Coco Cola Fanta PROJECT

THE COCA-COLA 1ST
COMPANY SEMESTER
FINAL
PROJECT
PRODUCT BRAND-
MBA20B60
FANTA
SOURAV MAITY
2020
Contents
A] SECTORIAL INFORMATION ............................................................................................................ 5
1] INTRODUCTION ......................................................................................................................... 5
2] WORLD WIDE CONTRIBUTION OF BEVERAGE INDUSTRY ............................................................ 6
3] INDIAN BEVERAGE INDUSTRY AND ITS CONTRIBUTION TOWARDS GDP ..................................... 7
4] GROWTH PATERN W.R.T. INDIA ................................................................................................. 8
5] REASON FOR GROWTH .............................................................................................................. 9
5] PORTER’S FIVE FORCES MODEL ................................................................................................ 10
B] COMPANY DETAILS ...................................................................................................................... 13
1] COMPANY SNPSHOT ................................................................................................................ 13
2] BRIEF INTRODUCTION.............................................................................................................. 13
3] MARKET SHARE IN INDIA ......................................................................................................... 14
4] PRODUCT PORTFOLIO .............................................................................................................. 15
5] STP OF THE COMPANY ............................................................................................................. 17
SEGMENTATION .................................................................................................................. 17
TARGETING .......................................................................................................................... 17
POSITIONING ........................................................................................................................ 17
6] COMPETITOR ANALYSIS ........................................................................................................... 18
7] SWAT ANALYSIS OF THE COMPANY.......................................................................................... 20
8] LATEST NEWS RELATED TO THE COMPANY .............................................................................. 22
C] THE PRODUCT BRAND FANTA ...................................................................................................... 24
D] THE MARKETING STRATEGY ........................................................................................................ 26
1] SWAT ANALYSIS OF FANTA ...................................................................................................... 26
2] STP OF PRODUCT ..................................................................................................................... 29
3] 4P’S OF FANTA ......................................................................................................................... 29
4] BCG MATRIX ............................................................................................................................ 32
5] PLC OF THE PRODUCT .............................................................................................................. 33
6] PAST THREE YEARS SALES ........................................................................................................ 33
E] BUSINESS FINANCE ...................................................................................................................... 35
1] NETT INCOME STATEMENT ...................................................................................................... 35
2] NET CASH FLOW STATEMENT .................................................................................................. 35
3] BALANCE SHEET ....................................................................................................................... 36
F] HUMAN RESOURCE MANAGEMENT ............................................................................................. 39
1] ORAGANIZATIONAL STRUCTURE .............................................................................................. 39
PUNE INSTITUTE OF BUSINESS MANAGEMENT

2] HIERARCHY .............................................................................................................................. 41
3] ORGANIZATIONAL CULTURE .................................................................................................... 43
4] LEARNING & DEVELOPMENT PROGRAMN ................................................................................ 44
5] REWARDS & RECOGNIZATION.................................................................................................. 45
6] TOTAL REWARDS ..................................................................................................................... 46
7] EMPLOYEE ENGAGEMENT PROGRAMNS .................................................................................. 47
8] HIRING PROCESS...................................................................................................................... 48
8] ANALYSIS OF JD & JOB SPECIFICATION POSTED BY THE COMPANY ........................................... 49
9] COMPANY REVIEW .................................................................................................................. 52
G] CONCLUSION .............................................................................................................................. 54
H] BIBILOGRAPHY ............................................................................................................................ 55

THE SOFT-DRINK & BEVERAGE
INDUSTRY
SECTORIAL INFORMATION

A] SECTORIAL INFORMATION
1] INTRODUCTION
THE BEVARAGE INDUSTRY
The beverage industry (also known as the drink industry) manufactures drinks and ready to
drink products. Examples are bottled water, soft drinks, energy drinks, milk products, coffee
and tea-based products, nutritional drinks, and alcohol products. In India, beverages are
important part of the lives of the people. It is an industry, in which the players constantly
innovate ,in order to come up with better products to gain more consumers and satisfy the
existing consumers.
COLA
CARBONATED
NON-
NON-COLA
ALCOHOLIC
NON-
BEVERAGES
CARBONATED
ALCOHOLIC
The beverage industry in India is very vast and there are various ways of segmenting this
industry, to target right product to the right segment. The different ways of segmenting as
follows
 Alcoholic, non-alcoholic and sports beverages.

 Natural and synthetic beverages
 Age wise segmentation.
 In-home consumption and out home premises consumption
 Market wise segmentation, is it for consumer market or business market.
TURNOVER IN US $,BILLIONS
250
200
150
100
50 2018
0
2019

2] WORLD WIDE CONTRIBUTION OF BEVERAGE INDUSTRY
The global beverage market size is valued at US$1550 billion for the year 2018 and the
industry is growing at a CAGR of 4%. It’s value estimations are US$1676.48 billion in the
year 2020 and the US $ 1885 billion in the year 2023. The beverage industry will further
grow and would have been valued US$ 1961.24 billion in the year 2024.
Sales
USA
CHINA
JAPAN
INDIA
RUSSIA
UK
MARKET SIZE OF THE GLOBAL BEVERAGE INDUSTRY
GLOBAL MARKET SIZE

1800
U
1750
S
D 1700
1650
D
1600
O
L 1550
L 1500
A
1450
R
1400
2018 2019 2020 2021
YEAR

3] INDIAN BEVERAGE INDUSTRY AND ITS CONTRIBUTION TOWARDS GDP
The alcoholic beverage market size is approximately 1500 billion rupees where as the non-
alcoholic beverage market size is 1950 billion rupees. The beverage category contributes 8-
9% of the total FG market in India. As per market research ,the non alcoholic beverage
industry in India stood at US$ 2.5 billion in 2015.The non alcoholic beverage market is
further divided into three main categories
 Hot Beverage
 Carbonated drinks
 Power drinks, health drinks & juice
 Mineral & flavoured water
PERSONAL CARE
FMCG SPEND 4%
TOBACO
2%
OTHRT
GRAINS & WHEAT EDIBLES
15%
4%
VEGTABLES &
FRUIT
MEAT &FLESH 33%
26%
ALCHOLIC NON-ALCOHOLIC
DIARY PRODUCTS BEVERAGE BEVERAGE
4% 2% 10%

4] GROWTH PATERN W.R.T. INDIA
MARKET GROWTH OF BEVERAGE INDUSTRY INDIA
2020
2019
2018
YEAR
2017
2016
2015
0 20 40 60 80 100 120 140 160

REVENUE IN USD DOLLARS
FACTS
Consumption of non-alcoholic beverages is expected to increase by 16.5-19% over the next

three years as more people are trading up to packaged drinks, according to a report by the
Indian Council for Research on International Economic Relations (ICRIER) and the Indian
Beverage Association (IBA) released on Thursday.
Corporate manufacturers of non-alcoholic beverages are expected to grow at an annual rate of

16.5% and non-corporate manufacturers at 19%, according to the report titled Unleashing the
Potential of the Non-alcoholic Beverage Sector.
The estimates are based on an assumed gross domestic product growth of 7%, which is much
higher than the 5% growth several economists are forecasting.

