Unschool Project Report

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1. 1. Contents 1. PROJECT SYNOPSIS 2 2. EXECUTIVE SUMMARY 3 3. OBJECTIVE OF THE STUDY 4 4. ABOUT THE SECTOR 5 WHAT IS EDUTECH? 5
IMPROVED USER ENGAGEMENT AND LEARNING IMPACT 7 THE BENEFITS OF BIG DATA 8 THE DEMOCRATIZATION OF EDUCATION 8
BUILDING THE KNOWLEDGE ECONOMY 8 5. ABOUT THE COMPANY & DEPARTMENT 9 HOW IT ALL STARTED 10 6. INTERNSHIP SUMMARY 12
7. PROJECT DESCRIPTION 16 8. LEARNING/ FINDING 19 9. SUGGESTION 20 10. REFERENCES 21 11. APPENDIX 22
2. 2. 2 1. PROJECT SYNOPSIS Project Title UNDERSTANDING PROSPECT EXPECTATIONS IN DIFFERENT CLUSTERS Company Name: - UNSCHOOL
Student Name: - LAXMI SARDAR Student Roll No: - Project Guide Name (External Mentor) NAVYA REGODE Project Guide Designation (External Mentor)
OPERATIONS EXECUTIVE Project Guide Name (Internal Mentor) Dr. SHAILASH KEDIYA Project Guide Designation (Internal Mentor) MENTOR
Confidential Report (Yes/No) Duration of project
3. 3. 3 2. EXECUTIVE SUMMARY My summer internship program (SIP) with UNSCHOOL was for 4 months and it was a journey which I will cherish for a long
time. The learning that I had from this internship is very valuable and I feel obliged to have had this opportunity. I worked as marketing and operations intern and I
was assigned to recruit and train interns under me. I had to train interns on lead generation techniques and pitching methods so that they can get positive
conversions for the organization. I trained more than 80 interns throughout my tenure as intern with unschool.
4. 4. 4 3. OBJECTIVE OF THE STUDY The objective of studying and understanding prospect expectations in different clusters is to obtain specific information on
why I was not successful in penetrating specific markets in spite of the fact that we and my team were working hard to acquire that market. This study would help
me to give some suggestions to the company on what can be done in order to penetrate in markets from which I had survey on different elements on what is their
expectation from online learning and what exactly are they looking in courses.
5. 5. 5 4. ABOUT THE SECTOR WHAT IS EDUTECH? Edutech, or education technology encompasses everything from the easy use of computers to show maths
and reading to youngsters in elementary faculties by Stanford professors within the Sixties, to the submission of schoolwork on-line, entire on-line degree
platforms, informal mobile learning applications, gamification or computer game techniques. What started as associate degree experiment in education delivery is
currently being remodeled by a replacement breed of technology entrepreneurs. Just as technology, and notably the digital era, has discontinuous and improved
most major segments of our economy, education and coaching can within the same method bear a technical school revolution. As we have a tendency to witnessed
the conversion of the media business via the copiousness of latest content, audience fragmentation, information centricity and also the convergence between content
and platform players, therefore can they impact the education in market, resulting in a raft of opportunities for innovators in Edutech. However, Edutech isn't with
reference to reformatting books and coaching manuals, or maybe concerning the individual technologies themselves.
6. 6. 6 It is concerning applying digital technology to deliver a replacement style of learning design. An design that harnesses the social reach of the web, that delivers
customized learning associate degreed coaching which will mechanically befits an individual’s learning competency which uses huge information analysis to know
the foremost effective ways that for learners to progress. In ever-changing the standard design of education, Edutech has the facility to make efficiencies, cut prices
and change new levels of standardization and democratized access. It is set to rework the longer term of however education is resourced, taught, consumed and,
ultimately, the results that it will then yield – each for the individual and for society as a full as we have a tendency to still build the information economy. THE
IMPACT OF EDUTECH ON prices Traditional education systems area unit inherently inefficient. Worldwide, the combined education and coaching industries
account for disbursement of over $4 trillion, representing a large eighty-four % increase since 2000. Despite this, reading and maths scores have remained stagnant
within the United States, whereas it's calculable that eighty-five % of each dollar spent on education is spent delivering it – the prices of bricks and mortar and
teaching employees, amongst different things. The link between rising education expenditure and academic performance is thus weak, and reducing the worth tag
related to ancient education delivery may be a clear chance for Edutech.
