Too Top Dau Thit GIM
Gat Kntiog Gini HOP Ranh Luc Nao • Hoc Lac DO
Chiang cat) wienvengbrooking.corni ••• 024 7305 5890
Tu. Hgc Tieng Anh - Des. Den Chi Sau 2 Then Tcp Hoc
Cash Nye Sie.i Thglig mini, Chu NgLi hi Wit Goo. toes. Doi chi Sau 3 Mang Ty Hrs. Tim Hieu
Noay Docii Tlrng Anh Gip Chi Nho Tv, Han - Val Hum Don Sash Got Gc.ti Chi
Tinny 3 Many, Li Xi Ngay 500K TAI 2020 Ntign Ngay Qua Tong 7951<
coC coc -
155'1 P. 41.
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.•r )4s1Dhin. ariack IrCt, lald. 11 ke, t,i) ja (4

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vaiaii win ViAIS1Te 1110)%0 1144 den lu hang dau WI wet na,t cup 'Jo
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•••••• ••••••9 • Ilid: • :,

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WIJ....1•••••• le? 4.....•••••ni••••' owy thaw, 11 011.0 oci.

T(900 kana lip be - 5044k shoo bay why vt 544 Lem Ulna 132504 (39g)-
hen 5
ibOat tat IT
Son Mum: gay then lain. Coated in car I075u1 (53g)• heirs -SnackThom thy
chdio narn hem ctha lin 12891 . Lunn_ snack linos lay shianinagil to. veil
Khi trien khai boat deng quang cao tr8n Google, Gong ty se vao h th6ng quan ly quangcao cüa
Nba cung cap, to nOi dung quang cao va clang k9 bid gia (clang ky gia dau thau) cho cac là kh6a
ma Khach hang lua chon, hoc lien quan den san pham/dich vii ma Khach hang muen quang
cao. Kin ngued dung nhap cum Ur tim kiem vao trang tim kiem, Google se lip chon va hien thi
quang cao cUa cac nha Quang cao ma clang bid gia tir Ulna theo co che datt thau tit kh6a. COng
ty se bi tinh phi khi nguiri dUng click chuOt vao quang cao cüa Khach hang ma clang duot hien
Nhu vay, tnrec khi hi& khai dich Ara quang cáo cho khach hang, COng ty tien hanh clang k9 bid
gia cho cac tfr khoa ma khach hang mum n quang cao va bao gia cho khach hang thu tin cho
cling viec nay. Iling gia tri hop d6ng Gong ty thu dtroc tir khach hang se dirge xac dinh là doanh
thu. Lcsi nhuan dern Ii tcr hcp dng sE duot xac dinh nhu sau: dim tren khung gia cho m6. i click
vao nOi dung quang cao cüa Khach hang va so luong click thu duoc cUa chien dich, Google se
34
C6NG TV CO P1-IAN CLEVER GROUP
4=1.1•Im••••••••IvEd..
xuat boa dun cho COng ty, phan nay dirge xac dinli la chi phi cilia Hop deng. Phan chenh lech
gtha hoa don dm Google vã Gia tri hop &mg la phan loi nhuan C6ng ty thu duoc. Um 9 rang,
don gia cho m8i click dm Google la khong cO dinh, dtryc thay d8i lien tac va veri tilmg nh6m tir
kthia, don gia dtrot xac dinh theo pinning tithe dau gia. Do do, vai tang nhieu khach hang va
nhiEu tfr kltha cling chay dang thai ti thai diem du gia thi don gia cho mai click cang dugc uu
dai. Nhtr vay, vâi kinh nghiem tau nam eita mirth ding deli ngii nhan str day clan kinh nghiem,
Cong ty gthp khach hang trong viec chia tach chien dich theo cac nhom san pham, tü kh6a, clang
clang San pham, plian khnc kliach hang de ding Hum hien dau gia tir khoa, giup khach hang tai
uu duce chi phi quang cao. Ding thai k9 thuat cnn Cong ty luon theo dOi va tai tru quang
,
cao hang ngay, hang gia, tn. de ginp quang cho caa Khach hang thu duqc !trot fly cap ve trang
web nhieu hcm vai mut gia tat tru ham.
6.1.2. Dick vu quang di° teen inking xii
Mang xa hei bao gam nhang website cho phop nguai dung truing the online veri nhau theo nhieu
cach nhu: binh luan, ket nal, chin se. ..Quang cao trail inking xa hei la hinh tithe giai thieu san
pham, dich va, c8ng ty hay 9 lining tren cac mang xa hei nhu Facebook, Twitter, LinkedIn,
TikTok, Zalo... nham dua thong tin ten' ngueri sir clang intemet. Cac hinh tithe quang cao chinh
tren mang xa hei thtrong bao
Quang cao tang nhan di'en thuong hieu: Gia tang nhan that va ghi Muir thucmg hieu hay san
pham elm doanh nghiep
Quang cao tang km luting truy cap website: Thu hitt khach hang truy cap website de tim hieu
thong tin, mua hang hay that hien hanh vi mong muan.
Quang cao tang than tac cho bai clang: La hinh thirc thu hut khach hang tucmg tac (like,
share, comment, nhap chuOt xem anh/video) cim cac bai clang tren Fanpage.
Quang cao thu hitt cal dat (mg dung: Cung cap thOng tin ve img ding teen may tinh va di
dOng, kich thich kith hang cal dUt Ung dung.
Quang car) video: Gia tang !trot xem cho cat video càa doanh nghiep.
Quang cao thu than thOng tin Ithach hang (Lead Ads): Thu hat ichach hang cung cap thong
tin thOng qua bang cat'
Quang cao do luang chuyen dai tren website: Thu hut kith hang ve website va do luting
hoat clang cOa khach hang tren website, theo mac tieu elm doanh nghiep.
Quang cal) tiep thi lai: Hinh thire hien thi lai gag cao vesi kith hang da thug truy cap
website va tucmg tac yeti cac bai clang, video elm doanh nghi'ep.
Quang cao thu hitt khach hang lien he va ghe tham dm hang: thu hat khach hang den can
hang mua sam hoc thoc hien hanh vi lien he teri cac cfra hang elm doanh nghiep.
Hien thi, Clever Group dang cung cap dich va gifting cao tren cac mang xa hOi pita bien la
Facebook, Instagram.
35
CONG TV CO PHAN CLEVER CROUP
e
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r illiiiIIMISIIIMIS
IMEIO=M311141
Khi Cong ty thgc hien hoot deing quang cao tren mang xa hOi Facebocik cho Khach hang, Cong
ty se vao he thong quart 19 quang cao cita Facebook, too n'Oi dung quang cao N/A khai bac) tap doi
tucmg ngubi xem pha hop ma Khitch hang mong union quang cao hien thi den (dva tren cac tieu
chi ve tuoi, giai tinh, vi tri dia 19, sec thich, ...). Khi ngithi clang nit) nOi dung trot vvebsite hoc
Crng dung Facebook hoac Instagram, quang cao se hien thi nett nguti dang do pha hgp yeti hip
di tugng ma COng ty dang Inning den. C6ng ty se bi tinh phi ngay khi quang cao hien thi hoc
khi ngtrai clang click chuOt van quang cao, hoac xem video quang cao,... thy vao foal hinh quang
do ma Khach hang da Iva chon. Vi d, doi vOi quang cap Facebook, nha quang ea° hi firth phi
khi ngtrai xem ttnmg the vet quang cao (like, share, comment, click vao itnh ...). Sau khi ket
thac chien (Itch, Facebook sé gui h6a don chay quang cao cho Cong ty, day dugc xem la chi phi
cho Hop &Ong. Khoan chenh lech gicra gid tri hop dOng va chi phi tra cho Facebook la Igi nhuan
thu ye.
36
11/111111111=11111,
6.1.3. Dich len quang can hien thi

Quang do hien thi la quang cao bang dung hinh anh Von he [hang cac website. FIC [hang the
website bao gam: the trang bail online vñ the trang web clang kY lam di the quang cao cna
Google hoac cac trang web thuec he thong ()yang cao dia Google (nhu mang nOi dung tha
Google - Google Display Network, YouTube, Gmail, Google Maps ...)
Quang can co the dirge hien thi tren tAt ca cac thiet bi dien tü thong minh (dien thoui, may
tinh,...), tai nhieu vi tri voi cac kich think, dinh dang khac nhau, bao gem cat dang chin!) nhtr:
- Dang video: L.a hinh thirc tithing cao clued dung video dime hien thi throe khi video ehinh
Ginty.
CrieuTube '•
- Dung banner: kliach hang co the Iva chon banner anh (gam 1 frame anh) hoc banner dOng
(gam nhieu frame anh) de truyen tai tilting diep quang cao.
,
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nnin Mt, t• La 44 rim .lonj
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seltare.-- - Mitri Phi!
ua 'Ma.; cinitre I NI Lim -Lac

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Dang lightbox: La hinh thirc quang cdo c6 kern hieu (mg ma rOng quang cao khi khach
khach hang di chuet qua quang cao.
fisZj. vcws 1517,,, "cos
IS1041111 LIrHHç UUANQCAO

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Fitli r171111 10
Doi vari quang cao hien thi IA Quting cao cna Google hien thi. Cling ty se vao he thong panty
quang cao càa Googlc, to net dung quang coo va khai bao tap del tugng liven xem phi) hgp
S ho mong ninon gluing cao hien thi den (Oa tren v tri dia 19, so thich, loai website ma khach
hang mien quang cao hi 'en thi ...). Khi nguefi dung xern nOi dung tren cac trang web nay, quang
cao se hien thi neu ngueri Xing do phn hop vOi tap TM tugng ma Cong ty da khai bao. Cong ty
sC bi tinh phi ngay khi quang elm hien thi hoc khi ngtroi dung click chuOt vao quang cao, hoac
xem video quang cao vac-) locti hinh quang cao da chon. Vi dii, del \Teri quang cao video
cña YouTube, video quang cao se hien thi trutc khi video chinh chay vii Cong ty së bi tinh phi
khi nguai xem xem het 30 giay hoc het quang cao (neu video quang cao nem lion 30s) hoc
click vao link website xuat hien tren quang cao, truemg hyp ngtrbi xem nhan B6 qua thi se kitting
tinh tien.
6.1.4. Cac dich vu cluing tho khác

Bao gain cat dich vy:
Sang too nOi dung - Creative Content
Cung cap dich IT sang too nOi dung bao sin xuAt nOi dung, hinh anh, video, pluic vi cho
viec thgc hie'n cac kenh marketing online.
Ngoai ra, chUng toi cung cap dich va quail tri tren cac trang mang xa hei cüa doanh nghiep nhu
Facebook Fanpage, YouTube Channel, Vert da clang cdc dich vu hti try: clang bai thuang nhat,
Wong the cham sec khach hang, xay dung nOi dung minigame/su kin vii thiet lay dung ling
dung tich hop tren fanpage chfing tOi së hiS trg doanh nghiep xay dung thucmg hieu vii cung ap
thong tin ve sin pham de kich thich viec mua sam ala khach hang, tang doanh thu vii Igi nhuan
met each ben viing.
38
C6NG TY CO PHAN CLEVER GROUP
Xây thrng kg hunch chili, hrpc - Strategic Planning

Xay dung ke hoach chin luge giap doanh nghiep vach ro con du&ng can di, viec can lam trong
viac xay dung chien lure online marketing dai han, tiep can khach hang mai, tai dinh vi thucrng
hien, sari phAm.
Ngoat ra, Viec xay dung k& hoach chin lugc së giüp doanh nghiep dat num tieu nap can nhieu
khach hang han tren cac kenh digital va ginp chuyen del hg trâ thank Bach hang sir dung san
phAm hay dick vg.
Strategic Planning bao gam cac c8ng viec nhu the dinh mgc tieu chin dick met each re, rang,
pit tick thi tnrong, phan tick khach hang tiem Ming, len chien lugc then khai, chi tiet then
khai cac kenh digital, lap cac chi tieu danh gia va ngan sach.
Thth kl webs ite, thugs kl App
Cung cap djch vg thitt Ice Website/App trgn ged cho khach hang. Ty Van len nOi dung, thiet ke
phü hap ven nhu eau, tit van domain, ten App, trien khai viec code Website/App, toi au viec
hien thi elm Website, giup tuang thich ved cac nn tang quang cao. Doanh nghiap c6 duqc kenh
thong tin chinh Meng gieri thiau san pham, dick vg va gOp phan vac) viec tiep thi, quang cao den
yin khach hang dat hieu qua cao hart.
Lang nghe meng xii lz5i - Social Listening
Cung cap cat giai phap Ung dang tong nghe Social Listening theo nhu eau elm doanh nghi'ep.
Vai nguon da lieu khong 16 tir cac kenh social media, chung tOi gin]) doanh nghiep thau hieu
büc tranh feng quan cita thi truemg, ,san pham, khach hang ctIng nhu &Ai thii, clang Mai co the
kiern soat va phan img veld Wing de cap, that) luan tieu cue ve thucmg hieu elm mirth tren cac
kenh social media. TIr do, giap doanh nghiap dm ban giai quyet cae bai toan lien quan den quan
tri thuang hiau, phat trien san pham, thuc thi chien djch va canh bao Huang hoang truyen thong.
Djch vg nay ket hap cling viac xay dung ke beach va trien khai quang cao Vise tuyen sE la led
giai cho cac doanh nghiep muen tan dung ngtion tai nguyen dit liau de tang doanh thu, lgi nhuan.
Ti'Ap thi Ngtrid có dish ;twang - Influencer marketing
Cung cap dick vg Influencer Marketing (Tiep thi Ngtrin co anh huirng), clOng vai ire la nen tang
ket nai gitra Khach hang c6 nhu cau quang cao san pham, djch vu va Mang ca than co tam anh
huimg ten mang xa hei (KOLs/Influencers). Hien nay, ved thei quen mua sAm va tieu dung
thong qua nhan xet va ggi 9 Ur Ngueri co anh Sang ngay cang tang, Influencer Marketing dang
la phacrng phap tiep thi dem 1pi hie'u qua cao yeti nOi dung gan gill chan thire, dap Ung dirge nhu
eau can dm hitu san pham/dich vu Mr& khi (myth dinh sir dung dm ngued tieu clang. Trong de,
nhimg Nguti c6 anh huang se thing hinh anh, bai viet va video c6 nOi dung tick atm, nOi ve tit
nghiem cá nhan trong qua trinh sir dung san pham, djchvg elm Khach hang len trang ea nhan,
tir de Mac day ban hang va tang cao loi nhuon.
San pham Con ty cung cAp den khach hang la cac chien djch Tier, thi 1\10i dung trgn gei, bao
gam tO viec phan tich vã tic van, tao nOi dung quang cao, van hanh chien djch cho den phan tich
bap cao thire hian. Ved mang Itrai Influencer chat lugng va da dang, Cong ty dap img dirge
nhang yen eau kho nhan nhat tIc Khach hang.
Outing cdo tan áwg dyng di d'Ong
Cung cap hinh thirc cluing cao trail cac thiet bj di dOng (dian thoai di dOng, may tinh bang, may
dgc sach, nghe nhae..) co ket nei internat. Mobile Ads co nhieu dinh clang quang cao phong pith
nhu van ban, video, hinh anh, HTML5. Vâi cac loai hinh nhu: Google Mobile Ads, Facebook
39
CONG TV CO Pt-IAN CLEVER GROUP
-
Mobile Ads, Instagram, Apple Search, quang can tren mobile dang tr& thanh met trong nhfing
kenh quang cao quan trgng, tip can dirge dOng dao krqng khach hang tiem nang.
Email Marketing
Cung cap dich vu tip thl trim true flop qua thu dien ar (email) lam phucmg tien truyen thong tin
toi khach hang tiem nang. Thong qua he theng phan mm, email marketing giri hang boat cac
th8ng tin/quang cao c6 nOi dung lien quan den ngirgi nhan da &mg dang 1(9 nhan email truc
tip hay gian tip.
Clever Group cung cap dich vu chuyen nghiep va hieu qua cho rat nhieu cac di the: 1-16 trg cac
doanh nghiep trgn goi tit viec len 9 tuemg nOi dung, theng diep truyen theng, thiet lee email,
chen ma code analytics giap tilling ke chinh xac, trien khai gui. dim bao ding flan do, va ft:mg
kat nghiem thu chin dich met each chi net. Dich vçi gOp phan dat hieu qua &nig thtri cho chien
dich tip thi true tuyen cna doanh nghiep. /.•
Queing elm Ira Ile Mang tracing Internet - Wifi Ads
Cung cap hinh thirc quang cao qua he thong free wifi cho cac doanh nghiep. Kin ngugi thing
truy cap internet qua cac he tilt:mg free wifi troll cic chuyen tau Bic Nam, tai Rei An, cac ben
xe, cac san bay, nha ga, cic throng hoc, benh vien... quang cao cUa doanh nghiep së xuAt hie'n,
nguoi dung së truy cap vao landing page dm doanh nghiep, tit de ket nei internet d dang va co
thei gian ghi nhe thuung hieu, san pham.
Giiii pluip ban hang tren tile kenh thutmg mai diem
Cling cap cac giai phap ban hang trait cac ken') thucmg mai dien tn. B2B xuyen quec gia nhtr
Alibaba. Ginp cac doanh nghiep xuat nh'ap khan vira vá nhe ban hang de dang ban cling nhtr
timg buoy thy dung thuang hieu manh, ruing tam san pham Viet Nam tren toan the gi&i.
6.2. Dottnh thu, hri nhutin efia Cang ty qua tile nom
Doanh thu, lgi nhuan ter hoot &mg cung cap dich vii cila COng,ty dirge ,xac clinh theo nguyen tac
sau: Lgi nhuan gp ve cung cap dich vu = Doanh thu thuan ve cung cap dich vi - Gio yen dich
vu cung cAp. Trong do:
Doanh thu dugc Oil nhan khi ket qua giao dich dO da dirge xac dinh mOt each clang tin cay. IC&
qua giao dich cung cap dich vir dugc xac dinh khi thea man tAt ca 4 dieu Igen sau:
Doanh thu dugc xac dinh tutmg dal chic chan;
CO kha nang thu dirge Igi ich kinh te tit giao dich cung cap dich vu do;
Xac dinh dirge phin cong viec da !loan than)) tai ngtly dm Bang can den Ice toan; vã
Xac dinh dirge chi phi phat sinh cho giao dich va chi phi de hoan thanh giao dich cung cap
dich vu dO.
Tnremg hgp giao dich ve cung cap dich vu lien quan den nhieu kj, thi doanh thu Huge ghi than
trong k9 theo kat qua phan ding viec da hoan thanh tai ngay cila Bing can clai ka toan eUa k9 do.
Gia von dich vi cung cap hay giii vOn hang ban bao gam chi phi dich \iv mua ngoai va chi phi
nhan ding. Trong do, chi phi dich vij mua ngoai la chi phi tra cho the Nha cung cAp nhu Google,
Facebook, Zalo, Alibaba , Chi phi nhan cting la chi phi cho be phan ky this va bO phan sang
to — la nhiing be) phAn tham gin true tiep vao qua trinh hoan thanh cong viec theo yeu eau dm
dich vv.
Leni nhuan thu dirge là khoan chenh tech gian doanh thu va gia v6n dich Irn cung cap.
40
6.2.1. Co eau doanh thu

Being 5: Co eau doanh thu Merlin qua eat neon Cling 0, mc
Dan Trieu cidag

2018 2019 9 timing 2020
Ty 13 TS TY ll'' so veri 9
Chi tieu
Chi tri ming Oa tri trung GM tri trong thong 2019
elm (%) (%)
(%)
Doanh thu quang cao
158.178 47,9 107.157 31.2 87.477 38,3 117,4
tren kenh tim kiem
Doanh thu quang CO
139.301 42,2 174.904 51,0 101.069 44,3 83,6
Wen mang xã hi
Doanh thu quang cao
28.332 8,6 45.924 13,4 30.735 13,5 123,7
hien thi
Doanh thu gang cao
4.107 1,2 15.005 4,4 8.973 3,9 146,3
khac
TOng 329.918 100,0 342.990 100,0 228.254 100,0 100,8
Nguan: Cling ty *kiln Clever Group
Ca cau doanh thu thuAn cita Cong ty mc chO yeti bao gam: doanh thu quang cap tren cac kenh tim kiem,
doanh thu quang cao tren titan xi heti, doanh thu tCr quang cao hien thi. Ngoai ra la doanh thu quang
car) khac nhtmg chiem ty: trong nhO, chin clang ke. Trong de:
Nguan daanh thu th hoot clang quang cao Iron cac kenh tim kiem (chit -yeu qua hai kenh Google
va Cac cac) chiem ty trong Ian, dot mire 158 ty clang trong nam 2018 va 107 ty clang nam 2019,
tuang Ung 48% va 31% tang doanh thu Cling ty mc. Nhin chung, nguan thu hr boat dOng quang
cao qua cac kenh tim kiemc6 so suy giam do sirc hap dAn dma 111thvoc kinh doanh nay clan den
,
so cearthtranh den cac thii mai, mac dO c6 chat luong dich vp you han nhung cc!) gia dich
vn ré han. Tuy nhien nhin chung thi nguan doanh thu tit hot (tang quang cao nay viin tang
Mang 461 an dinh qua cac nam. Cn the, theo kat qua kinh doanh 9 thang num 2020, doanh thu
tfr cac kenh tim !dem gilt!) Cong ty me ghi nha'n han 87 ty clang, ttrcmg throng 38% tang doanh
thu, tang 117% so voi 9 thing 2019.
Doanh thu quang cao tren mang xa hai (gam cac, dich vo then ;chat quang cao cho khach hang
th6ng qua Facebook, Instagram, ...) ngay cang nam gi& vai tro chm doo_trong co cAu doanh thu
Cong ty me, do mirc da pho Nen ngaly cang sau rang dm mpg xa hOi den voi ngueri citing tir 46
clan den nhu cAu gia tang tuung tac veri tAp khach bang nay th cac dai tac ma Cong ty cung cAp
dich vim quang cao. Doanh thu ter mang dich vv nay tang tit mire 139 ty dong nam 2018, tucmg
throng 42% tang doanh thu len mire 175 tY (tang nam 2019, chiem gin 51% t6ng doanh thu. Ket
tithe 9 thing 2020, doanh thu tit ming quang ea° nay mang Jai cho Cang ty han 101 ty &Ong,
tang truang 83% so vat cling ky 2019.
Doanh thu quang cao hiEn thi (YouTube, cac dich vu banner, lightbox tren cac website) ciing
dot mire tang twang cao, tir 28 tY clang nam 2018 len gAn 46 ty clang nam 2019. Sau 9 thang
2020, doanh thu 1ir mang nay mang lai cho Clever Group gait 31 ty clang, tang 124% so veri ding
kY.
41
BAN TH6NG TIN TOM TAT
Ngoai cac hoot dOng tram COng ty ciing co nguen thu tfr viec cling cap cac dich vv quang cdo
Tuy mang dich va nay mire tang kha nhanh nIumg t9 trong vAn con nhO, chiem chum den
5% tang doanh thu Cong ty mc.
Bang 6: Ca eau doanh thu thuan Imp 'Thai qua cac nein) toan Gong t),
Don Trieu tieing
Nam 2018 Nam 2019 9 thong 2020
Chi lieu T3:, TS+ 11' , '4 4 so viii 9

