TURN YOUR

200 WORDS INTO $3,134

guide
business
 Introduction

If you know me at all, you know I’m not one to use a

bunch of hype and claims. I’m a pretty straight shooter. I
tell it like it is. I’m gonna do the same thing with you here
in this Special Report.
In reality, what you’re really holding in your hands is a
TICKET. A ticket that grants you admission into a life you
never thought you could have. A life most people only
dream of having. It’s a ticket to financial freedom.
However, there IS a catch... There is no “easy button”
for you to push here. You’re gonna actually have to do
some work. It’s not hard work. But it is work. It’s not
complicated work. But it is work.
 Table of Contents

Chapter 1..... The Secret Sauce (Part 1 and 2)

Chapter 2.... Buyer Psychology 3-Page Outline

Chapter 3.... Fill-in-the-blank Template Formulas

Conclusion

Recommended Resources
 Chapter 1
The Secret Sauce: Part 1
Traditional co-reg is when you subscribe to someone’s email
list and on the thank you page they make an offer for you to
also subscribe to more email lists.
The traditional co-reg model works like this... someone opts in
to your squeeze page and on the thank you page you make
them the traditional co-reg offer to also subscribe to a few
other email lists.
When someone decides to subscribe to those other email
lists, the other email list owners pay you a fee for each
subscriber you send to them.

ALWAYS SEND USEFUL CONTENT

The goal with every single email you ever send to your list
should be to deliver useful content.
This goes for ads you send to your list too. Make your
advertisers include useful content in their ad. They’ll moan and
groan about it at first, but after they see the results they get
from running an ad to your list, they’ll never want to advertise
anywhere else again.
A responsive email list is worth its weight in gold. The other
side of that coin is, if your list isn’t responsive, advertisers will
never return to run ads again. It’s up to you to continue
delivering useful content.

Traffic is seriously the easiest part of this entire strategy and

therefore I won’t need more than one page to talk about it.
Display -Display ads include traffic networks like Google
Display Network (GDN), Lockerdome, and more. These will
mostly be image ads or HTML 5 ads.
 Email - Email ads include dedicated emails (solo ads), banner
ads inside email newsletters, text link ads inside newsletters,
and native ads inside newsletters.
Native - Native ads include ads on popular websites that look
like content, as well as push notification ads. Native ads are my
second favorite kind of traffic to use with the 10X Email
Strategy.

The Secret Sauce: Part 2

I already know this is where most people will dismiss this
strategy as something they can’t do.
Why do people lie to themselves? The truth is, they don’t want
to do it or they won’t do it. I hate the word can’t. Hate it.
By saying you don’t want to do it or you won’t do it... what
you’re really saying is, “I’m happy with my life the way it is and
desire nothing more.”
That’s totally your call. However, I did a poor job of qualifying
you as someone I want subscribed to my Opportunity Letter
newsletter. I want doers. Go-getters. Action-takers.
The first one is, finding ideal co-reg prospects. These are people
who already have an email list and would like to pay you for
more subscribers.
The best co-reg prospects are the people who are already
advertising lead-gen type offers. Meaning, their ads are trying
to get people to subscribe to their email list.
They’re the perfect prospect. They’re already spending money
to acquire leads (subscribers). And, they’re likely paying more
money per subscriber for advertising then they would be paying
you for your co-reg leads.
Or, what I did was pay a programmer to connect my email
program directly to all of my partners’ programs and keep a
running tally of new leads for the day that automatically get
charged via Stripe at 11:59PM.
Deal Structure #2: Pay-In-Advance
To get the true experience of building a MASSIVE email list
without spending a dime of your own money, you’ll need to use
this option to structure your deal.
Again, pretty straightforward here. Just create “packages” that
include different quantities of leads... 1,000 leads for $1,000...
5,000 leads for $5,000, etc.
They purchase a lead package from you, with no set time
requirements of when you have to deliver them by, and you use
THEIR money to pay for advertising.
Here’s an example of one of my REALLY successful co-reg
prospecting emails:
Subject Line: Question
Body:
Are you still looking for survival leads?
-Duston