7. 7. 7 This is notably true for e-learning ways, attributable for the power to deliver one-to-many on a totally new value base. However, value efficiencies don't seem
to be solely the domain of the e- learning world. Reliable broadband services and adoption of different technologies just like the Cloud have expedited policies like
Bring Your Own Device (BYOD) in faculties, permitting pupils to use their own instrumentality. As a result, less cash is spent on hardware for faculties – that
presently makes up sixty % of IT budgets. IMPROVED USER ENGAGEMENT AND LEARNING IMPACT By saving on instructional or coaching budgets
during this method, extra money will then be allotted to instructional components like sensible learning software package that provides tailored lesson plans, or
innovative digital content like participating video materials which is able to improve outcomes. Indeed, user expertise and engagement is quick changing into the
most someone among the ever- growing field of education technology choices. The integration of multi-media, gamification, mobile casual and informal learning
apps and peer-to-peer learning platforms area unit all creating content progressively immersive; designed to not solely attract students however additionally keep
them engaged – all the thanks to the tip. Video learning formats as an example are shown to accelerate the training method and area unit a pretty format for the user.
With the advances in software package and 3D animation engines, the link between video and immersive environments is shut, as are often seen within the video
games market. Edutech is additionally making a stronger link between what happens within the schoolroom and outdoors the schoolroom (at home, in transit, etc.),
creating teacher-endorsed digital instructional resources obtainable in any respect times, like assignments and take a look at school assignment material, and making
a time of bit points within the learning expertise for pupils. This is ever-changing the method pupils area unit intense education within the same method Cloud
technology has modified the method we have a tendency to consume music and tv. THE BENEFITS of huge information The growth of Edutech has additionally
provided lecturers and assessors with so much larger access to information on individual achievements and progress.
8. 8. 8 THE BENEFITS OF BIG DATA The arrival of information analytics techniques in education has driven adaptation learning, wherever information is fed back
to the system to influence learning programs and structures. Customized learning programs are often known, and information gaps that may exist stuffed. Not solely
that however the power to access and store information on pupils is driving the emergence of Learning Record Stores which will be carried with them from one
learning institution to a different, arming people with permanent documentation of what they’ve learnt and achieved. Since learning is currently a long demand, not
one thing we will leave behind at faculties and colleges; this can be changing into progressively necessary for the market that awaits college leavers and graduates.
THE DEMOCRATIZATION OF EDUCATION The importance of Edutech doesn't simply have it away the facility it's to bring down prices and interact learners in
new and innovative ways that. It is additionally concerning the method within which it will equalize standards and change access for all, leading to the
democratization of education. Online platforms, mobile applications and new learning formats have massively improved access to education, also as enhancing the
training method itself, whereas on-line and Cloud technologies bring with them exciting standardization prospects for content. BUILDING THE KNOWLEDGE
ECONOMY Now, a rundown, center college will receive a similar normal and level of content as a well-funded one in an exceedingly flush space. And this can be
true not simply on {a college|a faculty|a college} by school or country by country basis, however globally; giving developing nations access to developed
instructional establishments, each in an instructional and skilled learning setting.
9. 9. 9 5. ABOUT THE COMPANY & DEPARTMENT In a world wherever learning solely comes from our childhood at school and school, Unschool is that the new,
easy, and definitive path for maintaining with the twenty first century. It’s the platform wherever you'll finally stop making an attempt to suit in an exceedingly
system crafted for the plenty and learn in an exceedingly distinctive method that brings out the most effective version of YOU. Unschool may be a market-place for
everybody World Health Organization has the data to share or a ability to show, to teach galvanized people eager to learn. Learning ought to ne'er stop to be a part
of life. Hence, we tend to draw a bead on to own lecturers return host courses on our platform and coach a generation of learners. We, at Unschool, believe that
teaching isn't meant just for typical lecturers, however within the concept anyone and everybody will teach (and learn).
10. 10. 10 HOW IT ALL STARTED Did you recognize that by the year 2025, the youth population in Asian country goes to 600 million i.e. forty fifth of the entire
population? Currently, this implies an excellent deal for the expansion and prosperity of the state and as a young country, Asian country is destined to be in its most
progressive and economically promising state. However, a data point that’s equally heavy is that but five hundredth of those 600 million youth area unit about to be
employable. What will this say concerning the nation’s growth and authorization of the people? And World Health Organization is in charge for this condition? This
is wherever we tend to determine to intensify. We tend to area unit a community of young, burning and bold people World Health Organization believe the concept
that “actions speak louder than words”. Unschool was born and works with the intent to reinvent the education system in India and can still work towards
authorization of the youth and abolishing the many imminent issues existing within the Education system in India and on the far side.