Gil ill ming Gil tri tricmg Gil tri trmig thang 2019
(%) WO (%) (A)
Doanh thu quang ea°
160.334 47,8 108.196 29,8 83.091 33,6 107,7
tren ken!) tim kiem
Doanh thu twang cao
141.233 42,1 176.429 48,7 100.359 40,5
Iron twang xa hei
Doanh thu quang cao
29.451 8,8 46.370 12,8 35.610 14,4
hien thi
Doanh dm quang cao
4,107 1,2 31.645 8,7 28.437 11,5 351,1
khac
Tlng 335.125 100,0 362.640 100,0 247.497 100,0 106,1
Nguan: Ging ty ca phan Clever Group
Hoot dOng quang cao troll trang tim kiem va tren mang xa hal van chiem vai tr6 chit ciao trong cu cAu
doanh thu hgp nhAt dm Clever Group, In lugt chiem 30% vã 50% tOng doanh thu hgp nhAt toan Cong
ty tir nam 2019 den nay. Cac mang quang cao hien thi va quzing cao Ichac vAn chi thing gap met phan
,
nhe vao tong doanh thu vá Igi nhuan hgp nhAt dm Clever Group ratting c6 nhieu tim nang va c6 mire
tang thremg tot. Cu the, t9 [rang doanh thu ter quang cao hien thi va quang cao khac a- tang 'tan lugt Icr
mac 8,8% va 1,2% (nam 2018) len 12,8% va 8,7% (nrun 2019); 14,4% va 11,5% (9 thang nam 2020).
Dieu nay giup Oho doanh thu dm Clever Group dugc da clang h6a de khOng chi phu thuOc Ion va quang
cao troll kenh tim ki'em \fa trait mang xA
Hien tai, chit yeti doanh thu va Igi nhuan oh Clever Group phat sinh tai Cling ty me, do Clever Group
van dang than tryng khai phi cac thi truerng nu& ngoai (Indonesia va Myanmar), hoc dang a buote Mu
phat trien cac mang kinh doanh mai (Orion Media, Clever Review, CleverX, ADOP,...) vi the, (tong
g6p cCia cac clan vi thanh vien van chin dang k. Tuy nhien fling ty du kien tOi trong 3 nam tad, doanh
thu caa Cong ty me se chi chiern khoang 50-60% [Ong doanh thu hcrp nhAt. Phart,doanh thu con lai trot
tinh se la sr clang gap am cac mang kinh doanh mOi dugc trien khai nhtmg rat giau nem !fang nhu
Clever Review (Revu), ADOP, AdTech, CleverX.
42
CONIC TV CO PHAN CLEVER GROUP
6.2.2. Co* eau lyi nhudn

Bang 7: Bong co. tau lqi nhuan gap qua cac nom Citing ty niç
Dan In Trieu dang
Nam 2018 Nam 2019 9 thang 2020

TS' TS/ TS, '4 l'' so vfri 9
Chi lieu
Gin In tr9ng Gia trj tr90g Gia trj tr9ng thang 2019
CYO (%) . (%) (%)
Lqi nhuan (piing coo
14.228 36,3 18.482 28,3 10.298 23,8 106,1
trait kenh tim kVem
Lqi nhuan quang cao
16479 42,1 31.973 49,0 26.114 60,4 142,3
tren mang xã hOi
Lgi nhuan quang cao
7.364 18,8 7.921 12,2 3.618 8,4 111,8
hien (hi
Lqi nhudn quang cao
1.099 2,8 6.816 10,5 3,214 7,4 135,2
khac
'fling 39.170 100,0 65.192 100,0 43.244 100,0 128,4
Nguan: Cling ty ca phain Clever Group
Ttro-na tu nhu Doanh thu, qua clic nam, cac mang dich vo qua kenh tim 'dem \fa mang xä hi van chiam
t9 trung lan trong co cu Igi nhu(in gOp Cling ty mc, dOng gap cua cac mang lgi nhuan quang cao hietn
thi vá tit cac dich vy khac vAn a mat khiem tOn trong birc tranh chung. Trong do:
Lqi nhuan quang cao qua cac kenh tim ki6m (Google, COc Coc,...)ghi nhan hon 18 t9 dOng nam
2019, tang 28% so voi nam tnrac do. Qua 9 thang 2020, mang nay dem lai cho Gong ty mg On 10,3
19 clang lgi nhudn, tang 106% so vori 9 tilting 2019
Lqi nhuan quang cao teen cac mpg xá hOi Faccbook, Instagram,...dat 32 t9 dang nam 2019, tang
On gap dOi so vai nam 2018. Qua 9 thang 2020, mang nay cOng ghi nhan mitt Igi nhuan cao, han
26 t9 clang, tang 142% so vai cling kSt 2019.
Lgi nhudn tir gang cdo hien thj (YouTube,...) vã quang cao khac tuy con Ichiem 16n, trung binh
khoang 6 -7 t9 ding nhung co mac tang twang tot qua cac nam.
Bang 8: Co cau !pi tint* gap Op fakir qua cat nom ctia Cong ty
Dan TriA:u clang
Niim 2018 Nam 2019 9 thang 2020

TS, TS TS= k. so veri 9
Chi lieu
Chi trj trcng Gia trj tr9ng Cia trj tr9ng thang 2019
(%) CVO (%) (%)
Lqi nhudn quang cao

15.279 37,1 18.669 25,7 10.953 22,9 119,4
teen kenh tim kiam
Lqi nhudn quang cao
17.091 41,5 32.469 44,7 26.409 55,2 144,0
tren mpg xa ht5i
43
Lgi nhuAn gang cao

7.748 18,8 8.001 1 1 ,0 3.651 7,6 97,4
hien thi
Lai nhuAn yang cao
1.099 2,7 13.499 18,6 6.842 14,3 221,9
khac
Tang 41.217 100,0 72.638 100,0 47.855 100,0 139,3
Ngudn: Gong ty co" plain Clever Group
Nhu dã cid cap 6. trén, doanh thu &mg ty cha ydu phat sinh tai Cling ty mg, do do, lgi nhuAn gOp hop
nhAt qua cac nam cua Clever Group ko cei su chenh Igch clang ke so voi mix ghi nhn tai COng ty mg.
Sau 9 'hang 2020, Igi nhan gOp tit kenh thn kiem dot initc 11 ty &Ong, tang 119% so veil ding k9. Trong
khi do, Igi nhuan gOp tit dich vv quang cao qua mang xä hal tang 144% so veri 9 [hang 2019, dat han 26
ty clang. Cac mdng quang cao qua kenh hidn thi vá gang cao khac Ian lugt dong Op 3.6 ty thing vá 6.8
ty dAng, Mang Ung 7,6% vã 14.3% Igi nhan gOp tan Cong ty.
0.3. Nguyen pet lieu

Do hat dOng kinh doanh chn ydu cüa ding ty la cling cap cac dich vv, giai phap quang cao von
cac phuang tien truydn thong va rang xa hOi an Ong ty khong c6 nhieu chi phi cho nguyen
gt lig‘u. Do do chi phi di voi tiguyen vat lieu chiem phan khong clang ká trong tong chi phi ca
Cong ty.
Chi phi siin _rata

Bang 9: Chi phi scin xurit kinh &mull ('Ong ty Inc qua cac nun:
Dan Trieu thing
Nam 2018 Nam 2019 9 than 2020

Chi tieti T't tryng TS' tiling TS, trung
Gilt tri Gia tri GM tri
Tiing doanh thu 329.918 100,0 342.990 100,0 228.993 100,0
Gia Van hang ban 290.748 88,1 277.799 81,0 185.010 80,8
Chi phi tai cbinh 182 0,1 4.500 1,3 4.247 1,9
Chi phi ban hang 10.174 3,1 11.102 3,2 7.965 3,5
Chi phi QLDN 7.436 2,3 9.832 2,9 8.836 3,9

Chi phi khac 592 0,2 962 0,3 608 ,
TOng chi phi 309.132 93,7 304,195 88,7 206.666 90,2
Ngutin: BCTC Hag berm tam nem: 2018, 2019 va BCTC rieng sorit xet 911Ong 2020 ctia Cang ty co
phtin Clever Group
Co cAu chi phi san xuAt kinh doanh cha Cang ty mc tuang din ón dinh qua cac nam. Veri dc thit la
cong ty cung cap dich vv, quy m6 con tuang di nhO, chi phi chit ydu, cha Clever Group la gia von
hang ban, Miran xuyen Men 80% tang doanh thu Cong ty tric. Gia von hang ban bao gam chi phi
dich vv mun ngoai (dich vv mua cOa Facebook, Google, Zalo, Alibaba,...) va chi phi nhan ding (chi
phi cho cac ba pan 1(9 that, sang to de bean MUM, dich vv).
44
CONC TV CO PHAN CLEVER GROUP
Cac chi phi tai chinh, ban hang va quail 19 doanh nghiep chiem 19 trong nhO, Ian lucrt 6 mire 1,3%,
3,2% vã 2.9% nam 2019.
Chi phi quan 19 doanh nghiep cnn COng ty tne trong 9 Mang dau nam 2020 tang manh so voi ding
,
k9 nam trutc. Cac yeti ta lain anti Inning den viec thay dth chi phi quan 19 doanh nghiep chn yeu do
Cong ty mO rOng hoot d6ng kinh doanh clAn den viec tang chi phi nhan so do tang so lugng than so
(chi phi nhan so cho 9 thang 2020 tang khoang 604 trieu d6ng so .vai 9 thang 2019); viec tang nhan
(1
so do Ma rOng quy S ciAn dEn nhu cAu in6 Ong cac van phimg de dap (mg khOng gian lam viec cho
S
moi iiguel, dieu nay khien elm chi phi time van phOng 9 thing 2020 tang them 400 trieu so v6i ding
k9 nain ngoai; tang chi phi kiem man nham clam bao viec soat, x6t, kiem Era dime diEn ra thming :**z
xuyen, tang Mill minh bach trong cac sO lieu tai chinli de cac co citing có cal nhin man dien vE ket ct
-..
qua hoat d6ng kinh doanh cna cOng ty (9 Mang 2020, chi phi kiem than tang * xi 661 trieu citing
so voi chi phi kiem toan nam 2019). Thy nhien, tOng quan thi chi phi quail 19 doanh nghiep chiem t9
mpg klui nhO va On clink
Bang 10: Chi phi scin xuat kinh &tank hop nhat qua cat ntim
, Dow Trieu clang
Nam 2018 Nam 2019 () lIning 2020
Chi lieu if. triing T) tiling 1:b tryng
Gia hi Ghi tri Chi tri
'Fling doanh thu 335.125 100,0 362.640 100,0 248.331 100,0
Gia Win hang ban 293.908 87,7 290.000 80,0 199.643 80,4
Chi phi tai chinh 181 0,1 392 0,1 1.193 0,5
Chi phi ban hang 10.174 3,0 12.150 3,4 9.761 3,9
Chi phi QLDN 9.661 2,9 14.280 3,9 17.855 7.2

Chi phi khac 592 02 962 0,3 849 0,3
TOng chi phi 314.515 93,9 317.785 87,6 229.301 92,3
Nguan: BCTC hop nhatt kiatn roan ?dun 2018, 2019 it BCTC hop nhat coat xet 9 thang 2020 ono Cong
ty cd phan Clever Group
K.& thac nam tai chinh 2019, tong doanh thu Clever Group dat hon 362 t9 d6ng, tang 8% so vth nam
2019. BAng mOt s6 hien phap tiet giam chi phi, teing chi phi hop that Cong ty chi tang nhe 1%, tit
mire 315 t9 ding nam 2018 len 318 t9 clOng nam 2019. Nhin chung, t9 trcmg tong chi phi/doanh thu
hop nh'At cita Clever Group qua the nam Mang Mm On dinh, duy tri 6 mix tren 90%/nam. Trong do,
chi) yeti la gia vent hang ban chiem phAn lern trong tong chi phi, cac chi phi con lai chiam t9 trong
nh6 hoc Bong clang ke.
Tit cuOi nam 2019 den nay, Ging ty da lien halal dal' tu them vao kha nhieu cac cong ty con nhu
ADTECH, ADOP Viet Nam, Orion Media, NAFI. Viec hop nhAt so lieu tai chinh cüa cac cOng ty
con vao BCTC d lam chi phi quan 19 doanh tighiep hop nhat tang len dang ke so veil nhimg nam
truck, co the: Chi phi quan 19 doanh nghiep I lop Mint cho 9 thang 2020 fang 8,8 ti so v6i cling kSt
nam trtnit.
Trong alai doan 9 thang 2020, chi phi tai chinh cua cOng by tang manh do hoat dOng dau tir tai chinh
cOa COng ty dien ra manh hon. Doanh thu tir hoku dOng tai chinh caa Cong ty mc va hop nhAt deu
45
tang ho-n 6 ty ding so voi cimg k9 Mm tank. Giai dean nam 2020, sau khi ding ty tip nhan them
khoan clan tu dm Yello Digital Marketing Global PTE. LTD, dot veri cac khoan tin chua sir dung,
tei tru Cong ty time hien coc heat ding (tau tu tai chinh dA mang ve Igi nhudn cho C8ng ty (Tham
khan phAn chit thich Bang 22. Dail lir tai chinh ngAn han va dai han).
6.5. Trinh d cling nghe