5] REASON FOR GROWTH
 Indian
Indian drinks,
drinks, both
both drunkard
drunkard and and something
something else,
else, are
are as
as assorted
assorted as as its
its kin,
kin, impacted
impacted by the
nation's huge geology
by the nation's and theand
huge geology climate that accompanies
the climate that accompaniesit. Blistering summers
it. Blistering request
summers
revitalizing, invigorating
request revitalizing, beverages,
invigorating while crisp
beverages, while winters call for steaming
crisp winters sweltering cups of
call for steaming
goodness.
sweltering Eachcups area will in general
of goodness. Each areahavewill
its own diverse
in general arrangement
have its own diverseof beverages
appropriate
arrangementfor of each season.
beverages These most
appropriate forprobable
each season.contain a blend
These mostofprobable
flavors and spices,
contain a with
mixes
blend ofdevised
flavorswith
andthe medical
spices, withadvantages
mixes devised of sourcing
with thenearby
medical fixings at the top
advantages of of the
priority
sourcinglist.
nearby fixings at the top of the priority list.
 With
With economic growth,
economic growth, increasing
increasing urbanization
urbanization and and the
the ease
ease ofof travelling
travelling worldwide,
worldwide,
Indians
Indians have the choice to cater to their changing consumption patterns. This has
have the choice to cater to their changing consumption patterns. This has led
led to
carbonated,
to carbonated, non-alcoholic
non-alcoholic beverages
beverages acquiring
acquiring a share of of
a share thethe
market
market across thethe
across country. Not
surprisingly,
country. Not urban areas hold
surprisingly, a larger
urban areas share
hold acompared
larger share to rural India.toThis
compared segment
rural India. was
expected
This segment to grow
wasexponentially
expected to grow and diversify to include
exponentially a fusionto
and diversify ofinclude
drinks in the years
a fusion of to
come.
drinks Furthermore,
in the years tothe convenience
come. of being
Furthermore, ready-to-drink
the convenience of and
being easily available works
ready-to-drink and in
favor
easilyof the big players
available works inincluding
favor of Pepsi
the big(supplied by Varun Pepsi
players including Beverages),
(supplied Coca-Cola,
by VarunParle
Agro, and Dabur.
Beverages), Coca-Cola, Parle Agro, and Dabur.
 The
The industry is
industry is driven
driven byby consumer
consumer demand
demand forfor more
more nutritious
nutritious foodfood andand better
better packaging,
which also spurs
packaging, whichtechnology advances inadvances
also spurs technology the field. in Today, pasteurisation,
the field. high-pressure
Today, pasteurisation,
processing,
high-pressure UV treatment,UV
processing, andtreatment,
nanotechnology are influencingare
and nanotechnology theinfluencing
industry. Athe concern for
the environment
industry. A concernhas for
led the
to the use of more
environment hasrecycled
led to the material
use of formore packaging.
recycled material
 The growth
for packaging. of the food and beverages industry is propelled mainly by developing countries
 such as India,
The growth ofChina,
the food andandBrazil, as theindustry
beverages economies of these nations
is propelled mainly improve and more people
by developing
are lifted into
countries suchthe
as middle class. and Brazil, as the economies of these nations improve
India, China,
and more people are lifted into the middle class.

5] PORTER’S FIVE FORCES MODEL
Threats of new entrants

POTENTIAL
ENTRANTS
SUPPLIERS COMPETITORS BUYERS

ON MARKET
Bargaining power of Bargaining power of

suppliers RIVARLY AMONG buyers
EXIXTING FIRMS
SUBSTITUTES
Threat of substitute
product or service
THREATS OF NEW ENTRANTS [MODERATE]-
 Existing firms have cost and execution advantage in this industry. This is on the
grounds that current firms as of now have bought huge capital use and have
economies of scale. They likewise have direct gracefully and appropriation
channels arrangement.
 Just existing firms can attempt new item.
 Another comer in the business would confront trouble in evaluating dispersion
channels. The significant brands as of now controls the primary circulation
channel, such as large supermarkets, gas stations and resturants.

BARGAINING POWER OF SUPPLIERS [LOW]
 Effectively settled organizations, for example, Coco-Cola, PepsiCo and so

forth are attempting their hand.
 Firms can switch between providers rapidly and without any problem.
Providers for the sodas business don't hold a lot of serious weight. Providers to
the business are packaging gear producers and auxiliary bundling providers.
BARGAINING POWER OF BUYERS [HIGH]
 The targeted purchasers are youthful which are happy to purchase new things.
 Brand reliability needs an ideal opportunity to create.
 Consumers are exceptionally touchy to the cost of soda pops and will change
brand in the event that one brand is more costly than the other.
RIVALRY AMONG EXISTING PLAYERS [HIGH]
 The business isn't developing quickly. The pace of development for this industry
isn't quick; if truth be told moderately little. This makes it extremely hard for the
new participants to contend with the generally flourishing firms in the business.
 There are huge brand personalities among the organizations among the industry,
which is the reason brand name is a significant serious edge among new
business.
 No much new should be possible in the segment, so different brand are
evaluating new chances.
THREATS OF SUBSTITUES [HIGH]
 Other new items continue coming on the lookout.

 Consumers would not acquire costs in changing to substitutes. The decision of
changing to a substitute for a client would by and large be the distinction in
pennies.
 Cost is purpose of worry for consumers.

ABOUT THE COMPANY
THE COCA-COLA COMPANY

B] COMPANY DETAILS
1] COMPANY SNPSHOT
COMPANY NAME THE COCA-COLA COMPNY
FOUNDER ASA GRIGGS CANDLER

FOUNDED 29 JANUARY 1892
CEO JAMES QUIENCY
HEADQUARTER ATLANTA ,GEORGIA,US
REVENUE US $37.27 BILLION
ISIN US1912161007
INDUSTRY BEVERAGE
NUMBER OF EMPLOYEES 86,200
PRODUCTS COCO-COLA,MINUTE MAID,ENERGY
DRINKS,DIET COKE
2] BRIEF INTRODUCTION
The Coca-Cola Company is an American global refreshment enterprise settled in Atlanta,
Georgia. The Coca-Cola Company has interests in the assembling, retailing, and showcasing
of nonalcoholic drink concentrates and syrups. The organization produces Coca-Cola,
imagined in 1886 by drug specialist John Stith Pemberton. In 1889, the equation and brand
were sold for $2,300 to Asa Griggs Candler, who fused The Coca-Cola Company in Atlanta
in 1892.
The organization settled in Atlanta, Georgia, however fused in Delaware—has worked a

diversified dissemination framework since 1889.The Company to a great extent creates syrup
concentrate, which is then offered to different bottlers all through the world who hold elite
regions. The organization claims its anchor bottler in North America, Coca-Cola .The
organization's stock is recorded on the NYSE and is essential for DJIA and the S&P 500 and
S&P 100 lists.

