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    10 Essentials Before Launch

    Uploaded by

    anirudha sharma
    This document provides a 10-step checklist for branding essentials that should be completed before launching a new business. It includes: 1) Knowing your target customer, 2) Naming your business and checking for trademark availability, 3) Buying your business URL, 4) Defining your brand identity through colors, fonts and images, 5) Creating a logo, 6) Gathering contact lists, 7) Creating basic marketing materials, 8) Setting up Google Analytics, 9) Starting social media profiles, and 10) Optimizing your website for search engines through keywords and content. Completing these 10 steps ensures a business has properly established its branding and online presence before launch.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    10 Essentials Before Launch

    Uploaded by

    anirudha sharma
    106 views3 pages
    This document provides a 10-step checklist for branding essentials that should be completed before launching a new business. It includes: 1) Knowing your target customer, 2) Naming your business and checking for trademark availability, 3) Buying your business URL, 4) Defining your brand identity through colors, fonts and images, 5) Creating a logo, 6) Gathering contact lists, 7) Creating basic marketing materials, 8) Setting up Google Analytics, 9) Starting social media profiles, and 10) Optimizing your website for search engines through keywords and content. Completing these 10 steps ensures a business has properly established its branding and online presence before launch.

    Original Title

    BrandChecklist_2020

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    This document provides a 10-step checklist for branding essentials that should be completed before launching a new business. It includes: 1) Knowing your target customer, 2) Naming your business and checking for trademark availability, 3) Buying your business URL, 4) Defining your brand identity through colors, fonts and images, 5) Creating a logo, 6) Gathering contact lists, 7) Creating basic marketing materials, 8) Setting up Google Analytics, 9) Starting social media profiles, and 10) Optimizing your website for search engines through keywords and content. Completing these 10 steps ensures a business has properly established its branding and online presence before launch.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    106 views3 pages

    10 Essentials Before Launch

    Uploaded by

    anirudha sharma
    This document provides a 10-step checklist for branding essentials that should be completed before launching a new business. It includes: 1) Knowing your target customer, 2) Naming your business and checking for trademark availability, 3) Buying your business URL, 4) Defining your brand identity through colors, fonts and images, 5) Creating a logo, 6) Gathering contact lists, 7) Creating basic marketing materials, 8) Setting up Google Analytics, 9) Starting social media profiles, and 10) Optimizing your website for search engines through keywords and content. Completing these 10 steps ensures a business has properly established its branding and online presence before launch.

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    © All Rights Reserved
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    You are on page 1of 3

    Branding Checklist:

    10 Essentials Before Launch


    Are you ready to launch? Before you press go, check through
    this list of 10 branding essentials.

    1 Know Your Target Customer


    Identifying your target customer is one of the most important exercises you
    will do before launching your business. Know as much as possible about your
    customer (gender, age, purchasing power, what they like to do, what they like

    ID

    D!
    EN
    TIFIE
    about you, etc).

    2 Name Your Business


    A descriptive name (Sara’s Sandwiches) will be easier for customers to identify
    with immediately, but will be hard to “own.” Check with the USPTO to see what
    N
    you can trademark (not every small business needs to trademark). Also, do AM E D!
    several Google searches for your proposed name and see what comes up.

    3 Buy Your URL


    You must own the domain name for your business. While naming your business,
    consider the availability of the URL. Your URL should match your business name
    as closely as possible. Ideally this will be a .com extension, but .org and others OU
    GHT
    B

    are gaining popularity. !

    4 Define Your Brand Identity


    Choose your colors, fonts and images. Take your time on this and really
    understand how each of these elements work together to give your customers
    a certain feeling when they frequent your business. Start with the Brand Genie
    (free automated branding tool on Bplans) to get a feel for your brand. Keep a EF
    INED
    D

    brand guide close at hand as a reference manual so you’re never out of sync with
    your identity.

    PAGE 1 OF 2 WWW.BPLANS.COM
    Branding Checklist: 10 Essentials Before Launch

    5 Create Your Logo


    This is the symbol of your business. It doesn’t have to be fancy. In fact, simpler
    is usually best. Create something that will look good in a small space on social
    media and as a large sign on your door. Make sure you have the proper files for RE
    ATED

    !
    online (PNG) and print (PDF, etc).

    6 Gather Your Contacts


    Pull together a list of your contacts. Organize them into buckets: influencer,
    customer, press contact, etc. Reach out and let them know about your new busi-
    A
    ness. Ask them if you can add them to your email list, or ask for introductions to

    !
    THERE

    D
    other contacts who may be helpful.

    7 Create Marketing Materials


    Make sure to have the basics in place. Define what these are for you. For most
    businesses this would include: website, business cards and signage. RE
    ATED

    !
    8 Set Up Google Analytics
    This is a free resource from Google that just keeps getting more robust. You
    need to track the impact of what you do online. SE
    T UP
    !

    9 Start Social Media


    You don’t have to be on every social channel, but know where your customers
    spend time. Claim those pages and begin interacting in these online TA
    RTED
    S

    communities.

    10 Optimize for Search Engines (SEO)


    You need to be found in search results. Make a list of the keywords your
    customers may use to search for you. For many small businesses this would
    include location, service and name. Make sure these words are included on your P
    O

    D!

    TI
    MIZE
    website. Create title tags using these words. Start writing content around these
    key phrases as well.

    PAGE 2 OF 2 WWW.BPLANS.COM
    Thanks for downloading this
    Brand Checklist .
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