AbrenicaJurenaSanchez ExpandedAbstract
AbrenicaJurenaSanchez ExpandedAbstract
AbrenicaJurenaSanchez ExpandedAbstract
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ABSTRACT
This study is entitled, “Effects of Social Media on Academic Performance of Don Ramon E. Costales
Memorial National High School Students.” The study was conducted at Don Ramon E. Costales Memorial National
High School in Villasis, Pangasinan.Philippines This study aimed to determine the extent of students’ utilization
of social networking sites, their reasons for using social media, and their social media preference. it also tried to
explore how the different variables such as sex, age, religion, grade level, type of social networking sites, and
number of hours spent in studying affect the extent of their social media usage. Cooperation with the institution was
done to administer the survey questionnaires. Binary logistic regression analysis and descriptive methods were used.
Findings reveal that majority of the students used Facebook to communicate with their friends and relatives followed
by Instagram. The students were using the social media daily for 1-5 hours. The only variable that affected the extent
of utilization of social media was the respondents’ gender. With 0.87, females were two times more exposed to social
media rather than males. The study concludes that females are more exposed to social media rather than males. The
use social media by females have to do with their desire to communicate or share more personal information, revealing
more about their personal lives. They use social networking sites to make connections and stay in touch with family
or friends. Men, by contrast, use social media to gather the information they need to build influence. Facebook is the
most preferred social networking sites of the students to connect with family and friends. They are entertained by the
Facebook. They use longer time chatting with friends rather than doing school works. Facebook becomes their daily
routine. The study recommends for other researchers who wish to do a similar study, employ other variables which are
not tested in the study to find other factors that affect the extent of social media usage of the students.
INTRODUCTION inevitable, too. For example, the real value of personal life
Social networking sites (SNSs) have quickly interaction, especially among students who constitute the
become a pervasive way for people to connect and majority of users, is now taken aside because of the use
interact on-line all over the world. The creation of of social networking sites, where interaction is mediated
social networking sites is a phenomenal technological by the computer via Internet
evolution in the world of web applications. These sites
are widely used throughout the world connecting
millions of people simultaneously. The study of
Ahmed et al. (2011) found that the first official social
networking site is Classmates.com that was founded in
1995. The purpose of its creation was to provide the
students a means of social connection during or after
their degree completion (Morallo, 2014).
Research studies pertaining to the
relationship between social media usage and academic
performance of students exist. The evolution of
technology is inevitable and change, is likewise,
access. They create or build groups with people
who share common interests and activities. In line
with that and with many social networking sites,
people, especially the students, are attracted or
tempted to chat with their friends or to surf the
Internet instead of doing their homework or
reading their notes. Many students are addicted to
the Internet, and they spend long hours in social
networking sites.
Objectives of the
Study
The following were the objectives of the
study:
1. To know the socio-demographic profile of
therespondents
2. To identify the social networking sites
they usually visit/access
3. To know the extent of utilization of
social media/social networking sites of the
students
4. To know their reasons for using the social
media
5. To identify how the different variables such
as sex, religion, year level, type of social
networking sites, and number of hours spent in
studying affect the extent of their social media
usage.
REVIEW OF RELATED LITERATURE students may compromise academic performance.
Boyd & Ellison (2007) found out that This is one of the first to explore mechanisms of media
millions of people were attracted to social networking effects on academic outcomes. The investigators
sites (SNSs) such as MySpace, Facebook, Youtube, determined that the use of media, from texting to
Skype, and many more. They consume a lot of time on chatting on cellphones, and to posting status updates
these sites uploading or downloading, getting on Facebook tend to lower the grades of freshmen
information concerning their career or academic work, female students.
and they are always online every second chatting with Also, Napoleon (2010) stated that exposure
friends, watching online movies, and doing research. to social media has negative influence on the academic
This activity becomes a habit because some people performance of students. Students spend more time on
find it difficult to study without the interference of the social media rather than reading their books and also
social networking sites. Some people become very they are now relying on social media to do their
smart because of the information they get from the site. assignments without consulting other sources. Social
However, some have become very poor academically media’s influence on the academic performance is
because it easy to get almost any materials for school negative. Students who spend more time on social
assignment. media are likely to perform poorly in their academic
Moon (2011) in his study on the impact of activities than those who do not.
Facebook on undergraduate academic performance, he However, Karpinski (2009) received much
stated that the social media has negative impact on media attention with findings that college Facebook
students. It shows in the result that the more students users have lower GPAs than students who are not users
use Facebook, the more it affects their academic of the site. Karpinski offers several hypotheses for
performance. On the contrary, Oye (2012) observed these findings. For example, Facebook users spend too
that most of the students do feel that social networking much time online and less time studying. However,
sites have more positive impact on the students’ this study did not rigorously examine counter
academic performance and he notes that most of the hypotheses and remains a rather exploratory, basic
younger students use social networking sites for attempt to understand the effects of SNSs on learning.
socializing rather than for academic purposes.
It was also revealed in the study of Shana METHODOLOGY
(2012) that students use social network mainly for This study used the descriptive method
making friends and chatting. It was showed in the because it was suitable in meeting the objectives of the
result that only 26 percent of the students indicated study. The descriptive method involves observing and
that they used social media for academic purposes. describing the behavior of the subject without
Moreover, in the study of Young (2006) influencing it in any way and to obtain a general
entitled, The Effects of Internet and Social Capital on overview of the subject. It usually focuses on the
the Academic Performance of Students,” it shows that important facts of the people. By using this method, it
the Internet expands its reach to teenagers’ school life. is easier to analyze the gathered information supported
Young noted that students are more reliant on the by the answered questionnaires by the respondents. It
Internet to access information that is involved in used descriptive statistics such as frequency counts
school life as well as entertainment. The researcher and percentages.
further added that the Internet, though consumes time, In data analysis, the researcher used binary
has less effect on studies. Yoon (2000) observed that logistic regression analysis. This was used to
the type of social media or network subscribed to by a determine the effects of factors such as age, sex,
teenager exerts influence on him or her to visit the religion, year level, types of social networking sites,
Internet. Also, Jeong (2005) noted that internet and number of hours spent in studying, including the
addiction is significantly and negatively related to frequency of usage of social networking sites.
students’ academic performance, as well as emotional Also, the researcher also used descriptive
attributes. statistics. This was used to describe the basic features
For Nauert (2007), social networking sites of the data in a study. It provide simple summaries
made the youth technology addicts and are quite about the sample and the measures. Together with
introverted. It was found out in the new research study simple graphics analysis, they form the basis of
that widespread use of media among freshman college virtually every quantitative analysis of data.
Descriptive statistics was used to present quantitative
descriptions in a manageable form. Descriptive
statistics helps us to simplify large amounts of data in Religion Frequency Percentage
Do you
Total
often use
social
Social Networking Sites Frequency Percentage media?
Facebook 142 97% Yes No