FACULTY OF BUSINESS AND MANAGEMENT

UiTM CAWANGAN JOHOR

KAMPUS SEGAMAT

GROUP ASSIGNMENT :

JBA1111D

GROUP MEMBERS :

NAME STUDENT ID

1. SITI NUR AFIFAH BINTI SHARUDIN 2022623148

2. NUR SYAZWANA BINTI SABARUDIN 2022625828

3. NURUL NAJEHA BINTI SAMSUDDIN 2022476634

4. NUR RASYIDAH BINTI MOHD ZAMRI 2022663276

5. ALYAA QISTINA BINTI JAMALUDIN 2022628776

LECTURER NAME :

FARIZAH BINTI MAMAT @ MOHD NOR

TABLE OF CONTENTS

TITLE PAGE
Introduction 1-4
Planning 5-6
Organizing 6-7
Locus of Decision Making 7-10
Motivation 10-11
Leading 12
Controlling 13
Conclusions 14
References 15
Appendices 16-18
Acknowledgement

Firstly, thankfully to the each member of our group for contribute their time and knowledge
in making this assignment. Hence, this good report has been paid with our full effort that we
sacrifice making this. The most importantly, a special gratitude is given all to our lecture,
Madam Farizah Binti Mamat @ Mohd Nor who is responsible for our subject MGT 162 –
Fundamentals of Management for our report guidelines throughout numerous consultations
and brilliant suggestions in making this report. Further than that, without the group member’s
tolerance in does this report, we cannot do this report correctly. So, thanks to our group
member participate in writing this report. Last but not least, thanks to our parent for the helps,
suggestions and advice given. Conclusion, we would like to thank you all the people who
helped us with this project, without their support it wouldn’t have been possible.
Introduction

Mawar Kasturi Enterprise

“ Try it, Wear it, Love it ”

Company Background

Mawar Kasturi Enterprise makes a variety of hijab to Muslim ladies in Malaysia. Our
boutique was established in 2021. The key idea to open this boutique is from Najeha as a
founded of this business. Our boutique is located at Jalan Harmonium 24/1 Taman Desa
Tebrau 81100 Johor Bahru, Johor. Mawar Kasturi was started with the budget around
RM80000. Miss Najeha had an experience in working apparel and fabric industry for 3 years.
She work together with her colleague to accomplish the goal of this company by solving
consumer problem in the market. Furthermore, Miss Najeha also want to encourage all of the
muslimah to wear hijab along being fashionista.

Our product can also be resold as an agent or drop ship. As more Muslim women in
Malaysia become aware of the importance of covering their heads, the market for Muslim
clothing, particularly the hijab, expands. The competition is becoming more difficult as the
hours of the day lengthened. The hijab industry is now a successful and promising one.
Muslims in Malaysia, as well as new hijab entrepreneurs, customers, and the general public,
are the target audience. Most academics are unaware of the importance of the hijab fashion
trend, which enables Muslim women to observe their religious commitments while yet
maintaining a trendy appearance. We provide a wide variety of scarves, including printed
scarves, pleated scarves, instant scarves, and spray misted scarves. The fabrics we use are of
worldwide market standards in terms of quality and ease of cleaning.

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 Mawar Kasturi Enterprise is distinct from other fashion firms in that we like to manage
the whole design and manufacturing process to provide the greatest quality product. Some of
the company's hijabs are made in the factory and offered at a low cost. Some of the
company's hijabs are made by tailors and marketed at a premium above factory-made
products because of their superior quality. To present new brands to our clients, the concept
outlet will continue to build additional outlets in other states to maintain our retailing
standards and overseas our retailing operations.

Levels Of Management

Mawar Kasturi Enterprise was practising three levels of management which is Top Level
Management, Middle Level Management and Lower Level Management.