3] MARKET SHARE IN INDIA
SOFT DRINKS RETAIL JUICE
MARKET SHRE MARKET SHARE

[SOFT DRINK] [RETAIL JUICE]
DABUR
INDIA
19%
COCA COCO
DABUR OTHERS
COLA COLA
INDIA 22%
33% 33%
1% PARLE
GRO
PARLE 19%
PEPSI PEPSI CO
AGRO
CO 29%
16%
28%
According to a report global market share of THE COCO COLA company.

4] PRODUCT PORTFOLIO
SPARKLING SOFT DRINKS
WATERS & HYDRATION
JUICES, DIARY &PLANT BASED

COFFEES
TEAS
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands
in more than 200 countries and territories. In addition to the company’s Coca-Cola brands,
our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-
based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta,
Georgia coffee, Gold Peak teas and coffees,
Honest Tea, innocent smoothies and juices,
Minute Maid juices, Powerade sports drinks,
Simply juices, smartwater, Sprite, vitaminwater
and ZICO coconut water. We’re constantly
transforming our portfolio, from reducing sugar
in our drinks to bringing innovative new
products to market. We’re also working to
reduce our environmental impact by replenishing
water and promoting recycling.

5] STP OF THE COMPANY
SEGMENTATION
 GEOGRAPHIC SEGMENTATION- Coca cola has segmented the worldwide market

on the basis of geographies.
 PLACE OF CONSUMPTION- Most of the consumption takes places on premises
such as railways, cinemas, restaurants etc.
 PRODUCT TYPE- The market is divided into cola products and non cola products.
 DEMOGRAPHIC- This segment is on the basis of age and income.
TARGETING
Coca Cola target various portions with various promotions. Essential market of Coca Cola is
more youthful individuals in the age section 10-25 with individuals from 25-40 including
optional market. Cola items are focused towards individuals who need solid flavor, while diet
cola and its variations are directed towards the sub fragment that is wellbeing cognizant.
Coca Cola utilizes non cola refreshments to focus on the wellbeing cognizant section of the
market. A few of the items, for example, Sprite explicitly target teenagers and school going
youth while others such as Limca target youthful working populace.
POSITIONING
Coca Cola position its products as refreshing and thirst quenching. The products are said to
bringjoy, as apparent from Coca Cola’s latest tagline – Little drops of joy. The products are
associated with having a good time with friends and family and enjoying everyday life. The
products are also marketed as consistent and of high quality.

6] COMPETITOR ANALYSIS
Top five competitor of the coco cola company are Pepsi co, Parle, ,Red Bull, Dr Pepper Snapple ,
Nestle.
Pepsi – The biggest and closest competitor of Coca Cola;

its arch rival Pepsico was formed after the merger of Pepsi
and Frito lay in 1965. The brand has seen growth in
organic revenue in 2017. It has 20 billion dollar brands in
its product portfolio. US it its largest market where it is
engaged in intense competition with Coca Cola. Its Net
revenue in 2017 was 63.5 Billion Dollars and Gross Profit
28.8 Billion dollars. The two brands compete across
several categories including sod beverages, health and
energy drinks as well as bottled water and juices. Infact
Pepsi is the toughest competitor of Coca Cola and their
rivalry has come to be termed as Cola wars.
Red Bull – Red Bull despite its limited product

portfolio is a major competitor for the energy drink
products of Coca Cola. It is a famous brand that sells
across 171 countries and is now focusing on core
markets of western Europe and USA for farther growth.
In 2017, the brand sold more than 6.3 Billion cans and
its turnover reached 6.282 Billion Euros. Red Bull saw
its sales booming in 2017 in five major markets
including Turkey, India, Netherlands, Northern Europe
and United Kingdom. This has led to better financial
figures including operating profit and revenues for Red
Bull in 2017. Red Bull is the toughest competitor for
the energy drinks by Coca Cola.

Dr Pepper Snapple – Pepper Snapple has a portfolio of more than 50 refreshing
brands. These brands include carbonated soft drinks, juices, teas, mixers, waters and
other beverages. The brand is a major
competitor for Coca Cola in the US market.
Its 2017 revenue was 6.4 billion dollars of
which 90% was earned from the US
market. Dr Pepper Snapple has made a
series of strategic acquisitions over the
last three decades to grow its business and
customer base.
Nestle – While Nestle is not a direct competitor of Coca Cola, still it competes with the
brand across some specific product categories like
bottled water. Its Nestle Pure life and Poland
Spring are two bottled water brands that are quite
popular and major competitors for Coca Cola’s
Dasani.
Parle – Parle is an Indian brand and competes with Coca Cola across some specific product
categories that include bottled water and juices. Parle’s Frooty, Appy and Bailey are major
competitors of Coca Cola’s minute maid and other juice products as well as juice drinks and
bottled waters in the Indian market.

7] SWAT ANALYSIS OF THE COMPANY
STRENGTHS
1. Solid brand personality – Coca-Cola is an exceptionally famous brand with a novel

brand character. Its sodas are the most-selling drinks ever.
2. Most noteworthy brand value – Coca-Cola is without a doubt one of the most
prestigious brands with the most elevated brand value. It was likewise granted 'most
noteworthy brand value grant' in 2011 by Interbrand.
3. Expanded worldwide reach – It is sold in excess of 200 nations with 9 billion servings
for every day of Company items. It has presented in excess of 500 new items around
the world. A portion of these are varieties of Coca-Cola refreshment, similar to Coco
Cola Vanilla and Cherry Coca-Cola. Its brands are known to contact each way of life
and demography.
4. Most noteworthy brand affiliation and client unwaveringness – Coca-Cola is viewed
as one of US's most inwardly associated brands. This important brand is related with
'joy' and has solid client steadfastness. Clients can rapidly recognize their specific
taste. Discovering its substitutes is hard for them. In addition, Coca-Cola and Fanta
have a tremendous fan following than other drink names in the business.
5. Biggest Brand Valuation – Coca-Cola is recorded as the third Best Global Brand on
Interbrand's yearly positioning. Having an expected brand estimation of $79.96
billion, it has held the top situation for a long time.
6. Predominant Market Share – Out of Coca-Cola and Pepsi, the main two biggest
producers of sodas in the refreshment portion, Coca-Cola has the biggest piece of the
pie. Coke, Sprite, Diet Coke, Fanta, Limca, and Maaza are the most noteworthy
development drivers for Coca-Cola.
7. Unmatched conveyance framework – Coca-Cola has the most proficient and most
broad circulation network on the planet. The organization has almost 250 packaging
accomplices universally.
8. Acquisitions – Coca-Cola obtained AdeS in 2016. AdeS is the biggest soy-based
refreshment brand in Latin America. Through this obtaining, Coca-Cola extended its
prepared to-drink refreshment portfolio.
WEAKNESS
1. Forceful rivalry with Pepsi – Pepsi is the greatest adversary of Coca-Cola. Had it not
been Pepsi, Coca-Cola would have been the unmistakable market pioneer in the
refreshment.
2. Item broadening – Coca-Cola has low item enhancement. Where Pepsi has dispatched
numerous snacks things like Lays and Kurkure, Coca-Cola is slacking in this
fragment. It gives Pepsi influence over Coca-Cola.
3. Wellbeing concerns – Carbonated beverages are one of the significant wellsprings of
sugar consumption. It brings about two grave medical problems – heftiness and

