ENGLISH FOR BUSINESS

ACTIVITY – T2
HOMEWORK

I. IMPORTANT INFORMATION:
● Topic : PEST Analysis

● Kind of work : Group work

● Way of presentation : Aula virtual / T2

II. EVIDENCE FOR LEARNING:

This work is about writing an external analysis. Find some issues and background about
the company where you work or worked. Then, make a chart about PEST analysis and
support each of the items described.

III. INSTRUCTIONS:
In a group of 4 people, they must do the following:
1. Organize your ideas and read all the material in the platform blackboard of the course
2. Write an introductory paragraph of the company you will analyze. The company must
be a company where one of the members of the group worked or work actually.
3. Make the PEST chart (include at least 4 elements for each factor) and group the
factors according to:

☑ Political environment, e.g. tariffs, trade deals, environmental policy etc.

☑ Economic, e.g. interest rates, exchange inflation, unemployment, gross domestic

product, etc.
☑ Social, e.g. demographics, population growth rates, age distribution, job market
trends.
☑ Technology, e.g. with the introduction of new products, new technologies and
services.

4. Each element of the factors must be explaining in paragraphs outside of the chart.
Make sure you justified them with the proper bibliography and APA.
5. Bibliography must include APA.
6. How to send your work:

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Only one participant of the group must submit their work and must do so in the
following way:
⮚ Your work must be sent as a document Ms. Word (.doc).

⮚ Include this information:

T2_(subject)_GroupN°
Example: T2_English for business_Group1.
4. It must be considered: vocabulary (spelling), grammar (structures), organization
and coherence.
Remember: If a student copies information from another work, his/her final score must be
zero (0).

IV. RUBRICS OF EVALUATION:

CRITERIA DESCRIPTIÓN WEAK GOOD
EXCELLENT FINAL SCORE

Use relevant        
Vocabulary vocabulary during the 0-2 3-4 5
  development of the
activity.

Use grammar        
structures appropriately 0-2 3-4 5
Grammar 
during the development
of the activity.

The text presents a        

division into paragraphs 0-2 3-4 5
Organization and uses the
connectors
appropriately.

The text is seen as a        

unit, the ideas give 0-2 3-4 5
relevant information,
Coherence
the message of the text
is concrete and
understandable.

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UNIVERSIDAD PRIVADA DEL NORTE

“PEST Analysis”

Group Assessment T2
Members

Surnames and names: Codes:

Gonzales Padilla, Lucero Abigail N00323556

Guevara Saldaña, Jorman Abad N00280128

Incio Campos, Eddie Joaquin N00287444

Huerta Torres, Gabriel Omar N00197108

Course: English for business

Teacher: Diana Lidia Feria Angeles

NRC: 14403

Group: 08

LIMA

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2023

SAMSUNG
1. Introduction
1.1 Introduction
Samsung is a South Korean company, positioned as one of the largest
producers of electronic devices worldwide. His specialty is the
production of personal and industrial consumer electronics.
1.2 Origin
Samsung was founded by Lee Byung-Chull on 1 March 1938 in South
Korea, and began selling noodles by exporting its noodle product to
China.
Samsung first entered the electronics industry in 1969 with several
electronics divisions, its first products were black and white TVs. During
the 1970s, the company began exporting domestic products abroad.
«At that time, Samsung was already a major manufacturer in Korea and
had acquired a 50 percent stake in Korea Semiconductor», says
Britannia.

2. PEST Analysis
2.1 Political environment
In the case of Samsung, its taxes and fees paid to the governments of
Korea and other countries and its subsidiaries in 2012 increased by
67.0% compared to a baseline of 2011. Samsung Electronics pays 65%
of the total taxes and fees for the Korean government, which is home to
the corporate headquarters.
In most markets where Samsung operates, the political environment is
conducive to its operations.
However, in recent months he has faced significant political obstacles
in his home country, South Korea, due to the country’s tensions with
North Korea, in which the company has had to take into account not
only political instability, but also the threat on the Korean peninsula.
Samsung presented its new Sustainability Report on 28 June, covering
the efforts made in 2020, including highlights in each of the following
areas: independence and transparency of the Board of Directors;
greater compliance and ethical management; sustainability

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governance; sustainability in the pandemic era and sustainability

achievements per business unit.
2.2 Economic
According to Samsung’s financial reports, in 2020 the company
recorded 61.55 billion KRW in consolidated revenues and 9.05 billion
KRW in operating profits in the quarter ended December 31, 2020.
In the country of Spain, the total contribution of Samsung to the gross
domestic product in 2020 reached 669 million euros, which is
equivalent to 0.06% of the gross national product of the European
country. Year in which the Spaniards began to relax the exit to public
places and works very carefully protecting itself still by the covid-19,
making recover and raise the Spanish economy.
2.3 Social
The trend towards more advanced mobile and other electronic devices
continues to grow worldwide. Consumers are also increasingly concerned
about sustainability and ethics in business, which can affect purchasing
decisions. Samsung has worked to make its operations more sustainable and
has implemented ethical business practices in its supply chain.
Samsung helps users reduce their electricity consumption during the life-cycle
use stage of a product by providing low-consumption products, thus
contributing to the reduction of greenhouse gas emissions. In addition, the
company is making a continuous effort to develop durable products that can
be repaired easily and quickly, as if consumers use their products for longer,
they are making a difference by reducing their environmental impact.

2.4 Technology
2.4.1 Introductions of new products by 2023
Research and development: Samsung invests large amounts of
money in research and development (R&D) to keep up with the
latest trends and technological advances.
Samsung Electronics will present its latest products, such as the
Galaxy S23 Ultra and Galaxy Book3 Ultra at the Mobile World
Congress (MWC) in Barcelona, Spain from 27 February to 2
March 2023. To celebrate the launch of its latest products,
Samsung will be on full display with advertisements for the
Galaxy S23 series, Galaxy Book3 series and Galaxy family of
devices in marquee locations at Fira Barcelona Gran Via
including the mega billboard, main entrance and exterior flag
poles and hanging banners.
3. Bibliography
Peter, B. (2023). Samsung, History & Facts. Britannica.

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https://www.britannica.com/topic/Samsung-Electronics

Samsung Newsroom España. (29 de junio del 2021). Samsung Electronics

alcanza una cifra de negocio de 1.557 millones de euros en 2020 en
España https://news.samsung.com/es/samsung-electronics-alcanza-
una-cifra-de-negocio-de-1-557-millones-de-euros-en-2020-en-espana

Samsung Newsroom. (February 27, 2023). Samsung To Showcase Latest

Galaxy Products, Services and Innovations at MWC 2023.
https://news.samsung.com/global/samsung-to-showcase-latest-galaxy-
products-services-and-innovations-at-mwc-2023#:~:text=Samsung
%20Electronics%20will%20showcase%20its,27%20to%20March
%202%2C%202023.

Samsung Newsroom. (January 28, 2021). Samsung Electronics

Announces Fourth Quarter and FY 2020 Results
https://news.samsung.com/global/samsung-electronics-announces-
fourth-quarter-and-fy-2020-results

Comunicarse. (20 de julio de 2021). Samsung actualizó su política de

sostenibilidad. Samsung actualizó su política de sostenibilidad |
ComunicarSe (comunicarseweb.com)

Samsung Electronics. (2020). Samsung Electronics Sustainability Report

2020
https://images.samsung.com/is/content/samsung/p5/uk/
aboutsamsung/pdf/Sustainability_report_2020_en_F.pdf

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