Diagram 1 : Functional Structure

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TYPES OF MANAGEMENT:

Top Level Management

Miss Nurul Najeha is the CEO of Mawar Kasturi Enterprise. A chief executive officer is the
highest ranking executive in a company or organization. CEO are responsible for making
important business-wide decisions and managing overall operations for the company. They
communicate with the board of directions and function as the public face of the company.
The most important skill CEO’s is clear communication, open-mindedness, approach ability
and transparency.

Middle Level Management

Chief Operating Officers are guided by Siti Nur Afifah . COO are executive who manage and
oversee the daily activities of their business. The role requires leadership, time management,
decision making and problem solving. Nur Syazwana is Chief Financial Officers . CFO
supervise the overall financial risk of an organization. For example, problem solving abilities,
leadership skills and strategic vision, cash management, financial accounting and corporate
finance competence. The Chief Technology Officers are guided by Alyaa Qistina. CTO of an
organization is an executive who manager and oversees the technology within a business.
Typically, this involves creating a technology strategy and managing the technology
infrastructure. Nur Rasyidah is the Chief Marketing Officers. The CMO role has transformed
over the years. Chief Marketing Officers need to make things less complex and respond to
customer needy meaningfully, usefully and em pathetically. The skill of CMO is continuous
learning, problem solving and data management.

Lower Level Management

Lower level management are directly involved in the production process. Refers to the
managers that supervise, coordinate and delegate tasks directly to employees in their
department. They report and are accountable to middle level management. They also known
as first-line managers. Other skills required at lower level management are good
communication and listening and interpersonal skill.

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MANAGEMENT SKILLS:

Technical Skill

Technical skills ability to have knowledge in doing specific work or activities. They are
sometimes also called hard skills. Technical skills often require managers to have the ability
to use the techniques, procedures and equipment needed in completing the task.

Technical skills are important in business and management. When an employees possesses
technical skills, they are able to communicate more effectively, coordinate with peers, and
address specific problems within a field quickly. Different technical skills are more
applicable to certain fields and desired technical skills they are looking for in a prospective
employee.

Human Skill

Human skills is a skill that gives a manager the ability to work effectively with other people.
Examples include advocacy, empathy, and motivation. Human skills are needed at every
management level because management deals with people.In other words, it is people skills
where managers have the ability to work with subordinates, peers, and superiors in an
organization. The skills give managers a sense of feeling for others, appreciate the work of
others.

Conceptual Skill

Conceptual skills ability to analyze and visualize complex situations in future. Conceptual
skills need managers to work with ideas and concepts. They have mental capabilities that
help managers see the whole enterprise and relationships that exist among the various parts of
the organization.

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PLANNING

Vision

Mawar Kasturi to be the famous hijab boutique in Malaysia that satisfying client admiration
and trust.

Mission

Our goals are to maintain the best hijab brand that is comfortable to wear in a different kind
of situation. Also, can very easily find in the market. Will provide the best quality of fabrics
such as chiffon, jersey, silk, crepe, cotton voile and satin. Other than that, our designed will
always be up to date and follow the trend.

STANDING PLAN

A standing plan is used for activities that occur regularly over a period of time. It is designed
to deal with organizational issues or problems that recur frequently.A plan like this
considerably improves decision-making efficiency in routine situations.

First, policy. Policy is general guidelines for decision making within the organization..It is a
company's typical approach to comprehending, interpreting, and carrying out its strategies.
For example, all employee must wear uniform every Monday and required to be punctual
with the business organization.They are also not permitted to arrive late at work.

Second, procedure. Procedure is plan that specifies how to proceed in a specific situation that
routinely arises. For example, all employee that didn’t wear uniform more than three times
will be subject to disciplinary action.

Next, rules. Rules is identifies what employees are supposed to do or not to do. For example,
the boutique does not allow employee to absent more than 3 days without any permission.

SINGLE USE PLAN

A single use plan means a one time plan specifically designed to meet the goals that are not
likely to be repeated in the future designed for a specific purpose or period.

