BUSINESS PLAN

Tower Mall, Trece Martires City, Cavite

0905 3339 560
www.hycleanic.com.ph
[email protected]
Presented by:
Rica May C. Alcantara
Sharafe S. Calamba
Novelyn V. Doripa
Janna G. Gofredo
Trixia T. Magpatoc
Aubrey Lynette C. Momongan

Betty Mae V. Pagaoa

Mary Jane B. Rey
Bianca Ronangeline V. Santiago
Christian M. Umagat
 I. Executive Summary

Hycleanic is a soap kiosk business that desires to promote personal

cleanliness and proper hygiene practices to everyone. According to the Department

of Health, poor hygiene and sanitation are the reasons why diseases increase. Thus,

it aims to prevent spreading of pathogenic microorganisms and avoid transmitting

them.

Hycleanic desires to provide soaps that are trendy with variety of colors and

designs and at the same time gaining the benefits of a natural soap. Soap is a

cleansing agent generally used to wash the body in a daily basis. Washing our

hands frequently with water and soap can stop the spread of illness-causing germs.

For other hygienic products, we will offer alcohol, cleansing wipes, and hand

sanitizer.

Hycleanic will open its first store in Trece Martires City with a population of

155,713 during 2015. Our kiosk will be located in Tower Mall. Due to its

industrialization and commercialism people are often visiting the city which will

provide more potential customers.

Objectives

 To satisfy people’s needs in terms of soaps and other hygienic products.

 To create soaps that is safe and affordable to all consumers.

 To promote personal cleanliness and practice proper hygiene at all times.

 To help remove pathogenic microorganisms and avoid transmitting them.

 To build a good reputation in the soap industry.

Mission

Our mission is to build a good reputation in the soap industry by providing

trendy, natural soaps, hygienic products, good customer services that aims to

promote proper hygiene in Cavite.

Vision

Our vision is to be recognized as one of the most influential producer of

unique natural soaps and hygienic products in Cavite, encouraging every people to

practice proper hygiene and personal cleanliness regularly.

Values

 Passionate – We desire to provide the customers our best products to

encourage them to practice proper hygiene and personal cleanliness.

 Innovative – We are open to new ideas and create unique products to satisfy

customers’ needs.

 Ethical – We prioritize being ethical in all aspects, in our own employees and

also on how we deal with the customers.

 Trust – Our customers can trust our products for we provide our products with

the best quality and appropriate prices to all our consumers.

 Responsible – We always act responsibly by ensuring the safety of our

consumer and products.

 II. Market Profile

Target Market

Hycleanic desires to sell good quality hygienic products to most of

Filipino people as it is offering products for an affordable price. We will give our best

to satisfy their needs and wants through the use of our attractive and innovative

products. Our markets are the families who want to practice proper hygiene and

maintain personal cleanliness before and after every activity. Our target markets are

the children and teens who love to use trendy designed soaps.

 Family unit

 Age – children, teens, young adults, and adults

 Gender – we will offer products for both male and female

 Income – we will target all customers with lower, middle, and upper income.

 Complimentary businesses – we will also target other businesses like

hotels, resorts, spas, and event organizers

Demographic Profile Primary Customer Secondary Customer

Location Trece Martires City Nearby municipalities : Tanza,

Naic, Indang, General Trias, and
Dasmariňas

Age Children and Teens Young adults and adults

Gender Female Male

Income Level Middle Low and High

Place

According to statistics, Trece Martires City, Cavite has a total population of

155,713 during 2015. Trece Martires City is a good location because it is the capital

of Cavite where trading of products happen the most. Due to industrialization and

commercialism people are often visiting the city which will provide more potential

customers.

Our first Hycleanic kiosk will be located in Trece Martires City Tower Mall. It is

an accessible place for everyone who wants to avail hycleanic’s products. There are

fewer competitors in the Tower Mall since they usually offer clothes, shoes, foods,

and other services. Tower Mall also has a parking space for customers with

vehicles.
Location Map

Competitors

The competitors of the business are the companies and brands that exist in

the soap industry for a long time. This includes well-known soap producers such as

Safeguard and Dove that are available in the supermarket and stores. This also

includes other beauty care chain stores like Watsons and The Body Shop.
 III. Business Description

Products

Hycleanic desires to promote personal cleanliness and proper hygiene

practices to everyone which aims to prevent spreading of pathogenic

microorganisms and avoid transmitting them. In line with this, Hycleanic wanted to

provide soaps that are trendy with variety of colors and designs and at the same time

gaining the benefits of a natural soap. Our aim is for our consumer to enjoy bathing

and washing their hands whenever they use our natural soap without irritating their

skin. We will also provide other hygienic products that can be used as a substitute

when water and soap are not accessible.

