Trademark guidelines

1February 2023365 trademark guidelines

Microsoft
Thank you for your interest in including Microsoft 365 in your If no agreement exists or if the proposed use doesn’t fall within
materials. We want to make it as easy as possible for you to the scope of your existing agreement, check if the use falls
utilize these trademarks; however, to manage and protect the within the General Microsoft Trademark Guidelines and/or the
value of our brand, we have specific usage requirements. Microsoft Corporate Logo Guidelines.

A trademark use license is required in order to: Finally, if the use is not covered in any of the above or you are
1) Use the Microsoft 365 logo not sure, it’s best to obtain a specific, stand-alone authorization
2) Use the Microsoft 365 app icons or license. Such license must be initiated and approved by the
3) Use the trademarks or name to indicate sponsorship or Microsoft business owner who you are working with. If you do
endorsement not have a business owner contact, email the Microsoft brand
team ([email protected]) to get started.
If you have existing agreements with Microsoft 365 check those
first to determine if your desired use of the Microsoft 365 The Microsoft 365 trademarks can only be used in a way that
trademark and/or app icons is covered. accurately reflects the nature of the relationship between your
company/product and Microsoft 365 and adheres to the
guidelines in this document.

2 Microsoft 365 trademark guidelines

Microsoft 365 visual elements

The Microsoft 365 product is based on the Asset Visual elements Platform
Microsoft brand so you will need to
familiarize yourself with the Microsoft brand
guidelines as well. Microsoft 365 logo Use for all marketing and platforms (the logo has not changed with the
brand transition).
This table provides an overview of the
different brand assets and when to use
them in marketing. Microsoft 365 Use immediately for Microsoft365.com; the Microsoft 365 mobile app;
app icon Microsoft 365 Windows app (PWA)

This document provides guidance where the new Microsoft 365 app
launcher icon should be used. Only use this app icon for new
Microsoft 365 app

App icons Application icons are not logos. The primary function of application
icons is to launch app experiences from the system tray, start menus,
hardware buttons, etc. These are also one of the most recognized assets
to represent Microsoft 365. Applications icons should not be used as
… decoration in your marketing creative. See additional icons on page 12

3 Microsoft 365 trademark guidelines

Overview of elements

Office has changed to Microsoft 365. With this

brand transition, we have assigned new rules
for how and when to use both the logo and
app icon.

We have moved away from the Office

approach, where the icon also served as the
logo.

It’s important to ensure you’re using the logo,

and app icon correctly when creating
marketing communications.
ONLY
Do not create additional lockups using the Microsoft 365
Microsoft 365 logo or the new Microsoft 365
app icon.

4 Microsoft 365 trademark guidelines

Logo

It’s important to ensure you’re using the

correct logo in your creative execution.

Use the Microsoft 365 logo in 3rd party

marketing, where competitors are
represented with a logo, and a logo license
agreement is in place.

For more information on the Microsoft logo

see General Microsoft Trademark Guidelines
and/or the Microsoft Corporate Logo
Guidelines.

There is no stacked version of the Microsoft 365 logo available

5 Microsoft 365 trademark guidelines

Logo use

The Microsoft 365 logo should appear on Clear space

all our materials.

The Microsoft symbol and logotype must

be used together.

For more information on the Microsoft logo

see General Microsoft Trademark Guidelines
and/or the Microsoft Corporate Logo
Guidelines

Symbol Logotype

Minimum sizes

On screen: 16 pixels On screen: 72 pixels

Print: .22” (5.5 mm) Print: 1” (25.4 mm)

By height By width
On screen, the symbol should never be smaller than 20 pixels tall. On screen, the Microsoft logo should never be smaller than 72 pixels wide.
In print, it must appear at least 0.28 in. (7.12 mm) tall In print, it must appear at least 1” in. (25.4 mm) wide

6 Microsoft 365 trademark guidelines

Logo misuse

Don’t use the logo in an unapproved color or add Don’t use backgrounds that provide insufficient Don’t use the logo as one color (symbol should be Don’t modify or add anything to the logo
effects like drop shadows or gradients. contrast with the logo colors. in full color whenever possible)

Don’t rearrange or resize any elements of the logo Don’t re-stack the elements of the logo Don’t delete any elements of the logo Don’t add service or SKU names to the logo.

Don’t place the logo over busy backgrounds. Don’t use the 4 square symbol as a standalone
element
7 Microsoft 365 trademark guidelines
How to use the Microsoft 365
app icon

As part of the brand transition, we are

phasing out the Office icon and introducing
the Microsoft 365 app icon. This icon is not
interchangeable with the previous version
of Office.

Microsoft 365 Office Microsoft 365

DO NOT

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Microsoft 365 app icon

This is the Microsoft 365 app icon.

Use it to represent the Microsoft 365

application experiences on Web, Mobile and
Desktop.

For accessibility compliance, when using on

a dark background please use a drop
shadow.

Do not rotate the icon or change any of the

colors.

9 Microsoft 365 trademark guidelines

Icon sizing, labeling, and scaling

To maintain a clean, visually appealing layout Minimum clear space Minimum bounding space Minimum icon size

consistent with Microsoft standards, keep a

healthy clear space around product icons and 0.16 in / 4.23 mm / 16 px
the associated names and copy.
When paired with the icon, the color of all 0.16 in / 4.23 mm / 16 px
product names should only be rich black, light
gray, or white.
When a name appears next to or beneath a
product icon, the name height should be about
an eighth of the product icon height (X). The
name “Microsoft 365” should always appear on
the same line for labeling, and in general
½X X ½X ¼X X ¼X
The spacing between the product icon and
name should be a minimum space equal to the
height of the name font.
Maximum icon size Minimum clear space and labeling Example of app launcher icon labeling

1.39 in (35 mm) 100 px

¼X
Microsoft 365
1.39 in (35 mm) 100 px

¼X X ¼X

10 Microsoft 365 trademark guidelines

Logo and icon guidance

Do not combine the Microsoft 365 icon with

copy or other logos. The icon is not a logo and
should not be locked up with copy under any Microsoft 365
circumstance.
The examples to the right are not permitted Microsoft 365 Microsoft 365
because the app launcher icon is used in ways
that appear to represent a product logo. Please
see page 10 for the correct Microsoft 365
Microsoft 365
product logo.
There is a way to properly label the app
launcher icon when used for way finding or
product listing. Please see page 16 for details.

Microsoft 365 Microsoft 365

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Additional app icons
in Microsoft 365

This page contains a broad, non-exhaustive

set of Microsoft 365 product icons.
Access Bookings Cortana Clipchamp Delve Excel Exchange Forms GroupMe

Kaizala Microsoft Microsoft Editor Microsoft Microsoft Lens Microsoft Lists Microsoft Microsoft Microsoft To
Defender Family Safety Stream Teams Do

OneDrive OneNote Outlook Planner PowerApps Power Power BI Power Virtual PowerPoint
Automate Agents

Project Publisher SharePoint Skype Skype for Sway Visio Whiteboard Word
Business

Workplace Yammer
Analytics

12 Microsoft 365 trademark guidelines

 © 2023 Microsoft Corporation. All rights reserved.
Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or
other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the
date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on
the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.