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    Bibliografia Básica

    Uploaded by

    Arthur Veiga Simoes Claudino
    This document provides a basic and complementary bibliography for integrated marketing communications: - The basic bibliography includes textbooks on advertising, promotion, and digital marketing. - The complementary bibliography expands on topics like public relations, social media marketing, branding, and the use of celebrities in marketing. It also lists relevant academic journal articles. - Sources cover various aspects of integrated marketing communications including strategies, platforms, relationships with agencies, and the impact of different communication methods.

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    © All Rights Reserved
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    Bibliografia Básica

    Uploaded by

    Arthur Veiga Simoes Claudino
    31 views4 pages
    This document provides a basic and complementary bibliography for integrated marketing communications: - The basic bibliography includes textbooks on advertising, promotion, and digital marketing. - The complementary bibliography expands on topics like public relations, social media marketing, branding, and the use of celebrities in marketing. It also lists relevant academic journal articles. - Sources cover various aspects of integrated marketing communications including strategies, platforms, relationships with agencies, and the impact of different communication methods.

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    This document provides a basic and complementary bibliography for integrated marketing communications: - The basic bibliography includes textbooks on advertising, promotion, and digital marketing. - The complementary bibliography expands on topics like public relations, social media marketing, branding, and the use of celebrities in marketing. It also lists relevant academic journal articles. - Sources cover various aspects of integrated marketing communications including strategies, platforms, relationships with agencies, and the impact of different communication methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views4 pages

    Bibliografia Básica

    Uploaded by

    Arthur Veiga Simoes Claudino
    This document provides a basic and complementary bibliography for integrated marketing communications: - The basic bibliography includes textbooks on advertising, promotion, and digital marketing. - The complementary bibliography expands on topics like public relations, social media marketing, branding, and the use of celebrities in marketing. It also lists relevant academic journal articles. - Sources cover various aspects of integrated marketing communications including strategies, platforms, relationships with agencies, and the impact of different communication methods.

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    © All Rights Reserved
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    Bibliografia Básica:

    BELCH, George E. e BELCH, Michael A. Advertising and Promotion: An


    Integrated
    Marketing Communications Perspective. 12th Ed. New York: McGraw-
    Hill, 2021
    GABRIEL, Martha e KISO, Rafael. Marketing na era digital. Conceitos,
    plataformas
    e estratégias. 2. ed. S. Paulo: Atlas, 2020

    Bibliografia Complementar:
    JONES, John Philip (org.). A publicidade como negócio. São Paulo:
    Nobel, 2002
    KIRBY, Justin e MARSDEN, Paul. Connected marketing. The viral, buzz
    and word of
    mouth revolution. Burlington, E.U.A.: Buttersworth-Heinemann, 2006
    SCHMITT, Bernd e SIMONSON, Alex. Marketing aesthetics. The
    strategic
    management of brands, identity, and image. New York, E.U.A.: The Free
    Press:
    1997
    REID, Mike; LUXTON, Sandra e MAVONDO, Felix. The relationship
    between
    Integrated Marketing Communication, Market Orientation, and Brand
    Orientation.
    Journal of Advertising. V. 34, n. 4, p. 11-23, 2005
    SCOBLE, Robert. The new rules of marketing & PR. How to use news
    releases,
    blogs, podcasting, viral marketing & online media to reach buyers
    directly. Hoboken,
    E.U.A.: John Wiley & Sons, 2007