First, program. Program is comprehensive set of large activities that are designed to
accomplish a set of goals. For example, open another branch in another state so that our
boutique will be one of the well known boutique in Malaysia.

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Second, project. Project is one part of larger programs. Plan that direct the effort of individual
or work group towards the achievement of goals. For example, Mawar Kasturi Enterprise
plan to do the promotions regularly even it is a small promotion because with the promotion
of sales will occur in creative ways so that customers do not feel bored. For this year, our
boutique plan to do sales promotion with Siti Nurhaliza through online platform such as
Shoppe, Lazada and Instagram.

Next, budget. Budget is plan that specify how financial resources should be allocated. For
example, the financial allocation used by our boutique is RM60000 for a one year. For
example, for water and electric bills also for new branch.

ORGANIZING

TYPES OF ORGANIZATION STRUCTURE

In Mawar Kasturi Enterprise, we use functional structure which is divides the organizing
into department. We use functional structure because our workers become experts in their job
function and easy to coordinate activities. The disadvantages is difficult to get quick
decisions or actions on a problem and difficult to monitor performance especially among
individuals. ( Narrow Span ).

( Diagram 1)

Miss Nurul Najeha is the Chief Executive Officer of Mawar Kasturi Enterprise. She is the
top-level management. She is the one who will responsible for making all the decisions and
managing overall operations for the company. Next is the middle level of management . Start
with the Chief Operating Officer which is Miss Siti Nur Afifah. She will handle the day-to-
day administration and operation of the company and also she is responsible for all of the
entity’s operations. After that, we have Miss Nur Syazwana as the Chief Financial Officer.
She is the person who is in charge of managing all of the financial activities for the company.
Next, We have Miss Alyaa Qistina as a Chief Technology Officer. She is responsible for the
management of the organization's research and development (R&D). Other than that, she is
responsible for technological needs. Lastly, Miss Nur Rasyidah is a Chief Marketing Officer.
She is responsible for all of the organization’s marketing activities. Also, she is responsible to
increase sales every month. Moreover, we have the lower level of management. Which are

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the Store Manager, Account Manager, Sales Manager, and Technology Manager. The store
manager is Miss Iman Balqis and been helped by Miss Nur Aisyah, Mr. Aaron Danish, and
Mr. Ashraf Iqbal. They are responsible for auditing all of our stock. Next is our Account
Manager which is Mrs. Nur Ashyikin and been help with Mr. Izzat Faiq and Mr. Muhammad
Faiz. They will manage all of the accounts for our company and help the Chief Financial
Officer to handle the company's finances. Next, we have the Sales Manager Mr. Muhammad
Hakimi and the staff Miss Nur Adriana and Mrs. Ayuni. They are responsible for the sales of
the month and helping our Chief Marketing Officer Lastly Mr. Adam Mikael is a Technology
Manager and has been helping with Mr. Aimar and Mrs. Putri. They are helping out Chief
Technology Officer by handling most off the technology needs in the company.

LOCUS OF DECISION MAKING

Programmed or non-programmed decisions are two different classifications of decision

making. In the case of our company, Mawar Kasturi Enterprise used programmed decision-
making to solve the difficulty that our company was facing. Non-programmed choices, on the
other hand, are unstructured and need higher-level management, and are frequently tailored to
a specific, uncommon, or exceptional issue. We as a large hijab business, must affirm that our
choice is the correct one in the long term. Mawar Kasturi Enterprise used the decision-
making process for both programmed and non-programmed decisions to resolve challenges
that our organization was dealing with to guarantee that we made the proper conclusion.

PROGRAMME DECISIONS:

Every year, Mawar Kasturi Enterprise has to deal with difficulties raised by its workers,
therefore we've come up with a plan to address it.

STEP 1: IDENTIFYING OPPORTUNITIES AND DIAGNOSING PROBLEMS

Our store is often confronted with workers who arrive beyond their scheduled start time.