COng nghe dm Clever Group dugc chia thanh 4 Mang chinh:
Cong nghe phyc vu quan tri nei be
COng nglie phyc vu quart 19 tai chin!,
C6ng nghe dir lieu lon phan tich hanh vi ngutri clang tren mang xa hei
Cong nghe va nn tang DMP, DSP, SSP tei in hod chat ltrgng quang cao va doanh thu
DM veri cac c6ng nghe COng ty sir dung, Cong ty du co quyen sec hiru hoc quyen sir dung hgp
phap. Cu the, d61 vol cac cOng nghe do Cong ty ty xay dyng va phat trien, Cong ty dang Mire
hien cac UM Mc can tin& a dung k9 boo ho quyen dM yen tan gia va chit se him la Cong ty. Doi
vii Gong nghe khac, ding ty chit ding trong viec nghien elm, phat trien dong thai k9 kEt the
Ho clang hgp tac bode hgp (long khai thac dee quyen de cling tighten dm ph& trien tai tni ding
nghe met each hieu qua.
6.5.1. Cling nghe phyc vy quart tri. Mei be
Hien nay, Clever Group dang sir dung he theng dieu hanh va quan 19 heat ding nOi be de quan
19 toan bet thong tin, luTh trir va kiem seat c6ng viec cna tirng ea nhan trong ding ty. He tilting
dtrgrc thiet ká va xay dung cho toan 1)0 eac be phan: Ban hang, ke toan, kg/ thudt va xay dyng
,
nil dung truyen thong.
He theng dugc Clever Group ty xity dyng va phat tri 'en thee dimg nhutau cOng viec va tir den&
hod nhieu quy trinh:
Quan 19 dir lieu khach hang
Tinh Mang gulp Clever Group kiem seat va km tril Met so lugng Ion thong tin khach hang, ngueri
lien he va phtrung thirc lien he. Dir lieu khach hang clugc Jim Wit bao gm: Thong tin khach
hong, ngugi lien he, kenh truyen aging trien khai, danh sach cac hgp ding va Om lye hgp ding
Tinh nang dam bao cac thanh vien trong be phan ban hang ki'em seat danh sach khach hang
nhanh ggn, d dang cap nhdt, kiem seat thong tin khach hang ma Bong gay mat mat thong tin.
Ngoai ra, tinh nang giap be phlan quan 19 Min bAt dirge danh sach khach hang dm timg thanh
vien trong c8ng ty, tinh trong khach hang va qua do danh gia dugc hieu qua cOng viec elm tirng
thanh vien.
Theo dii va kiem seat doanh thu
Doanh thu elm timg kith hang, tirng nhan vien ban hang dirge cdp nhat hang ngay tren he
a
theng. Vii tinh nang nay, nhan vien ban hang dang thee doi dirge doanh thu elm timg khach
hang, died gian khach hang thanh toan.
a
Deng tiled, BO phian quan 19 cling clang kiem spat dirge doanh se hang thang, hang nam cita
c8ng ty de danh gia hien qua heat ding nhAm dtra ra phucmg an kinh doanh phü km.
Xay dung net dung quang cao d dang va nhanh chong
Can cir vao eau true Mei dung quang cao, he thang dirge Op nhdt va xay dyng throng thong tin
a
phit hgp de be phan nei dung sang too thong dip clueing cao Mgt each clang va nhanh
46
CONG TY CO P1-IAN CLEVER GROUP
Tinh nang to Ong do luring va Oat hien lei sal trong quang cao nhu qua sO lucrng chit cho phep,
cac tit vi pham quy dinh quang cao...
He tra kiem sok, km trit nei dung quang cao
Veri se; hiving kith hang Ian, Clever Group thy dung hun 10.000 nOi dung quang cao mai nam
cho lum 100 kith hang. Do vay, nham giarn thieu sai sot, he thOng km ti-it toan b0 nesi dung
gthp b phan lien quan c6 the de dang tim kiem \fa chinh sira, cap nhat thOng tin.
Veri tinh nang nay, be phan ban hang va be phan nOi dung giam thieu sal sot trong viec km hit
\fa mat mat cac nOi dung da trien khai hoc tam dirng trien khai.
Ket nOi veri he thOng Google
Nham giup be phan 1(9 thuat han che Mai gian cai dat clang cao, moc nOi dung quang cao ducrc
lien ket veri he thOng quang Cf10 cUa Google d phoe vu viec cal dat gang cao. K9 thuat vien
chi can chuyen nOi dung tit he thong nen he sang cOng co cai dat quang cao cüa Google.
KAI nisi cac bo phan trong ding ty
He thong ginp giam thieu cac buerc trong quy trinh lam viec gala cac phemg ban ctia c6ng ty,
giup nang cao nang suat lam viec. Veri bij phan trung tam la be phan ban hang, he thOng da xfiy
Ong be ket nen cac b0 phan nhtr sau:
Ban hang —Nei dung: Tilting tin khach hang, nhang yeti cu ve quang ea°
Ban hang — K9 thuat: Thong tin cai dat, ngfin sach va Sung di'eu can ltru
Ban hang — Ke man: DOichieu thong tin hop clang, doanh thu
He thong bao cao to Ong
To &Mg tang hap danh :inch khach hang, hop thing va doanh thu cho tang ca nhan, tit nhenn.
Vi'ec giti bao cao de clang vA khOng ton kern the(' gian.
Ngoai ra, phong ngbien cCitt va pith trien cüa &Mg ty dang phat tri6n cac he fining cong co tip
dung cling nghe men cho cac chiên dich quang clic) cCta khach hang nhtr:
He thang ding co kiem soat chat !gong chien dich, to (long nghien druchien dich quang cao de
,
nhac nher, earth bao net' chien dich thong dat dirge ket qua nhu ban dau. He thong chi tiAt den
tirng tir khoa coa ctic nit quang can, chi phi cho ctic !An nhap chuet da tai uu nhu ke hoach
ban dau khong,...
Cong co kiem soat ngan sach chien dich quang cao: Cong co nay dam bao mut chi tieu khong
vim qua ngan sach quang cao cho phep, dOng then giup c8ng ty nam bat duac xu Sang thi
truerng. Vi do: Ban dau Ichach hang dat gieri han ngan sach theo ngay IA X dOng nhung flint te
trien khai thi ngan sach lieu het trong V2 ngAy. Nhu vay cong ty nen can dot lai ngan sach quang
cao vi c6 the nhu eau thi truing dang tang cao.
COng co bao cao ding quat chi [lea theo ngay, thang, qu9, to Ong danh &Au nhang thay dOi bat
thuang tang giam ngan sach quang cao de tim giAi phap ?dr 19.
He theing canh bao khi ce, van de thy ra nhu thanh toan b lei, website thong tnty cap dirge.
6.5.2. Cling nghe phoc Vt quart 19 tai chinh
Clever Group to thy dong he thong ding co quart 1St tai chinh nOi be cho ding ty me va cac c8ng
ty con c6 tan la Balance. Balance cho phep CEO tang cong ty con va CEO ding ty m kiem
sok chinh xac clang tien, !Ai la dm dcm vi minh theo ngay thong qua viec quet va cap nhat to
dOng so tu elm tAt ca cac tai khoan trong he lining, quy doi cac loai tai san tuang ducmg tien nhu
47
yang, ngoai te, et; phieu ra thanh tin Viet Nam clang. Cu& thang, Balance có he tilling de' soat
de chac cban rang de lieu du va cu6i IA khan.
_ .
Balance la Gong cu quan trgng ginp cac nha quan trong Clever Group có cai nhin loan canh
ve sire klthe tai chinh doanh nghiep cling nha de; chit ket qua kinh doanh elm don vi mInh
quan 19.
6.5.3. tong nghe dir lieu I6n philn tich hiinh vi ngutri dung tren myng xã hi
Clever Group dang sU hgru kht,i dir , lieu kheng 16 km tin. thong tin ciia 125 trieu nguai dUng
mang xA hi va hanh vi cUa 119. Khei clic lieu nay .chCra khoang 2 t9 lien Ica cheo va dugc cap
nhat lien tuc. Dieu nay cho phep Clever Group hieu va cap nhat dirge cac xu the tren mang
hi theo died gian thgc (real-time) VA dua ra cac nOi dung quang cao co tinh xu hiking (trending)
cao. Cac thong tin nguai thing dugc thu thap IA nhang thong tin dA duce cling khai hoc dugc
thu thap thong qua viec thy kien danh gia, (long thin viec hp trgr, phan tich, xir cac dir lieu
ngual dangingiseri sir dung dich vu dugc Wan din theo cac quy dinh ve km till dr lieu cna Luat
an ninh mang hien hank
Ngoai ra, tlr viec phan tich kh& dir lieu kheng th nay, Clever Group phan tack dugc thanh nhitng
tap user nho han, tir do lai tiep tuc chia tach thanh cac tap khach hang tiem nang phn hop cho
tirng nganh hang. Day chinh là dich vti se dugc Clever Group chit trong day manh trong tucrng
lai. Bed vi ban chat cuAl ding cim cac dich vu quang cao se la tim thay met khach hang tiem
nang va xac dinh gia thanh t6t nhat cho met don hang ban ra.
Clever Group ket hop Oita cac cOng nghe phan tich, thu than dit liGu tir dOng va cac bien phap
xir 19, phan 1mg, giai guy& van de cith con noted, dun ra mat giai phap tren goi giup Sc doanh
nghiep &the t6 chirc tuang tac vol Ong (long mang xA hei an toan, nhanh cluing, hieu qua, chinh
xac theo cac chien lugc de ra.
Ging nghe sir dyng:
Nen tang cling nghe cert lei cith caa he theng dip tren19 thuyet ve Hoc may (Machine Learning),
Tri tue than tao (Artificial Intelligence) vã Hoc nhieu lop (Deep Learning). DO là nhirng xu
husang chii deng trong nganh COng nghe thong tin trail toan the gthi. TIr do, c6ng ty tir xay dung
,
va ph& trien Sc cling nghe lei elm minh bao gem:
He thông thu than thong tin tkr )(ay dung dip trail k9 thuat phat hien nel dung mai linh
dOng, theo thin gian thip.
Engine xir 15' ng6n ngit Tieng Viet tu xay dung Oa tren str k& thCra kinh nghiem ala nhieu
chuyen gia xit 19 nen ngit Tieng Viet au nganh.
He thong tri tue nhan too nr deng nhan (Jong gigng nal vã chit viet (chit in tren bao giay) tu
phat trien.
He dieing may chit km trit, xi( 19 &Cr lieu Ian, dap (mg nhanh, ket nei mpg rieng ao (VPN)
dam It bao mat
Vol di riga nhan sg 1(9 thuat dOng dd.() va phan lon cac nha sang lap, thanh vien ban dieu hành
xtrat than tir chuyen nganh cOng nghe dieing tin, ce chuyen men sau, Cling ty chit Ong trong
viec xay dung, c(ip nhat cOng nghe, phat trien !fang cap he tilling cho phit hp viii nhu eau sir
dung va yen cau cna thi truing.
Cu che hoot deng:
DIE lieu ve cac nguan tai nguyen can thu thap dugc lay dr Crawler Database. Ca ser dit lieu nay
dugc cap nhat met plifin beri nguai dung va met phan befi qua trinh Ian truyen lien ket tren
Internet.
48
M6i trung tam da lieu tha mei nha cung cap se c6 hang tram den hang nghin crawlers hoat dOng
ding liac de dam bao hoat cl'Ong thong suOt va tranh cac qua trinh chAn nguen truy cap caa cac
tai nguyen tren Internet.
Thong qua the diem trung chtiyen km Wog Internet tren th'e gieri, thong tin dtrac gin ve the
gateway a Viet Nam clat 6 c4c nha cung cap Internet (ISP) khac nhau nhu VDC, FPT, CMC,
Netnam a giam thiOu rui ro mAt met hay cham Meng tin do van de clueing tmyen
Cac thong tin sau khi den Gateway 6 Viet Nam se &rye truyen ve he theng thu thap da lieu
trung tam Raw Data Queue de lien hanh xü Ii, phan tich tren Data Analysis Cluster va dua cac
thong tin phan tich, trich xuat dugc vao he Meng may tim kiem the do cao High Speed Search
Engine. Deng thoi, da liCu tlth ciing nhu tin xir 19 se dirge km vao h'e thOng km tra Backup
System a phuc vn cac qua trinh xer 19 khac se phat sinh sau nay.
De truy ?mit da lieu, met he thtng API Servers se cung cap cac API 6 mire cao han cho phep
the thiet bi d&u cuoi (dien thoai, may tinh, v.v..) truy cap cac thong tin dueri clang thAng ke va
[Ong hop
He thong canh bao Alert System se truy cap va theo clOi clua tren cac API de bao ve cac thiet bi
.
cap nhat tin the the theri nhtr thu dien Ur, tin nhAn ma he thong nr dOng phat hien dirge qua he
Meng Post Analysis
Da lieu dugc chin ra thanh nhieu phan theo thin gian xuat ban ten interne va m6i phAn do lai
duce chia tech ra thanh nhieti phan nh6 han dC ding 16c km tra ten Milan may nh6.
Phtrang phi') quet
He &ling SMCC mei ngay thu than khoiing 30 trieu nOi dung khac nhau tir cac nguen thong tin
mpg xa hei, bao chi, dien dan, Hog... Khoci Itrong MI lieu dirge quet ve truck khi xü 19 da len
ten han 60GB va tang kich Mute da lieu cAn dtrem luu tra sau qua trinh xirly la ban 100GB m6i
ngay, 3TB rni thang ye On 40 TB mei nam
Da lieu tren Mang la hei dirge chia lam nhieu cap de khac nhau dua vao tirng nguan thong tin.
Cac thong tin dirgc clang tai tren the website la clang Meng tin de de quet va thu thap. Cac thông
tin den ta cac Fanpage hoe Ong thing tren Facebook Ming khong kith de tim kiem va thu thap.
Tuy nhien, thuAt toan lam giau va phan tich cac thong tin do met each hien qua nhat kite phirc
tap. Khi ngueli dung an met hoe nhieu truong thOng tin, he th8ng hoan toan c6 the xir ii da lieu
nhang nh6m d& thong nay va tra ve nhimg thong tin nhan kit hue nhu danh sach ban, Mei,
nghe nghiep.
Chin Wang ciia he thang
Phat hien cac tai khoan hok nhorn tai !Moan nghi van lien quan ten mOt chfi de nick
dinh
Mat hien cac tai khoan hoc nit tai Idman mpg xã hei (6* day la Facebook) c6 s6 lug(
tuong tee, só lugt chin se, hoc s6 Ian clang bai cao met each bat thuemg vC mei chit de.
Kha Mang thu that) thong tin On hutng & the de cao.
DM Wang thu than thong tin tha cMetric khong gi6i han, va c6 the la met se luemg lem cac
nguen cla lieu bat 1(9 tren mang xa hei Facebook (vari dieu kien do la ngutm thong tin ma),
the trang nhom tai cac trang ea nhan, cac nguen tin blog.
Ph& hien va canh bao the ngulin tin thee) nhitu chfi d khac nhau
Phan loai nguen tin theo cac chit de vi dii nhu chO de thoi sr, tin trong mem, tin quee te
nher do c6 the phat hien dirge nhang nguen tin e6 lueng tucmg tee det bien bat thuerng theo
ning chit de
49
CONG TV CO PRAN CLEVER GROUP
MM.
Phil hien, phan tick va canh ban cac xu huirng xä hOi tren eác nguen
Phat hie'n ra cac xit blueing xa hi tim tang a thai diem ban dau va dim ra canh bao nn xu
huang co kha nang bang Oat.
Phan loai, theing ke nOi dung
Cho phep ngiroi sir dung he thong de clang nap can cac loai thong tin theo nhieu nhom khac
nhau, dugc phan loai tit dOng. Ngoai ra, cac theng ke v rthi dung cho phop nguai sir dung
de clang co cai nhin tong quan han ve clang duly thong tin hien WI. tren Mang xä hOi ma -4
khting buOc phai dot qua nhieu noi dung.
Thông bao, canh hao thong tin
Ngtrai sir dung he thOng thong chi co the tharn van thOng tin ma con c6 the nhan dirge Sc
thong bao, canh bao thong tin tirc theri thong qua thu din tir va tin nhan SMS thy theo lip
chart. Ngoai Sc tilting bao tat thai, he th6ng tang có nhang thong bac) t6m tat tinh hinh
theo ngay, theo tutu', dim tren cac cum tir khoa va nhang S nhan dirge theo
XuAt bao cao theo nhieu khan! clang
Inch xuat nhieu loai bao cao tucmg (mg veri nhang MI thong thong tin dirge km tr& teen
he themg, a cac dinh dng, khutin clang phe, hien nhu doe, pdf, xis, csv ray theo mix dich
sir dung da lieu
Tim kiem tOc dO cao
Thong tin dirge thu thap va Kir 19 t6i tru chuyen bi'et cho viec tim kiem air lieu van ban. Do
. ,
do, thong tin c6 th'e dirge truy van tim kiem vol toe dO cao. Kt qua chinh xac vai Wang
trieu ban ghi dir lieu dirge tra ve trong thai gian chira teri inOt gifiy. Cac tac vu tim kiem co
the thue hien veri he thong bao gm: Tim kiem ngueri clang tai cac .dia diem (tinh thanh) xfic
dinh c6 quan tam teri mOt chit de nao d6. Thir hang tim kiem tra ve nhang ngireri dung co
quan tarn nh ieu nhat tai chit de de titling qua Sc bai viet, status, like, comment, share lien
quan. Tim kiem cac bai viet, cac feed Facebook theo cac chu de ngil nghla khac nhau. Tim
kiem Sc t& khoa nti bat, Sc link dime cat trang blog chia sO va With luan nhieu cang nhtr
thai do binh luan tat xtiu ctia nguoi dung.
6.5.4. Ging nghe va nn tang DMP, DSP, SSP tti uu hoa chit luvng (pang can va doanh thu
Clever Group sec him ceog nghe va nen tang DMP, DSP, SSP thong qua 02 ding ty con la ADOP va
Adtech.
6.5.4.1. Ica ADOP:
ADOP la Publishing Partner dm Google va la Header Bidding Wrapper Partner (Facebook) duy nhat tai
Han Wk.
ADOP c6 3 uu diem nei bat ve ding nghe
ADOP co nhieu tinh nang de biet giUp publisher quart 19 quang cao hieu qua
Quail 19 va t6i tru inventory quang cao: ADOP cung cap tools &wan lY (INSIGHT) glop titian
15, va t8i tm timg vi tri quang cao theo then gian num.
Tools theng ke doanh thu theo dr-LT vi tri, location va adnetwork
Tools Negative content phfin tich va 19c Sc nOi dung thong pint luyp tren trang (hinh anh, text)
kitting hien thi quang cao, tranh vi pham chinh sach cüa nha cung cap.
Cung cap só lieu va phan rich so sanh fling ad network, theo tiled gian va vi tri quang cao.
50
ADOP cung cap tat ca cac dinh clang quang cdo:

Theo thiet bj: Desktop web, Mobile Web, Mobile In app (Androids, IOS)
Theo Format quang cao: Text, Hinh anh, Rich Media, Video (Instream, Outstream), Native
Ads.
Cung cap tat ca cac Hint' thfrc tinh gia: Direct Sales, Guaranteed Deal, Preferred Deal, Header
Bidding, Open Action, Private Auction, waterfall
ADOP co nhieu nhu eau quang cao tir advertiser: ADOP co nhu eau quang cao veri ngán sach tat,
gia hap dart den tit cac Global Demand Partnership, Google Ads Manager, Facebook Audience
Network, Criteo, Impactify, Rubicon, AppNexus hay vã private deal khac.
6.5.4.2. 14 AdTech
AdTech (https://ad-tech.vn) la met thanh vien dm Clever Group, thanh lap vac, tilling 10/2019 veri a
del net sang lap la cac chuyen gia trong linh vrc quang cdo Google/Facebook tai My va Viet Nam.
t.
menh dia. AdTech la &Up cho cac Publisher tap trung vao phat trien dich vv va tang doanh thu
quang cdo. Mac nett AdTech Imerng ton se la nen tang ad mediation sa 1 tai Deng Nam A.
Tam nhin cua AdTech Inning ten xay dung he sinh thai DSP, DMP va SSP ha try cho ca advertiser
va publisher.
AdTech SSP (Supply-Side Platform) gift!) cho cac publisher ban quang cao mOt cacti hieu qua. Cac
thuat toan tin tru dm AdTech tap trung vao hai thOng sa fill-rate (tY le lap clay) va eCPM (mire gia
hien thj quang cao). Ong dung ky thuat quan ly gia san, cac giai thuat bandits va cac m6 hinh may
hoc tang cuerng (reinforcement learning), AdTech dam bao quyen lqi cho publisher trong cac phian
dAu gia, dem lai lqi nhuan ten da trail lung quang cao ma ho
Ben canh do, AdTech SSP con cung cap cho publisher met giài phap tich limo dun gian, a ket n6i
va giao dich von nhieu nlia cung cap quang cao/ DSP khac nhau. Hang theri, thong qua met nn tang
giao die'n duy nhat, publisher co the theo dOi va kiem soat tat ea cac giao djch ban quang cao.
AdTech DMP (data management platform) phan tich dir lieu ca nguen dung va lich su tuang tac
quang cao, lam dau vao cho cac mo hinh thuat toan tri tue nhan tar), dua ra du bao quang cao tiEp
theo clan dung doi tugng, tai iru hieu qud quang cao.
AdTech DSP (demand side platform) giim cho cac Advertiser co the mua quang cao met ckh
dOng thong qua hinh thIrc dau gia RTH (real time bidding - clan gin then gian thuc). Mtic [Feu cila
DSP la dau thau va hien thi quang cao den dung num den va ven mire gia ten uu, tang ty le chuyen
clai (conversion rate).
51
6.6. Tinh hinh nghien can ya phit tritn sin phim mai
Cac san pliant mai &roc trien khai trong nam 2019-2020:
Video-audio production veri Orion Media: dich vti san xuAt cac 'lei dung video, audio sang tao
va xuAt ban nOi dung tren Youtube, Facebook.
Nn tang DMP, DSP, SSP voi ADOP Via Nam
Social Listening ved cMetric
Gold Global Channel Subscriber teen Alibaba.com voi CleverX
'Prong tucmg lai gAn, Clever Group se nghien thu phat trien them cac dich vg:
Giai phap Online Market Research
San pham lien quan toi bat Ong san online (ino hinh gAn gi6ng voi cac Cmg dung Zillow, Redfin
[al M9)
6.7. Tinh hinh kitm tra chit Itivng dich sq.]
Cong ty hien dang co 02 be phan kiem tra chAt Itrong san phAm va dich vv:
BO phan Q&A: be phan nay se giam sat chat Itrong, tin dO cua cac phong ban trong tong ty dE
dam bao dung nhu quy trinh, then han cong ty de ra.
a
BO phan chain sec khach hang: b0 phan nay se goi den cac khach hang dam bao tu Van vien,
k9 thuat vien cid tu van clay du, citing yen cat. De dam bao khach hang hai !Ong voi dich vij tu
van cila Clever Group.
6.8. Hoat Ong marketing
Hot Ong marketing dm Clever Group hien nay bao gem cac hinh that san:
Truytn thong nOi ho
Quan tri, xity dtmg nei dung caa cac kenh truyen thông nei be: Website, Fanpage, trang thong
tin tren the mpg la hei Twitter, Linkedin, YouTube
Website Clever Group: bai viet nghion thi twang, kien thim nganh, chia se quart diem trong
linh vtrc Digital Marketing
Fanpage Clever Group:
Nei dung (plan tri fanpage: tin Mc, xu huemg ve digital marketing, agency, ding nghe, kinh
doanh v.v duoi clang hinh anh/video
Nei dung truyen Meng nei be, sr kien ding ty: sinh nhat thang/quY, du lich clang he caa cac
van phong.
Nei dung hop Mc gicra Clever Group va di Mc (tuyen dung, quang cao)
Thong tin tuyen dung
Nei dung cac chuung trinh khuyen mai: cac maa cao diem: le, TM, cac chucmg trinh ph&
hop yen cac d& tac nhtr Google, Facebook.
Cac mpg xa hei Ichac: Tay thuec vac, tinh chat caa tang mnng xa hei dtra thong tin lien quan,
chit y'eu van la cac thong tin ve Digital Marketing, sr kin cüa ding ty, cac chucmg trinh khuyen
mal.
Xfiy dtyng the chtrang trinh khuytn mfii va chi& dick tilting cao
Xay dung Ice hi:inch/ chucmg trinh khuyen mai theo qu9, maa cao diem dt chay quang cao (dip
he, Le, — phoi hop veci be phan kinh doanh ten chucrng trinh vá time hien truyen thong
nhAm thu hat khach hang va tang doanh so.
52
MM.
Len Ice hoach chien djch quang cao: len moc tido, thong dip, cac kenh truyen thong (website,
fanpage), ngan sach chr kien, xay clang landing page, cac kenh chay quang cao.
Truyen thong ra mill cac dich vu mel, tinh 'tang mfri efia dich vo
Len ncji dung, dtra tin bai teen cac kenh: website, fanpage
Phoi hqp vâi b0 phan kinh doanh: gai thting tin qua data email.
Email Marketing
Lan nOi dung va gin email cho kith hang nharn Oen thieu cac chtrang trinh khuyen MAL cac
sly kien, gieri thieu tinh nang dich vu.
Truyen thong sty kien, hOi thao
Len tin bai cac kenh: Website, Fanpage
Cac sly kien k9 ket, 1 ra mat, hop tac va cac str kin co CEO lam din gia: tin tire tren cdc bao
din tit, tin tirc dtra ve cac kenh truyen thong nOi b0.
6.9. Nh5n hiOu thwang mai, ding k phat minh sang che vã bin quyan
Logo (*):
CI Grou
Beyond a soft,[1:., [
(*) Logo d5 duqc thing k9 ban quyen
6.10. Danh sach cae hqp dling km da va dang time hien
Acing I I : Danh Rich cue cl4r an Ian citing Mac hien
Dan Eking
Thai gian Tien (16

Cia tri luyp ding
SIT Ten d61 tac UM hinh dy• kin hoan
(VND)
trio') khai thanh
Cong ty C6 phan Vian mat Quoc tá Owing ba /016 - 2020 Bang then N
1 . 24.332.33 4 l 6
V* - Nga thaong hiett khai
Benh vien Mat Qu6e ta Viet — Nga Ha Quang ba Bang trien
:. khai 686.78 . 5
2 Long — Chi nhanh Cong Ty CO Phan thacrng hieu 2016 - 2020
Vien mAt Quoc T6 Viet - Nga
C8ng ty Phat trien Dich vu Truyan hinh Quang ba Bang then
3 MyTV - Chi nhanh T8ng cOng ty thuang hieu 2019 - 2020 1.862.605.250
khai
Truyan tilting
Cong ty c6 phan Dich vu Cap treo BA Quang ba 2016 -2020 Bang trien 3.725.771.500
4 thucmg hiau khai
Na
Con ty TNHH Dich vu Du lich Cap Quang ba 2016 - 2020 Dang Men 4.649.700.000
5 throng hiati khai
treo Fansipan Sapa
Khoa quae tE - f* hcc Quatc gia Ha Thu Bang trian
6 2016 - 2020 3.409.421.600
NOi conversion khai
Cong ty c6 pilau Ha tang vin thOng Thlrall* 2016 - 2020 Bang trian 3.397.305.663
7 y khai
CMC doanh sa
53
C6NG TV CO P1-IAN CLEVER GROUP
8 Cong ty ce phAn Giai tri va The thao . .. Da nt trik

