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    Su Mme R

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    Shahyar Sheikh
    The document is a summer intern project report about work completed at Parle G. It discusses conducting consumer research and a market survey to understand brand perception and customer preferences. Key findings from the survey included that consumers preferred the original glucose biscuit and felt it provided value for money. Based on insights, recommendations were made to focus marketing communications on Parle G's core product qualities and affordable price.

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    Su Mme R

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    Shahyar Sheikh
    35 views135 pages
    The document is a summer intern project report about work completed at Parle G. It discusses conducting consumer research and a market survey to understand brand perception and customer preferences. Key findings from the survey included that consumers preferred the original glucose biscuit and felt it provided value for money. Based on insights, recommendations were made to focus marketing communications on Parle G's core product qualities and affordable price.

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    The document is a summer intern project report about work completed at Parle G. It discusses conducting consumer research and a market survey to understand brand perception and customer preferences. Key findings from the survey included that consumers preferred the original glucose biscuit and felt it provided value for money. Based on insights, recommendations were made to focus marketing communications on Parle G's core product qualities and affordable price.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views135 pages

    Su Mme R

    Uploaded by

    Shahyar Sheikh
    The document is a summer intern project report about work completed at Parle G. It discusses conducting consumer research and a market survey to understand brand perception and customer preferences. Key findings from the survey included that consumers preferred the original glucose biscuit and felt it provided value for money. Based on insights, recommendations were made to focus marketing communications on Parle G's core product qualities and affordable price.

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