diabetes. Coca-Cola is the greatest producer of carbonated drinks. Numerous
wellbeing specialists have denied the utilization of these soda pops. It is a
questionable issue for the organization. Notwithstanding, Coca-Cola hasn't conceived
any wellbeing option or answer for this issue yet.
OPPERTUNITY
1. Present new items and expand its fragments – Coca-Cola has the occasion to
present new contributions in wellbeing and food sections simply like Pepsi. It can
add to their income, and they can fan out from carbonated beverages.
2. Increment presence in non-industrial countries – Many districts with hot
atmosphere have the most elevated utilization for cold beverages. Hence,
expanding presence in such areas can be brilliant – Middle Eastern and African
nations are a genuine model.
3. Bring progressed gracefully chain framework – Coca Cola's business is altogether
needy upon coordinations and flexibly chain. Transportation expenses and fuel
costs are consistently on the ascent. Consequently, concocting some serious and
improved frameworks for appropriation can be a chance.
4. Bundled drinking water – Coca-Cola claims a few bundled drinking water brands
like Kinley. There is an incredible potential for extension in this portion for Coca-
Cola. There is an occasion to grow and acquire more solid beverages the market to
maintain a strategic distance from individuals' analysis.
THREATS
1. Water usage controversy – Coca-Cola has faced many criticisms over its water
management issue. Many social and environmental groups have claimed that the
company has a vast consumption of water in water-scarce regions. Besides, people
have alleged that Coca-Cola is polluting water and mixing pesticides in water to clear
contaminants.
2. Packaging controversy – Greenpeace censured Coca-Cola in its published report in
2017 for its use of single-use plastic bottles. It has also been criticized over its
recycling and renewable sources.
3. Direct and indirect competition – Although direct competition from Pepsi is clear in
the market, however, there are many other companies which are indirectly competing
with Coca-Cola. Starbucks, Costa Coffee, Tropicana, Lipton juices, and Nescafe, are
the indirect competitors of Coca-Cola which can threaten its market position.

8] LATEST NEWS RELATED TO THE COMPANY
 Coke India to start voluntary separation exercise this week

05 Oct, 2020, 05.28 PM IST
The exercise is part of the global reorganisation the world’s largest beverages maker
announced in August-end, when it said it will replace 17 existing business units with nine
larger operating units starting January 1, 2021.
 Beverage maker Coca-Cola names new India head in sweeping global restructuring
03 Sep, 2020, 10.11 PM IST
Current president of Coca-Cola India T. Krishnakumar has been named chairman of the
company. Coca-Cola said Krishnakumar will be responsible for building and strengthening
critical local partnerships in India and supporting the new operating unit leadership team.
Krishnakumar had been heading Coca-Cola India as president since April 2017.
 Coca-Cola to cut 4,000 jobs in North America after coronavirus hits Q2 profits
28 Aug, 2020, 07.55 PM IST
As sporting events, theaters and entertainment all shut down to stop the spread of the
coronavirus, the beverage maker suffered a 32 percent plunge in net income to $1.8 billion
in the April-June period while sales fell 28 percent to $7.2 billion.
 Coca-Cola overall soda Q2 volumes down 12% led by India

21 Jul, 2020, 09.59 PM IST
The maker of Coke and Sprite sparkling drinks said its consolidated second quarter
volumes for sparkling soft drinks fell 12% led by India, Western Europe and the fountain
business in North America due to pressure in away-from-home channels.
 Coca Cola India to support nearly 48 public hospitals across eight state
10 Jul, 2020, 07.29 PM IST
The company has been extending support towards the health infrastructure through a
partnership with United Way Mumbai by provision of Personal Protective Equipment
(PPE) and safety hygiene kits to health care workers. Additionally, it has been serving over
65,000 public service personnel across the nation.


 Coca-Cola India FY20 results: Net profit falls 2% to Rs 619 cr
29 Oct, 2020, 10.38 PM IST
Coca-Cola India's revenue from operations rose 2,741.54 crore in 2019-20, up 18.63 per
cent during 2019-20 as compared with Rs 2,310.92 crore a year ago
 Coca-Cola, Common Services Centers sign MoU for rural outreach
08 Jul, 2020, 03.15 PM IST
A statement issued by the company said the exercise will promote availability of
products at doorsteps in rural India through local entrepreneurs and e-kirana stores.
 Hindustan Coca-Cola Beverages announces permanent work from home policy

option
07 Oct, 2020, 07.19 PM IST
The company, which makes Maaza juice drink, Thums Up, Sprite and Coca-Cola
aerated drinks and operates across 15 factories, said the policy will span the period post-
pandemic, such that employees can choose to permanently work-from-home, provided
they do not need to be physically present at the work location, for example at factories
and sales functions.
 Coke to tweak business models to adapt to new normal: T Krishnakumar,

president of Coca-Cola India and Southwest Asia
22 Jun, 2020, 12.37 PM IST
“Away from home consumption in channels like travel, restaurants, entertainment and
hospitality may take a little longer to come back to normal. But at-home consumption is
robust and growing… We continue to evolve our business models to the changing
scenario,” Krishnakumar said.
 Coca-Cola commits Rs 100 crore to support fight against coronavirus in India

28 Apr, 2020, 04.10 PM IST
Coca-Cola said its financial contribution will be utilised for various purposes, which
include activation of over 50 locations across 10 states in partnership with its bottlers to
support the hydration needs of the underserved communities through distribution of
beverages during the lockdown period.

C] THE PRODUCT BRAND FANTA
Fanta the brand is an organic product enhanced carbonated beverage made by The
Coca-Cola Company and advertised around the world. There are more than 100 flavors
worldwide. The Fanta drink started as a cola elective in Nazi Germany under a World War II
trade ban for Coca-Cola substances in 1940. Fanta comes from the German word called
"dream" which implies creative mind. Fanta turned into the subsequent beverage to be
created by methods for Coca-Cola, the first being the true.
Splendid, bubbly and famous, Fanta is the soda pop that strengthens fun. Presented in 1940,
Fanta is the second most established brand of The Coca-Cola Company. Brilliant, bubbly and
famous, Fanta is the soda that escalates fun. Presented in 1940, Fanta is the second most
seasoned brand of The Coca-Cola Company.
A bottle of Fanta consists :

THE MARKETING STRATEGY

D] THE MARKETING STRATEGY
1] SWAT ANALYSIS OF FANTA
STRENGTHS
 SOLID PARENT BRAND
Fanta is leader Non-Cola result of Coca-Cola, the organization has the forceful
edge over its rivals with regards to Operations, Cost controls, Brand portfolio,
Channel publicizing, Collaborative customer relationship and entrance inside
the marketplace.The solid parent brand gives Fanta an immense preferred
position over other fruity beverages.
 VARIETY OF FLAVOURS
Fanta is the second most seasoned brand of the Coca-Cola Company and is
delighted in excess of 130 million times each day everywhere on the world.
Fans love the flavor a ton that there are presently 90 explicit flavors accessible
internationally.It was dispatched inside the island of Ireland in 1963 and
furthermore is accessible in a no-Calorie model, Fanta Orange Zero. The
primary flavor is orange and Fanta is accessible in more than 100 flavors in 180
diverse markets.Fanta made a major occasion in 2017 with another visual
character, new container, new marked substance co-made by youngsters, and
new plans in specific business sectors.
 POPULARITY AMONG YOUNG CONSUMERS
The crowd is frequently associated with social, versatile and virtual sources.
Games and music assume a vital part in their lives. The relationship youngsters
have with Fanta, the logo and the item, is very exciting.Fanta plans to remain
associated with the adolescent by giving more consideration to the great
perspective, innovation and zeroing in on the adolescent making some great
memories with companions.
 NEW BRAND IDENTITY
Fanta has fabricated mastery at getting into new business sectors and
performing admirably. The development has helped the enterprise to build new
incomes and differentiate the monetary cycle risk inside the business sectors it
works in.