Thuung 11 lc0 _7016 - 2020 89.211.496.107
dien dr Viet Nam k
Quang bá Bang men
9 Cong ty TNHH Hattori va COng str 2016 - 2020 11.346.720.000
thuang hi'eu khai
10
11
Ngan hang Thuang mai CO phAn Tien Quang bá
Phong thucmg hien
2018 - 2020
Bang trien
khai
Cong ty TNHH Thucrng mai — Dich vu Quang bá 2016 -2020 Bang trien
Tan Hiep Phat thuang hieu
Du an phat
khai
Bang trien
4.822.026.647
45.135.789.423 I
12 Ngan hang TMCP An Binh trien 2016 - 2020 2.936.509.558
khai
f.anpages
Quang ha Bang tri6n
13 Cling ty ce phAn Tro chai Vega 2016 - 2020 56.956.481.791
thtrang hi 'eu khai
,
Quang IA Bang trien
14 Cong ty ce phan Bach Minh 2016 - 2020 34.005.312.772P'
thuang hieu khai //
Bang trien
15 COng ty TNHH Truyen thong Vega Quang ba 2016 -2020 4.442.112.164
thucmg hieu khai
A
Ngan hang .TMCP Ngoai thuang Viet Bang trien
16 Thuang hieu 2016 - 2020 3.420.687.094
Nam khai
Quang bá Bang trien
17 Teng Cong ty Truyen thong '019
_ - 2020 585.640.000
thuang hien khai
Quang ba Bang trien
18 C8ng ty TNHH AEON Viet Nam 2016 - 2020 7.482.435.800
thirang hieu khai
Chi nhanh Cong ty TNHH Quang ba Bang trien
19 AEONMALL Viet Nam tai TP He Ch i 2016- 2020 khai 1.633.752.640
thuang hien
Minh
..;
COng ty ce phAn T ap doan Vang Bac Quang bá ' Bang trien
20 _ 016 - 2020 11.536.639.091
Da QuY Doji thuang hie'u khai
Da hoan
21 Cling ty co phAn Tap Doan Hoa Sen Quang ba 2016 - 2020 5.181.620.510
thtrang hieu thanh
Chi nhanh Cong ty TNHF1 La Vie tai Quang ba 2016 -2020 Da hoan
22 4.122.241.583
Thanh phe He Chi Minh thuung hiett thanh
Chi nhanh Cling ty TNHH D5 hoan
Quang ba 3.713.150.470
23 AEONMALL Viet Nam tai Binh '
_016 - 2020
thuang hien thanh
Throng
Cong ty TNHH AEONMALL Quang ba Da halt
24 2016 - 2020 618.959.248
H1MLAM thtrang hieu thanh
Cong ty TNHH AEON Viet Nam — Chi Quang ba 2016 - 2020 D5 hoan
25 664.688.200
nhanh Long Bien thucmg hieu thanh
Cong ty TNHH AEON DELIGHT Quang bá 2016 -2020 D5 hoan
26 399.740.000
(Viet Nam) thuang hieu thanh
Cong ty TN1-11-1 San xuat Thuang mai Quang ba Da- hoan
27 DM Viet Hucmg thuang hieu 2016 - 2020 thanh 1.375.763.800
54
Ceng Ty TNHH San XuAt Thucmg Mat Quang ha DA hoan

28 . • 2016- 2020 12.415.237.450
Dal VISt Ilucmg Chi Nhanh Vinh Long thuang hiStt thanh
Tong cOng: 344.070.931.722

Ngudn: Cling ty cd plan Clever Group
7. Rio can ket qua hon dOng sin suit Malt doanh
7.1. Ket quit hagt dgng kin!, &math
acing 12: KC:, que kink doanh qua cat' nanz eau COng ty me
Dun Trieu di'mg
NAnt 2018 Nam 2019 9 Thang 2020
Chi Mu % tang % tang % tAng

giant
Gii tri giam Gila tri Gin WI gia
vm ill 9"
thing 2019
TOh ng gia tri tai san 107.697 -0,20 178.405 65,65 364.993 104,59
Van chn so. hau 74.315 37,51 109.241 47,00 204.717 87,40
Doanh thu thuan 329.918 35,84 342.990 3,96 228.254 0,82

Lgi nhuan thuan tit boat
26.166 27,46 44.475 69,97 30.352 39,02
ctOng kinh doanh
Lqi nhuan khac -588 274,52 -638 8,50 -263
Lgi nhuan tricot Huta 25.578 25,55 43.837 71,39 30.089 40,70
Lcri nhuin sau thue 20.273 25,20 34.926 72,28' 23.882 40,06
T9 la lgi nhuan sau thus
27% 32% 12%
teen v6n chill so. him (ROE)
Ngucin: BCTC rieng loan nihn 2018, 2019 va BCTC' hop nhcit soar xet 9 cluing 2020 tint fling ty
phitn Clever Group
Bcing 13: Kit qua kinh doanh hop ;duct qua ccic nails mien Cong ty
Dow Trieu &Jug
Nam 2018 Nam 2019 9 thang 2020

% fang
Chi Mu % t a' n g % tang giam so
Gia tri Gia tri Gia tri
giiim giim vó'19
thing 2019
T6ng gia In tai san 120.075 6,81 208.783 73,88 387.719 85,70
Viin chit sar hint 86.544 48,03 128.311 48,26 221.146 72,35
Doanh thu thuan 335.125 35,93 362.640 8,21 247.498 7,63

Lgi nhuan thuan tit hoat
26.069 26,65 52.202 100,25 27.935 35,67
dOng kinh doanh
L6 khac -583 264,38 -940 61,23 185 153,57
Lgi nhuan truck thue 25.485 24,79 51.262 101,15 28.120 39,99
55
CONG TV CO PHAN CLEVER CROUP
Lai than sau thue 20.107 26,58 40.672 102,27 20.426 29,01
T9 le lot nhuan sau thue
30% 42% 12%
troll vim chi sir Mu (ROE)
BCTC hop nhin kieint tam nom 2018, 2019 vd BCTC hop Wait soat xet 9 thang 2020 eau 3
Cling ty co phdn Clever Group
Doi vóilai nhuin sau thue, ngoni cac khoan thud doanh nghiep co nghia IN Ice khai dinh k9, COng
ty thgc hien dOng thud nha thin den voi cac dich sty inua cia Google, Facebook,... Thue nha thAu la loai 41
thue ap dung doi vgi tot ohne, ca nhan nu& ngoai (khong hoat dOng theo 144 Viet Nam) co phat sinh
thu nh5p ti cung (mg dich vu hoc dich vv gan win hang hea nil Viet Nam. Nha thu ntrat ngoai, nha
that) pho nuirc ngoai la n's chirc kinh doanh thgc hien nghia vu time gia tri gia tang (GTGT), thue thu
nhip doanh nghiep (TNDN) theo huirng dn tai Thong tim 103/2014/TT-BTC.
Thue nha thin dugc COng ty ké khai vi dOng day di theo thing vi chi ke khai nOp thue sau khi
di thanh Wan clic nha thau nu& ngoai. Cac khoan thue phai nOp se dtrgc ke khai thp vao ngay 20 cna
thing ke tiep. Tinh tim nam 2008 den nay, Clever Group da' nOp thud ,nha thin thay cho dOi tic there
ngoai Google vi Facebook vat tong set. tiCn la 99.551.389.870 riling. Doi vgi khoan pita' [di cho Google
Ireland, Facebook Ireland khoang 68,9 ty &mg, sau khi thanh tom n Cong ty di ke khai vi nOp thue nha
thAu trong k9 thue cia thing 10 vi thing 11.
Tim nam 2017 tgi nay, Gong ty lien tvc nh5it dugc bang kite]] Qua Cvc thue Hi NOi vi hoan thanh
nghia vo thue cia doanh nghiep. Do do, threw hop chinh sach \id viec &mg thud' nha thau thay clei khong
lam anh htramg nhieu cling nhu mang lai nil no cho Cong ty khi ma trong suet qua trinh hoat dOng COng
ty vAn luOn gift vang nguyen tc tuan thu phap lust.
Nam 2018, mac cln vAp phai sg canh tranh tim &tang deli tin) cung cAp dich vo c6 chat lugng ken)
han nhung co Irri the va gia thanh, d5c biet la 6 mang quang cao qua tren ken)) tim kiam, tuy nhien doanh
thu hop that vAn tang twang math me 35,93% so voi nam 2017 cho thAy vi the ,cna ding ty ngay ding
dtrgc ding c& Ve Igi nhu5n, nhin chung Cong ty di kiem soat die chi phi khi tot vi c6 sg tang tnrang
cac hoat dOng clich vu vat bien Igi nhu5n cao nhu quang cao hien thi, va (pang cao [ran kenh tim kiein
nen lot nhuan sau thue Ition tang cao qua °etc num. Lgi nhu5n sau thue Imp that cia cong ty trong nam
2019 tang 102,27% so voi ding k9 nam tarot do.
Sang !tam 2019, tAt ca cac chi tieu vd doanh thu vi loi nhu5n coa Clever Group deli tang truirng
so veil giai don truck. Trong do, Doanh thu thuin hop nhAt dat 362,6 t9 clang tang 8,21% so veri nam
2018. Lgi nhuan sau thue nam 2019 dat 40,672 t9 clang tang math han gip 2 lAn so vii thin 2018.
Qua 9 thing din nam 2020, dai dich Covid-19 Idnan cho hoat dOng cia cac doanh nghiep chiu
nhieu anh huemg. Khong nam ngoai xu Inrang d6, Cong ty ghi nh5n mire doanh thu hap nhat 246,268
t9 dong, tang 5,55% so vii ding k9 nam 2019, Igi nhu5n sau thue hop nhAt dal han 21,280 t9 ding, tang
34,17% so vii ding k9 nam 2019.
7.2. Nhfing thu(in 10 vet kho khan trong nom brio ctio
Khe khan
Clever Croup deli mat vii skr eanh tranh kink lit teen thi triterng twang cáo trtre tuyen.
Sy eanh tranh den tit ea ea their trut tiep vi Man tiep
- Chuyen mOn Ma dich vu: xuAt hien nhidu del thin 6 nhirng phan khfic nhe vi co tinh chuyen
mon hOa cao. Trong khi Clever Group bao phi man b0 cac dich vu trgc tuyen thi dei tint
chi t5p trung chuyen mon danh manh vao met dich vu cv the de 101 keo khach hang;
56
BAN THONG TIN TOM TAT -
Chinh sach in dai ye gia: Clever Group dat chat lueng dich va ten hang dau va han che
giam gia thi met vai don vj áp dung chinh sach giam gia va giam phAn nao chat Wong djch
vu;
So phat then cüa cac hinh Mire quang cao khac: Khach hang co nhieu Loa chon de thoc hien
truyen thong thtrong hieu nen mire ngan sfich marketing phan be nhe le him so yeti truere;
Sire ep tir don vj nho, ca nhan: Don vj truyen thOng troc tuyen MI6 le va cac ca nhan da
cung cAp cac goi voi mire chi phi thAp de tip can khach hang chin thoc so hieu ro ban chat
dm dick vu.
Quing ea° trat tuyen kliting con xa la, khach hang ea nhieu nguen thong tin de tim hien
ye cat dich ya CI
Khach hang kilo tinh va dOi hen cao han: tram nhirng kien thire ve marketing, khach hang Ct
da dtra ra the yen eau cao han v hieu qua chien djch; 31/
Khach hang chtra hien dung djch vu: do qua nhieu nguen tim hien th6ng tin non có khach
hang hieu chin citing ban chat djch vo nen có nhfing y8u eau va danh gia sai v ket qua time
hien chin djch truyen th8ng dm Clever Group;
Khach hang ua thich gia re: vi muc fiat' "chi tiOu it flan" nen kith hang sari sang Glum don
vj kinh doanh to phat hthe ca nhan nho it de thoc hien chien dick bAt chap hieu qua va ban
chat;
Chinh sfich kiem duyet chat che han: Nham moo tiOu bao 4 nguiri tiOu clang, nha nude da
dat ra cac chinh skit khAt khe trong viec time hien pang cao true tuyen. Dieu nay &A hoi
Clever Group c'An co so thay dei trong chinh sach va tOi tru gang cao nghi8m ngat hon.
ThOn 191
Chinh sach phat hien ha tang internet: Nha woe tao dieu kin ph& trien ha tang internet
do'n ca tinh thanh IMO tre'n ca rank, qua do too dieu kien d gia tang Itrang ngtred clang truy
cap Internet;
Via Nam kY ket cac hiep djnh thtrong moi to do quec te: cac hip dinh EVFTA, CPTPP
dupe ki ket tao tao co hOi d doanh nghiep Viet Nam tip can voi khach hang tren the gieri.
Dieu nay tao dieu kin d quang cao 'roc tuyen phat huy hien qua;
So djch chuyen hanh vi kith hang: Kith hang co xu htrung truy cap Internet va sir dung
din thogi thong minh nhieu han, xu huang sir dung the phtrong tien truyen thong truyen
thong rilur TV, bao chi... giam dAn. Cie doanh nghiep cd xu htrong danh nhieu ngan sach
sang boat dOng tiny's thong troc tuyen.
8. Vi the etia cling ty so yell cae doanh nghiep kink cling nganh
8.1. V/ thdi ang ty trong ngtinh
Nhae dan Digital Marketing, khong the kW:Mg nhac den hai Ong co quang cao: Google
& Facebook. Clever Group hien la met trong nhang don vi tiOn phong clAn du ye cung cAp djch
vo Google AdWords va Quang eio Facebook tai Viet Nam. Clever Group la Cong ty (tau ti8n
dirge Google c8ng nhAn la Di tac cao cAp chinh tithe tai Via Nam (Premier Google Partner),
la Si tac ày quyen dAu tien cAa Facebook tai Via Nam (12/2013).
Tinh tir thei diem thanh lap cho den nay, Clever Group dA hoan thanh han 5,000 chien
djch cho han 2,000 dAi tic trong vã ngoai nu& thuoc nhieu nganh nghe kit nhau. Cong ty co
5 nam lien tip gift yang vi tri se 1 va thj 'Alan Google Ad Words tai Via Nam va la cling ty co
57
chat lugng dich vy dtrgc khach hang danh gia cao voi cac chi sa do do hal long du cao hcm so
vai mire trung binh cña cac don vt trong nganh tai Dong Nam A (theo cuoc khao sat dm Netpop
nam 2019).
Hinh 6: TV lé hal Mng vJ ccic dich vy Clever Group cunt cap trong mini 2019
90% 81%
80% 72% 72%
70%
58%
60% 51%
50%
50%
40%
30%
20%
10%
0%
T9 le hal lôngv dich vy Search 1'9 IO hal long ve Google Ads T9 LO khach hang OCT LK. sa.
Ads clung clich vu
a Clever Group Cac cicen vi ciing nOnh
Nguan: Netpop Research 2019

8.2. Triin veng phrit trien cila nganh
IVIti t do than' ntrOp cfia internet tai Viet Nam
Internet da vâ dang phat trien manh me va dAn trà thanh mOt cOng cy quan trong h8 trg cac
doanh nghiep trong hot dOng kinh doanh cling rilar quang cao thucmg hien.
Theo se, lieu cua BO Th8ng tin Nth Truyen th'Ong cOng b6, nam 2019 dan s6 Viet Nam dat mific
xap xi 97 trieu dan, veri 64 trieu ngtreci (tucrng throng vai khoang 66% dan s8) sir dyng Internet.
Ti le' nguoi dan sir dyng Internet ngay cang tang voi t6c dep nhanh chOng, theo Sc tinh cüa
Wearersocial, tir nam 2014 den nay, tai Viet Nam, da ce them han 30 trieu nguoi truy cap
Internet, dat toe dO tang twang binh quail khoang 15%/nam
Hinh 7: So hrong ngtrai (fang internet tyi Viet Nam qua ccic nàm
70 64 80%
62
60 70%
66%
SO 60%
40 36 50%
30 40%
20 30%
10 20%
0 10%
2014 2015 2016 2017 2018 2019
SL nguti them gia sir dung internet (Trieu nguti) —% dan s6
NguOn: Weare social & IRL analytics
58
Neu so sank von cite mree trong khu vue Deng Nam A, Viet Nam hien dang ding thir 5 ve mire
de phe cap Internet va ti le nguiri clang tham gia Mang tac trait cac phuang tien truyen thong xa
hei
Hinh 8: Ti 1 chin so sir thing interne & phacmg tien truyen thong xii hai igi Dcing Nam
26% 24%
M anmar
Vietnam
Thailand 45% 33%
Cambodia
INTERNET PENETRATION
•
71% 71% '
SOCIAL MEDIA PENETRATION
Malaysia . •
82% Brunel
•••ties„
1111:04.7.- e....--40;;041)
re.
Indonesia
Timor -Testa
Nguan: Wearesocial va IRL analytics

Ve then gian sir dung, nain 2019, theo khao sat, nguitri dung Viet Nam danh ten 6 gio 42 phOt
m6i ngay de tham gia cac hoot dOng lien quan ten mang Internet, Mang throng veri Med gian
online binh quan trong met ngay ala ngtrol Ming Internet Men toan the OM. Phan Ion then gian
online cim ngtreri Viet la sir dung cho cac hog Ong Mang tac tren mang xã hei, binh quan
khoting 2 gier 33 phnt met nay, cao hon mire [rung binh the gieri vao khoang 2 giar 16 phut.
Tier) den la xem TV hoac sir Ming ale nen.tang giai tri duiri dung streaming (show truyen hinh,
Netflix,..) veil 2 giir 31 phut mei ngity. Can cling la khoang I hl 1 phia danh cho nghe nhoe
Hinh 9: Thai gian danh cho ccic phuang tin tretydn thong caa npreri Viet
T8ng Thal GMn

Try). Op 6H42P
Internet
Sir Dyng My ng
XS N01
Xem TV boor
stream car nO1
dung Video-on-
demand
Nghe Va Stream
NImc Trific TuyEn
Nguen: Wearesocial
Ve co s& ha tang, tee de trny cap Internet vAn tang tru&ng hang nam. Cr the theo bao cdo, t6c
do fly cap Internet trung binh 0 din thoai la 21.56 MBPS (tang 6.1% so van nam 2018) va &
may tinh la 27.18 MBPS (tang 9.7%). Ben earth sr phat tri6n cim he thong ha tang, k9 thuat,
59
luong truy c5p internet tang len khong the kitting ice den vai trô eLsa nhiing chiec dien thoai thOng
minh (smartphone). Theo Newzoo, Viet Nam hien dd top 15 qutie gia co sO luyng ngueri sir
dung smartphone (Active Smartphone Users) cao nhat do Newzoo theng ke, thi truemg Viet
Nam dung thir 14 yin 43.7 trieu nguai dung troll tong se 97.4 trieu dan, clat ty le 44.9%.
Hink 10: Top cac (mac gia c6 Wong sit citing smartphone nhiat nhat the' giol
851.1Tr
79.16% JOAO% 32'90%
4A 90,4%
as, 33.rtati
Ita thflm nhip
k I Ili iiii aii Sia
Nguen: Newzoo
Tim nang cfia cluing cao trtrc tuyen
Tir sy phat triet n vA ngay cang ph e Men dm Internet, smartphone cling voi sq din mai dm nen
tang cling nghe da tao nen met thi truerng quang cao tryc tuyen ngay pang phat trien vol nhieu
xu huemg quang cao tiep thi mai.
Theo se lieu tir Bdo cao thi truemg Quang cao tryc tuyen nam 2019 do Adsota thyc hien, chi
tieu cho quang cao da phucmg lien (media) caa thj twang Viet Nam co nhang bunt tang twang
on dinh theo tirng nam. Cy the, mire chi cna cac Wining lieu Viet Nam cho quang cao da phuang
tien trot tinh (tat 1,2 ty USD trong nam 2018 vi tang Ion 1,26 t9 USD trong nam 2019 vita qua.
DA tang tnrang nay dtryc dy bao se tip tyc trong nhirrng nam sap ten khi tong chi cho quang cao
media du kien se len den 1,43 ty USD trong Mm 2022.
V8 quang cao tryc tuyen, trong Mm 2019, cdc nha twang ea° trong nuac chi khoang 284 tri'eu
USD cho quang cao tryc tuyen vi chi einem 20,6% tfing chi ti8u cho quang cdo da phtrang tien
tren tat ca cac kenh. Day Ii eon :36 ty le Ming binh gan nrung timing so vai can mrec trong khu
vtrc [Ming Nam A nhu Thai Lan (22%), Philippines (21%), Malaysia (22.5%) nhung viin con
lchiem Mn so veri cac quec gia ph& Hen 0 chau A nhu Han Qui:Se, Nh5t Ban, Trung Quem.
Tren binli dien the giói, theo bar) cao nghien cfru lir Mordor Intelligence, thi truerng quang cao
Digital 'la d4t mire 304 ty USD vao num 2019 yi trot tinh sO dat 983 ty USD nam 2025, Wong
(mg mire tang twang khoang 21.6% mi nam. Cling theo bao do nay, den lyc chinh cho sy
t5ng truerng nay se den tir:
(i) Xu huang chuyen dich tit clic sari plcam gluing cáo truOn theng (banner, standee, mascot,
TV,....) sang nhUng sun pha'm digital (gang cao hien thi, clip quang cdo ..... )
(n) Then lacmg sir ding cac de dang cling nghe gia tang, smartphone gib tres thanh met de
clang Net yeu trong dOi song
60
(iii) Su tang truang v ngan sach chi lieu cho marketing, quang cao va nnyen thOng cóa cac
doanh nghiep ngoai nganh hang tieu clang nhanh (FMCG)
Tai Viet nam, trong Urang lai, digital marketing dirge clanh gilt la se co vai tre ngay mot quan
trong trong chien Lugo tip th cUa cac doanh nghie'p trong nu& do nhiing Igi the ve mat chi phi
so veri cac phuang thirc quang cao truyen thOng, sr nhanh nhay trong viec truyen# tai th8ng tin
ding voi d6 la su being no cria thuang mai die.n EU, nui cac doanh nghi'ep se danh rat nhieu ngan
sAch cho cac 1100 dOng can't tratth vá chiem huh th [Than.
So sank s4 hot Ong kinh doanh ella m6t s6 doank nghfc'p cling riginh
Tinh tin then diem hien tai, tin twang chtra c6 ding ty nao cal boat dOng kinh doanh tuang deng
nhtr Clever Group niem yet 0 thi truang Viet Nam. Chinh vi vãy, COng ty bra chon cac cOng ty R-
cimg nganh co quy m8 tuang cling 0 it thi tritong khac nhiim cung cap thOng tin cho nha d'au
tu so skill
Bang 14: So sanh nuit so: tong ty cling nganh
Dan vi: TY clang
Ten Cling ty Vim hoa ti HIM • Doanh thu 1,o i oilman san ROE RO
diem lap bao cal) thuAn 2019 thii6 2019
AM Group 1.557 491 S8 10% 7%