Hycleanic will offer natural soaps with unique designs:

Aloe vera soap Oatmeal soap Tomato soap

With Malunggay Leaves Extract With Sunflower Oil With Malunggay Leaves Extract

Calamansi soap Papaya soap

With Malunggay Leaves Extract With Papaya Leaves Extract
 We also offer customized soaps for giveaways and special occassions:

For our other products, we also offer various hygienic items that may be used

as a cleansing agent when soap and water are not available that can be easily

carried anywhere.

Alcohol Cleansing wipes Hand sanitizer

Packaging

Organza pouches will be used as the package of soaps which is also eco-

friendly. Using this will allow the customers to see the designs of our soaps and

the organza pouch can be used for personal use. For the second level

packaging, paper bags will be used.

Organza Pouch Paper Bag

Logo

Hycleanic is the combination of the words “hygienic” and “clean,” which is what

we are promoting, the personal cleanliness and proper hygiene. Water in the logo

symbolizes cleanliness and the leaves represent the natural ingredients used.
 Pricing

Hycleanic will use the psychological pricing strategy to attract the

customers. Psychological pricing, also known as price ending or charm pricing, is a

pricing and marketing strategy based on the theory that certain prices have a

psychological impact. Retail prices are often expressed as "odd prices": a little less

than a round number. There is evidence that consumers tend to perceive "odd

prices" as being lower than they actually are, tending to round to the next lowest

monetary unit. In the long run, our company will lower the prices to maintain and

attract new customers.

Items Quantity Price

Organic Soaps 20 grams ₱12

60 grams ₱39

120 grams ₱69

Alcohol 100 ml ₱30

Hand sanitizer 30 ml ₱25

Cleansing Wipes 1 pack ₱29

 IV. Organizational Plan

Organization and Management

Owner/
Manager

Cashier/sales
Production Staff
staff

Duties and Responsibilities

Owner/Manager

 Responsible for growth, stability, direction, and daily operation of the

business.

 Hiring skilled and knowledgeable employees.

 Budgeting and managing finance

 Leading and motivating employees.

 Direct the activities of sales and production.

 Buying materials, ingredients, and merchandise.

 Planning marketing strategies.

 Accounting and payroll.

Production Staff

 Responsible for producing products.

 Monitor the production process.

 Packaging of products.

 Prepare items for distribution.

 Store goods and raw materials properly.

 Operating and maintaining equipment.

Qualifications

 College or senior high school graduate

 18 years old and above

 Must be creative, flexible, and hardworking

 Able to multi-task and fast paced

 Must have product knowledge

Cashier/Sales Staff

 Greeting customers.

 Directing customers to merchandise.

 Persuade customers.

 Ensure smooth sales process.

 Answering customer’s questions.

 Receive payments and issue receipts.

 Ensuring that the amounts and change are exact.

Qualifications

 College or senior high school graduate

 18 years old and above

 With pleasing personality and good communication skills

 Must possess basic math and computer skills

 Handle transactions accurately and responsibly.

 Excellent customer service

 Must have product knowledge

 V. Operational Plan

Operation Objectives

 To meet customer’s demand and satisfaction

 To create good quality hygienic products

 To maintain consistency in providing good customer services

 To avoid and resolve operational problems

Kiosk Lay out

Production Planning

• Hycleanic will be open from Monday until Sunday at 11am to 8pm.

• Daily check the availability of raw materials and condition of equipment.

• Product designs and ingredients can be seasonal.

Roster

Staffs M T W T F S S

Owner/Manager ✔ ✘ ✔ ✔ ✔ ✔ ✔

Production Staff ✔ ✔ ✔ ✔ ✔ ✔ ✘

Cashier/Sales Staff ✘ ✔ ✔ ✔ ✔ ✔ ✔

✔ - On duty ✘ - Day-off
 VI. Marketing Plan

Hycleanic offers attractive-looking soaps made of beneficial natural

ingredients. By combining trendy designed soaps and natural soaps will definitely

make it fun to wash hands and practice proper hygiene especially for children.

Wash are you waiting for?