WEAKNESSES
 CHANGING CUSTOMER ATTITUDE
Soft drink deals have been declining for as far back as seven years, in any case, the pace
of the decay has enlivened since 2011. To place this in context, carbonated smooth
beverage deals developed around three rate yearly inside the U.S.The expanding
number of wellness cognizant clients flip to various drinks gave the impression to be
more noteworthy restorative. In the carbonated soda pop class, six of the best 10 brands
lost volume. Generally, deals of carbonated smooth fluids fell 2 rate in 2018.
 DEMAND FORECASTING
Fanta isn't acceptable at item request anticipating bringing about higher pace of
neglected open doors contrasted with its rivals.One of the reason, why the stock is high
in contrast with its rivals, is that Fanta isn't acceptable at request guaging because of
which they wind up holding higher stock both in direct and in-house.
OPPORTUNITIES
 VARIETY OF PRODUCTS
The shivery fruity taste of Fanta Orange makes it a mainstream drink. It's made with 5%
juice and in 2007 they even changed the formula, which implies it presently comprises of
33% substantially less sugar than the valid product.There are in excess of 90 kinds of
Fanta worldwide and in Great, Britain individuals can appreciate Fanta Lemon and a lot of
other taste. The lively orange kind of Fanta Orange Zero permits individuals to appreciate
the new Fanta flavor with 0 calories. Fanta has continually been fun, intense and
energetic, and now they are making it additional particular and common as well
 BRAND MAKEOVER
The adolescents' top pick, Fanta now has a serious appearance, with another logo,
pictures, and tinge palette. It is accessible in a variety of lively, intense visuals offering
splendid pictures and an assortment of interesting, straightforward trademarks that charm
to the adolescent.An interesting point is that the new logo has been crafted in a unique
manner. It’s been designed to reduce paper and a virtual logo to depict movement and
spontaneity and to have fun the new Fanta method.

4
THREATS
5
 HIGHLY COMPETETIVE MARKET
Pepsi is the Coca Cola principle rival in the soda pop drink. A couple of years back, on
the grounds that the business decline, the brand resolved to reposition its product: the
customary formula was renamed "Normal" and this one without sugar "Max".Moreover,
to objective a more youthful objective crowd. Coca-Cola sells Fanta Green Mango, a
carbonated beverage that has 10.Four% natural product content. Opponent PepsiCo
India Holdings Pvt. Ltd sells Nimbooz Masala Soda, a juice-based absolutely (five%
lemon juice) circulated air through refreshment.
 CLOSE SUBSTITUTES
Fanta has not had the option to handle the difficulties present by the new participants in
the portion and has lost a little piece of the pie in the specialty classifications. Fanta
needs to build up an inward input system straightforwardly from the business group on
the ground to illuminate these difficulties
 CHANGING CONSUMER MINDSET
FSSAI has informed that refreshments with natural product juice sum beneath 10%
however very little under 5% and 2.5% if there should arise an occurrence of lime or
lemon, should be called carbonated refreshment with organic product squeeze yet, this
was bounty better than what the endeavor had mentioned for.Indian Beverages
Association had mentioned the controller to diminish the natural product juice content
material limit in carbonated beverages from 10% (negligible) to a couple % Companies
are presently hanging tight for clear rules.

2] STP OF PRODUCT
SEGMENTATION For all people seeking a soft drink for regular occasions,
parties
TARGET All age groups Lower, middle and upper class people
POSTIONING Fun youth brand
3] 4P’S OF FANTA
PRODUCT
Fanta, a brand of Coca Cola, is a leading beverage brand. Fanta is a fruit flavored soft drink
with more than 100 flavors available worldwide. It has its presence in over six continents.it is
consumed more than 130 million times every day around the world. Brazil is the biggest
consumer of Fanta. Fanta is modified according to the geographical locations.
For instance -
 Europe - Exotic thrill, Groovy lemon, Shokata , Free Framboise etc.

 Australia - Sour watermelon, Green Goblin, Tropical, Wildberryetc.
 Asia - Beetroot, Grapefruit, Orange fruit etc.
 North America - Tamarindo, Tutti-Frutti, Zero Orange, Apple Vanilla etc
 South America - Bamboocha, Zarza, Kolita etc.
 Africa - Sour Cherry, Watermelon, Elektrik Melon etc.

PRICING STRATEGY
Fanta is notable soda brand that have been accessible as indicated by the areas. The most
widely recognized flavor is the orange flavor that is accessible in the vast majority of the
organizations. As there are bunches of items accessible on the lookout, and high substitute
choices, the organization has received serious estimating procedure in its showcasing blend.
Its value range is same as that of contenders however its expanded variations and simple
accessibility are the vital variables for its high development deals. To enter into new business
sectors it embraces monetary evaluating strategy. The nearest contender is the Mirinda by
Pepsico. As there are simple substitutes, low client unwaveringness Fanta needs to keep
regular low evaluating framework which is sensible and reasonable so client gets it. For
instance in 2008, deals of Fanta rose by 11.8% in volume as it diminished its costs by 2%
during when contenders raised their costs.
PLACE AND DISTRIBUTION STRATEGY
As Fanta is one of the Coca Cola's immense arrangements of brands, the dissemination
system relies upon the methodology taken by Coca Cola. Fanta stands fourth regarding
income deals after Sprite, Thums up, and Coke. The Company makes cold-drinks,
concentrate bases and syrups to packaging administrators. The packaging accomplices bundle
and guarantee dissemination of the brands to stores and distributing accomplices, who at that
point offer the beverages to clients. There are packaging accomplices relegated, which has a
decent interface with providers, cafés, retail sources, neighborhood purpose of deals like tea
venders, dish shops and they all work in synchronization with the Coca Cola and follow all
the rules gave by them. The jugs are reusable materials and have invert flexibly chain
component related with it. The assembling of the virus drinks occur locally as it has wide
scope of units. Despite a worldwide brand, Coca Cola is a lot of nearby to its purchasers. The
purpose of deals can be sorted as: Wholesalers/Distributors, Retailers/corner stores/markets,
eateries/bistros/night clubs, Automated teller machines, gas stations. The organizations'
appropriation network is so all around arranged and effective that it is accessible even in the
far off zones. The restaurant sources and a few bistros have an arrangement with Fanta and
the fundamental item they serve has Fanta in it without requesting for it.
PROMOTION STRATEGY
Fanta is related with 'Fun' and the organization has this component reflected unequivocally in
the entirety of its promotions. The Fanta expects to be visual, with its bright promoting, new
brand content made by youngsters, and new plans on the lookout. It dispatches new forms of
items at selective amusement parks with a dynamic vibe to the crowds. Fanta has advanced
itself as a positive thing comparable to cheerful and fun occasions. This positive picture has
helped it to situate the brand unequivocally in the buyers' psyches. They rope in youthful
gifts, known faces, Youtube stars for their exposure which causes them to enter the online
media and have an effect. They glide hashtags #takeover.fanta.com where youngsters can
discover substance and modules and at last contribute them for content creation. In India
Fanta promoted in various organizations. There were advertisements which showed 3D