Holding Ltd
Clever 1.112 363 41 42% 15%

Group
eMnet Japan 874 1,673 51 19% 8%
Ngtion: Bloomberg, BCTC hqp !that kiem roan 2019 clic: C'eing iy co pita'', Clever Group
AM Group Holding Ltd.
Thanh lap nam 2005, AM Group la mot trong nhirng don vi gia nhap nganh marketing online serrn
nhAt tai Singapore. C8ng ty cung cAp the dich vv tip thi hen c8ng cv tim kiern, the dich vy sang
tao nOi dung va c8ng nghe &Ong nhu dich vy tiny& thong xa het cho khach hang tren nhieu linh
vise kinh doanh kliac nhau.
eMnet Japan Ltd
Thanh lap n5m 2003 tai MS Ban, eMnet là met agency cung, cAp day du cac dich vv quang cao
teen interne tr quang cao hien thi, quang cao [fen kenh tim kiem cho den san xuat banner. Ngoai
ra, don vi nay can tham gia vao 'ming sang too noi dung, phan tich dit lieu ngueri dUng,
61
9. Chinh sack d6i vfri nguiri lao dOng

9.1. Si luvng ngtroi lao dOng trong ding ty
Bang 15: Si)hrgng & cc eau loo thing theo trinh dO, gibi tinh can Clang ty tgi that crigm
30/09/2020
Tau chi SO hrong (nguti) Ty le (%)
Phan theo giori tinh 145 100%
Nam 31 21,4%
Na 114 78,6%
Phan 1041 thee trinh dO 145 100%
Can be có trinh dO trill dai hoc 61 42,1%
Can be có trinh c10 d4i hoc 84 57,9%
Phan loai theo tinh chat hop demg lao &Ong 145 100%
Can be guan ly 24 16,6%
Chuyen vien/ Nhan vien 121 83,4%

Nguon: (fang ty cepluin Clever Group
9.2. Chinh sack voi nguôi lao (icing

9.2.1. Chi do him viec
Then gian lam viec: 8h/ngay, 5 ngay/tuan. flu di yeu cAu v hen de san xuat, kinh doanh,
Cong ty c6 the yen cau CBNV lam them gier va thoc hien Cac che dO dui ng0 them Clang cho
nguen lao dOng;
Nghi phep, L& Tet: Nhan vien cong ty duce nghi 16, Tel theo dung guy dinh cüa Nha nuOc.
Nhinig CBNV co then gian lam vice ti Ging ty tir 12 thang tre len &roc righi phep 12 ngay
m6i nam, nhang CBNV c6 then gian lam viec tai (Tang ty chua du 12 thang thi se ngay ducm
nghi phep trong nam &roc tinh theo thoi gian lam viec;
thai sari: CBNV Cong ty Ichi nghi ni vã thai sdn se &roc huemg trot cap m dau
do gu9Bao mem la hei chi Ira theo Lu5t Lao deng;
Dieu kien Lam viec: Clang ty hien c6 ging tao dieu lcien tot nhAt eh° nhan vien lam viec, cu
the, Ging ty trang bi day do trang tin& bi de nhan vien lam vie. Ngoai ra, nguyen the an
toan lao dOng IuOn throe Man tint nghiem ng5t
Lam viec theo gier hanh chinh (T2 — T6), (8h — 5h30 ) nghi tarn 1;5 gier.
01 nam c6 12 ngay nghi phep. Von thatn nien I Warn thi throe cOng them 0,5 ngay phep.
9.2.2. Chinh sad: Irvin dang
Dirge thoc hien theo rime tieu, chien Itroc kinh doanh elm cOng ty trong timg then diem crt the
Nguyen the tuyen dpng: Thông bao clang khai, ding bang, birth clang cho moi 1mg vien.
Nguyen tac bra chon: danh gia dung nang loc va phü hop yeti vi tri clang tuyen thing.
D'Oi arcing tuyen dung: Sinh vien mai tAt nghiep tit cac twang DO hnc Cao clang, c6 nang
Itrc va kha nang lam vie.
Phucmg phap tuyen clung: PhOng vAn veri di din elm cOng ty
62
CONG TV CO PR/AN CLEVER GROUP
ThOng tin tuyen dung clugc, clang tuyen r6ng r5i tra cac phuang tin truyen thong mpg xä hOi.
Chuang trinh danh cho cac ban sinh vien chin tot nghiep: Thgc tap sink
92.3, ('hinh the!, deo Inn
Dao tao va phat trien ngulin nhan le là chinh sach au tien Sa cling ty. Vii mac tieu cung
cap kien that, k9 nang de dam bao dux hien ding viec t6t.
2 giai (loan dao tao chinh: tit khi thir viec va trong qua trinh lam viec
Truem khi Mir viec: dao tart 2 Man ve tAt cá kin ihirc va k9 nang d di the lam vireo tot
Trong qua trinh lam viec: Hang thang se có nhang buoi training a cap nhat kin thirc, k9
nang.
Ngoai ra, Cong ty co nhing chucmg trinh ciao to cho nhan vien chinh thirc: dao to nOi b0
trong cac phong ban/gitra the phing ban chOo nhau nham tang hien biet nOi 60 nham nang
,
cao hieu qua phoi hgp c6ng viec; mita cac chuang trinh dao tao ben ngoai va dao tao true
tip tir Google/Facebook
9.2.4. Chinh sod;
Vii mac fiat to mgi dieu kien cho nhan vien yen tam cOng tic, gan be lau dal, vi vay chinh
sach dai ng0 nhan vien ken duge ding ty xem trang va lien tac hoan thin.
Chinli sach däi ng0
Dinh k9 xet dieu chinh luang theo hieu qua cOng vi'ec; cac truing hgp co thanh tich xuAt sac,
nisi bat dime dieu chinh tnric thii han;
Phan \rang theo timg chirc danh quan 19 lir cao den that', a dam bao MQi ngtresi du &rot dai
ng0 hop 19
Thuang theo cac ngay l Ter va thuerng cuei nam theo mire cle hoan thanh &Ong viec (thuing
rai vao tir 2 den 5 thang luang thee mire luang trait HDLD);
nixing luang mem hang thang theo ket qua lam viec.
Cong t co qua cho nhari vien vao cac dip le, Ta. sinh nhat
Tham vieng va tang qua trong CAC truing hop dac bit
Citedo tham quan, nghi mat hang nam cho MIL vien, truing be phan vii cic mire chi phi
tucmg theo cap bac
COng ty t6 chime kham sire khOe dinh ky hang Min cho nhan vien; mua baa him sire khie cho
cac cap quan 19 va ngtrbi than cCia hi
- Cong ty co chinh sach [hiring c phAn cho the nhan vien c6 tham nien va kat qua lam viec
>mat sac hang nam
10. Chinh sach c6 tire

Cling ty se dux hien chi tra ce tire theo cac quy dinh tha LOA Doanh nghiep, cac quy dinh ve
chi tra c& tiro trong Dieu le La Cong ty va cac van ban phap ly lien quan.
Sau 'chi ket dale nien 80 tai chinh, HDQT cO trach nhiem xay dung Phuang An pit phei lgi
nhuan va trich lap cac qt19 de trinh Dai hei ding c6 dOng. Plurcmg An nay clugc xay dung tren
co. sec
Lgi nhuan va trich lap the quy de trinh Dai hei thing co &mg. Plitrang An nay dugc xay
le
dung trait ca sir: co tire trong Dieu La Cong ty va cac van ban phap 19 khac; trich lap cac
63
CONG Ty CO PHAN CLEVER GROUP
quji then guy dinh caa pilau iot hien hanh va Dieu le cila Cong ty;
Trich lap cac quji de trinh Di hi tieing c& dOng. Phucmg An nay &roc )(Ay dung tren co sec
c6 tire trong Dieu le etia Cong ty \fa cac van ban phap 19 khac;
Viec chi tra cO Mc bang tin hoc et phiEti dirge can cu tuiTh hinh thue te v nhu can ven
cho san xuAt kinh doanh cüa Cong ty.
Bang 16: TY le chi tra có tat caa COng ty qua cac nam
Nam TY ILO chi tra &Ai tot !Firth tinic tra
Bang c6 phieu. COng ty da hoan tat

2018 48%
&Ong the chi tra van thing 07/2019
Bing c6 phieu. Cong ty d5 hoan tAt
2019 41,6%
cOng tic chi tra vao [hang 08/2020
2020 30% Bang ca phi'eu hoc bang tien
hogch co tat 2019 vec 2020 eM &rot DUD CD shut:mg nien thong qua theo Nght quyit
DHDCD sci 02/2019/1VQ-DHDCD.ADG ngay 27/4/2020.
11. Tinh hinh tal chink
Nam tai chinh cna Cong ty bat au tir ngay 01/01 \TA ket Mac van ngay 31/12 hang a.m. Bao
can tai chinh cüa COng ty trinh bay phn hop yen cac chuan muc ke loan Viet Nam do Be tin
chinh ban hanh.
Trich khan hao TSCD
COng ty flan hanh trich khan hao then ching guy dinh cUa nguyen tac Ice toan. Tai sari ce dinh
hthi hinh ducte khau hao then phuong phap duang thang, dip tren thin gian him dung uorc
tinh.Tinh hinh khan hao TSCD tai Cong ty nhir sau:
Bang 17: Chinh sach khan hao tai scin cd dinh
Nhom tin san Sp num sir dung trite fink
May in& thiet bi 04 Pim
Phucrng tin van tin: 06 -08 nam
Thiet bi titian 03 Tiara
Ngudn: Con ty cO phan Clever Group
11.2. Mar hrong hinh quiin
Bang 18: Wm Wan binh quail 11.14* lao rlOn: Con 2018- 2020
Chi lieu DVT 20N 2010

2020
Lao Ong dux te sir dung birth quan Nguoi 107 F 129 160
Tien Mang binh quan DOng/thang 11.871.739 11.200.000 10.800.000
Nguen: Cong co. phan Clever Group
11.3. Cric khan no; plan a&
Tinh hinh thank toon cac khoiln no. den h4n
Cong ty ken thanh train day dü cic khoan rig den hp.
64
Cale khoan phiii ngp theo luat dinh

Ding ty thgc hign Mt nglilia \iv vâi Nha nutc, luen thanh twin thu6. va Cat khoan phdi ncp
Nha nuot dOng thee quy dinh.
Vay va nq th tie tài chinh
Bang 19: Vay tut thtte tdi chinh Cong ty
Dan vi: Trieu clang
fling ty mc ilçrp nhOt
31/12/2018 31/12/2019 30/09/2020 31/12/2018 31/12/2019 30/09/2020

Vay va thue ng tai
28.462 75.246 28.462 75.246
chinh ng.an han
Vay và thue ng tai
chinh dai han
Tong cOng 28.462 75.246 28.462 75.246
Ngudn: BCTC rieng va h9p nhcit kie'm won nom 2018, 2019 vci BCTC soat xet 9 thang 2020 caa Cang
ty cd phein Clever Group
Heat dOng vay va thud ng tai chinh ngan han cO xu hu&ng tang truong. îü Warn 2019 tro Ii day, heat
dOng clan lir tai chinh cUa Gong ty co xu hugng tang twang manh, quy mo kinh doanh mar rang, diti
nay da ker.) thee vigc gia tang clic Ichoan vay vã thu8 ng tai chink Nhin chung cac khoan vay va thue ng
tai chinh cña ding ty du la ngan han vài thai han &ten 01 nam. Float dOng nay bao gm vay ngan han
va dir ng tin dung. Cac khonn vay ngan han c6 lai suat tuung dal thap 3,8 - 5%. Du ng tin dung la cac
khoan vay thong qua the tin clung ce Ilan mire nham mtic d ich thanh toan chi phi quang cdo cho Google.
Clic khoan cong thy MO nay
Bang 20: Tinh hinh cling tuy phai thu Cling ty
Don Trieu clang
Cong (y nic Hyp nhOt

STT Chi trout
31/12/2018 31/12/2019 30/09/2020 31/12/2018 31/12/2019 30/09/2020
Clic khoan phai 60.336 113.155

1 28.471 43.229 105.444 37.970
thu ngiin han
Phai thu ngan han 48.136 67.033
1.1 24.094 38.657 64.589 25.577
khach hang
Ira twat cho ngtrai 4.612 6.798

1.2 344 3.657 5.679 344
ban ngan hp
Phai thu ve cho vay 6.500 3.500 4.000

1.3 1.000 - 500
ngan hart
Cite khoan phai thu

1.4 3.033 1.467 35.324 5.549 4.640 35.972
Ivan han khac
Phai thu ngi bg _ _ _ _
1.5
ngan han
65
Dkr pilot-1g phai thu

1.6 -552 -648 - -552 -648
ngan Ilan
Clic khoin phai

2 597 41.247 667 41.247
thu did hp
TOng c(ing (1+2) 28.471 43.826 146.691 37.970 61.003 154.402
Nguan: BCTC rieng viz hop !thin kin, twin aim 2018, 2019 ver BCTC so& _vet 9 thong 2020 nth Cling
ty co plidn Clever Group
Giai (loan 2018 - nay, cac khoan phai thu cita Clang ty lien tec tang, •nguyen nhan chit yeu do
Cong ty da ma (Ong quy ino kinh doanh d'an den viec gia tang se luong khach hang, the khoan
phai thu ena khach hang tang. Ben earth do, hoat dOng dau tu tai chinh cüa &Ong ty tang manh
diet' nay khien cho chi tieu ve khoan phdi thu khac tang trueng manh so ved cac nam truoc.
Khoan phai thu v cho vay ngan han tai BCTC hop nhAt da sok xet 9 thang 2020 la khoan phai
thu ve cho vay cüa Clang ty ce phan Tap dotin Quan 19 Tai san Tri Viet theo the hop clang vay
vn vol then Ilan 3 thang vOi teng gia tri khoan vay la 3,5 t9 dang N/A khoan cho vay ngan han
Cang ty ce phan cMetric tri gia 500 trieu citing, k9 han vay 02 thang.
Cac khoan phai thu nglin han khac bao gem cac khoan cam ca, k9 quy, k9 woe ngin hen; lai
do thu di vOi trai phial cO k9 ham tien gin co k9 han, den cho vay; va the khoan phai thu khtic.
Chi fiat cac khoan phfii thu khac dime the hien trong mix 9 Thuyet minh BCTC hop nil& gitra
nien de da sok xet cho k9 hoat Ong 9 [hang 2020.
Cling 119' phai tra

&lug 21: Tinh hinh cling ay pluii 1rd C Ong
' ty
Don ve: Trieu &Mg
Con ty mc Ilup nhAt

STT Chi lieu
31/12/2018 31/12/2019 30/09/2020 31/12/2018 31/12/2019 30/09/2020
I Nu' ngin luJn 33.382 69.164 160.275 33.531 79.613 165.070
Phai tra ngued ban

1.1 17.004 26.603 68.933 17.004 32.488 70.994
ngan han
Ngtx61 mutt nit hen 9,926

1.2 3.551 5.819 3.560 4.285 5.540
tarot ngan Ilan
Thue va the khoan

1.3 8.537 7.740 8.114 8.678 9.995 10,846
phai nOp Nha nut
Phai Ira ngueri lao 1.861

1.4 2.166 3.860 1.248 2.166 4.110
&Ong
Phai tra ngan han 583

1.5 2.123 273 585 2.123 273
khac
Vay vã no thue lei

1.6 98.462 75.246 28.462 75.246
chinh ngan han
66
VINO
Chi phi phai tra _ - -

1.7 -
ngan hp
2 Ny dal ban - - - - 859 1.502

Thud thu nit - 859 1.502
1.1 - -
!man Jai phai tra
Tong Ong (1+2) 33.382 69.164 160.275 33.531 80.472 166.572
Nguen: BCTC riengwi hop &tit kien loon nom 2018, 2019 va BCTC soot xet 9 hang 2020 ctia ('Ong
ty ce phen Clever Group
11.4. Tinh hinh dila lit tai chinh
Bing 22: 0th, tai chink new hot, vii dai
Dan vi: Tri4idang
Cling ty mc 11cm nhat

STT Chi lieu
31/12/2018 31/012/2019 30/09/2020 31/12/2018 31/12/2019 30/09/2020
DAu fir till chinh

1 33.175 64.113 115.301 35.175 76.380 139.443
ngAn ban
Dan tu nam gni
1.1 . 33.175 64.113 115301 35.175 76.380 139.443
den ngay dao han
Dan fir tai chinh
2 16.669 35.146 22.373 11.976 15.251 1.556
dai Ilan
Dan tu Vat)COng -
2.1 6.465 25.971 28.222 -
ty con
Dan us vao COI-1g
2.2 ty lien kat, lien 1.756 1.756 1.756 1.755 1.841 1.556
doanh
Dv phong dau UT _
2.3 . (283) (4.391) (7.605) -
tai chinh dal han
Dau tu nam gill 13.410
2.4 • 8.731 11.810 10.221
den ngay dao han
Tang Ong (1) + (2) 46.571 99.259 137.674 47.151 91.631 140.999
Ngulitz: BCTC rieng vii hop filial lien) tomn num 2018, 2019 BCTC soil xi! 9 thong 2020 clic: Cong
ty co phen Clever Group
Ghi chit:
- Tgi ;way 30/09/2020, Moan (tau tic tat chink ngan bon cila Cing ty chti yeu lez cac khoan cleu trai
phieu, boo gini nhir sau:
Cac irii phieu Clang ty TNHH Sai Gin Glory, teng gie ill: 39.090.000.000 ding, 19) km 03
thing, vii liii stub duo ding ti 8,8% - 9,081./nim
Tthi phieu Cling ty pain Din Or Xdy dung Throng, gid tri: 19.810.000.000 ding, ky
km 03 !hang suet 8,8%/nlitn
67
BAN TIIONG TIN TOM TAT
CONIC TV CO PlIAN CLEVER GROUP
Thai phitt Con 0, TNHH Dk3n mat tail MI San 2, gill tri elm ter: 5.500.000.000 clang, 10., hgn
03 dicing vol mac 18i sad! 8,8 %Min
a
‘
Thai phic5u C'eng ty co phan Chimg khocin VNDirect, gin tri &it tit 5.000.000.000 diing, ki hqn
12 thong voi mac liii suit 9,8%/nrim
Tait phial Cling ty eti phan Hang Think Land, gia tri &hi tic 2.090.000.000 dong, ki halt 03
thong voi ni&c 181 sudt 8,8%/nom
Tat phidu Cong 0, to phdn 7'0p dotin chit xanh, giá tri (Mu ur 1.963.584.713 thing, ki On 06
Mang voi mac Mi stab 8,2%/na m
Tang gia iii cria cat khorin (Mu to trot phicitt trim 10: 73.453.584.713 ddng.
11.5. Clic chi au Sal chinh chti yam

Bang 23: Chi tieit rdi chinh C ding tymc
Cac chi tieu DVT ' Nam 2018 NAM 2019 9 thfing 2020 .
Chi Win lit kha nang thanh toan
- He s6 thanh toan ngin ham

Lan 2,21 1,66 1,56
TSLD/Ny ngan kw
- He so thanh toan nhanh:

Lin 2,21 1,66 141
(TSLD-Hang tOn khoYN9 NH
Chi tieu Nit co. au vim

- He . s6 Noll'Ong tai sin Lin 0,31 0,39 0,44
- He so No/Viin chit' sir him Lan 0,45 0,63 0,78
Chi tieu ve nang lay hot Ong
- \fang quay hang tan kho:

'Yang 7,94
GM van hang ban/Hang tan kho
- Yang quay tong tai siin:

Vong 3,06 2,40 0,84
Dowd: thu thud' tilTang tal son birth titian
Chi lieu v'i kha Jiang sink lai

- Loft nhuAn sau thue /Doanh thu than % 6,14% 10,18% 10,46%
- Loi nhuin sau thut/Von chi' so. hit trung binh 38,05%
% 31,59% 15,21%
trong nam
- Loi nhuin sau thue/T6ng tai sfin trung binh
% 18,81% 24,41% 8,76%
trong liana
- Lfel nlign tir HDKD/Doanh thu thuan % 7,93% 12,97% 13,30%
Ngudn: BCTC riOng kiem Man man 2018, 2019 '0 BCTC soot xe,t 9 thong 2020 clia Cong ty Olin
Clever Group
Khii nang thanh toán