11. 11. 11
12. 12. 12 6. INTERNSHIP SUMMARY As a marketing and operations intern at unschool, I was offered UCC (Unschool community champion) position, which is the
best position an intern can get at unschool. I had to recruit interns for UCI (Unschool community influencer) and UCL (Unschool community leader) positions and
train them on different elements such as customer acquisition and business development. I had to train them on LEAD GENERATION, PITCHING METHODS,
through which they can ultimately close leads and enhance revenue of company. Initially when I started with internship, I had to try and close some leads from my
side before I start forming my team. To form teams, I had to make a google form and circulate to my contacts and look for people who are interested for internship.
I had to take interviews and select people for UCI and UCL position. I had to conduct meetings and help them on any issues if they had any. I also got in touch with
placement department of ness wadia college of commerce, pune, and recruited some interns from their institute initially. I later got few intern leads from my
company from savitha college of engineering, Chennai, for whom I scheduled interview and selected few interns. Throughout the internship I recruited and trained
more than 80 interns for UCI and UCL position. When I initially started my work, I worked on 3 offers, 1 course for 999/-, 2 courses for 1600/-, 4 courses for
3500/-. After a month prices hiked and the new prices were 1 course at 1499/-, 2 courses at 1999/-, 4 courses at 3500/-. The latest price hikes were 1 course for
1800/-, 2 courses for 2600/- , 3 courses for 3000/-, 4 courses for 3600/-, along with limited Independence Day offer where we offered two courses for 1947/-.
13. 13. 13 The courses we offer: - (few from many courses we offer)
14. 14. 14
15. 15. 15 I was able to achieve 1,37,450/- revenue in my internship with my team and I was also made leader by the company to train other UCC to make teams and
also help them on understanding team working and other elements.
16. 16. 16 7. PROJECT DESCRIPTION My project was on understanding prospect customers in different clusters through surveys from our intern leads and existing
and prospect customers. Methodology My focus in this project was to identify the attributes which the prospect customers of the company gave more importance to,
compared to facilities provided by the company In our service. I used survey responses from leads which my interns were not able to convert in specific markets
resulting in failure to penetrate in such tricky markets. Research Design This research is a Descriptive research and a study that is mainly aimed at examining
prospect expectations in clusters which we were not able to penetrate in. Explanatory research design is used to identify the new factors that are influencing
customer perception to opt for courses on our website and to establish relationship that exists between factors to serve the customer in better way. It’s a quantitative
research design method where data was collected through circulating questionnaire in markets where we were not successful in getting good response for our
courses. Target Population The target population for my study includes every individual who wanted to opt for online learning but eventually decided to opt for
courses on other platforms and not our platform. Sample Frame A sampling frame is a list of all the items in your population. It’s a complete list of everyone or
everything you want to study. In our case all students who we study are the sample frame of our research.
17. 17. 17 Sample Size Online learning has good future and growth, but the prospect study size could have been huge if the whole market had to be studied properly.
Hence we collected 55 responses in our questionnaire i.e. at the ratio of 1:5 for question to responses. Sampling Techniques Sampling may be done either at
probability or a non-probability basis. This is an important research design decision, and one which will depend on such factors as whether the theory behind the
research is positivist or idealist, whether qualitative or quantitative methods are used etc. In this research, non-probability sampling technique was used.
18. 18. 18 Data Collection For the purpose of collecting data, a well-designed questionnaire was used and according to the research requirement questionnaire was
designed. This questionnaire consist of 10 variables in both independent and dependent variable namely, price, practical learning, brand name, internship
opportunities, interactive sessions, certificate validation, which will add value to your profile and others.
19. 19. 8. LEARNING/ FINDING Through my survey on prospect expectations in different clusters, I got to know that prospects in market which we were not able to
penetrate gave more importance to practical learning and prices which they feel are missing on our platform compared to other platforms at this moment.
20. 20. 20 9. SUGGESTION I worked with unschool as marketing and operations intern for 4 and a half months and realized few loopholes which if resolved can help
the organization to grow at a better pace than it is at this point of time. Few suggestions that I would like to give from my experience and through surveys conducted
by me are: - 1. Expanding in different fields and providing more course options for customers to choose from which can help them get more conversions. 2. Playing
the internship opportunity USP card more efficiently by posting about companies that come to their platform to provide internship opportunities to students who are
opting for courses on their website. 3. Having a special market penetration team working on acquiring new markets which are still untapped.
21. 21. 21 10. REFERENCES 1. https://www.unschool.in/ 2. https://www.ibef.org/research/india-study/democratised-learning-with-edtech 3.
https://www.ibef.org/industry/education-presentation
22. 22. 22 11. APPENDIX
23. 23. 23
24. 24. 24
25. 25. 25
26. 26. 26
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