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    The Buyer Emotions Playbook

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    Rahila Ismail Narejo
    The document provides guidance on using emotive language to trigger buying behaviors in prospects. It identifies common emotions that can drive actions like clicking or buying, such as greed, fear, curiosity, envy, pride and shame. It then provides word lists to incorporate when targeting each emotion through marketing messages and content.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    The Buyer Emotions Playbook

    Uploaded by

    Rahila Ismail Narejo
    86 views4 pages
    The document provides guidance on using emotive language to trigger buying behaviors in prospects. It identifies common emotions that can drive actions like clicking or buying, such as greed, fear, curiosity, envy, pride and shame. It then provides word lists to incorporate when targeting each emotion through marketing messages and content.

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    The document provides guidance on using emotive language to trigger buying behaviors in prospects. It identifies common emotions that can drive actions like clicking or buying, such as greed, fear, curiosity, envy, pride and shame. It then provides word lists to incorporate when targeting each emotion through marketing messages and content.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    86 views4 pages

    The Buyer Emotions Playbook

    Uploaded by

    Rahila Ismail Narejo
    The document provides guidance on using emotive language to trigger buying behaviors in prospects. It identifies common emotions that can drive actions like clicking or buying, such as greed, fear, curiosity, envy, pride and shame. It then provides word lists to incorporate when targeting each emotion through marketing messages and content.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    THE BUYER

    EMOTIONS
    THE BUYER
    EMOTIONS
    HOW TO USE EMOTIVE LANGUAGE
    TO TRIGGER BUYING BEHAVIOR
    Words are the programming language of the brain.
    The right words can get you, "Wow, that's it!".
    The wrong words, "Meh, whatever".

    This playbook will show you how to use the right words to trigger
    the desired emotion that leads to an uncontrollable urge in your
    buyer's brain to take action NOW.

    INSTRUCTIONS

    WHAT ACTION? WHAT EMOTION? WHAT WORDS?


    Decide what ACTION Identify the Choose WORDS and
    you want your EMOTIONAL state that phrases from the enclosed
    prospect to take (e.g. will drive that action lists and sprinkle them
    click, like, share, read, (e.g. curiosity, greed, into your messaging (e.g.
    comment, subscribe, fear, envy, amusement, emails, social posts, videos,
    call, buy, etc.) pride, shame, etc.) landing pages, etc.)


    COPYRIGHT 2023. ALL RIGHTS RESERVED.


    EMOTIONS ARE THE DRIVERS OF ALL BEHAVIORS,
    INCLUDING BUYING BEHAVIORS.

    USE SPECIFIC WORDS


    TO TRIGGER REQUIRED EMOTIONS
    THAT DRIVE THE DESIRED BUYER ACTION.

    THE EMOTION: GREED THE WORDS TO USE


    “If I make a decision now, I will be Free Profitable
    Instantly Proven
    rewarded.”
    Seize Quick
    Bargain Revolutionary
    Trigger this emotion if you want them to Worthwhile Jackpot
    take action now, Now, NOW! Most wanted Skyrocket
    Exclusive Magnificent

    THE EMOTION: FEAR THE WORDS TO USE


    If I don’t make a decision now, I’m Uncertain Judgmental
    Embarrassing Incapable
    toast.”
    Startling Doomed
    Missing out Trapped
    Especially useful when you want to grab Deadline Frustrated
    attention, get followers, and get prospects Limited Vulnerable
    to reply to emails and messages. Left behind Confused

    THE EMOTION: CURIOSITY THE WORDS TO USE


    “If I make a decision now, I will fill Secret Have you heard
    Underground What no one tells
    this gaping hole of uncertainty.”
    Censored you
    Confessions Behind the scenes
    When you want them to be gripped by an Forbidden No one talks about
    unshakeable desire to know more, click, Confidential Hidden
    and read. Unbelievable Banned

    COPYRIGHT 2023. ALL RIGHTS RESERVED.


    THE EMOTION: ENVY THE WORDS TO USE
    "If I don’t make a decision now, my Left behind Rise above
    Deserve more Unfair advantage
    competition will win.”
    Get ahead Invisible
    Enough Ignored
    This is a high-arousal emotion related to It's your time Under-valued
    loss of status that can drive the final Sought after Unappreciated
    purchase decision. Privileged Underdog

    THE EMOTION: PRIDE THE WORDS TO USE


    “If I make a decision now, I will look New Success
    Innovative One-of-a-kind
    smart.”
    Dynamic Unique
    Authentic Genuine
    Incorporate this into content you want Conscientious Uplifted
    them to like, share, comment, and tag Smart Special
    others in. Intelligent Like nothing else

    THE EMOTION: SHAME THE WORDS TO USE


    “If I don’t make a decision now, I will Inaccurate Misinformed
    Delay Wrong
    look stupid.”
    Loss Rejected
    Fail Mockery
    Great for sales pages and emails when Insecure Looked down on
    you want them to act fast to relieve or Embarassment Laughed at
    avoid a dreaded outcome.

    WHO IS BEHIND THIS PLAYBOOK?


    I am Rahila Ismail Narejo, Founder of Consulting Out Loud and a Buyer Psychology
    Strategist. I’ve been an expert-based entrepreneur for over 20 years establishing and
    growing a consulting practice to multiple millions. I’ve developed the proprietary
    Buying Brain's Journey (TM) that gives you a step-by-step path to the fastest, easiest
    YES and makes you the only logical choice in your market.

    Find me here:

    COPYRIGHT 2023. ALL RIGHTS RESERVED.

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