energized bright characters. Fanta was advanced alongside the celebrations of tones Holi, a
celebration of shadings which was in accordance with the item. Thus this finishes the
advertising blend of Fanta.
4] BCG MATRIX
MARKET SHARE
high low
M h
A i
R g
K h
E
T
G
R l
O o
W w
T
H
The Non –Cola, and Non- an Alcoholic brand is available in the favors such as
Orange, Mango, Grape, Pineapple, Strawberry, Peach, and Berry.In most of the
market, it operates the Orange and Mango flavor are sold widely and is, therefore,
stars in BCG matrix while the other flavors being new offerings by the brand and
are the question mark in the BC matrix.So, I think it will be placed between STAR
and QUESTION MARK.

5] PLC OF THE PRODUCT
Coca-Cola is a great example of a product that has had a very long product life cycle.
Since being introduced in 1886, it has spent the majority of its life in the maturity stage.
However, its sales over recent times lead to the question of whether it is has now entered the
decline stage
6] PAST THREE YEARS SALES
SALES
37.5 ALL VALUES IN
37 USD $
36.5 BILLION.
36
35.5
35
34.5
34
33.5
33
32.5
2017 2018 2019

BUSINESS
FINANCE

E] BUSINESS FINANCE
1] NETT INCOME STATEMENT
2] NET CASH FLOW STATEMENT

3] BALANCE SHEET

GROSS PROFIT MARGIN
GROSS PROFIT X 100 = 22647 X 100 = 60.77%

NET SALES 37266
NET PROFIT MARGIN
PROFIT AFTER TAX X 100 = 8985 X 100 = 24.11%

NET SALES 37266
WORKING CAPITAL
CURRENT ASSET- CURRENT LIBALITY= 20411- 26793= -6382
FIXED ASSET ADDED DURING THIS YEAR
2019-2018=6075-4148= 1927
DEBIT EQUITY RATIO
TOTAL LIABILITIES = 78577= 0.8081

SHARE HOLDERS EQUITY 9784
CHANGE IN DIRECT COST
DIRECT COST IN 2019 = 14,619
DIRECT COST IN 2018 = 13,067
PERCENTAGE CHANGE W.R.T. PREVIOUS YEAR = 11.87%
CHANGE IN INDIRECT COST
INDIRECT COST = selling, general and admin expenses + other operating charges + interest expense
+ Income tax
ID IN 2019= 15308
ID IN 2018= 14780
PERCENTAGE CHANGE W.R.T PREVIOUS YEAR= 3.5%.

HUMAN RESOURCE MANAGEMENT

F] HUMAN RESOURCE MANAGEMENT
1] ORAGANIZATIONAL STRUCTURE
The Coca-Cola Company has a Separate International Division Structure because its
international staffs operate separately and in isolation from head office. It has various
divisions in all continents around the world with presidents that control each continental
division. Coca-Cola has 5 continental divisions.
Eurasia & Africa Group
Europe Group
Latin America Group
North America Group
Pacific Group
Each Continental division has vice presidents that control sub-divisions based on regions or
countries. This structure is efficient for Coca-Cola since it is a very large company.

2] HIERARCHY
FOUNDER OF COCA-COLA COMPANY
Asa Griggs Candler
SENIOR LEADERS
JAMES QUIENCY
CHAIRMAN & CHIEF
EXECUTIVE OFFICER
OTHER BOARD OF DIRECTORS
Manuel Arroyo
Brian Smith John Murphy
Chief Marketing
President and Chief Executive Vice President
Officer and Group
Operating Officer and Chief Financial
President, Asia Pacific
Officer

Lisa Chang Bradley M. Gayton
Nancy Quan
Senior Vice President Senior Vice President
Senior Vice and Chief People Officer and General Counsel
President and
Chief Technical
Officer
Robert Long Beatriz Perez Barry Simpson
Senior Vice President Senior Vice President Senior Vice President

and Chief Innovation and Chief and Chief
Officer Communications, Information and
Public Affairs, Integrated Services
Sustainability and Officer
Marketing Assets
Officer
Gilles Leclerc
Ana Botín Alexis Herman
Vice President and
Executive Chair, Chair and Chief
President, The
Banco Santander, S.A.
Executive Officer New
McDonald’s Division
PUNE INSTITUTE OF BUSINESS MANAGEMENT Ventures LLC
3] ORGANIZATIONAL
CULTURE
‘”A unique culture...

where people convert
their passion into action”
From day one, you'll notice

a culture where our people
are truly dedicated to
living values. W The
Coca-Cola Company
consider to be a local
business on a global scale.
The Coca-Cola brand
represents qualities such as
caring, sharing,
connecting, integrity and excellence. Their culture mirrors those attributes. To put it simply:
they are the brand.
Their motto-“ One Company. One Team. One Passion”
 One Company. As your journey continues, your shared passion is transforming The
Coca-Cola Company. When you join the Company, you'll enjoy an environment
where ideas are free to find their way, support is close at hand and pride inspires us to
grow. Each day we're developing meaningful and accelerated learning opportunities
and anticipating the skills and resources we will need to meet your future demands.
 One Team. At The Coca-Cola Company, it's thier people who make magic happen.
Thier job is to refresh the world, and it requires the vision, innovation, and passion of
every single one of them. Each day the relationships you build will help you succeed
not only in your job, but in your career as well.
 One Passion. The love at The Coca-Cola Company goes farther than your portfolio of
brands, your people and your company. From your efforts to ensure that they have fair
and inclusive workplaces to your responsibilities outside thier business, They do their
best to spread the joy of The Coca-Cola Company. They believe in fostering a
workplace that embraces all of our people's unique abilities. They are committed to
supporting your communities. And, they are dedicated to preserving and protecting
our planet.
“Accessibility to more than just a Company... a connection to our brands”

The World of Coca-Cola is a timeless, family brand that strives to entertain more than your
professional goals, but your personal goals as well
 Brand Activations
 Ambassadorship
 Active "healthy living" activations beyond your job.