    TAMANAHA, Paulo. Planejamento de mídia. Teoria e experiência. São


    Paulo:
    Pearson Prentice Hall, 2006
    VESTERGAARD, Torben e SCHRODER, Kim. A linguagem da
    propaganda. 4. Ed.
    São Paulo: Martins Fontes, 2004
    Artigos, periódicos e outras fontes utilizadas:
    ANDRADE, Josmar (2008). A Fama como Passaporte para a Atenção:
    Reflexões sobre
    o Uso de Celebridades na Comunicação de Marketing Global. Internext.
    V.3, n. 1,
    pp. 16-38
    BALA, Madhu e VERMA, Deepak (2018).. A Critical Review of Digital
    Marketing.
    International Journal of Management, IT & Engineering. V, 8, n.10, pp.
    321–
    339.
    CAMILLERI, M. A. (2018). Integrated Marketing Communications. In
    Travel
    Marketing, Tourism Economics and the Airline Product (Chapter 5 pp.
    85-103).
    Cham, Switzerland: Springer Nature
    GIELENS, Katrijn e STEENKAMP, Jan-Benedict E.M. (2019). Branding
    in the era of
    digital (dis)intermediation. International Journal of Research in Marketing.
    V.
    36, n. 3, pp. 367-384
    GUSIC, Nerma e STALLONE, Valerio (2020). The Digital Advertising
    Ecosystem –
    Status Quo, Challenges and Trends. Proceedings of 18th International
    Conference
    e-Society, pp. 36-42
    LAURIE, Sally e MORTIMER, Kathleen (2019) How to achieve true
    integration: the
    impact of integrated marketing communication on the client/agency
    relationship,
    Journal of Marketing Management, V. 35, n. 3-4, pp. 231-252
    LIN, Yushan, AHMAD, Zubair, SHAFIK, Wasswa, KHOSA, Saima K.,
    ALMASPOOR, Zahra, ALSUHABI, Hassan e ABBAS Faheem (2021).
    Impact of
    Facebook and Newspaper Advertising on Sales: A Comparative Study of
    Online and
    Print Media. Computational Intelligence and Neuroscience. V. 2021, pp.
    1-13
    MEYERS-LEVY, Joan e MALAVIYA, Prashant (1999). Consumers'
    processing of
    persuasive advertisements: An integrative framework of persuasion
    theories. Journal
    of Marketing. N. 63, pp. 45-60
    MOHR, Iris (2017). Managing Buzz Marketing in the Digital Age. Journal
    of
    Marketing Development and Competitiveness. V. 11, n. 2, pp. 10-16
    MORIMOTO, Mariko e CHANG, Susan (2006). Consumers’ Attitudes
    Toward
    Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods
    Intrusiveness, Perceived Loss of Control, and Irritation. Journal of
    Interactive
    Advertising. V. 7, n. 1, pp. 1-11.
    SHIMP, Terence A (1981). Attitude Toward the Ad as a Mediator of
    Consumer Brand
    Choice. Journal of Advertising. V.10, N. 2, p. 9-15.
    SOMMERFELDT, Erich J. e YANG, Aimei (2018) Notes on a dialogue:
    twenty years
    of digital dialogic communication research in public relations. Journal of
    Public
    Relations Research. V. 30, n. 3, pp. 59-64

    SONG, Ying Song; ESCOBAR, Octavio; ARZUBIAGA, Unai; e DE


    MASSIS, Alfredo
    (2022). The Digital Transformation of a Traditional Market into an
    Entrepreneurial
    Ecosystem. Review of Managerial Science. N. 16, pp. 65-88.
    VALOS, Michael J., MAPLESTONE, Vanya L., POLONSKY, Michael J.,
    EWING,
    Mike (2017). Integrating social media within an integrated marketing
    communication
    decision-making framework. Journal of Marketing Management. V 33, n.
    17-18.
    pp. 1522-1558
    VOORVELD, Hilde A.M. (2019) Brand Communication in Social Media: A
    Research
    Agenda. Journal of Advertising. V. 48, n. 1, pp.14-26
    WAWROWSKI, Bartosz e OTOLA, Iwona (2020). Social Media Marketing
    in Creative
    Industries: How to Use Social Media Marketing to Promote Computer
    Games?
    Information. V. 11, n. 242, pp. 1-13
    WU, Xiaoxue e ZHOU, Jiatong (2021). The Influential Factors of
    Developing Better in
    the Global Stream Media Market: An Analysis of Netflix. Proceedings of
    the 2021
    International Conference on Public Relations and Social Sciences.
    Advances in
    Social Science, Education and Humanities Research, V. 586, pp. 177-
    183
    ZHANG, Xi, KUMAR, V e COSGUNER, Koray (2017). Dinamically
    managing a a
    profitable email marketing program. Journal of Marketing Research.

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