Nhin chung, kha nang thanh toan cila Clever Group qua clic num deu a the an Man khi cac chi sot du
cao hcm 1. He sO thanh roan ngan han va he so' thanh toan nhanh cita Cong ty mc du có xu huang giam
68
so vgi nam 2018. Nguyen nhan chinh do cac khoan nv ngan hart tang xuAt phat tir viec Cong ty lien hanh
hog dOng vay yen de ma rgng san xuAt kinh doanh, ding yin de la tang cac khoan phai tra cho nha cung
cap.
Co• cAu win
Do Cong ty day manh cac hoat deng huy dong van phtic \RI cho phat trien cac mang kinh doanh
f
do do qua cac nam, he so Ng/TOng tai san va Ng/Von chit sec hint du tang, rnAc dA the chi se nay du
clang de inirc chap nhAn dugc. Lan lugt trong the 'lam 2018, 2019 va 9 thang 2020, h'e s6 Ng/Teng tai
san Cong ty me ghi nhAn 0 rinrc 0,31 Ian, 0,39 lAn va 0,44 Ian, he se Ng/Ven chit sO hüu ghi nhAn Ian
ltrgt a mire 0,45 In, 0,63 lAn va 0,78 Ian. Diem tich ctrc trong co eau yen Clever Group la Cong ty hien
khong c6 khoan vay (la; han nao.
Nang lue hoat dOng
Val (lac [hit la cong ty hoat dOng trong linh we dich vg, yang quay hang ten kho cua cling ty me thuerng
xuyen 0 mire cao, do lugng hang ton nh6, khting clang ke. He so doanh thu thuAn/Teng tai san cita Cong
ty me clang c6 xu huong giam trong nhi-mg nam gAn day, do trong giai doan 2019 — 2020, Clever Group
Co the hoat dOng phat hanh tang von cho the nha dau tu chien Inge nham plrac \RI gale dich mO r'Ong
kinh doanh.
Khi niing sinh
Nhin chung, cac chi se ve kha nang sinh 101 dm Clever Group Mu dugc cal thien qua the nam . Dieu
nay c6 dirge la sir tang tracing manh ve Igi nhuCin ctia Cong ty me, ghi nhAn Ian lugt 6 mire 20 ty &mg
va 35 ty deng trong the nam 2018, 2019.
Bang 24: Chi tieu (di chink nhat loan Ging ty
Cfic chi tieu DVI Nam 2018 Nam 2019 9 thing 2020
1. Chi den sit kha fling thanh toin
- He s6 thanh toan ngan Ilan:

Lan 2,71 1,93 1,74
TSLD/Nv ngan hyn
- He so thanh toan nhanh: x

Lan 2,69 1,93 1,60
(TSLD-Ilang tan khokNy• NH
Chi tieu vt. co cAu yAn

- He' siti No/Tang tit Wan Lan 0,28 0,39 0,43
- He sti NoNan cliii s6 hfru Lan 0,39 0,63 0,75
Chi Weil ve nang lye hoat dOng
- %Tong quay hang tan kho:
\tong 349 1.047,03 K,57
Gia van hang ban/Hang tan kho binh quaff
- Vang quay tong tai saw

VOng 2,91 2,22 0,82
Dowd; Mu thuiln/Tang tai silo
Chi tieu ye MIA nang sinh 101

- Ltyl nhuan sau thu6 /Doanh thu than % 6,00 11,22 8,25
69
CONG TY CO P1-IAN CLEVER GROW)
- Lgi nhuAn sau thue/Van chii sit hiru birth

% 27,73 31,71 11,69
quan
- Lryi nhuAn san thue/Tang tail salt binh titian % 17,30 24,94 6,82
- Lai nhuAn tit HDICD/Doanh thu thu'An % 7,78 14,39 11,29
Ngudn: BCTC hop nhdtkftn, wan nam 2018, 2019 va BCTC soat _vet 9 thting 2020 caa Cong cti
phdn Clever Group
Kha Mang thanh Man
Nhin chung, kha Mang thanh loan cUa toan Cling ty qua the Marn deu a mire an toan voi cac chi s6 du
cao hon I. Trong nam 2019 Nth 9 [hang 2020, N sa thanh loan naan hnn va hes6 thanh toan nhanh cita
Clever Group c6 xu huemg giam so yen nam 2018. Nguyen nhan chinh do cac khoan nq ngan hp tang
xuAt phat tfr viee Gang ty tien hanh hoat dOng vay von de ma rOng san xuat kinh doanh, ding voi d6 la
tang cac khoan phai tra cho nha cung cap.
Co eau van
Do Clever Group day manh cac hoot dOng huy elOng van plutc vn cho viec Oat trien the Mang kinh
.
doanh men, do do qua the nam, he so Ng/Tong tai san va Ng/Von chu set hint den tang, mAc dit cac chi
s6 nay (Feu dang 6. mire chap nhAn throe. LAn logt trong cac nam 2018 vã 2019, he s6 No/Tang tai sari
toan Cling ty ghi nhAn 0 mire 0,28 lAn, 0,39 'An va 0,43 lAn, he so Ng/Win chit sec him ghi nhan IAn lugt
6 mire 0,39 lAn, 0,63 Can va 0,75 Ian. Diem tich coc trong co eau Van Clever Group la Cong ty hien
khong ce khoan vay dai han nao.
Nang luc hont dOng

Vol die thit la cong ty hoat dOng trong firth we dich vti, veng quay hang tan kho cüa cOng ty thuemg
xuyen 0 mire cao, do lugng hang tan nh6, ;thong clang ke. He s6 doanh thu thuan/Tang tai san efia Cong
ty dang co xu huang giant trong nhiing n5m gan day, do trong giai don 2019 — 2020, COng ty co cac
hont dOng phut hanh tang van cho cac nha dau tu chien urge nham pluic vu mtic dich m6 rOng kinh
doanh
Kha ming sinh Uri
Nhin chung, cac chi se; vekM Mang sinh l&i eita Cong ty deu dirge cai thien qua the nam . Dieu nay c6
dugc la sty tang truOng mnnh ye Igi nhuan cOn Cong ty me, ghi nhan Ian Mgt 0 mirc 20 ty ding va 35 ty
clang trong cac thin 2018, 2019.
12. HOi ding quan tri, Ban giam die, Kt Man trifling
I. Co tau, thanh phAn Hi ding quan trj
Danh sad, thank vien H01 thing vain tri
Bcing 25: Danh saeh thanh HOi clang (plan td
Ten ChM: vu Ghi dui
1 Ong Nguyen Kith Trinh Chit tich HOi clang quart tri TV HDQT dieu hanh
2 Ba Don Nit Dix Hien Thanh vier' 1101 dang quan tri TV Hf)QT dieu hanh
,
kiem PhO giam d6c
70
CONG TY Co PHAN CLEVER CROUP
3 BA Ltm Hoang Anh Thanh Vier) 110i thing quan tri TV liDQT (lieu hanh
kiem Giam clic CN. TPHCM
4 Ong Du Khac Chau Thanh vien HOi ding quan tri TV 1-1DQT khong (lieu
hanh
5 Ong Lee Sang Seok ThAnh vien HO Tang quail tri TV HDQT khOng dieu
lianh
6 Ong TrAn Van Quan Thanh vien 1-10i cling quail tri TV HDQT dOc lap
7 Ong Pham Than]) Hai ThAnh vien 110i ding quan tri TV HDQT a lap
kiem Twang ban kiem loan nii
b0
1.2. Sayan lfilich the theznh vien 110i tang quail tri
Ong N u en Khanh Trinh - Chü tich dang quay' tri
012184670, ngay cap: 11/04/2013, nai cap: Cong an TP.HA
Si CMND: N'Oi
Glen tinh: Nam
Min sink 11/05/1981
Nai sinh: HA NOi
Odic tich: Viet Nam
Dan the: Kinh
Si 26, ng5 80 phi Le Trong Tan, phaing Khtrang Mai, quan
Dia chi thaing nit: Thanh Xuan, HA NOi.
Trinh dO van h6a: 12/12
Trinh do chuyen min: Thac SI chuyen nganh khoa hoc May tinh
Qua trinh ding ttic:
+ Ter ntim 2004 —2006 Chuyen view KY- duniz — Ngdn hang Ph& mart' Viet Nam
Gicing vi en man Khoo hoc May tinh - DO hoc Bach khoa Ha
+ Tic nfim 2006 — 2008
NM
+ Ter nam 2008 — nay Chti dell HDQT— Cling ty CP Clever Group
+ Tie niim 2011 — nay Chti adz HDQT - Cling ty Cci phdn Ming @icing coo Thong
minh
Themh vien Hoi tking quern int - Cang ty PT CLEVERADS
+ Ter nom 2017- nay (Indonesia)
Glenn date - Clever Advertising Myanmar Company Limited
+ Tic nom 2018— nay tui Myannzar
Chat vu dang nam gat tat To chat; Chu tich HDQT
(tang kSt giao dich:
Oy vien 1-10i ding quan tri - COng ty PT CLEVERADS
- (Indonesia)
Chirc va dang nam gill tai tó chnt kit: Chu tich HDQT - C6ng ty C6 phan Orion Media
Chn tich HDQT - Cling ty CO phan C8ng nghe quang
cao AdTech
71
Chit tich HDQT - Cong ty Ca phan cMetric

Gidm doe - Clever Advertising Myanmar Company
Limited tai Myanmar
Sa lucmg et phan ca nhan ser him: 4.788.571 ca phial' (tucrng duang 26,60% van diau la)
BA Trail ,Diau , Linh (vg): 159.100 ca phan (tucmg throng
Sa lugng ea phan ser him dm ngtreti c6 0,88% von dieu la). SO CMND: 012330608, ngay cap:
lien quan: 25/06/2007, ncri cAp: Cong an TP.Ha Nei.
Hanh vi vi pham phap Mat: Khong
Cac khoan ng clai vol Cong ty: K hong
Lgi ich c6 lien quan &Si veri Cong ty: Kt-icing
Ba Don Nil Day Hien - Thinh vien HOI tiling quail tri Mem Ph6 Giant d6c
030187009412, ngay cAp: 05/3/2019, nal cAp: Cue Canh sat
S6 CMND: QLHC va TTXH.
Geri tinh: Nit
Nam sinh: 15/06/1987
Nui sinh: Bac Giang
Quac tich: Viet Nam
Dan the: Kinh
St .7/113 Kink Thint Du, 'Chu 1, phut:mg Thanh Binh, thanh
Dia chi thiremg tra: pho Hai Throng, tinh Hai Ducmg
Trinh dO van hoa: 12/12
Trinh do chuyen m6n: Thac SI Quart tri kinh doanh
Qua trinh cOng tac:
+Tit Mun 2008- nay Thanh vien HDQT kiem PM Giam Lloc — Ging ty ea pluTh
Clever Group
Chirc vu dang num git ti to chirc thing Thanh vien HDQT kiem PIM Giam dac
kj, giao dich:
Chirc vu dang nam gill tni t6 cnire kit: KhOng
SO lucrng c6 phan ca nhan so hitu: 162.564 ea phAn (ttrcmg throng 0,90% van diau le')
BA NO Kim Dip (me): 79.550 ea &An (Mang throng 0,44%
Sa lucmg et phan se. Min cita nguai co von dieu 10.
lien quan: S6 CMND: 030154000406, ngAy cap: 02/12/2015, ncri cap:
• Cue canh sat QLHC va TTXH.
Hanh vi vi pham phap !Ott: Khong
Cdc khoan no dai vai Cong ty: Khang
Khong
Lgi ich c6 lien quan doi lied COng ty:
BA Ltru Huang Anh - ThAnh vim Hi citing qutin tri kiem Clam d6c CN. TPHCM
026089898, ngay cap: 15/09/2015, nal cap: Cong an
SO CMND: TP.HCM
72
Gioi tinh: Nit

Nam sinh: 11/06/1986
Nai sinh: Nam Dinh
Queic tich: Viet Nam
Dan toe: Kinh
So 24 LO J, dtremg s6 14, 1Chu din Cu Phil M9, phtremg Phu
Dia chi thuemg fro: M9, Quan 7, TP HO Chi Minh
Dinh dei van lioa: 12/12
Trinh dO chuyen mon: Cu nhan marketing
Qua Minh cong tac:
+ Tir nom 2006- 2011 Nhcin vien - &Mg ty CP Clever Group
Giant clac chi nheinh 1113 Chi Minh -.Cling ty co phdn Clever
+ Tir niim 2011- 2016
Group
Thank vien HDQT kiem Ohm &lc CN Ha Chi Minh - Ging
+ Tir nam 2016 -nay ty CP Clever Group
Clulrc AI dang nam gift tai To chat Thanh vien HDQT kiem Giam dOc chi nhanh Ho Chi Minh
dang ky giao dich:
Chirc va dang nAm gift tai th chirc khac: Kliong co
So lugng ce. phAn ea nhan ser him: 162.936 co phan (tircmg throng 0,91% von (lieu le)
Ong Nguy6n Vi& ThOng (cheing): 508 co phAn (tuang throng
SO lucing cti phAn ses him dm ngued c6 0,003% von dieu le).
lien quan: S6 CCCD: 079090013277, ngay cap: 07/6/2019, nai cap:
Cat Canh sat QLHC ve TTXH.
Hanh vi vi pham phap luat: Khong
Cac khoan ng di veil Cang ty: Kitting
Lgi ich co lien quan dti voi Cong ty: !Chong
Ong Die Khic Chfiu - Thanh viên Hi dong plan tri

001081002128 ngay cap: 10/06/2014, nai cap: Cue canh sat
So CMND: DKQLCT va DLQG ve dan at
•
Giai tinh: Nam
Nam sinh: 12/06/1981
Nai sinh: HA NOi
Quoc tich: Viet Nam
Dan tOc: Kith
SA 20 tei 80 Phtremg Kbucmg Trung, quan Thanh Xuan,
Dia chi thuemg tree thanh pho HA N0i, Viet Nam
Trinh dO van hea: 12/12
Trinh dO chuyen mon: Thac ST COng nghe thong tin
Qua Minh cling the:
+ Tic tzeim 2005 - 2010 Nhiln vien Ky thucit - Gong ty Luvina Software JSC
73
COMO TV CO PHAN CLEVER GROUP
MINIP••••
+ Tie neon 2010- nay Thank vientIDQT - Cling ty CP Clever Group

Chlic vu dang nam gill tai To chtic Thanh vien HDQT
(tang kj, giao djch
Chive vodang nam giir tgi t6 chirc khk: Itheng
Se lugng ce phAn ca nhan set him: 160.396 ce phAn (tucmg dtrcmg 0,89% v6n dieu le) r,f
So lugng c8 phan ser InTru cim nguai co Khong
lien quan:
Hanh vi vi pham phap Mat: K hong
Cac khoan ng dei yeti Cling ty: Khong
Lgi ich co lien quan dei voi Cong ty: ICheng
Ong Lee Sang Seok - Thanh vien Hei deng quan trj kiem thanh vien Ban kiem tofin nei be
M16682769, ngay cap: 23/02/2012, nai cap: Bo Ngoai giao
Se he °Neu vã Thtrang mai Han Quoc
Giai tinh: Nam
Nam sinh: 20/02/1978
Nai sinh: Han Quec
Quote tich: Han Ott&
Dan tee: Han
Hannam — The Hill 118-301, 1 1 1 Dokseodang-Ro Yongsan-
Dia chi thuong tra: gu, Seoul, Republic of Korea.
Trinh de van hoa: Ca than Kinh doanh
Trinh de chuyen man: Marketing & Technology
Qua trinh &mg tac:
+ Tie nein 2003 - 2005 Nghien cern - KA1ST Cognitive InfOrmatics Lab
+ Tie ncim 2005 - 2007 Glom chic Chien thuat Kinh doanh - Yahoo Korea
+ TI: nom 2007 - 2015 CEO / Sang Icip - Inn° Birds Media
+ Tir IlliM 2015 - nay CEO - YELLO DIGITAL MARKETING GLOBAL PTE. LTD
Thanh vien HDQT kiem thanh Wen Ban kiem tocin nal ho —
+ Tir dim 2018 - nay Cong ty CP Clever Group
Chirc vu dang nam gift tai T8 chirc ling Thanh vien HDQT kiem thanh vien Ban kiem toan not be
ky giao dich
CEO - YELLO DIGITAL MARKETING GLOBAL PTE.
Chirc vv dang nam giii tai to aim khac:
LTD.
Se lucrng cis phial ca than so him: 0 di phAn
YELLO DIGITAL MARKETING GLOBAL PTE. LTD.:
Se lugng c6 phAn sa him dm ngtrai co 7.239.952 c6 phAn (tacmg ducmg 40,22% von dieu le). Giay
lien quan: ChirnA ratan DKKD: 201432080G, ngay cap: 28/10/2014,
ntri cap: Singapore.
Hanh vi vi phom phap luat: !Chong
Cac khoan ng dei yeti Cong ty: Khong
Li ich co lien quan del voi Ong ty: KhOng
74
Ong Tan Van Quin - Thanh vien HOi dtmg quart tri dOc lip
001089014215, ngay cap: 07/12/2016, nut cap: Cue Canh sat
56 CMND: DKQL cir tit va DLQG v8 dan ctr
OVA tinh: Nam
Nam sinh: 12/08/1989
Nai sinh: Ha NOi
Qu6c tich: Viet Nam
Dan toe: Kinh
ThOn XA Kik', xa Quang Phil Cau, huyen tin Hea, thanh
Dia chi thuerng tra:
ph6 Ha NOi
Trinh dO van h6a: 12/12
Trinh dO chuyen mon: Cu nhan
Qua trinh Gong tac:
+ Tir 2017 - 2020 CM tich HDQT - Cong ty c6 phAn Sai Bien Trung Thgc
+ Ter 2020 - Nay Giam cliic Cong ty c6 phAn 561 Bin Trung Thgc
ChIrc va dangnam gift MI To chtrc clang
Thanh vien HDQT dOc lip
k9 giao dich
Chat IN dang nam gill tai t6 chat kluic: Giam Chic Cling ty e6 phan S6i Bin Trung Time
56 lugng c6 phAn ca nhfin ser Mu: 0 c6 pit
So Mang e6 phAn so him dm nguiyi c6 0 c6 phan
lien quan:
Hanh vi vi phain phap Mit: Khong
Cac ldwan ng c161 yin Gong ty: Khong
Lgi ich co lien quail d61 veri Cling ty: Miring
Ong Pharn Thanh Hai - Thanh vien Hi d6ng quan tri dOc lip kiem Trwang ban kiem
toan noi bo
K0461809Z, ngay cap: 18/5/2018, non cap: BO NOi va COng
56 HO chi6u: boa Singapore
Giai tinh: Nam
Nam sinh: 11/05/1981
Nal sinh: HA NOi
Qu6c tich: Singapore
Dan toe: Kinh
APT BLK 91 Tanglin Halt Road #30-306, Singapore
Dia chi [hid:mg tra: 142091, Singapore.
Trinh c10 chuyen mon: CU nhan Cong ngh8 Thong tin
Qua trinh ceng tac:
Gam doe Icj.7 thud! - Clang ty Eye Power Games Pte. Ltd.tal
+ Tit 2004 — nay: Singapore
75
Thank vien HDQT dac lap kiem Truying ban kiam loan nai
+ Tit 2018 - nay: 1).6— Cling ty CP Clever Group .
Chirc vv dangnam giii ti To chi:re clang Thanh vien HDQT dOc lap
ky giao dich
Giam doe Ky- thuat - Cong ty Eye Power Games Pte, Ltd.,
Chat vo dang am giii tai to chin; khac:
Singapore.
S6 lacing cot phAn a nhan so hihr 79.550 cii phAn Huang Huang 0,44% van dieu Fe)
S6 lung a phAn set him dm nguOi a
0 c6 plan
lien quan:
Hanh vi vi pham pap luat: Kitting
Cac khan net d61 voi Cong ty: KhOng
Lcri ich c6 lien quan du vOi Cling ty: Khong
2. Co can, thanh phAn Ban hien) tan nOi bO

2.1. Danh sad, eat thanh vita; Ban kiem man ,,pi bô
Bang 26: Danh sad? thanh Wen Ban kiAm men nai
STT Ten Chñe vu Chi chi]
Ong Pham Thanh Htii Truang ban Ong Phnm Thanh Hai ding thoi ding
la TV HDQT COng ty
2 Ong Lee Sang Seok Thank via Ong Lee Sang Seok cffing th&i ang la
TV HDQT Cong ty
3 13a Vii Ngne Anh Thanh vion
2.2. Sa lea tic 4th eat Montt Wen Batt kiatn man tti.ti ho
Ong Plum Thanh Hai — Trtro•ng ban kie'm thin ni)i bi) —SYLL nhir moc 1.2
Ong Lee Sang Seok —Thanh vi&n ban kiorn twin ni)i bi)— SYLL nhtr naoc 1.2
13A. Vii N oc Anh — Thinh vier) ban ki&) toil] nOi bi)
173361810, ngay cAp: 27/02/2009, nai cAp: C6ng an Thanh
S6 CMND:
Ha
Gien tinh: Nil
Nam sinh: 1992
Nai sinh: Thanh 1-16a
Qu6c tich: Viet Nam
Dan toe: Kinh
Dia chi thubng tit: 27 Mai Xuan Duang, Hong Tho,TP.Thanh H6a, Thanh H6a
Trinh do van ha: 12/12
Trinh dO chuyen mon: Cu nhan Ki6m Man
Qua trinh ding tic:
76
+ Ter 2014- 2016 Trp ly; Klein loan — C'ring ty TNHH Klein wrin An Vier
Thrinh vien Ban kietn loan nal ba - Cling ty cri phein Clever
+ Ter 2018— nay
Group
Chirc IN clang nam gill tai TO chirc
Thanh vien Ban kidin toan nOi b0
clang kY giao dich
Chirc vv Clang nam git tai t6 chirc khac: !Chong c6
SO Itrong co phan cá nhan sa hfru: 1.379 co pit (ttrang throng 0,008% vOn dieu le)
SO lugng co phan sa him dm nguai c6 . •
0 co phan
lien quan:
Hanh vi vi pham phap luat: KhOng j
Cac khoan n0 doi ved Cong ty: KhOng
Lqi ich c6 lien quan dOi voi COng ty: KhOng
3. Giam dOc vã Sc thanh vien Ban dieu hanh
3.1. Data? sach Gitim dac va tale think vien Ban dieu hanh
Bring 27: Dank sad; Girim dde vii eric thrinh via Ban didu hrinh
STT Ten Chile vu Ghi chu
1 Ong Bach Dtrang Giamdac

