Lecture 4 - Concurrent Product Development

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Lecture 4

Introduction to Concurrent Engineering

Hambali b. Boejang PhD


INTRODUCTION
• The adoption of concurrent product development process is
important to achieve targeted product development
performance.
• The concurrent engineering allows development activities to be
executed in paralleled.
• Three main elements: people, process, and tools and
technologies are the changes made for optimum improvement
in CPD.
• CPD reduces and mitigates product development errors and
enable manufacturer to quickly respond to customer needs and
requirements.
LEARNING OBJECTIVES

• At the end of this chapter, student should be able to:


• Explain the importance of concurrent
engineering in new product development
process.
• Identify the development activities that can be
carried simultaneously.
• Describe the importance of development team,
process and tools and technologies for CPD.
CONCURRENT PRODUCT
DEVELOMENT
CE Basic Principles:
1. Goal Sharing
2. Parallelism
3. Customer focus
4. Continuous improvement
5. Multidisciplinary team
6. Co-operation
7. Systematic approach
What is New Product Development process?
• NPD is a set of process to be used as a product development guidelines for
manufacturing a new product (s) i.e. new platform and product
enhancement. It covers from product idea creation to the product
launching and project closeout.
• It consists of concurrent development activities need to be completed
by related parties.
• The outcome of the activities need to be presented at either sub milestones.
milestone or gateways for management decision and approvals before the
commencement of next process.
It will provide guidelines with regards to the
development process need to be undertaken for
introduction of a new product.
It also integrates and streamlines all the activities and
resources within the company to guarantee a successful
product introduction.
It is intended to layout the activities, timing guideline,
deliverable, role and responsibilities, documents required
to be completed for each of the process, project
organization structure, progress monitoring and decision
making and risk management in an integrated manner.
CE SE
1. People (the development team)
Collaboration effort (collocation) within multi-disciplinary Individual/Departmental effort (functional). No formal
development team members (e.g., from marketing, organizational structure, usually hierarchical.
engineering, and manufacturing). Organizational structure is
normally known as a product development team.

2. The development process


Parallelism/Simultaneous Over-the-wall. Sequential.
3. The tools and techniques
Quality function deployment (QFD), failure mode and QFD, FMEA, CAD/CAM, AM, PDM are partly or not
effect analysis (FMEA), computer-aided-design (CAD)/ integrated. Less systematic in information or data
computer-aided-manufacturing (CAM), additive management. The design system is usually not integrated
manufacturing (AM), product data management (PDM), (stand-alone).
etc. are integrated for information exchange, distribution,
and data storage.
CONCURRENT ENGINEERING
(CE)
CE Basic Principles:
1. Multidisciplinary team

Test engineer

QC & Production Engineer R&D engineer

Program Purchasing executive


Customer service engineer
Manager

Finance executive Stylish

Plant Engineering Engineer


The Concurrent Product Development

The concurrent development practices where activities are overlapped.


Set of decision making processes and activities
to determine the form of an object,
given the customer’s desired function.
• CE in Production/Manufacturing Engineering Phase (P2)

Develop Manufacturing Plan


15
Product Launching & Mass
Production
Phase 3.
How to Concurrent the development process:
Tools and Techniques:
- DFMA
- FMEA
- FTA
- HoQ/QFD
- Etc
Technologies:
- CAD/CAM
- CAE (DA)
- RP
- RE
- RT
- Simulation (DELMIA)
- etc
The Essential Technologies (at a glance):
1. CAD: a graphical representation of an object.
2. RE: a technology used to capture data or
information of physical object through a process
known as digitising and/or scanning.
3. RP: a technology of producing a physical model or
prototype directly from three-dimensional
Computer-Aided-Design (3D CAD) data in a very
short time.
4. RT: soft tooling and hard tooling. A logical
application of RP model.
END OF LECTURE 4:

Questions and Answer………….

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