“ONE KIND OF EXPRIENCE”
Coca-Cola expands beyond the limits of your office. We have a strong association of brand to
events. Coca-Cola continues to support events such as the Olympic Games and the World
Cup. Select positions directly attend and influence these happenings making your place in
The Coca-Cola Company fresh and well-rounded.
 Sponsorships, such as the Olympics, Special Olympics and World Cup, where
associates have the opportunity to participate in or win tickets through special
programs and competitions.
 Olympic Ambassadors: for the London 2012 Olympic Games a contest was held that
all associates worldwide were eligible to compete in and win. 26 winners were
selected based on online votes from colleagues for the best Move to the Beat
associate-created video. The winning Olympic ambassadors contributed social media
messaging and blogs while at the Games so their colleagues at home could also live
the experience and participate in the fun. Here is a quote from one of the ambassadors
summarizing the experience: "Thank you, Coca-Cola, for giving us this once-in-a-
lifetime experience. We can talk for hours about things "only Coke can do" –
including activating the Olympic Games, refreshing the world 1.8 billion times a day,
spreading happiness to all parts of the earth, and giving underprivileged kids in
London the chance to develop with StreetGames. We are part of the greatest company
in the world." – Baran Kayhan (Toronto, Canada)
 FIFA World Cup: Our 2010 FIFA World Cup Go For The Cup contest tapped into our
associates' passion for the World Cup. All employees were given an equal opportunity
to compete and an equal chance to win a trip to South Africa to attend the world's
most popular sporting event. Twenty-six global associates were selected and the
winners blogged about their experiences on our internal website.
4] LEARNING & DEVELOPMENT PROGRAMN

They are committed to extending education and development programs to associates at all
levels of the organization. These include:
 Peak Performance, our ongoing individual performance management process &

rewards
 Coca-Cola University (CCU), their virtual global university representing a one-stop
shop for all learning and capability building activities across The Coca-Cola
Company
 Assessment and Development Forums
 Functional Development to enhance and build job knowledge, skills, and
competencies within a department or functional area
 Short-term Assignments to expose associates to work that is different from what they
do on a daily basis. This could be a short-term assignment in another country or
market or a project-based assignment in an associate's home country.
They have a strong tradition of growing people who have demonstrated the ability to deliver
excellent results in different ways. The success of The Coca-Cola Company depends on every
employee in the organization. Ultimately in their business, it is people who make the magic
happen-with consumers, customers, our bottling partners, and the communities in which they
work.

5] REWARDS & RECOGNIZATION
Total Rewards is more than just pay and benefits. It's about the total value of working at The
Coca-Cola Company. That includes programs focused on the complete package of pay,
benefits, learning and work environment. Our benefits -- coupled with our compensation
programs and the opportunities to build a career through the experiences the Company offers
-- deliver competitive rewards that continue to differentiate us in the market.
To ensure that our programs are competitive, the Company regularly benchmarks our
programs against those of other leading companies in countries
where we operate. We regularly evaluate and, as needed, update
our rewards programs to ensure they are aligned to drive the
expected business results that are focused on creating
sustainable long-term growth.
The most common elements of our Total Rewards programs

are:
 Base salary
 Annual incentives
 Long-term incentives
 Benefits: our total benefits package is highly regarded
and is designed to meet employees' basic and life-changing
benefits needs. As market dynamics evolve, the Company regularly assesses our
benefits programs to ensure employees receive those benefits they value and are
provided with diverse options that address the issues of individuals and families and
promote healthy lifestyles.

6] TOTAL REWARDS
Their benefits, called Total Rewards, is about the total value of working at The Coca-Cola
Company. It is focused on the complete package of pay, benefits, learning and personal
support you receive as a Coca-Cola employee. Below are just a few of the rewards we offer.
This include
1. HEALTH WELL BEING

2. FINANCIAL WELL BEING
3. PERSONEL WELL BEING

7] EMPLOYEE
ENGAGEMENT
PROGRAMNS
A couple of focuses taken
from Coca-Cola's Mission,
Vision and Values shows that
representative
contribution/commitment are
profound set. They intend to be
'an incredible work environment'
by motivating representatives to be as well as can be expected be.
With a 'BOTTLE UP" mindset, Coca-Cola draws in their partners in an open conversation
permitting thoughts to be heard and placed without hesitation. This makes a sensation of
proprietorship, commitment and at last drives efficiency. "Start-up You" is a multi day
actuation meeting where partners remove time from normal everyday outstanding burden to
investigate and share free reasoning. They leave feeling invigorated, revived, upheld, heard
and prepared to place their thoughts and their collaborator's thoughts enthusiastically.
Coca-Cola Journey was dispatched in 2012 and is the organization's computerized magazine,
and online narrating stage. This web-based media fueled center incorporates Facebook,
Twitter, LinkedIn, YouTube, Flicker, Instagram and Google+.
In an organization with more than 700,000 partners around the world, it would be
simple for representatives to feel lost, underestimated or ignored. Coca-Cola grasps people
with #outofoffice, an online post commending their life outside of work. Coca-Cola Journey
has a blog named 'Unbottled' including a #out-of-office month to month arrangement
featuring a large number of their representatives that have consented to share what fulfills
them when they're away from the work area. The Coca-Cola Europe group began the
arrangement and shared the narratives inside. One story was shipped off the Journey Team
and they needed to impart it to the world. Stories are motivating, fun and however inciting.

8] HIRING PROCESS
The hiring process includes flowing steps
1] ONLINE APPLICATION
APPLICATION TIPS
1] BE CURIOUS
Be curious about the company and read about their

culture, missions, values and growth behaviors.
2] PHONE INTERVIEW 2] COMPLETE THE APPLICATION FORM
You can also use your linkdein profile or resume to

apply the online application form, just make sure you
have relevant work experience for the job you are
applyin for.
3] PANEL INTERVIEW 3] REFERRALS
If you know someone within The Coca-Cola

Company who could provide you a referral, contact
them with the requisition number on the job
description and they can process the referral in our
system.
4] JOB OFFER
4] FOLLOW US
After completing the application follow us on our

LinkedIn page to keep up to date on what we are
doing and to learn more about our business.
5] BACKGROUND CHECK

8] ANALYSIS OF JD & JOB SPECIFICATION POSTED BY THE COMPANY
Job Description:
Location(s):United States of America
City/Cities:Atlanta
Travel Required:
Relocation Provided:
Job Posting End Date:
Shift:
Position Overview:
The Requirements Specialist reports to the Policy & Requirements Director in Global Product
Integrity and supports the development and management of global technical requirements,
specifications, methods and programs for the company (KORE) to ensure the quality and
food safety of products, the safety of associates and the public, and to minimize the impact to
the environment. Provides technical assistance to Business Units, laboratories and
manufacturing operations in questions related to technical requirements and quality system
implementation.
Function Specific Activities:
Function Related Activities/Key Responsibilities
 Coordinate and support the development of new quality, environment, and safety
requirements (known as KORE) for use across the company system of business units
and manufacturing plants.
 Update existing standards, specifications and requirements to maintain relevance and
comply with changes in industry practices, regulatory landscape, company
commitments and customer needs.
 Develop and maintain the organization and structure of content within the KORE
Library
 Manage the glossary of internal terms and their definitions.
 Facilitate activities associated with document change request (DCR) process,
including regularly scheduled publications of new and revised requirements.
 Oversee the knowledge sharing tool of KORE references and supporting documents,
and manage associated activities.
 Design relevant training tools with enhanced user experience in mind and easy
transference of data in mind.
 Coordinate and execute training associated with key stakeholders.
 Edit KORE and KORE-supporting documents to maintain the lean governance
structure.

