Safety Ring

U X C A S E S T U D Y

Discrete Safety Device

ANANYA RATH
DESIGN 01 PROBLEM 03 EMPATHIZE &
PROCESS IDENTIFICATION ANALYZE

REDUCING GENDER-BASED
VIOLENCE BY CREATING A
LOW COST, DISCRETE &
QUICK EMERGENCY 02 RESEARCH & 04 DESIGN &
RESPONSE SYSTEM IDEATION PROTOTYPE
PROBLEM STATEMENT
*According to the National Crime Records Bureau
1 woman is raped every 20 minutes in India. 88 RAPES
REPORTED EVERY DAY
2019
Women today have chances and opportunities to stand equally in all
sectors at par with males.
It is a good sign that the patriarchal mindset of the society has
changed but not to the extent it was supposed to.

In reality, India is a very grim place for a woman to exist.

Eve teasing, harassment, rape, and domestic violence, are the 44% INCREASE
weapons with which, women everywhere, regardless of their age,
IN RAPE VULNERABILITY
status and circumstances, are made into victims. 2009-2019
A national wave of protests after the fatal gang
rape of a woman on a Delhi bus in December 2012
forced the government to enact stiffer penalties on
harassment and sex crimes.

Since then, a spike in media coverage, government

campaigns and civil programs have increased
awareness and given victims the courage to file
complaints.

But the figures are still gross underestimates, as

many victims remain reluctant to report crimes such
as sexual violence for fear their families and
communities will shun them.
 SURVEY

The following are the results and

statistics collected from an independent 93% 15%
survey conducted for the purpose of this
Have experienced any form Have any safety app
project.
of harassment downloaded on their phone
The women were also asked to narrate
any incidents of harassment or of
misdemeanor of any intensity, that they
felt comfortable sharing. Their responses
shall remain anonymous, but the
statistics and the key takeaways are as

0% 81%
follows:

Independent Survey of 113 women Feel safe walking alone at Wear/will be comfortable
night wearing jewellery daily
 Smart Devices

DEMOGRAPHIC
Phone App 4.6%
On analyzing the 9.3%
choice of safety
methods adopted
ANALYSIS by women, it can
be concluded that
most women rely Pepper Spray, Blade etc
24.1%
on ineffective and

OUR TARGET undocumented NA

62%
methods to ensure
their safety.

WOMEN
According to a report by Reuters, more than

80%
CHILDREN 80% of women in India have faced gender
ELDERLY based violence or misdemeanor in their
lifetime.

While the project is aimed at

enhancing safety against Gender The study - which polled over 500 women in cities across India -
Based Violence, it is also helpful for found that 84 percent of the respondents who experienced
Children and Elderly, both vulnerable harassment were aged between 25-35 years old and were
sections of the society. largely working women & students.
 ADDITIONAL INFERENCES
Along with the mind set, the complicated, expensive and slow pace
of operation of Indian judiciary is another major retarding factor.
Because of this, most people who are not well versed with legal
proceedings choose to avoid the same.

In the name of social pressure and shame, many women prefer to

not come out and report the matter. This is a major reason why the
number of cases reported are staggeringly less than the real
statistics of violence against women.

With most acts of violence being a case of the attackers' words

against the victim's, time is of utmost importance. However with
cases where the time of violence has already passed, it becomes
extremely difficult for the victim to prove their word as true.

Subsequently and realistically, fear dictates a woman's every

move and empowerment takes a backseat.
NEED ANALYSIS
CURRENT PRODUCTS & SERVICES

GOVERNMENT VENTURES
As grave as the situation may be, the voices are also getting stronger in articulating demands
for safety.

Delhi has declared its 10-point agenda for women’s safety, a significant part of which
involves the use of technology, such as installation of CCTVs, provision of ‘suraksha
(protection) buttons’ and emergency connectivity through Wi-Fi with the police.
There is Delhi Police’s ‘Himmat’, a safety app for smartphones launched in 2015, that turns
the phone into a panic button.
The Ministry for Women and Child Development announced in 2016 that by next year,
every mobile phone in India will be equipped with a panic button.
NEED ANALYSIS
CURRENT PRODUCTS & SERVICES
NON-GOVERNMENT VENTURES
There are other non-government actors who have created similarly innovative technological
devices such as wearable panic buttons.

Multinational corporations are also taking responsibility for the safety of their women
employees, with some such as General Motors India distributing panic buttons.
Channel V’s ‘VithU’, a mobile-based app acting as a panic button, was released before
Himmat.
There are a number of other similar apps such as Safetipin, bSafe, iSafety, TellTail, among
others.
Taxi services such as Uber and Ola have also strengthened their safety measures. Uber
has introduced an SOS button, stronger GPS tracking features, and police re-verification of
its drivers.
 PROBLEMS
While these initiatives are to be lauded, there are some
fundamental shortcomings that act as massive hurdles.

Accessibility Environment Complexity

These solutions take for Current solutions address Most times, the victims are
granted that all women have incidents that happen restricted by the attacker,
access or the means to outside. But threats are so any alerting-device or
There's a plethora of access sophisticated more often family members weapon can no longer be
effective corrective devices and weapons like or acquaintances, rendering used. Moreover in a state of
measures and steps pepper spray. these solutions obsolete. panic it is hard to use them.
a victim can take,
there are not
enough preventive
ones
INSPIRATION
& IDEATION

PREVIOUS DESIGNS EXISTING APPS

DESIGN OBJECTIVE

A hybrid and
enhanced system to
ensure effectiveness
and ease of usage in
a life-or-death
situation.

JEWELLERY IGIA ART INSTALLATION

GARDI GARDIENNE (n) (Gaar-di-en)
Guardian

NNEAU
ANNEAU (n) (Aa-nou)
Ring
 Gold & Silver Metal. Goes
with everyday Jewellery
wear, so discrete and
unrecognizable
Mock Up
The bands vibrate on
activation, so silently
notifying the use that the
signal has been sent and
help is on the way

Accessible via the thumb,

the ring can be used to
send out a distress signal
even if movement is
restricted

2 panic buttons, that

acitvate and deactivate on
pressing for 5 seconds.
One sends SOS signal to

FEATURES
registered safe contacts,
the other to the nearest
police authorities
 DISCREET & QUICK
EASY TO RESPONSE
HIDE TIME
EASY TO
OPERATE

A RING IS A NORMAL BATTERY POWERED AND WITH

ACCESSORY FOR INDIAN LAN & MAN CONNECTIONS, IT
WOMEN, SO DOES'NT DRAW QUICKLY SENDS SOS SIGNALS,
KIDS & ELDERLY CAN USE IT
ATTENTION. THE BUTTONS ARE EVEN IN AREAS WITH POOR
TOO, ALONG WITH WOMEN IN
ALSO ON THE INSIDE. NETWORK.
SITUATIONS OF BEING BOUND
AND RESTRICTED.
APP
CONNECTIVITY Transmission
56 Kbps Bandwidth
Application installed on all first responders'
devices shall have an SOS button that will
blink and ring when remotely activated with
the ring.
The location will be shared simultaneously
as well.

The ring essentially acts as a remote control for setting off

an alarm in the registered devices.

SOS

SOS
HIGH FIDELITY WIREFRAMES
HIGH FIDELITY WIREFRAMES
WIRE FLOW
MAPPING

PROTOTYPE
 APP
INTERFACE
THANK YOU