STEP 2: IDENTIFYING OBJECTIVES

Mawar Kasturi Enterprise is looking for people who are disciplined, timely, kind, and adept
at working in groups.

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STEP 3: GENERATING ALTERNATIVES

If an employee is late, the manager in charge will meet with them individually and ask them
to explain why they're late. In addition, the company will provide a warning letter and
subsequent warning letters before suspending an employee after three warning letters have
been sent to that employee. We will then terminate that employee.

STEP 4: EVALUATING ALTERNATIVES

To determine which choices were most successful, the company conducted some research.
They may find out more about why the employee is usually late for work by having a
conversation with their management about their issues on that day, for example. They may
also get paid by the firm if they wish to open up about their issues. After that, suspend or fire
the employee after giving them a warning letter at least three times. People who don't want to
lose their jobs have second opportunities at work due to the company's open-door policy.

STEP 5: REACHING DECISIONS

It was determined that the organization should combine the two options after the management
considered all of the possibilities. Both options have their advantages.

STEP 6: CHOOSING IMPLEMENTATION STRATEGIES

Late workers get a letter from the employer informing them of the consequences. On the
other hand, the manager will arrange a private meeting and discussion with the employee to
address the issue of his or her tardiness. If there was an issue or a good explanation for their
tardiness. The manager will assist them in resolving their issue and may even be able to offer
them a shot. However, if they continue to act negligently, the employer has the authority to
terminate their employment at any time.

STEP 7: MONITORING AND EVALUATING FEEDBACK

After 7 months, the employer will evaluate the results by assessing the employee's
punctuality on the job. Steps 1, 2, and 3 will be repeated if necessary, until the issue is
resolved.

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NON-PROGRAMME DECISIONS:

In our store, we have two options when it comes to making hijabs: The first is stitched by a
machine, while the second is stitched by hand. On the other hand, the machine has been
discovered to be quite complex and has more functions than the previous one, while the
initial setup of the hand sewing requires more tailors to avoid having to scramble while
supplies are fast depleting. For this reason, we use a systematic approach to concluding.

STEP 1: IDENTIFYING OPPORTUNITIES AND DIAGNOSING PROBLEM

Our organization must decide whether the old embroidery machine should be kept or if a new
one should be purchased, or if two of the old machines should be used
simultaneously.Otherwise, we'll have to decide whether to pay additional tailors to stitch our
hijabs by hand.

STEP 2: IDENTIFYING OBJECTIVES

The goal of Mawar Kasturi Enterprise is to provide a wide variety of fashionable and unique
designs of hijab.

STEP 3: GENERATING ALTERNATIVES

Our organization has the option and will choose to either replace the old machine with a new
one or maintain the old one and add a new one before making a final judgment on which is
best.

STEP 4: EVALUATING ALTERNATIVES

We'll examine both new and old machines, as well as the prices and other crucial features, as
we go through the process.

STEP 5: REACHING DECISION

All of the options have been evaluated, and we've decided to maintain the old machine while
simultaneously trying out a new one.

STEP 6: CHOOSING IMPLEMENTATION STRATEGIES

The previous machine will be kept by the corporation, but its usage will be restricted for the
next six months while the new user is tested.

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STEP 7: MONITORING AND EVALUATING FEEDBACK

The new equipment's efficiency and monetary impact will be assessed six months after it is
put into service by our company, which will then make an informed choice about whether or
not to proceed. If a difficulty is encountered, the procedure moves back to either steps 1, 2, or
3 and the remaining stages are repeated.

MOTIVATION

People are motivated by a set of influences that compel them to act in various ways. This is a
psychological process that provides conduct meaning and direction. Motivation may also be
defined as the management process of influencing people's behavior to achieve a specific
goal. Maslow's Hierarchy of Needs theory has been used by Mawar Kasturi Enterprise to
encourage their employees and personnel. Physiological needs, safety or security needs,
social or belonging needs, esteem needs, and self-actualization needs are all included in this
theory.We use Maslow's Hierarchy of Needs theory because our employees feel safe and
secure in their job. Other than that, it improves the management capabilities our company at
the higher level.

