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    Marketing Management Report

    Uploaded by

    Ansa Ahmed
    This marketing report summarizes the development and marketing strategy for a new organic hand wash product called Organo Hand Washes. Key details include that the hand wash is made from organic lavender, tea tree oils and other chemical-free cleansers. It is targeted towards consumers in Karachi between ages 10-50 years old with average to high incomes. The report outlines segmentation strategies, branding using classical and blue ocean theories, positioning the product as unique due to its organic ingredients, and pricing using a cost-plus model to determine price of Rs. 250 per bottle.

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    Marketing Management Report

    Uploaded by

    Ansa Ahmed
    50 views7 pages
    This marketing report summarizes the development and marketing strategy for a new organic hand wash product called Organo Hand Washes. Key details include that the hand wash is made from organic lavender, tea tree oils and other chemical-free cleansers. It is targeted towards consumers in Karachi between ages 10-50 years old with average to high incomes. The report outlines segmentation strategies, branding using classical and blue ocean theories, positioning the product as unique due to its organic ingredients, and pricing using a cost-plus model to determine price of Rs. 250 per bottle.

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    This marketing report summarizes the development and marketing strategy for a new organic hand wash product called Organo Hand Washes. Key details include that the hand wash is made from organic lavender, tea tree oils and other chemical-free cleansers. It is targeted towards consumers in Karachi between ages 10-50 years old with average to high incomes. The report outlines segmentation strategies, branding using classical and blue ocean theories, positioning the product as unique due to its organic ingredients, and pricing using a cost-plus model to determine price of Rs. 250 per bottle.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    50 views7 pages

    Marketing Management Report

    Uploaded by

    Ansa Ahmed
    This marketing report summarizes the development and marketing strategy for a new organic hand wash product called Organo Hand Washes. Key details include that the hand wash is made from organic lavender, tea tree oils and other chemical-free cleansers. It is targeted towards consumers in Karachi between ages 10-50 years old with average to high incomes. The report outlines segmentation strategies, branding using classical and blue ocean theories, positioning the product as unique due to its organic ingredients, and pricing using a cost-plus model to determine price of Rs. 250 per bottle.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    Marketing Management Report

    Product name:
    Organo Hand washes
    (Pure & Hygienic)

    Bs-Commerce
    6th Semester
    Group Members:
    Ansa Nazir Ahmed
    Nida Sattar
    Noor Un Nisa
    DESCRIPTION
    Our hand wash is made with organic lavender and tea tree
    essential oils and other chemical free cleansers to
    thoroughly cleanse hands while moisturizing and
    purifying the skin. Our hand wash will combat dryness,
    leaving hands soft after every wash. The ingredients that
    we have used in our product are ½ cup distilled water, 15
    drops of lavender essential oil, 10 drops of tea tree
    essential oil and ½ cup glycerin liquid soap.

    SEGMENTATION
    Geographic:
    Karachi’s weather keeps changing every then and now
    sometimes it moist and sometimes it’s dry and so on, so
    we have kept that in mind while making our product. So
    our hand wash is good to go with weather conditions of
    Karachi.
    Demographic:
    Our hand wash is safe for children as well as adults (10
    years – 50 years) and also for both genders. Only people
    with average and high income can buy it because of its
    pricing.
    Psychographics:
    It’s a 100% organic hand wash that we all want. Most
    people consider buying organic products rather than the
    synthetic ones that are harsh on our skin.

    BRANDING STRATEGY
    Classical Theory:
    Our hand wash is #1 because is 100% organic. It doesn’t
    have any chemical dyes in it that’s why it is colorless.
    BCG MATRIX
    Question mark:
    Our hand wash lies in the question mark because we have
    low market share as it is a new product in the market in
    which people will hesitate to invest.

    TARGET MARKET
    Blue Ocean Strategy:
    Our hand wash is organic and it does not have any
    competition in the market because most brands focus on
    making synthetic hand washes due to its low pricing.

    Research:
    There is a growing trend in the market for organic based
    hand washes. Organic products are associated with safety
    and health. Our 100% organic hand wash is
    complementary to this growing market trend.
    BRANDING
    Benefits:
    Our product is safe for people who have skin allergies and
    also those who have sensitive skin. Also leaves your
    hands soft and fresh after every wash.
    Attributes:
    Glycerin, distilled water and essential oils (Lavender and
    Tea tree).

    PRICING STRATEGY
    Cost plus:
    We have chosen cost plus pricing for our hand wash. Our
    total in buying the raw materials was Rs 183 per bottle
    and we have kept our profit of Rs 67. We will sell our
    hand wash in total of Rs 250 each bottle and we have only
    produced 10 units.
    VALUE CHAIN
    Distribution:
    We are going horizontally but we only bought our raw
    materials from markets. We sold our products directly.
    We didn’t have to keep them in any of the shops because
    all of our units were sold with direct sales through
    advertising at whatsApp status.

    PROMOTIONS
    Trade Promotions:
    If the retailers buy our product in large quantity then we
    will consider increasing their profit margin.

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