Ten17P: Case Study Analysis

Ten17P: Case Study
Introduction
This case study focuses on our research of a film company founded by David Paul Soriano based
in the Philippines: Ten17P. Our team’s purpose and goal is to learn and obtain background
information behind the target of our study whilst connecting all the collected sources to the given
guide questions to certify the credibility of our gathered data.
Background Study of Paul Soriano’s Line of Work

Paul Soriano moved to Manila at the age of 8 and studied at International School Manila for high
school. Eventually, he travelled back to the United States in Cupertino to study at De Anza
College. He started his filmmaking journey when he studied at California and Santa Clara
University, from there on he moved back to Manila after finishing his college. Soriano is known
for directing hence the creation of the film company Ten17P—located at the Warehouse 12C
La FuerzaPlaza, Chino Roces Ave, Makati.
The following guide questions is a given lead that helps us further research the details and facts
about Paul Soriano and his legacy which is Ten17P, this is also to indicate the alignment of our
case study as it meets factly-checked information to ensure it is verifiable:
 Give a background of Ten17P productions, owner/s, and some of its works.
– David Paul Soriano is an American-Filipino who was born and raised in Los Angeles,
his works revolves around being a producer and a director for commercials and films.
He is married to Toni Gonzaga, his long-time girlfriend, in Gonzaga’s hometown in
Taytay, Rizal; Toni Gonzaga bared a child, Severiano Elliot, their very first newborn
on September 30, 2016. Soriano’s company strives in creating a unique and high-
quality story-driven films, and the visions of the company is to entertain and inspire
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the global audience with their world-class films that is accomplished through thorough
collaboration, commitment, and hard work. He is known for directing A Journey
Home (2009), Thelma (2011), Kid Kulafu (2015), and Dukot (2016). In 2012,
Soriano achieved the Best Director and Best Screenplay at the FAP Awards for
Thelma. That same year, Thelma won Digital Movie of the Year, as well as Digital
Movie Director of the Year and Digital Movie Original Screenplay of the Year
with Froilan Medina, at the 28th PMPC Star Awards for Movies.
 Why do you think this production business is profitable? Do you think it will still be
profitable in the next 10 years?
– The Film production business is highly profitable, especially with all the online streaming
websites that are being used by millions of people around the world, even indie film studios
can be recognized when they are picked up by these streaming platforms. Unlike
before, films are harder to produce because of how expensive cameras and other tools are,
and producing itself is expensive, but because of these new online streaming platforms like
Netflix have made a system where they feature indie film makers and other smaller film
studios to gain exposure not only to its’ origin country but to the whole world, that is why
these online streaming platforms opened to whole new opportunity form film
makers. There’s a reason why the movie becomes unsuccessful from both the box office
and its audience—this would result in discontinuity of creating a sequel to it even if it was
meant to be. The film production business will always be relevant, watching films has been
a number one go to of human for entertainment, education and explore important social
issues, that is why the film production business is timeless, it has been a part of human life.
 Since most of the company's work is story-driven or has a relation in what's happening in
real life, do you think this type of business that creates documentaries and real-life films
will be sustainable in the Philippines in the next 20 years?
– In the recent of 2019, a non-fiction films made less than one percent haul in at box-
office-grosses. In 2021, documentaries sums up to 16 percent of Netflix’s original slate.
Furthermore, HBO Max was 18 percent and around a quarter for Amazon Prime Video
and Disney+, according to analytics firm Diesel Labs.
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 What do you think is the edge of this production business among other production
companies?
– Their edge is their leader, which is Paul Soriano, because he has proven that he is
talented and capable of making films that are capable of competing against other
national production companies. According to one of the description in our research,
their company is how they're passionate in delivering their stories by creating films, and
the passionate they are in a certain task the better the outcome their work is because of
the love and motivation in what they do.
 Why do you think this type of production business has a contribution to the society in this
country, and how is this beneficial to people?
– Documentary and real-life films focus more on social issues and educating people about
things that are happening around us, this form of film is important because they help us
understand the problems and issues happening whether it is about our nature, social
norms, personal perspective and much more. These films are easier to digest and
understand because they show and expand upon what is happening behind these social
issues and problems. In addition, these films that they create entertain us viewers that
helps us get rid of bored times, and even whenever we are feeling down.
Conclusion
In the end of our case study, the data we have acquired proves to us the certainty of David Paul
Soriano in his journey of becoming a well-known filmmaker along with his accomplishments to
follow. The benefits of this study is achieving knowledge and facts during our research and our
objective has met the requirements to accomplish our task. The information gathered is linear to
the guide questions that was given while verifying the intel that we have accumulated to establish a
guaranteed background check for this study, this is the very foundation and backbone of our
research.
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Reference
1. Philstar. (March 17, 2012). 28th PMPC Star Awards for Movies: And the trophies go to.
https://www.philstar.com/entertainment/2012/03/17/787759/28th-pmpc-star-awards-
movies-and-trophies-go-to
2. Ten17P. (2021). DNA. https://www.ten17p.com/dna
3. IMDb. (n.d.). Name. https://www.imdb.com/name/nm3642120/
4. Vanessa Balbuena. (September 24, 2011). Director Paul Soriano on possible acting career:
"I might ruin my grandfather's legacy!".
https://www.philstar.com/cebu-entertainment/2011/09/24/730134/director-paul-soriano-
possible-acting-career-i-might-ruin-my-grandfathers-legacy
Members: Alisoso, Joemark; Blandura, Alienko; Camua, Parricia; Plamenco, Roebie, Santos,
Vince; Vergara, Margot

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Ten17P: Case Study

Background Study of Paul Soriano’s Line of Work

 Give a background of Ten17P productions, owner/s, and some of its works.

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