Diagram 2 : Maslow’s Hierarchy Of Needs

PHYSIOLOGICAL NEEDS

Physiological needs are the most fundamental need for our survival. Basic needs such as food,
water, and shelter are just a few examples. People require all of this in order to live.
Organizational salaries and work environment as an illustration of physiological necessities.

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SAFETY OR SECURITY NEEDS

Safety needs are the second tier after physiological needs. Safety needs for protection against
threats or unsafe working environment such as job security and predictable work environment.
A closed-circuit camera (CCTV) is installed in all factory and office buildings, for example,
to protect workers and prevent theft. To avoid mishaps, every machine and office equipment
shall be maintained at regular intervals.

SOCIAL AND BELONGINGNESS NEEDS

The requirement for companionship or friendship, to provide love, and to experience a sense
of belonging is known as belonging or social necessities. Employees require a social
connection in order to feel like they are a member of the team or work group. In order to
further build their solidarity, Mawar Kasturi Enterprise has scheduled events for their
employees, such as anniversary company, Zuhr and Asr prayers, and a Hari Raya open house.

ESTEEM NEEDS

It's also known as the requirement for growth. This is the need for personal feelings of
achievement and self-worth and by recognition, respect, and prestige from others. Job titles
and position are examples of esteem needs. For example, Mawar Kasturi Enterprise has
implemented a performance-linked award system that also acts as the foundation for career
advancement.

SELF-ACTUALIZATION NEEDS

This is the needs for self-fulfilment and the opportunity to achieve one’s potential.Self-
actualized people accept themselves and reach their full potential. Managers who emphasize
self-actualization may involve employees in designing jobs or make special assignments that
capitalize on employees unique skills.We have established a talent-spotting project at Mawar
Kasturi Enterprise, in which those with leadership potential are placed on well-defined career
tracks and given the opportunity to advance to senior positions within the company.

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LEADING

When we talk about leadership, there must be a leader, and Miss Nurul Najeha is the leader in
this company. A leader is someone who can influence the behaviour of others without using
force and who is regarded as a leader by others. Leading entails motivating and directing
members of an organization so that they can contribute to the achievement of the
organization's goals. Leadership is the process of directing the behaviour of others toward the
achievement of a goal or causing individuals to act in a specific manner or follow a specific
course. Leadership is important for this company because it can contribute to the organization,
improve and obtain cooperation, encourage teamwork, and motivate employees to produce
good work.

LEADERSHIP APPROACHES

The Path-Goal Theory is used in Mawar Kasturi Enterprise. The Path-Goal Theory
emphasizes the leader's role in clarifying to subordinates how they can achieve high
performance and its associated rewards. This type Developed by Martin G. Evans and Robert
J.House. They believe that an individual’s motivation depends on his expectation of rewards
and the attractiveness of the rewards. Miss Najeha believes that this is the most effective
leadership style in motivating followers depending on the types of rewards they most desire.

PRIMARY TYPES OF BEHAVIOR

Firstly, there is directive behaviour, which is leader behaviour aims at telling followers what
to do and how to do it.Leaders indicate what performance goals exist and exactly what needs
to be done to reach them. For example, Miss Najeha demonstrates directly to the company's
staff how to perform a task such as promoting and marketing strategy. Because of this, the
workers can cooperate effectively and the goals can be achieved.

Through supportive behaviour, the leaders aims at being friendly with followers and showing
interest in them as human beings. Miss Najeha was pleasant to their employees. She did this
because she wanted her employees to feel happy when working with her.

Lastly, achievement behaviour is a leader's behaviour that aims to set challenging goals for
followers to reach and to express and demonstrate confidence that followers will meet the
challenge.Bonus and rewards will be given to the top-performing staff. As a result, the staff
will work harder and provide the best performance for the company.

