Project Guideliens BBA 6 2023

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Dayanand Academy of Management Studies, Kanpur

Department of Bachelor of Business Management

Guidelines for the students of BBA Third year

1. Report should be of any two big company of one Industry. A student


has to intimate the topic of the project name to the internal guide.
2. The report should be based on secondary data.
3. One comprehensive chapter must be included about the Industry
and both the companies
( SWOT analysis, market share of the companies, products offered)
4. The size of report will be 70 pages in students’ hand writing in no
case typed report will be accepted. Project must be made in A4 size
paper written on right side of the paper only
5. No two projects can be same.

6. Students are advice to be in touch with their internal guide & HOD
for guidance.
7. Before submitting the project report a student must consult their
respective internal guide for any further correction and suggestions.
8. Last date for submitting project topic to the internal guide is
March 31, 2023, after which Project topic cannot be changed or
altered.
9. IMPORTANT DATES :
 TOPIC SUBMISSION TO FACULTY GUIDE : March 31,2023
 TOPIC APPROVAL : April 10, 2023.
 ROUGH DRAFT OF PROJECT : April 20, 2023.
 FINAL REPORT : May 20, 2023.
 FINE OF RS. 500/- : May 21, 2023.
 FINE OF RS 50/- PER DAY ADDITIONALY AFTER 1st June.

Anshuman Dixit

(HOD BBA)
(Format: Cover page of Project Report)

A PROJECT REPORT ON

A COMPARITIVE ANALYSIS ON ….( name of topic) with special reference


to….( name of two companies of the industry)

Submitted in partial fulfillment of the requirement

For the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION.


DEPARTMENT OF BUSINESS ADMINISTRATION
SESSION (2023-2024)

Under the guidance of Submitted by:

(Name of Internal guide) Name of Student

(Designation) Roll No.(Arial FS-16 + bold)

Batch: BBA 20……

DAYANAND ACADEMY OF MANAGEMENT STUDIES, KANPUR

AFFILIATED TO C.S.J.M. UNIVERSITY, KANPUR


Format: Sheet number 2

Acknowledgement( Hand written)

I would like to express my sincere gratitude and regards to my Internal guide Mr/Mrs. ---- for his/her
constant inspiration, supervision and invaluable guidance during the training. I would also like to
thank …. (name of organization) for giving me such an opportunity

With regards

Signature of Student
Format: Sheet number 3

Preface( Hand written)

A professional course in (Bachelor of business administration )is incomplete unless the


theoretical knowledge acquired in the class room is backed up by practical exposure ,as
theories alone do not give perfection to any discipline .The gap between theory and practiced
is bridged by the summer training ,which has been an integral part of the syllabus.

This present Project report is an image of what I have done and observed during my
research project in _______________( Both companies name) .

I was assigned a project_______________________( Title of Project )

This report is the result of the work done during the research period...

I have tried my level best to be as a systematic as possible and to avoid any sort of biases.
Format: Sheet no.4

STUDENT DECLARATION( Hand Written)

I, ________student of B.B.A at Dayanand Academy of Management Studies, Kanpur of


hereby declare that the Project work entitled a study on the_______________________.. Is
compiled and submitted under the guidance of ___________________________This is my
original work.

Whatever information furnished in this project report is true to the best of my knowledge.

Name:

BBA Third Year

RollNo: -
Format:Sheet no.5

COLLEGE CERTIFICATE

. ( to be left blank)
INDEX/TABLE OF CONTENTS

( COMMON STRUCTURE FOR REPORT-Tabular Format)

INDEX PAGE NUMBER.

• CHAPTER 1 INTRODUCTION –Includes brief description of the Industry & SWOT analysis

( 15 pages minimum )

• CHAPTER 2 COMPANY PROFILE – Includes description of both companies.Also mention


SWOT analysis of both the companies ( 15 pages minimum)

• CHAPTER 3 Comparison of two big firms i.e companies of the same industry on the
following topics. (30 pages)

a) Financial effectiveness ( includes comparison of Profit & loss


account and Balance sheet)

b) Marketing Strategy (includes segment wise division of


marketing strategy such as customer orientation, tools of
marketing, marketing mix, pricing strategy, distribution
strategy)

c) Promotional Campaign (includes advertising and media


selection)

d) H.R policies ( includes training, Payroll system)

 CHAPTER 4 Conclusion 1-2 pages


 CHAPTER 5 Annexure 5-8 pages
( Includes Bibliography, Company photographs, Products etc.)

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