Deng tlthi IA TV HDQT
2 BA Don Nit Dire Hien Pith giam dec
Ding ty
Dong died. IA TV HDQT
3 BA Um Hoang Anh Giamdoc CN TP. Ho Chi Minh
C8ng ty
\
4 BA Tran Thi Minh Tinh Gam (Inc CN DO Nang (
c.):c('
5 BA Nguyen Thi H6i Ke toan twang /
3.2. So. yatt 19 4th: Giant dat vti cat than!, viett Ban did: hank
Ong Bach Dint - Giam (toe
013085220, ngay cap: 29/05/2008, nui cap: COng an TP HA
SO CMND: NOi
Gi6i tinh: Nam
Nam sink 12/10/1981
Nai sinh: HA Nei
Ott& tich: Viet Nam
Dan tOc: Kinh
sh 10 Cu Chinh Lan, phuong Khuang Mai, quan Thanh
Dia chi thuemg tit: Xuan, IP HA NOi
77
Trinh dO chuyen mein: Iliac si COng ngh'e thOng tin

Qua trinh cong tac:
+ Tic nom 2004 - 2006 Giang vie') — Trung tam Dao to SaigonCTT
+ Ter mini 2007 - 2008 Lap trinh vier] - Ceing ty Mozat (Singapore).
Trtramg nit kinh doanh — Cong ty Google Chau A Thai
+ Ter 1711M 2008- 2011 Binh Duung (Singapore)
Giam dioc quiin lY dg An —Cong ty Google Chau A 'Thai Binh
+ Ter nom 2011 - 2015 Throng (Singapore)
+ Ter narn 2015 -2020 Giam d6c phg Mich ski pham — COng ty Google (\49)
+ Tic tram 2020 - Nay Giam doe — Cong ty c6 phan Clever Group
Chirc vg dang nam gift tai TO chUe Giam dific
clang kY giao dich
Chire vg dang nam gig tai t6 chirc Khong
khac:
So lugng c6 phAn ca nhan SeY hilt: Khong
• BA Mil Thi Nggc Bich (me r000: 636.400 co pit (wan
dining 3,535% von dieu le).
SO CCCD: 042154000099, nay cAp: 31/3/2017, nth cAp:
SO lugng c6 phAn so( Mu coa ngtresi co Cyc Canh sat DKQL cu tin va DLQG ye &An cu
lien quan: Bni Huy Trim (Fin re): 317.769 co phan (Mang throng
1,765% vtml dieu le).
SO CMND: 201464685, nay clip 30/8/2012, nui cAp: Cling
an TP DA Nang.
Hanh vi vi pham phap luat: KhOng
Cac khoan ng di voi Ging ty: Khemg
Lgi ich co lien quan d6i veri Ging ty: Kluing
BA Don Nfr Dire Hitt] —ThAnh vien HDQT kiem PIM Clam Mc — SYLL nhtr 'nye 1.2
BA Ltru Hoang Anh —ThAnh viên HDQT kiem Clam Mc chi 'Minh TPHCM — SYLL nhtr
myc 1.2
BA Tran Thi Minh Tinh — Gum Mc chi nhinh DA Nang
037188004399, ngay cAp: 20/01/2020, nal cAp: Cvc Cant) sat
SO CMND: QUIC ve TTX1-1
Giori tinh: Ng
Nam sinh: 28/02/ 1 988
NM sinh: Ninh Binh
QuOc tich: Vi'et Nam
Dan tOc: Kinh
Thon Tan Phil, xd Nguyen Xa, huyen Dong Hung, tinh Thai
Dia chi thugng tit: Binh
Trinh do van Ma: 12/12
Trinh do chuyen man: Cu nhan Quail tri Kinh doanh — Marketing
Qua trinh cOng tic:
+ Ter nom 2010-2012 Nhfin vien kinh doanh — Cong ty c6 phan Clever Group
78
C6NG TV C6 PHAN CLEVER GROUP
Giam d6c Chi nhanh DA Nang - Cong ty ca plian Clever

+ Tit nam 2012 — hien tai
Group.
Chirc va dang nam gia tai TO chat Gam dOc Chi nhanh DA Nang
dang kY giao dich
Chgc vu dang nam gia tai t6 chat Kling
Ichac:
SO Mang co phan cá nhan ser ham 66.283 ca phAn (Mang throng 0,37% van dieu 10)
Si5 Imang c6 phan se hati dm ngtrai c6
Khong
lien quan:
Hanh vi vi pham phap hut: Khong
Cac khoan ng dai vai Cling ty: Khong
Lgi ich có lien quan d'ai vgi Cong ty: Khong
Be N u en Thi Hôi — K ton') train

SO CMND: 013464215, ngily cap: 16/08/2011, ncri cap: Cong an 1-la NOi
Geri tinh: Nil
Nam sink I 07/11/1982
Nai sinh: Bac Ninh
Qtroc tich: Vi0t Nam
Dan tOc: Kinh
So 47 Day B Th.) the Dal hoe Ngoai thuang, Phuting Lang
Dia chi thtrang ti-u: Thugng, quan Dang Da, Ha NOi
Trinh dO van h6a: 12/12 t
abi
Trinh do chuyen mon: Thac si ke toan CH
Qua trinh tong tae: MR
+ Tit nem 2004 —2006 Nhcin vien Ke totin- Ging ty TNHH May tinh DTIC
4,7
Ke wan triremg - COng ity ea phen Cong nghe thong tin
± Tif nam 2006-2014
IPMAC
+ Ti.- nam 2014 — Nay Ke loon trifling - Cdng ty ce phen Clever Group
Chgc vg dang nam gia tai TO chat dang 4
Ke toan twang
Icy giao dich
Chat vu dang nam gia tai ta chat khac: Khong
So lugng di phan cá nhan set hau: 46.939 ca phAn (tuang throng 0,26% van dieu 10
-.
BA Nguyen Thi Chin (mg): 17.500 c6 phAn (Wang throng
0,10% van dieu . 10). S6 CMND: 125424030, ngay cap
Sa luong ca phAn sa hint dm nguai c6 06/12/2007, nth cap Cong an Bac Ninh.
lien quan: Ong Nguyen Van Thuan (chang): 17.500 ca phAn (tircmg
throng 0,10% Von di8u10). SO CMND: 013464214, ngay cap:
(6/08/2011, nai cap: Cling an HA Ned.
Hanh vi vi pham phap Way 'Chong
Cic khoan ng di vai Cling ty: Khong
Lcri ich c6 lien quan d6i veri Cong ty: Khang
79
13. TM sari
Bang 28: Tinh hinh tai san Gang ty me toi them 31/12/2019 Va 30/09/2020
. 'Dan Trieu deng

31/12/2019 30/09/2020
STT Tai san Khali Gin Ili Khali Gig trj
Nguyen gin' Nguyen gia
hao Coll JO Into con lai
TM san co Minh
I 12.152 6.511 5.641 12.152 7.567 4.585
hat hinh
Phucmg tienzian
1 11.816 6.198 5.617 11.816 7.240 4.576
tai
Thi6t bi dnng cn
2 337 313 94 337 328 9
quan 1St
TM sin có dinh _ _ _ _ _
II
vo hinh
Bat Ong san
HI i 8.504 - 8.504 45.856 0 45.856
daunt
Nguen: BCTC kiem loan rang ty me 2019 vci BCTC soot .vet 9 thring 2020 eau ('Ong ty ce phdn Clever
Group
Bang 29: Tinh hinh tat :can Gong ty hop Illicit toi theri diem 31/12/2019 va 30/09/2020
Dan Trieu thing
31/12/2019 30/09/2020
STT TM san Khan Gia WI KhAu Gig tri
Nguyen gia Nguyen gia
hao dm lai hao can lai
flTM scut ca dinh

bun hInh
12.342 6.626 5.716 12.342 7.718 4.624
Phucmg tiGn 4n
1 11.816 6.198 5.617 11.816 7.240 4.576
(di
Tin& bi dung cy
337 313 24 337 328 9
quan 19
May Sc,thiet 189 114 75 189 150 39'
3
bt
TM san c6 dinh 63 337
11 400 48 352 400
vo hinh
sAt Ong sin
III 1 8.504 - 8.504 45.856 0 45.856
dau fir
Ngudn: BCTC hop nhat kiem Man nam 2019 vii BCTC sod,* xet 9 Mang 2020 eau Clever Group
80
Bat dOng san ma Cong ty clang nam girrr nham mac dich chi tang gia gbm:
Bang 30: Dann sack dal hdt eking son Cling ty tang sO Urn
z Din Hinh Gia trj ghi di ti Ghi chit

Dja diem thira HO so. phap IS,
STT A A tich thin: sn nghy 30/9/2020
dat cilia lo dat ('ND)
(m2) hint
Giay chirng Cong ty da the
Biet thtr -LK04- nhan quyen sir chap bat dOng san
SL, Lo TT96-9, dung &it nay de dam bao
cho khoan tien vay
Khu do thi men quyen ser hat
1 154,0m2 Lau dai 8.504.095.533 tai NgAn hang
Nam An Khanh, nha 0 va tai TMCP COng
Hoai Dire, Ha san khac gan thuang Viet Nam
NOi li'en veri dAt s6
CN750272
San dich vv
thuong mai — Flqp deng ulna
Tang 1 tem nha ban san dich
chung cu vti thuang mai 266,33
2 m2 50 nam 14.193.965.568
Bohemia, so 25 so
Nguyen Huy 102/Bohemia/
Thong, Thanh HDMB-TM
Xuan, Ha NOi
Biet tins hinh Hop d6ng mua
thanh trong ban biet thçr
tuning lai — Khu hinh thanh .
386,26
3 Bit TM/ Dao tai trong tuang lai m2 Lau dal 23.157.555.347
khu do thj so
Ecopark, Van HDMB/Ecopa
Lam, Hung Yen rk-TIS18
Ngutin: Cling ty phtln Clever Group
Do day la cac bat dOng san dAti tu narn giü ch& tang gth nen C6ng ty khOng thin hien trich khau
hao. Trong cling !thong phat sinh bang chirng chlic chan cho thAy bAt dOng san dau tu ma
COng ty clang nam giü bj giam gia so vai gia thj truong.
Theo quy clinh tai Chuan intrc ke toan Vi'et Nam so 05 — Bat dOng san clan ttr, gia trj hop 19 elm
bat dOng san tai ngay 30 thang 09 nam 2020 can dirge trinh bay. Tuy nhien, Cong ty hien chin
xac dinh ducc gia trj hqp 19 nay nen gia tri hop 19 dm bat dOng san dau ttr tai ngay 30 thang 09
nam 202 chum dune trinh bay tren thuyet minh bao cao tai chinh gilia nien de. D xac djnh duqc
gia tri hap 19 nay, Cling ty se phai thud met cOng ty Us vAn a lap danh gia gia tri hqp 19 ctia
bat dOng san dau ttr. 1-lien tai, Cong ty chin tim &rot cOng ty Us vAn phñ hcrp de thvc hien cOng
viec nay.
81
14. 1(1.1 hoach siin xuat Unit doanh, loi nhuan vii co tut nam Hap theo
CTCP Clever Group dkr kin ka houch nom 2020 N/A 2021 thu sau:
Ki hoach doanh thu, loi nhuan vii co tire:
Bong 31: Ké hooch cloanh thu, loi nhucin vet có tea• 2020 ck 2021
Dan 4; Trieu &mg
Nam 2020 Nan 202l
2021
Thvc hien % tang % tang
Chi tieu
2019 GM tri giam so vrii Girl tri giant so vel
2019 2020
Van dieu le 74.000 18.000.333 243,2 18.000.333 -
Doanh thu thuan 342.990 380.515 10,9 418.567 10,00
Lai nhuan sau thud 34.925 42.763 22,4 47.039 10,00
Ty 18' lai nhuan sau
10,18% 11,24% - 11,24% -
thue/Doanh thu thuan
Ca tirc/V6n dieu l'e 41,6% 30% - 20% -
Nguthx: Cong ty ea phcin Clever Group
Can cir dat k hoach vii 191 nhuan de ra
Thang 02/2020, Clever Group thkrc hien dm tang van didu le len 82.880.000.000 clang thong qua
hinh th&c phat hanh ca phiau chat) ban rieng la 888.000 cir phan cho.Yello Digital Marketing
Global PTE. LTD. — tap doan truyen th8ng di One, hang clau tai Han Quac veri menh gia 78.545
dang/ca phan tucrng duang vai sa tin clan tu la 69.747.960.000 dong va g6p toan 130 bang tien
Viet Nam clang. Tien gap vOn dA &rye Yello Digital Marketing Global PTE. LTD. thanh toan do
vao 18/02/2020.
Sau do, vao thang 8/2020. COng ty tiap tiic tri'en khai vii Int tat cac dqt phat hinh cal phiau da
tang van theo kS hoach de m ctla DHDCD cOng ty co the: phat hanh ca phial] d tra ca tire, phat
hanh c6 phieu da tang von tü nguan von chit ser him; Oat hanh co phieu theo chuang trinh lira
chan ngtrai lao dang. Sau khi hoan thanh cac dat phat hanh, tOng von dieu le caa Cang ty duac
fang len 180.003.330.000 clang.
ke hoach kinh doanh, ding voi sr dau us ve tai chinh cira Yello Digital Marketing Global PTE.
LTD. (YDMG), YDMG (long vai tro trong viec giâi thieu kat nal C6ng ty ved men sa dai tac Ian
den tir Han Qt.& se/ him clic nn tang, ding nghe quang cao tien tian nhtr YELLOSTORY CO.,
LTD hay ADOP INC. Dieu nay gulp cho nhang san ,pham vii dich vii cita Clever Group c6 chat
Itrang ngay can tht vii da dung han, giiip ding co th8 manh san c6 ala doanh nghiep ve thi phan
,
vii chat Luang dich vv. Viec sir dvng cac cong nghe phvc vça cho ode °hien dich quang cao giitp
tru h6a cac chi phi, dem ve Icri nhuan Ian han cho hoat Ong kinh doanh dta cOng ty. Dang
thai, YDMG ding se glair Clever Group de clang han trong viec vuan teri cac thi twang nu&
ngoai khi gieri thieu hap tac vai cac dun vi ben ngoai limb the Viet Nam, giiip ma rOng tht truemg,
tang them doanh thu ILA lqi nhuan cho cOng ty trong nhang nam ten. Ben canh do, viec bo sung
,
rnot nguon Ian von dau tu tu phia YDMG glop Cong ty co tem Ikrc ve tat chmh de thkrc hien hot
Ong M&A nham da dang h6a he sinh thai cita Cong ty, huang tai Oat trien mot t6 hap cat Ong
ty cOng nghe \fa quang cao ginp khach hang c6 nhang trill nghiem toan dien khi sir dung dich vii
quang car). Vi vOy, COng ty dat k'e hoach doanh thu 2020 han 380,5 ty d8ng, lai nhuan sau thud
'cap xi 42,7 ty slang, Ian luat tang 10,9% vii 22,4% so vai nam 2019.
82
BAN TH6NG TIN TOM TAT
p • P Ff. • • P P 4!I L
. •• •
Giai clop 2020 -2021, COng ty se phat trien them cac goi dich vu niài, don dau xu the nhu Dich
vy vu pal phap tang nghe mpg xa hot — Social Listening; Dich vy cung cap gini phap ban hang
tren cac ken thuang mai din Deng that cang thyc hien ke hoach clan tu vao Mc cling ty
ding linh we trong mac de nang cao nam gia thi phan, dau tu them ra thi twang mrac ngoai
de tang nguOn thu. Nam 2021, Cong ty dy clinh ma rOng thi twang sang Campuchia, Lao Doi
vâi carc cong ty con, ma them chi nhanh tai DA Nang cho CleverX, Clever Review (Revu), ADOP
Vietnam. Doi yin thi truang nuac ngoai, cac ding ty con cling dir dinh ma rOng them thj twang
tai Indonesia, Philippines, Campuchia, Lao.
IS. Dinh gia Ma to ant tit vAn ye lee hoach 191 nhtt4n yit CO tut
LA don vj tu van tai chinh chuyen nghiep, Cong ty INHB Chang khoan Mirae Asset (ViOt Nam)
dã thu thap thong tin, tin hanh nghion cfru phan tich vA danh gid ve hoot dOng kinh doanh Ma
Cong ty.
ChOng toi nhan thay ke hoach kinh doanh cita COng ty dat ra trail ca set than tr9ng dya vac) clanh
gia tinh hinh kinh doanh va kinh nghiem elm b0 may dieu hank. COngly cla tick cyc trong viec
day manh doanh thu, net kiem chi phi boat dOng kinh doanh va chi phi quail 19, tuy nhien de dot
dugc k hoach kinh doanh trCn, eking ty vAn can sy n6 lye r'At Ian tit trong nOi tai Ging ty ket h9p
voi y6u t6 tin twang thuan Igi. Neu khOng co nhang bin dOng bat thtrang gay ra anh huerng
nghiem trgng den haat dOng sari xuAt kinh doanh Ma COng ty thi ka hoach doanh thu va Igi nhuan
ma Cong ty de ra trong nam tai chinh 2020 la co the dat dugc.
Chung tOi cling xin km 9 rang, Mc 9 kien nhan xet neu teen dirge dua ra dual geoc c10 clanh gia Ma
te chac tu van, dtra tren co so cac thong tin do Cong ty cung cap, thu thap co chon I9c, dua trail
,
19 thuyet v tai chink va chang khotin ma khong ham 9 bao dam gia tn Ma chang khoan ming
nhu tinh chac cnan dm so lieu dirge dy boo. Nhang dank gia teen day Ma t6 chirc tu van Ve Ice
hoach doanh thu, Igi nhuan Ma COng ty chi co 9 nghia tham khdo cho nha dau
16. t kien ciia don yi ki8m than ye BCTC kiern totin cfia Cling ty
16.1. BCTC nam 2018
Vice kiem toan BCTC nam 2018 do Cong ty TNE11-1 1Ci6m toan CPA VietNam — Chi nhanh Mien
Bac ("CPA") thyc hien.
Ly gicii wi vik khong trinh boy Thcrylit mini: Ban can be) phan toi BCTC hop nhat aim 2018: Theo
Chuan myc ke toan Viet Nam se 28 — Bao cao b0 phan quy dinh: Chuan myc nay áp dyng cho
doanh nglilep co chi:mg khoan trao dM cong khai va doanh nghiep dang phat hanh chimg khoan
tren thj twang chang khoan. Tai that diem flan, 2018, Clang ty chua niem yet ct phieu tren thi
truemg ehang khoan nen khong bat buec áp (king quy dinh Ma Chuan myc ve bao cao boa phan.
Mat khac, theo quy dinh v'e bao cao bQ phn:
130 phOn theo khu vo,rc dia 19: float dOng kinh doanh chinh ella Cong ty va cac cong ty con
la cung cap dich vy cOng nghe thong tin va cac dich vv khac lien quan den may vi tinh,
hoat"thang nay din ra tat Viet Nam. Trong nam it chinh ket thtic 31/12/2018, Cong ty
khong cO doanh thu tai cac nu& khac ngoai Viot Nam chiem t9 trung hen 10%. Cy the,
doanh thu cfia Cong ty con PT CLEVERADS qua nho sau khi bll trir doanh thu nOi be)
chiem c6 1,5% tren tong doanh thu teen BCTC hop that nen khong thuyet mini bao cao 60
piton.
130 phan theo link wc kinh doanh: Float dOng san xuat kinh doanh chinh elm Clang ty va
cac ding ty con IA cling cap ,dich vv citing nghe thong tin va cac dich vy khac lien quan den
may vi tinh, Mc nganh nghe kinh doanh kliac einem ty tryng rat nh6 trong hoat dOng ella
83
si:re
Ciing ty va cac cling ty con. Theo do, Meng tin tai chinh trinh bay Men bang can di& Ice toan
hop milk tai ngay 31/12/2018 va toan 60 doanh thu, chi phi trinh bay tren bao cao ket qua
hoot Ong kinh doanh hop nh& cho nam tai chinh ket Iliac ding ngay chit yeti lien quan
den hoot Ong kinh doanh chinh neri tren nen kheng thuyet minh bao cao b0 phan.
V ' khotin vay ngdn him trong nom 2018, Cong Iv vay Ong Nguyen Kluitth Trinh (Giant doe) vet
Ong Dte Kink Chau (Gy Vie!, HDQT): Chi tiet cac khoan vay, mac dich sir dung khoan vay va
viec phe duyet cac khoan vay dugc the hien chi tiEt thOng qua bang dual day:
Bang 32. Chi tiet khoiin vay ngtreri ni b nam 2018
Dan vi: WIT
Thiyi Thai diem Myc dich Phe duytt
STT Hy ten Se tin vay - KY ban ,
diem vay tat than vay nYi bY
Quyet dinh sli
724/2018/QD- iCt
HDQT.CA
Nguy'en ngay
1 Kith 300.000.000 24/7/2018 01 ngay 25/7/2018
24/7/2018 ciia
Trinh HOI d6ng
Thanh toan quan hi C8ng
cac khoan ty
phai tra
den han Quyet dinh sa
cho NhA 905/2018/QD-
Du KhAc
2 300.000.000 06/9/2018 10 ngay 16/9/2018 cung cap HDQT.CA
Chau
ngay
05/9/2018 dm
110i clang
Nguye'n intim tri C8ng
3 Khanh 3.300.000.000 12/9/2018 30 ngay 12/10/2018
ty
Trinh
Tiing 3.900.000.000
(Nguan: Ging ty co phan Clever Group)
D6i vat vAn de chi heti v s 0 lieu dich va mua ngoai dAu k9 vá cued k9 t4i Thuyet minh st1/2 26
trong BCTC kiem toan hop nit& nam 2018, CPA co 9 kin giai trinh nhu saw Chi phi dich vo
mua ngoai chiem t9 le trong yeu va tang deu qua cac num thong 1mg vai viec tang doanh thu. Tai
BCTC hop nhAt throe kiem loan nam 2018 co sly chenh 10ch gicra so du dau k9 vast liGu tai BCTC
hop nhAt nam 2017.
Ca the: St du du k9 caa chi phi dich vo mua ngoai trong BCTC hgp nhAt rfam 2018 la
85.633.936.074 &Ong. Trong khi dO, chi phi dich \to mua ngoai tai BCTC hop nhAt nam 2017 (la
kiem toan la 200.782.115.419 clang. L9 giai cho sr chenh Tech nay, dcm vi kiem toan vã Gang ty
da xac nhan nguyen nhan la do khi chuyen s8 lieu chi phi theo yau to.cna Mm 2017 sang nom
2018 co sr sai sot k9 thuat. Do de, so lieu chi phi dich Nth mua ngoai tai BCTC h0p nhAt nam
2017 da kiem toan IA 200.782.115.419 clang la con so chinh xac cuoi ding.
84
MIL
16.2. BCTC nam 2019