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CONTROLLING

In management, Controlling is one of the most important functions in an organization

because it will help ensure that all the three functions implemented earlier (planning, organizing
and leading) will run smoothly as intended by the top manager. Controlling also needs to be
conducted carefully and nicely in the business organizations according to what the company has
planned in order to achieve the vision, mission and goals of the company.

Feed-forward control is a method of preventing issues before they occur. In other words,
it had been a year since Mawar Kasturi Enterprise had been in business. Once we saw other
companies popping up with lower-cost deals in their websites, we knew we were in
competition. The Hijabs, one of our competitor, too offered a fantastic selection of products.
Customers and purchasers will be drawn to a wider variety of products and services if Mawar
Kasturi implements this new strategy to keep traffic flowing.

Next, Concurrent control is a control that occurs while the task is still going on. It's
clear that sales haven't increased since Mawar Kasturi Enterprise introduced additional
products without first assessing the quality of those brands, but the company is sticking to its
original strategy in the hopes that things will improve in the future.

Lastly,Feedback control after an activity or process is completed. It is

reactive. Feedback control is a system of control that helps managers to control and monitor
the performance of a team. If not, adjustments can be made to the process or to the
standard .When a sales goal is set, the sales team works to reach that goal for three months,
when end of the three-month period, managers review the results and determine whether the
sales goal was achieved.

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CONCLUSION

In a conclusion, I hope that Mawar Kasturi Enterprise business will be successful and able to
compete with others. This is because our location of the business premises are in a strategic
area that is easily seen by the public and is close to a residential area. Our efficient and
experienced workers can also satisfy customers by providing a best service and reliably while
maintaining the quality required by the business. I also really appreciate the contribution of
ICT technology in this era that can facilitate the business of Mawar Kasturi Enterprise to
grow faster. By using Shoppe, Lazada and Instagram applications, it is very easy for us to
promote goods without using high costs. In addition, ICT technology can also facilitate the
management of my business data. The data stored by the company will be more secure.

The Mawar Kasturi business also carries out social responsibility towards the community
and employees. With this, we will contribute to the community such as donating clothes, food
and money to orphans every month. Our plan is to collab with Siti Nurhaliza to do a sales
promotion through online platform. This product of collaboration sales will grow faster and
increase into 30% of net profit. Other than that, our dream for Mawar Kasturi Enterprise
business will open 5 branches in the State of Johor in the next 3 years with the hope that this
business will always be well known in Malaysia and continue to thrive.

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REFERENCES

Books

Abdul Gafar, M. H., & Ahmad, I. N. (2021). Fundamentals Of Management. Universiti

Teknologi MARA Cawangan Kedah.

Ali, Norhidayah, & Zani, R. M. (2021). Fundamentals of management. Universiti Teknologi

MARA Cawangan Kedah.

Websites

Juneja, P. (2015). Maslow’s hierarchy of needs theory. Maslows Hierarchy of Needs Theory.
Retrieved January 8, 2023, from http://www.managementstudyguide.com/maslows-
hierarchy-needs-theory.htm

Denomme, D. (2021, November 20). Take online courses. earn college credit. Research
Schools, Degrees & Careers. Study.com | Take Online Courses. Earn College Credit.
Research Schools, Degrees & Careers. Retrieved January 8, 2023, from
https://study.com/academy/lesson/what-are-technical-skills-in-management-definition-
examples-quiz.html

Team, C. F. I. (2022, November 25). Management skillsC. Corporate Finance Institute.

Retrieved January 8, 2023, from
https://corporatefinanceinstitute.com/resources/management/management-skills/

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APPENDICES

HIJAB FABRIC

PICTURE 1 : CHIFFON PICTURE 2 : SILK

PICTURE 3 : JERSEY PICTURE 4 : CREPE

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PICTURE 5 : COTTON VOILE PICTURE 6 : SATIN

PICTURE 7 : LOCATED

We Are Here

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PICTURE 8 : PLAGIARISM

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