Customers will not patronize a product without satisfying their needs and

providing good customer services. With this fact, we will prioritize product quality

and customer service as our primary strategy. Hycleanic will also use the

following marketing strategies and activities to attract the customers:

a. Personal selling – Building good relationship by having personal

interaction with the customers.

b. Print media – Posting tarpaulin and distribution of flyers and leaflets

around Trece Martires City and its surrounding cities.

c. Social media - Posting on Facebook page and other social media

platforms about our business and products.

d. Discounts – Giving discounts on selected items during the opening day

and special occasions.

e. Bundle promo and Freebie promo – Offering 3 pieces of 60 grams of

soaps for P110 and P200 for 3 pieces of 120 grams on special days

f. Customized Orders – Hycleanic also accepts customized orders for

souvenirs and giveaways.

Tarpaulin Leaflet Facebook Page

 VII. Financial Plan

SOURCES OF FUND
INVESTOR'S NAME INVESTMENT
1. CHRISTIAN UMAGAT ₱ 50,000.00
2. RICA MAY ALCANTARA 20,000.00
3 SHARAFE CALAMBA 20,000.00
4. NOVELYN DORIPA 20,000.00
5. JANNA GOFREDO 20,000.00
6. TRIXIA MAGPATOC 20,000.00
7. AUBREY LYNETTE MOMONGAN 20,000.00
8. BETTY MAE PAGAOA 20,000.00
9. MARY JANE REY 20,000.00
10.BIANCA RONANGELINE SANTIAGO 20,000.00
TOTAL INVESTMENT ₱ 230,000.00

START UP COST
EXPENSES AMOUNT
LICENSES AND PERMITS ₱ 13,020.00
FURNITURES AND FIXTURES 14,200.00
MACHINES AND EQUIPMENTS 51,550.00
SUPPLIES EXPENSES 19,810.00
PACKAGING EXPENSES 1,702.20
RENT EXPENSES 10,000.00
UTILITIES EXPENSES 1,770.00
ADVERTISING EXPENSES 1,150.00
SALARIES AND WAGES 27,522.26
PRODUCTION SUPPLIES 1,238.00
MERCHANDISE 56,150.00
TOTAL ₱ 198,112.46
 FURNITURES AND FIXTURES
FURNITURES & FIXTURES QUANTITY AMOUNT
1. CHAIR 2 ₱ 600.00
2. TABLE 2 3,600.00
3. CABINET 3 7,500.00
4. GLASS CABINET 1 2,500.00
TOTAL ₱ 14,200.00
ANNUAL DEPRECIATION COST ₱ 2,840.00

MACHINES AND EQUIPMENTS

MACHINES & EQUIPMENTS QUANTITY AMOUNT
1. SOAP MELTER 1 ₱ 50,700.00
2. DIGITAL WEIGHING SCALE 1 350.00
3. BLENDER 1 500.00
TOTAL ₱ 51,550.00
ANNUAL DEPRECIATION COST ₱ 10,310.00

PRODUCTION SUPPLIES QUANTITY AMOUNT

1. SOAP CUTTER 2 PCS ₱ 200.00
2. SILICONE SPATULA 2 PCS 98.00
3. EASY POUR CUP 2 PCS 90.00
4. SILICONE MOLDER 5 PCS 850.00
TOTAL PRODUCTION SUPPLIES ₱ 1,238.00
ANNUAL DEPRECIATION COST ₱ 247.60

PACKAGING SUPPLIES QUANTITY AMOUNT

1. PAPER BAG (MEDIUM) 200PCS ₱ 170.00
2. PAPER BAG (SMALL) 200PCS 100.00
3. SMALL ORGANZA POUCH 200PCS 354.00
4. MEDIUM ORGANZA POUCH 630PCS 1,078.20
TOTAL PACKAGING SUPPLIES EXPENSES 1,702.20
ANNUAL PACKAGING SUPPLIES EXPENSES 20,426.40
 SUPPLIES
RAW SUPPLIES QUANTITY AMOUNT
1.SOAP BASE (CLEAR) 39KG ₱ 7,605.00
2. SOAP BASE (WHITE) 39KG 7,800.00
3. SOAP DYE 50ML 200.00
4. SWEET ALMOND OIL 200ML 200.00
5. SUNFLOWER OIL 200ML 140.00
6. COCONUT OIL 200ML 120.00
7. OATS 100G 145.00
8. PAPAYA EXTRACT 1L 950.00
9. CALAMANSI EXTRACT 500ML 950.00
10. TOMATO EXTRACT 1L 1,050.00
11. ALOE VERA EXTRACT 1L 650.00
TOTAL RAW SUPPLIES EXPENSES ₱ 19,810.00
ANNUAL RAW SUPPLIES EXPENSES ₱ 237,720.00