Nam 2019, khi thuc hien Iciem toan, Cong ty TNHH Deloitte Viet Nam da thuc hien phan loai lai
met so chi tiou de pha hop vol. viec so sanh sti lieu elm BCTC nam 2019, cu the:
Bang 33: Chi nit eac khotin pinta loot lot theo BCTC niim 2019
Dow vi: Dang
Kholin muc Se cla Mu can Phan loai lai Se sau Olin Giai thich
loai lai
Dan at nain gicr 35.175.000.000 6.531.182.000 41.706.182.000 Do . hop ang mua ban trai
.4
den ngay dao phieu VNDirect la kjt hp du
han ngan Inn at 6 thang/lAn. my nhien khi
den Inn tat toan, Cong ty khong
rut ve ma tai Mu tu nen Cling
ty TA trinh bay la dAtt at dai han
Dim at nam gift 10.221.182.000 (6.531.182.000) 3.690.000.000 teen bao cao tai chinh hgp nhat :.•
den ngay dao nam 2018. Teen bao cao tai
hail dai han chinh hop nhat Dam 2019,
COng ty trinh bay lai la Mu at
ngan han theo clang hiving dAn
dm Thong at 200/2014/TT-
BTC lien quan den hach toan
khOan Mu ttr can cii vao kj, han
Wk.
Phai thu ngan 8.513.305.243 (2.964.960.500) 5.548.344.743 Tren bao cao tai chinh hap nit&
Inn Idtac nam 2019, C6ng ty dã phan loai
lai la phai thu dai han khac do
Phai thu dai hp 323.127.500 323.127.500
day la khoan dat CQC thue van
khac
phong Five Star Kim Giang
then han thud la 5 nam.
Lgi nhuan sail 10.130.404.496 (2.641.833.000) 7.488.571.496 Do Cong ty Con PT Cleverads
thue chin phan - chin phan anh lgi nhuan phan
pho lay ke den phoi nam 2018 cho cac c6 dOng
alai nAni tarot co theia thua'n bit trir veri cOng
ng phai thu khac cim cac cti
thing nen bao cao tai chinh nam
2018. Nam 2019, C6ng ty trinh
bay lai s6 lieu so sanh, giam lgi
nhuon chin phan ph& den cuOi
nam trugc, giam phai thu khac
Nguein: BCTC I op nhat nom 2019 COng tycdphdn Clever Group
Thong tin ve nhiing cam ket &lung clam time hien cila te cline clang 14 niem yet
Khong co.
Cac thong tin, CAC tranli chap kien tyng lien quan toi cang ty
K hong co.
85
IV. CHUNG 1CHOAN NIEM YET

Loai chftng khoin
Ca phieu pita thong
Menh gia
10.000 danWc6
Tang se' cluing khoan niem ytt
18.000.333 (Mufti tam trieu, ba tram ba muai ba) co phieu
S6 luong cO phitu 14 Ilan elle chuOtt nhiryng theo guy dinh pháp Mat hoax elm to chtie phat
hanh
Can cir Diem d Khoan 1 Dieu 54 Nght clinh 58/2012/ND-CP ngay 20/07/2012 quy dinh, Co thing
la cal nhan, ta chirc co dai dien sâ hftu la thanh vien Hai dang Quan tri, Ban 'dem sok. Giam cloc
(Tong Gam Mc), Ph6 Gam dee (PIO Tong Clam doe) va Ke toan throng dm clang ty; c6 Ching
Ion IA ngtreri c6 lien quan yeti thanh vien Hai clang Quan tri, Ban kiem sok, Giam dee (Tang Clam
doe), Ph6 Giam doe (Ph6 Tong Clam clac) va Ke toan twang COng ty phai cam ket nam gift 100%
so ca. pink do minh sec hitutrong theri gian 6 thang ke tft ngay niem yet va 50% so ca phieu nay
trong Mei gian 6 !hang fiat) thee, khong tinh so c6 phiL thuOc so. hint Nha ntrac do cac cá nhan
dai din nam gift.
Can eft diem b khoan 2 Dieu 10a Luat chimg khoan siva dai nam 2010 thi yiec chuyen nhuyng
phAn chao ban rieng lé bi hart cife t6; thieu inOt nArn ke tfr ngay hoan thanh dot chao ban, trft
twang hop chao ban rieng le theo chuang trinh Iva chon.cho ngufti lao dOng trong ding ty, chuyen
nhuong chting khoan da chan ban cauca nhAn cho nha clan tuchung khoan chuyen nghiep, chuyen
nhuipg chirng khoan gifia cac nha dau tu chftng khoan chuyen nghiep, theo guy& dinh cOa T6a
An hoe [him ke theo quy clinh cita phap Mat. Do do, 888.000 ea phieu chao ban rieng le cho Yello
Digital Marketing Global PTE. LTD. dot thong 02/2020 14 han che chuyen tong 01 nain tir
18/02/2020 den 18/02/2021.
Tong so Mon co phieu cüa CTCP Clever Group bi han cht duly& nhuang theo quy clinh tren
la: 12.708.570 ea phi'au chiam 70,6 % tren van (lieu le' dm Cong ty. Ci the:
Bang 34: Thong tin vacO phidu hçzn chd chttydn nhIrvng
SLCP cam ket SLCP cam IcAt

niim gift' trong thbti nAm gi& trong thiri
STT vU ten Chat vi)
gian 06 thang k tir gian 12 thAng Ice tir
ngay ntem yet ngity tam Of
Nguien Khanh
1 Chu tich HDQT 4.788.571 2.394.286
Trinh
Thanh vien HDQT
2 Den Nil Dfte Hien 162.564 81.282
kie'm PIM giam clac
Thanh vien HDQT
3 Ltru Hoang Anh kiem Clam dac CN 162.936 81.468
HO Chi Minh
4 Du Klfac Chau Thanh vien HDQT 160.396 80.198
86
Thanh vien HDQT

dOc lap kiem
5 Pham Thanh Hai 79.550 39.775
Truing ban kiem
toan nOi be
Thanh vien 1-1DQT
6 Trail Van Quan 0 0
dec lap
7 Lee Sang Seok Thanh vien HDQT 0 0
Thanh vien Ban

8 Vii Ngoc Anh 1.379 690
kiem toan nOi bØ
9 Bach Duang Giam dim 0 0

Giam doe CN Da
10 TrAn Thi Minh Tinh , 66.283 33.142
Nang
11 Nguyen Thi Nei Ke toan trading 46.939 23.470
Yello Digital
12 Marketing Global Ce Tong lem 7.239.952 3.619.976
PTE. LTD.
Tiing cling 12.708.570 6.354.285
Nguan: Congty cet plain Clover Group
5. Phtrong phap tinh gia

Can eir dieu 1 Quy che niem yet ban hanh theo Quyet dinh 295/QD-SGDHCM ngay 30/07/2019
sfra di b sung Diu 5 Quy che ni8m yet chung khoon ban hanh kern theo Quyet dinh
85/QDSGDHCM ngay 19 thang 03 nam 2018 caa Set Giao dich ChUng ldman Thanh ph6 H6 Chi
Minh nhu saw "Twang hop chang klioan niern yet/dang k9 giao dich tr8n SGDCK Ha N'Oi chuyen
sang clang kjr niem yet tren SGDCK khong phai xac,dinh gia du kin niem yet cho ngay giao dich
dAu tien triroc khi SGDCK cap Quyet dinh niem yet. Phucrng phap tinh gia trong Ban car) bach
niem yet ten thieu phai c6 phucmg phap giá trj so sach Ara phuong phap binh quan gia tham chieu
dm it nhat hai muoi (20) phien giao dich gan nhat twee khi hay ni6m yet/clang k9 giao dich trén
SGDCK Ha Nei".
Do do, gia tham chiati dr kien caa ce phieu ADO duce the dinh dya teen cad phucmg phap dinh
gia bao gem: phuong phap gia trj se sach va phucrng phi!) trung binh gia tham chieu hai mural
(20) phien g&n nhat tnrot ngAy hay Clang k9 giao dich Upcom
5.1 PhIrang pluip gift tri so stick

Gia tri se sach caa co phieu can cir theo gia tri se sach tai Bao cao tai chinh hop nhat dm Clever
Group duoc xac dinh bed cong thac sau:
Vim chii se. him
Gia trj so sfich ciia cO phitu =
SO lifting cO phieu thing Iwo hanh
87
.•••••
Bring 35: Glii tri so sod: can 1 cphiEu ADG toi Mai diem ez1131 nam 2019 vd 30/9/2020
Chi tieu 31/12/2019 30/09/2020

Vert chn sa him hop nhAt (VND) 128.310.927.625 221.146.410.494
So Itrong co phieu clang km hanh 7.400.000 18.000.333
Gia tn sO sactilcA phial (VND) 17.339 12.286
Ngutin: BCTC hop nheit kidm loan 2018, 2019 va BCTC sod! xet 9 Mang 2020 can Clever Group
5.2 Plutang phitp binh quiin giti thi trirerng can t6 phlin
Gia d kin niem yet cho ngay giao dich din tien tha ce phieu ADO trentIOSE xac dinh theo
phuang phap tinh binh quan gia thi twang dlla c6 phieu là birth quan gia tham chieu dm it nhat
hai math (20) phien giao dich gAn nhat trace khi hlly clang kY giao dich Upcom. Gia tham chieu
binh quan 20 phien giao dich gan nhat eita c6 phieu ADO hien clang giao dich teen San Giao dich
Upcom tom tinh tir ngay 20/11/2020 den ngay 18/12/2020 la 59.445 dOng/c6 phi'eu.
Ngay 20/11/2020. 1401 clang quail tri Cong ty ra Nghi quyet se, 1120.2020/NQ-HDQT.ADG ve
viec thong qua phuang phap xac dinh gia cii phieu dir kin cho ngay giao dich du tien den
SGDCK TP.HCM. Theo do, gia giao dich dv kien trong ngay giao dich (tau den cCia cii phieu
ADO tren HOSE la: Binh quan gia tham chieu dm 20 (hai mtrai) phien giao dich gAn nh4t truck
khi hlly clang ky giao dich teen San giao dich Upcom.
Can ctr vao the phuang phap xac dinh gia tren,1-10i deng quan tri Cong ty se tinh toan va ra guy&
dinh ve mire gill tham chieu, dOng [Hsi cOng , cho nha dIm tu tnroc ngay giao dich &Au mien.
Gioi Imn sit tji le nam gill dti voi nut ngoai
Sau khi c6 phieu ding ty clang niem yet tai SO Giao dich Chung khoan thanh phi He Chi Minh,
ty le nAm gift c6 phieu ena Cong ty dOi veri ta chine, ca nhan nu& ngoli throe thvc hien theo quy
dinh tai Ngln (knit se 60/2015/ND-CP ngay 26/06/2015 dm Chinh phi v viec sun d6i, b6 sung
met sO dieu ella Nghi clinh 86 58/2012/ND-CP ngay 20/07/2012 aim Chinh phn quy dinh chi Wet
va huong clan thi hAnh met sii dieu dlla Lust Chimg khoan va Luat sfra d6i, be' sung mOt sO dieu
ella Luat Chang Ichoan va Thong tu 123/2015/TT-BTC ngay 18/08/2015 dm BO TM Chinh ve
Huang clan hoat deng dau tu nu& ngoai trait thi truemg chimg khoan Viet Nam.
Can dr ding van se) 6795/UBCK-P 111 ella UBCKNN ngay 11/11/2019 ve vie thong bao ty
ser hitu rank ngoai toi da ena CTCP Clever Group thi tj, 1 s& him mite ngoai tai da ella Cong ty
duce xac clinh la 65%.
1-lien nay, ty 1 nam gii cua c6 clang mac ngoai (bao gOm tO chine va Cl than) tai CTCP Clever
Group tai ngay 15/09/2020 la 7.480.381 co phAn, chiem 41,56% tOng so co phAn tha COng ty.
Cac thue et lien quan
7.1 Doi vol Cling ty
Thue thu nhap doanh nghiep : Theo Luat Thue TNDN s6 14/2008/QH12 ngay
03/06/2008 va Luat s6 32/2013/QHI3 ducre QuOc hei ban
hart ngay 19/06/2013 ve viec stra doi b6' sung met se
dieu ella Luat Thue thu nhap doanh nghiep, thi mat thud
suat time thu nhap doanh nghiep ella Cong ty ket tin ngay
01/01/2016 IA 20%.
88
Thue gia tri gia tang (GTGT) : Thue gia tri gia tang áp dung dei veri heat deng kinh
doanh càa Cong ty thuc hien theo guy dinh elm Luat Thu&
gia tri gia tang nam 2008 va Luat sira di, be sung mot s6
dieu cua Luat Thue gia tri gia tang nam 2013 va cac van
ban huang dAn thi hanh.
Thue suat thud gia tri gia tang ma Cong ty phai chni la
10%.
Cac loai thue khac : Theo guy dinh hien hanh cna phap luat
7.2 Dili veri Milt Au tu.

+ Do'i nha clan tu ca nhan
Thu nhop tic chuyin alurvng chtiitg khoiin
DM voi nha. du tu trong mac: thi thu nhap tlr chuyen nhuong chimg khoan áp dung thue suAt la
20% trail thu nhap tinh thu eüa ca nam hoc zip dung thud stint 0,1% tthn gia chuyen nhugng
chUng khoan timg Ian. Vic áp dung thue sat 20% tren thu nhap tinh thue ea nam phai dap img
dieu kin guy dinh tai khoan 4a. Dieu 2. Thong tu se 11 1 /2013/TT-BTC ngay 27/6/2013 cita BO
Tai chinh Wang dAn v thue thu nhap ca nhan va can cir khoan 5. Dieu 16. Theng ur so
156/2013/TT-BTC ngay 6/11/2013 oh BO TM chinh Inrong clAn met se dieu elm Luat Quan IS/
thu; Luat sCra (lei, be sung met se dieu elm Luat Quan 19 thus thi: Thu nhap tit chuyen nhugng
chirng khoan an dung thue suat la 20% tren thu Slap tinh thue caa ea num !mac áp dung thue suat
0,1% troll gia chuyen nhuerng chirng khoan arng the clti vai ea nhan cis tin.
Del vai nha dau tu nuerc ngoai: thu nhap tlr chuyen nhugng chirng khoan áp dung thue suat thue
TNCN 0,11)/0 tren tong se tien nhan dirge tlr viec chuyen nhugng.
Thu nhop tic ea ttiv
- Cling theo Thong tu sa 111/201 3/TT-BTC, thu nhap elm cá nhan tlr ce tire cang dirge xem la thu
nhap chiu thue voi mire thue sat toan phan la 5%.
Twang hcrp nha du tu nhan cot tire bang tin mat, thus thu nhap ca nhan dirge tinh bang c6 tire
mei lan tra nhan vai thue suat 5%. Twang Nip nhan et tire bang c6 phieu hoc ce phieu thuang,
nha dAu tu aura phai nOp thue khi nhan cophiu, nhung khi tien hanh chuyen nhugng se ce phieu
nay thi nha dAu tu mai phai thirc hien nghia vu thue va áp dung mire thud suat tuang tu nhu twang
help chuyen nhugng chirng khoan.
DM vai nha dAu tir t6 chile
Thu nhop tic chuyin nhuvng chti.ng khorin
Te chirc trong nuerc: Theo guy dinh tai Luat Thue TNDN s6 14/2008/QH12 ngay 03/6/2008 va
Lot s6 32/2013/QH13 ngay 19/06/2013 sCra del be sung mOt s6 dieu elm Luat Thue TNDN se
14/2008/QH12 thi thu nhap tr chuyen nhugng ven, chuyen nhugng chimg khoan la thu nhap khac
ãp dung thut suAt thue TNDN la 20%.
Rieng dôi veri doanh nghiep nu& ngoai, t6 chirc nu& ngoai san xuAt kinh doanh tai Viet Nam
.
IchOng theo Luat Doanh nghiep, Luat Dan ttr thi thu nhap tlr chuyen nhugng chirng khoan se nep
thue TNDN theo ty le 0,1% tren doanh thu tinh thue.
Thu tehOp tired hit: Dirge mien thue theo guy dinh tai Khoan 6 Dieu 4 LI* Thue TNDN 2008.
89
=1r

rereellIMIEmmk
V. CAC DOI TAC LIEN QUAN Tot VIEC NIEM YET

TO CHITC TU. VAN
Ten Cong ty : Cong ty TNHH Chi:mg khoan Mime Asset (Viet Nam)
Dia chi : Tang 7, 3c Ton Mc Thnng, Phtrong Ben Nghe, Quan 1, TP. HO Chi Minh
Dien thoai : 028 3910 2222 Fax: 028 3911 0678
Website : www.masvn.com
TO CHGC kftm ToAN
Ten Cong ty : Gang ty TNHI-1 Klein man Deloitte Viet Nam
Dia chi : Tang 15, TM nha Vinaconex, 34 Lang Ha, Dang Da, TP. HA NOi
Dien thoai : 024 71050 000 Fax: 024 6288 5678
Website : www.deloitte.com
VI. PHI) LUC

Phtt Inc I: Ban sao hop le GO), cluing nhan dYing kY tioanh nghiep
Phy hic 2: Dieu l e Cong ty
Phy lye 3: GO! thieu &lung van hem phcip kit lien quan den te chat niem yet
Phy lye 4:Bcio cao tell chinh rieng va hop 'diet da kiln) wan dam 2018, 2019 vii 09 thong nal122020
act Clever Group
90
fi.012-13,0
Ha Nai, ngery 21 (hang ancim 2020
Dip MEN TO CHI:t BANG Kt NIEM YET

CHU T DONG QUAN TRI
NGUYEN KRA.NH TRIM!
GTAM DOC TRIYONG BAN KIEM KE TOAN TRHONG

TOAN N0I B0
rOA,
BACH DIYONG PRAM TRAM HA! NGUYEN Till! HO!
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03I DIEN TO CHITC T**AN
CONG TY TNHH CHirNG KHOAN MIRA ASSET VItT NAM
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7- P t46

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SO CIAO NCH CHONG KHOAN CAP HANG Kt NIEM YET CHUNG KEIOAN CHI CO NGHiA

Pctig CO PHAN CLEVER G

NIEM YET CO PHIEU

Ong : Nguien Khanh Trinh Chat vii: Chti tich HDQT

Thang 12 nEun 2020

CONG TV CO PHAN CLEVER GROUP

NIEM YET CO PHIEU

Ten c6 phieu Co phieu Cong ty c6 phin Clever Group

TO CHU: KIEM TOAN

float Ong kinh doanh 33

3. Giam doe va cac thanh vien Ban dieu hanh 77

5./ Plnrong phcip gici tri sa sach 87

7.1 Dal vol Clang ty 88

7.2 Drii vâi nha dint ar 89

v. CAC DOT TAC LIEN QUAN TO! V1BC NIEM YET 90

Danh Myc Hinh W

Danh Mne Bang Bi&I

NOI DUNG BAN CAO BACH

1.2 'Die dt) tang truung kinh t6 Viet Nam

6.81 7.08 7.02 6.8

Nguan: Tang eye !hang ke, World Bank

Ngutn: Temg cac theng ke, BO tai chinh

TO CHCJC LANG Kt NIEM YET

CONG TV CO PHAN CLEVER GROUP

Ong: Nguyen Khanhli Chac Chit tich EIDQT

Ba: Nguyen Thi I16i Chat vu: K6 loan tnrOng

Ong: Kang Moon Kyung Chirc Teng giam d6c

Cum dr, nhom dr duot vial 61 : Drell Oil

TNHH Trach nhiem him hart

BCTC Bao cao tai chinh

CBNV - : Can bO nlifin vien

KH&DT : K6 hoach & DAu tu

GCN : GiAy chUng nhan

DICKD : pang k9 kinh doanh

DHDCD : DO hOi clang C6 &Ong

HDQT : HOi &mg Quan tri

TP HCM : Thanh phe lit Chi Minh

CMND : Chirng minh nhan clan

DKQLCT • Dang Icy quart 19 cu fro

DLQG : Da li'eu go& gia

TSCD : Tai sail ce dinh

LIECKNN : liy ban chUng khoan Nha nuerc

VSD Trung tam Ltru k9 Chung khoan Viet Nam

IV. TINE! HINH VA DAC DIEM CIA TO CH GC BANG Kt NIEM YET

Ten Tieng Anh Clever Group Corporation

Ten viet tat : Clever Group

then thoai : (84-24) 73046066

Bleu tugng (Logo) - iS

Ma chUng khoan : ADG

1.2. Qud Erbil, hinh than!, vet plat kiln

Nghi quyet dm Dal hei ding ce dong

01/7/2019 ye vi'ec bao cao ket qua ph&

Phat hanh Nghi quyet Dai hOi dOng co thing so

2. Co cliu to chat Cu Cong ty

Chi nhanh COng ty con COng ty lien ket

_[ Ong ty cd phsan Orion

Cong ty TNHH ADOP

Cong ty cO phen Truyen

Cong ty cd phen Tait tuygn