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    MBA Marketing

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    Sachin SH
    The document provides information about a Master of Business Administration program with an elective in Marketing offered online over 2 years. The marketing elective focuses on understanding customer needs and behavior. It covers principles of marketing, digital marketing, marketing analytics and other advanced topics. The program is eligible to graduates with a 3-year bachelor's degree from a recognized university. It has a flexible fee structure and is designed for working professionals to learn anytime from anywhere using an innovative learning methodology.

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    MBA Marketing

    Uploaded by

    Sachin SH
    26 views6 pages
    The document provides information about a Master of Business Administration program with an elective in Marketing offered online over 2 years. The marketing elective focuses on understanding customer needs and behavior. It covers principles of marketing, digital marketing, marketing analytics and other advanced topics. The program is eligible to graduates with a 3-year bachelor's degree from a recognized university. It has a flexible fee structure and is designed for working professionals to learn anytime from anywhere using an innovative learning methodology.

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    MBA-Marketing

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    The document provides information about a Master of Business Administration program with an elective in Marketing offered online over 2 years. The marketing elective focuses on understanding customer needs and behavior. It covers principles of marketing, digital marketing, marketing analytics and other advanced topics. The program is eligible to graduates with a 3-year bachelor's degree from a recognized university. It has a flexible fee structure and is designed for working professionals to learn anytime from anywhere using an innovative learning methodology.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views6 pages

    MBA Marketing

    Uploaded by

    Sachin SH
    The document provides information about a Master of Business Administration program with an elective in Marketing offered online over 2 years. The marketing elective focuses on understanding customer needs and behavior. It covers principles of marketing, digital marketing, marketing analytics and other advanced topics. The program is eligible to graduates with a 3-year bachelor's degree from a recognized university. It has a flexible fee structure and is designed for working professionals to learn anytime from anywhere using an innovative learning methodology.

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    You are on page 1of 6

    Your Career

    * 
    Ĕ

    Master of
    Business Administration
    with an Elective in Marketing
    2 YEARS | UGC Entitled Online Degree Program

    Live Sessions Self Learning Material Discussion Forums Online Exams


    About the Elective

    The current millennium has unfolded new business rules, the most significant of them being that past history or experience in a given product market is no
    indicator of future success. Market leadership cannot be taken for granted because customer loyalty does not exist anymore. In an era of global trends defining
    buying decisions, the customer today has a much wider choice; a buyer does not have to adhere only to the locally available brands/services. Given the plethora
    of television channels, apart from internet marketing and teleshopping, this millennium’s customer wants and enjoys being wooed by marketers. Over a period,
    wooing and cajoling the customer will only intensify.

    In the traditional selling concept, the main strategy of the company is to find customers for the product manufactured by them and “somehow” convince the
    customer into buying their product. The approach is through aggressive sales & sales promotion tools with a lot of emphasis on closing the sale even if it means
    cutting down on prices.

    As a contrast to this, the Marketing concept emphasizes the importance of consumer needs & behaviour. The approach is to first understand the consumer needs
    & then approach him with an objective of satisfying him as the most important pursuit. The emphasis is on maximizing profits through consumer satisfaction
    rather than through just sales maximization. The aim of marketing is to understand the consumer and his needs so well that the product or service so developed
    should sell by itself. All that is required is to make customer satisfaction as an integral part of the company strategy.

    In this situation, the knowledge of marketing concepts has become unbelievably valuable to the organisations to fight it out in a churning marketplace. This has
    resulted in a huge demand for online MBA marketing programs and the career growth of marketing professionals has been exponential in most organisations.
    Most CEOs and senior management executives in organisations in highly competitive markets are invariably from marketing backgrounds.

    Elective Highlights

    Strong foundation in the principles and practices of marketing


    Thorough understanding with advanced courses like Integrated MarComm, Digital Marketing, Marketing Analytics etc.
    Enhanced understanding of digital and social media strategies for intelligent marketing
    Industry aligned curriculum that delivers technical excellence and supplements professional skills
    Achieve business mastery with a blend of marketing and management courses
    Analyze problems and propose actions in real-world situations as part of the master thesis
    www.onlinejain.com
    Eligibility

    Pass in an Undergraduate (Bachelor) Program of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a

    Candidates who are in the final semester of the Bachelor Program are also eligible to apply.

    Duration

    2 Years (4 Semesters)

    Fee Structure

    One Time University Registration Fee Tuition Fee Annual Examination Fee

    ₹ 2,500 ₹ 37,500 - Per Semester ₹ 3,000

    Admission Process

    Pay Tuition/Program fee


    Enquire Now Confirmation of Admission
    Talk to Our Counsellors for more details LMS Activation & Issue of Digital Identity Card
    Apply for the Right Program Start your Pre-Semester Program
    Provisional Confirmation of Admission Commencement of Live Online Sessions
    Document Verification
    www.onlinejain.com
    Program Structure*

    Semester 1 Semester 2 Semester 3 Semester 4

    Principles of Business
    Entrepreneurship Global Marketing
    Economics & Markets Environment & Strategy

    Managerial Marketing
    Operations Management B2B Marketing
    Effectiveness & Ethics Management & Research

    Agricultural and Retail Marketing and


    Accounting & Finance Consumer Behaviour
    Rural Marketing Brand Management

    Organizational Behaviour
    Integrated Marketing Digital Marketing and
    and Human Supply Chain Management
    Communications Data Analytics
    Resources Management

    Quantitative Sales and Distribution Cross-functional


    Marketing of Services and CRM
    Techniques & Analytics Management Elective Course

    Open Elective Course Master Thesis / Project *

    * Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4
    www.onlinejain.com
    #ItAllAddsUp
    to a successful career

    UGC Entitled Online Degree Programs Innovative Learning Methodology

    Collaborations with Global Professional Bodies Access to 20,000 + LinkedIn Learning Courses

    A Wide Range of Cross-functional Additional Live Sessions Imparting


    and Open Elective Courses 25 Key Skills for Success

    Learning Hours and Credits at par Personalized Support Through Dedicated


    with On-Campus Programs Program Managers

    High Quality Global Standard Education


    Global Faculties
    with Flexible Fee Payments

    Learn Anytime, Anywhere and on Any device Career Advancement Services

    Diversity - Learners from 43 + Countries 2000+ Global Hiring Corporates

    www.onlinejain.com
    www.onlinejain.com
    +91-9294969497 +91-9294969497 www.onlinejain.com
    https://onlinejain.com/ [email protected]

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