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    Juliana Mae Frades
    This document outlines the curriculum for a Bachelor of Science in Business Administration with a concentration in Marketing Management. Over the course of four years, students take courses in accounting, economics, marketing, management, and general education. The program culminates in a practicum course requiring 300 hours of work integrated learning. The curriculum aims to provide students with knowledge across business functions as well as specialized expertise in marketing, entrepreneurship, and international business.

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    Prospectus

    Uploaded by

    Juliana Mae Frades
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    This document outlines the curriculum for a Bachelor of Science in Business Administration with a concentration in Marketing Management. Over the course of four years, students take courses in accounting, economics, marketing, management, and general education. The program culminates in a practicum course requiring 300 hours of work integrated learning. The curriculum aims to provide students with knowledge across business functions as well as specialized expertise in marketing, entrepreneurship, and international business.

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    This document outlines the curriculum for a Bachelor of Science in Business Administration with a concentration in Marketing Management. Over the course of four years, students take courses in accounting, economics, marketing, management, and general education. The program culminates in a practicum course requiring 300 hours of work integrated learning. The curriculum aims to provide students with knowledge across business functions as well as specialized expertise in marketing, entrepreneurship, and international business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Prospectus

    Uploaded by

    Juliana Mae Frades
    This document outlines the curriculum for a Bachelor of Science in Business Administration with a concentration in Marketing Management. Over the course of four years, students take courses in accounting, economics, marketing, management, and general education. The program culminates in a practicum course requiring 300 hours of work integrated learning. The curriculum aims to provide students with knowledge across business functions as well as specialized expertise in marketing, entrepreneurship, and international business.

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    Download as docx, pdf, or txt
    of 2

    COLLEGE OF BUSINESS AND ACCOUNTANCY

    (Curriculum applicable to students who entered as new freshmen beginning the school year 2018-2019)

    BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

    MARKETING MANAGEMENT

    # of
    COURSE Credit Prerequisite / GRADE
    COURSE TITLE hours
    CODE Corequisite (ex. 1.25)
    Units LEC LAB

    FIRST YEAR, First Trimester


    Acctg. for Sole Proprietorship w/ Service &
    ISR 111 3 3  
    Mdsg.  
    BAC 111 Human Resource Management 3 3   1.75 
    MMM 111 Professional Salesmanship 3 3    
    GEN 112 Mathematics in the Modern World 3 3    
    PEd 111 Physical Fitness and Exercise 2 2    
    NTP 111 ROTC/CWTS 3 3    1.75
      TOTAL 17 17 0    

    FIRST YEAR, Second Trimester


    ISR 122 Acctg. for Partnership and Corp. w/ Mfg. 3 3    
    CBM 121 Operations Management (TQM) 3 3    
    GEN 116 Understanding the Self 3 3   2.00 
    MH 111 Malabon History 1 1    
    PEd 122 Rhythmic Activities 2 2    
    NTP 122 ROTC/CWTS 3 3    
      TOTAL 15 15 0    

    FIRST YEAR, Third Trimester


    MMM 122 Distribution Management 3 3    
    ELM 121 Consumer Behavior 3 3    
    GEN 121 The Contemporary World 3 3    
    GEN 123 Rizal Course 3 3    
    GEN 124 Environmental Science 3 3    
      TOTAL 15 15 0    

    SECOND YEAR, First Trimester


    BAC 212 Basic Microeconomics (Eco) 3 3    
    BAC 213 Good Governance and Social Responsibility 3 3    
    ELM 223 E-Commerce and Internet Marketing 3 3    
    ELM 212 Services Marketing 3 3    
    PEd 213 Recreational Games 2 2    
      TOTAL 14 14    
    SECOND YEAR, Second Trimester
    MMM 213 Advertising 3 3    
    ELM 315 International Marketing 3 3    
    GEN 111 Purposive Communication 3 3   1.25 
    GEN 113 Science, Technology and Society 3 3    
    PEd 214 Team Sports 2 2    
      TOTAL 14 14    
    SECOND YEAR, Third Trimester
    MMM 224 Retail Marketing 3 3    
    MMM 225 Marketing Management 3 3    
    ELM 224 Entrepreneurial Management 3 3    
    ELM 417 Industrial/Agricultural Marketing 3 3    
    GEN 122 Arts Appreciation 3 3    
      TOTAL 15 15    

    THIRD YEAR, First Trimester


    MMM 316 Marketing Research 3 3    
    BAC 315 Taxation (Income Taxation) 3 3    
    ELM 418 Environmental Marketing 3 3    
    GEN 125 Politics & Governance with Phil Constitution 3 3    
    GEN 114 Ethics 3 3    
      TOTAL 15 15    
    THIRD YEAR, Second Trimester
    BAC 314 Law on Obligations and Contracts 3 3    
    ELM 316 Direct Marketing 3 3    
    BAC 326 Business Research 3 3    
    CAE 224 Business Tax 3 3    
    GEN 115 Readings in the Philippine History 3 3    
      TOTAL 15 15    
    THIRD YEAR, Third Trimester
    CBM 322 Strategic Management 3 3    
    MMM 327 Product Management 3 3    
    CAE 223 Business Laws and Regulation 3 3    
    CAE 323 International Business & Trade 3 3    
      TOTAL 12 12 0    
    FOURTH YEAR, First Trimester
    BAC 417 Feasibility Study 3 3    
    MMM 418 Pricing Strategy 3 3    
    ELM 419 New Market Development 3 3    
    ELM 420 Cooperative Marketing 3 3    
    ELM 421 Strategic Marketing Management 3 3    
      TOTAL 15 15    
    FOURTH YEAR, Second Trimester
    Practicum/ Work Integrated Learning (300
    OJT 422 3 3  
    hrs)  
      TOTAL 3 3 0    
    FOURTH YEAR, Third Trimester
    Practicum/ Work Integrated Learning (300
    OJT 422 3 3  
    hrs)  
      TOTAL 3 3 0    

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