ADVERTISING EXPENSE
1. TARPAULIN 2X3 FT ₱ 600.00
2. FLYERS 100PCS. 125.00
3. SOCIAL MEDIA 500.00
TOTAL ADVERTISING EXPENSE ₱ 1,225.00

RENT EXPENSE
1. RENT EXPENSE ₱ 10,000.00
TOTAL RENT EXPENSE ₱ 10,000.00
ANNUAL RENT EXPENSE ₱ 120,000.00

UTILITIES EXPENSE
1. ELECTRICITY EXPENSE ₱ 1,500.00
2. WATER EXPENSE 270.00
TOTAL UTILITIES EXPENSE ₱ 1,770.00
ANNUAL UTILITIES EXPENSE ₱ 21,240.00
 PERMITS AND LICENSES EXPENSE
1. DTI REGISTRATION FEE ₱ 500.00
2. DOCUMENTARY STAMP 15.00
3. BARANGAY CLEARANCE 800.00
4. MAYOR'S PERMIT 500.00
5. SANITARY PERMIT 90.00
6. BUSINESS PERMIT 2,000.00
7. OCCUPATIONAL TAX 360.00
8. POLICE CLEARANCE 905.00
9. SIGN BOARD PERMIT 400.00
10. BIR REGISTRATION FEE 500.00
11. CERTIFICATION FEE 100.00
13. BFAD FEES 5,000.00
14. PRODUCT REGISTRATION 1,350.00
15. CLINICAL STUDY CLEARANCE 500.00
TOTAL ₱ 13,020.00

SALARIES AND WAGES EXPENSES

POSITION GROSS SSS PHIL PAG- W.T NET
SALARY HEALTH IBIG SALARY
1. MANAGER ₱10,810.00 ₱600.00 ₱225.00 ₱ 300.00 0.00 ₱ 9,685.00
2. PRODUCTION
8,013.24 320.00 120.20 160.26 0.00 7,412.78
STAFF
3. CASHIER 8,648.00 360.00 138.28 184.38 0.00 7,965.34
TOTAL GROSS
₱27,522.26
SALARY
ANNUAL GROSS
₱330,267.12
SALARY

COST OF GOODS SOLD

QTY PRICE TOTAL
20 GRAMS SOAP 7067 5 ₱ 35,335.00
60 GRAMS SOAP 7284 15 109,260.00
120 GRAMS SOAP 7412 30 222,360.00
SANITIZER 1435 15 21,525.00
ALCOHOL 1467 17 24,939.00
WIPES 1357 20 27,140.00
ANNUAL COST OF GOODS SOLD ₱ 440,559.00
 PROJECTED NET SALES
JANUARY FEBRUARY MARCH
PRODUCTS PRICE QTY TOTAL QTY TOTAL QTY TOTAL
20 g soap 12 527 ₱6,324.00 728 ₱8,736.00 558 ₱6,696.00
60 g soap 39 589 22971.00 700 27300.00 589 22971.00
120 g soap 69 589 40641.00 700 48300.00 620 42780.00
Alcohol 29 115 3335.00 125 3625.00 115 3335.00
Sanitizer 25 108 2700.00 122 3050.00 113 2825.00
Wipes 29 105 3045.00 110 3190.00 109 3161.00
TOTAL ₱79,016.00 TOTAL ₱94,201.00 TOTAL ₱81,768.00

APRIL MAY JUNE

PRODUCTS PRICE QTY TOTAL QTY TOTAL QTY TOTAL
20 g soap 12 570 ₱6,840.00 527 ₱6,324.00 600 ₱7,200.00
60 g soap 39 600 23400.00 558 21762.00 630 24570.00
120 g soap 69 570 39330.00 651 44919.00 570 39330.00
Alcohol 29 125 3625.00 125 3625.00 130 3770.00
Sanitizer 25 124 3100.00 123 3075.00 127 3175.00
Wipes 29 115 3335.00 117 3393.00 120 3480.00
TOTAL ₱79,630.00 TOTAL ₱83,098.00 TOTAL ₱81,525.00