Education Requirements & Related Work Experience: BS/MS in Technical Area
(preferred) (Food Science, Food Engineering, or Environmental Engineering is preferred)
with at least 5-7 years related work experience.
Knowledge & Skills:
Delivering Solutions
 Efficiently balance multiple projects and execute multiple tasks while working with
conflicting priorities in a fast-paced environment.
 Demonstrate ability to influence issues through a sound knowledge of business
processes and the consulting skills to interact with all levels internally and externally.
 Exercise judgment and use discretion with confidential materials.
Leadership & Impact
 Decision Making: Experience in trouble shooting and technical guidance to

demonstrate confidence in decision making.
 Strong working relationships and interaction with regional and global technical
groups to assure technical activities are in line with business goals.
Language Requirements:Proficient in spoken & written English
Functional Skills:
 Business Expertise: Good knowledge of food cross-functional systems: Supply Chain,

Procurement, Quality, Regulatory, Marketing, Research and effects of product
development process. Good knowledge of branded goods consumer marketing in
relation to product development.
 Advanced technical writing skills.
 Good communication and presentation skills for all personnel levels. Ability to
interact with cultural differences between global regions.
 Experience with environmental protection and workplace safety programs is
preferable.
Job Requirements:
Years of Experience:5-7 Years Experience
Leadership Behaviors:

 DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas
that help sustain our business(encompassing everything from continuous
improvement to new product and package innovation).
 COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER
STAKEHOLDERS: Develop and leverage relationships with stakeholders to
approximately stretch and impact the System (Company and Bottler).
 ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System,
our customers, and key stakeholders.
 INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision,
demonstrate passion for the business and give people a reason to believe anything is
possible.
 DEVELOP SELF AND OTHERS: Develop self and support others' development to
achieve full potential.
Growth Behaviors:
 GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning

opportunity.
 SMART RISK: Makes bold decisions/recommendations.
 EXTERNALLY FOCUSED: Understands the upstream and downstream implications
of his/her work. Tracks and shares external trends, best practices or ideas.
 PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance
standards. Outperforms her/his peers.
 FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives
under pressure and fast pace.
 EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has
the courage to take an unpopular stance.
We are an Equal Opportunity Employer and do not discriminate against any employee or
applicant for employment because of race, color, sex, age, national origin, religion, sexual
orientation, gender identity and/or expression, status as a veteran, and basis of disability or
any other federal, state or local protected class.

9] COMPANY REVIEW
Employee reviews taken from indeed.

G] CONCLUSION
Throughout the years, Coca-

Cola has developed to get one of
the most recognized drink
Company on the planet. They
have an enormous number of
excellent employees with the
goal that they can continually
improve their items. Coca-Cola
is likewise an experienced
organization as it was fused in
1886 which was around 129
years ago. It has defeated the
greater part of the troublesome
stage and is presently one of the
top organizations in the world.
Even however Coca-Cola is a
notable brand, it actually has
some obstacles which the
organization needs to confront.
One of the snags would be the
competition between Coca-Cola
and its rivals. Coca-Cola's rival
would be Pepsico. The two of
them make stunning drink
which is delighted in by many.

H] BIBILOGRAPHY
PROJECT RELATED DATA AND PICTURES TAKEN FROM
1. www.coca-colacompany.com
2. www.unsplash.com
3. https://en.wikipedia.org/
4. www.moneycontrol.com
5. www.google.com
6. www.facebook.com
7. www.investing.com
8. www.annualreports.com
9. www.fanta.com
10. the-soda.fandom.com
11. www.marketing91.com
12. www.businesstoday.in
13. www.outlookbusiness.com
14. https://economictimes.indiatimes.com/defaultinterstitial.cms
15. https://www.glassdoor.co.in/index.htm
THANK YOU.

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THE COCA-COLA 1ST

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT

THE BEVARAGE INDUSTRY

 Alcoholic, non-alcoholic and sports beverages.

PUNE INSTITUTE OF BUSINESS MANAGEMENT

MARKET SIZE OF THE GLOBAL BEVERAGE INDUSTRY

GLOBAL MARKET SIZE

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT

MARKET GROWTH OF BEVERAGE INDUSTRY INDIA

0 20 40 60 80 100 120 140 160

Consumption of non-alcoholic beverages is expected to increase by 16.5-19% over the next

Corporate manufacturers of non-alcoholic beverages are expected to grow at an annual rate of

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT

Threats of new entrants

SUPPLIERS COMPETITORS BUYERS

Bargaining power of Bargaining power of

THREATS OF NEW ENTRANTS [MODERATE]-

PUNE INSTITUTE OF BUSINESS MANAGEMENT

 Effectively settled organizations, for example, Coco-Cola, PepsiCo and so

BARGAINING POWER OF BUYERS [HIGH]

RIVALRY AMONG EXISTING PLAYERS [HIGH]

THREATS OF SUBSTITUES [HIGH]

 Other new items continue coming on the lookout.

PUNE INSTITUTE OF BUSINESS MANAGEMENT

THE COCA-COLA COMPANY

PUNE INSTITUTE OF BUSINESS MANAGEMENT

COMPANY NAME THE COCA-COLA COMPNY

FOUNDER ASA GRIGGS CANDLER

The organization settled in Atlanta, Georgia, however fused in Delaware—has worked a

PUNE INSTITUTE OF BUSINESS MANAGEMENT

MARKET SHRE MARKET SHARE

According to a report global market share of THE COCO COLA company.

PUNE INSTITUTE OF BUSINESS MANAGEMENT

WATERS & HYDRATION

JUICES, DIARY &PLANT BASED

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT

 GEOGRAPHIC SEGMENTATION- Coca cola has segmented the worldwide market

PUNE INSTITUTE OF BUSINESS MANAGEMENT

Pepsi – The biggest and closest competitor of Coca Cola;

Red Bull – Red Bull despite its limited product

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT

1. Solid brand personality – Coca-Cola is an exceptionally famous brand with a novel

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT

 Coke India to start voluntary separation exercise this week

 Coca-Cola overall soda Q2 volumes down 12% led by India

PUNE INSTITUTE OF BUSINESS MANAGEMENT

 Hindustan Coca-Cola Beverages announces permanent work from home policy

 Coke to tweak business models to adapt to new normal: T Krishnakumar,

 Coca-Cola commits Rs 100 crore to support fight against coronavirus in India

PUNE INSTITUTE OF BUSINESS MANAGEMENT

A bottle of Fanta consists :

PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE INSTITUTE OF BUSINESS MANAGEMENT