JULY AUGUST SEPTEMBER

PRODUCTS PRICE QTY TOTAL QTY TOTAL QTY TOTAL
20 g soap 12 558 ₱6,696.00 496 ₱5,952.00 570 ₱6,840.00
60 g soap 39 589 22971.00 527 20553.00 630 24570.00
120 g soap 69 589 40641.00 589 40641.00 570 39330.00
Alcohol 29 115 3335.00 120 3480.00 124 3596.00
Sanitizer 25 112 2800.00 118 2950.00 122 3050.00
Wipes 29 107 3103.00 110 3190.00 113 3277.00
TOTAL ₱79,546.00 TOTAL ₱76,766.00 TOTAL ₱80,663.00

OCTOBER NOVEMBER DECEMBER

PRODUCTS PRICE QTY TOTAL QTY TOTAL QTY TOTAL
20 g soap 12 558 ₱6,696.00 600 ₱7,200.00 775 ₱9,300.00
60 g soap 39 589 22971.00 570 22230.00 713 27807.00
120 g soap 69 589 40641.00 600 41400.00 775 53475.00
Alcohol 29 118 3422.00 125 3625.00 130 3770.00
Sanitizer 25 117 2925.00 122 3050.00 127 3175.00
Wipes 29 113 3277.00 118 3422.00 120 3480.00
TOTAL ₱79,932.00 TOTAL ₱80,927.00 TOTAL ₱101,007.00

PROJECTED ANNUAL NET SALES ₱998,079.00

 HYCLEANIC
PROJECTED INCOME STATEMENT
FOR THE PERIOD ENDED DECEMBER 31, 2020

SALES ₱ 998,079.00
LESS: COST OF GOODS SOLD 440,559.00
GROSS PROFIT ₱ 557,520.00
LESS: EXPENSES
LICENSES AND PERMITS ₱ 13,020.00
RENT EXPENSE 120,000.00
UTILITIES EXPENSE 21,240.00
ADVERTISING EXPENSE 3,000.00
DEPRECIATION EXPENSE 13,397.60
SALARIES AND WAGES
330,267.12 ₱ 500,924.72
EXPENSE
NET INCOME ₱ 56,595.28

HYCLEANIC
PROJECTED STATEMENT OF CHANGES IN OWNER'S EQUITY

FOR THE YEAR ENDED DECEMBER 31, 2020

BEGINNING CAPITAL ₱ 230,000.00

ADD: NET INCOME 56,595.28
ENDING, CAPITAL ₱ 286,595.28
 HYCLEANIC
PROJECTED STATEMENT OF CASHFLOW
FOR THE YEAR ENEDED DECEMBER 31, 2020

CASHFLOW FROM OPERATING ACTIVITIES

CASH FROM SALES ₱ 998,079.00
PAID SUPPLIES 440,559.00
PAID UTILITIES EXPENSES 21,240.00
PAID ADVERTISING EXPENSES 3,000.00
PAID PERMITS AND LICENSES 13,020.00
PAID RENT EXPENSES 120,000.00
PAID SALARIES AND WAGES 330,267.12
BOUGHT PRODUCTION SUPPLIES 1,238.00
NET CASH FROM OPERATING ACTIVITIES ₱ 68,754.88

CASHFLOW FROM INVESTING ACTIVITIES

BOUGHT MACHINES ₱ 51,550.00
BOUGHT FURNITURES AND FIXTURES 14,200.00
CASHFLOW FROM INVESTING ACTIVITIES ₱ 65,750.00

CASHFLOW FROM FINANCING ACTIVITIES

INVESTMENT ₱ 230,000.00

TOTAL CASH ₱ 233,004.88

 HYCLEANIC
PROJECTED BALANCE SHEET
AS OF DECEMBER 31, 2020

ASSETS
CASH ₱ 233,004.88
PRODUCTION SUPPLIES ₱ 1,238.00
LESS: (ACCUM. DEP - PS) 247.60 990.40
FURNITURES AND
FIXTURES 14,200.00
LESS:(ACCUM. DEP - F&F) 2840.00 11360.00
MACHINES AND
EQUIPMENTS 51550.00
LESS:(ACCUM. DEP - M&E) 10310.00 41240.00
TOTAL ASSETS ₱ 286,595.28

LIABILITIES 0

OWNER'S EQUITY
ENDING, CAPITAL ₱ 286,595.28