Chapter 2
Buyer Psychology 3-Page Outline
Page 1
Sense of Control (Navigation)
Uniqueness
Identity (Logo, Phone, About, Contact)
Relevance (Headline)
Open Loop #1 (Build Intrigue and Curiosity)
Build Desire
More Desire
Proof
Close Loop #1
Future Pacing
Build Anticipation and Desire
Open Loop #2 (A lead into your useful content on page 2)
Micro-Commitment #1 (Continue Link)
Page 2
Close Loop #2 (Continue the Conversation)
Useful Content
Add Credibility and Authority
Take A Side
Eliminate Other Options
Introduce The Solution
Connect The Dots
Open Loop #3
Micro-Commitment #2 (2nd Continue Link)

Page 3
Close Loop #3 (Continue the Conversation)
Build More Desire
Take-Away Selling (Build Desire to Take Action When Told To)
Tell Them WHAT But Not HOW
Build More Desire
Add More Credibility and Authority
Transition to Call-To-Action
Give Them Even More Reason To Take Action (Hint Towards
More Benefits)
Close Loop #3
Call-To-Action
 Chapter 3
Fill-in-the-blank Template Formulas

Headlines
Your headline should immediately let the reader know they’re on
the right page (relevance). It should be benefit-driven and tell them
how they can achieve their goal/solve their problem/get their
desired outcome WITHOUT any of the stuff they don’t want to do.

#1: The Case Study Headline

[PERSON] [ACCOMPLISHED/ ACHIEVED/ SOLVED GOAL OR
PROBLEM]

#2: The Get X Without Y Headline

[PERSON] [ACCOMPLISHED/ACHIEVED/SOLVED GOAL OR
PROBLEM] Without [ROADBLOCK/CHALLENGE]

#3: The Unaware Headline

Why Don’t More [AVATAR] Know About This [NICHE] Secret?

Open Loop
An open loop is a cliffhanger, it adds intrigue and curiosity, and
creates suspense in the mind of the reader. Their unconscious mind
becomes desperate to “close” the loop. Use secrets, tricks, tips,
little-known methods, etc.
#1: The Case Study Open Loop
The secret to [GOAL/PROBLEM] has nothing to do with
[COMMON SOLUTION]. [PERSON] recently
[ACCOMPLISHED/ACHIEVED/SOLVED GOAL OR PROBLEM]. I’ll
tell you more about [PERSON] later. First...
#2: The Secret Sauce Open Loop
[PERSON OR “YOU CAN”] [USE THIS SECRET SAUCE TO GAIN
AN EDGE]. I’ll tell you how to [GET ACCESS TO THE SECRET
SAUCE] in a second. First...

Build Desire
Building desire is super easy. Just continue to tell the reader how
they can get what they want WITHOUT all the stuff they don’t
want. They’re basically mini-headlines scattered through your copy.

#1: The Simple Explainer Desire Builder

This [METHOD/STRATEGY/PLAN/SOLUTION] is super simple.
[PERSON] was able to [ACHIEVE GOAL/SOLVE PROBLEM]
without [ROADBLOCK/CHALLENGE].

#2: The Bolt-On Desire Builder

Worrying about [ROADBLOCK/CHALLENGE] is over. This simple
[METHOD/STRATEGY/PLAN/SOLUTION] requires no
[ROADBLOCK/CHALLENGE] at all!

#3: Without A Problem Desire Builder

Over the next few pages, you're going to discover a simple
[WAY/METHOD/STRATEGY/SYSTEM/PLAN/TECHNIQUE] to
[ACHIEVE GOAL/SOLVE PROBLEM]...

#4: Imagine This Desire Builder

Imagine being able to:
● [BENEFIT OPPOSITE FROM ROADBLOCK]
● [BENEFIT OPPOSITE FROM ROADBLOCK]
● [BENEFIT OPPOSITE FROM ROADBLOCK]
● [BENEFIT OPPOSITE FROM ROADBLOCK] 

 Proof
Proof can be achieved a number of different ways. Just using a case
study is enough proof in most cases. You can snag a testimonial
from a product you’re promoting and rework it as proof too. The
reader is just looking for proof that this has worked for someone
else like them.

#1: Case Study Proof 
[PERSON] [STARTED WHERE THEY ARE].

[PERSON] [DISCOVERED SOLUTION] and [ACHIEVED
GOAL/SOLVED PROBLEM]. 


#2: Product Proof

This [SOLUTION] has been [USED/ DOWNLOADED/
PURCHASED] by more than [NUMBER OF AVATARS], all looking
to [ACHIEVE GOAL/SOLVE PROBLEM].

Close Loop
Closing the loop” is simple... just continue the story from when you
opened it. “Reveal” the secret, trick, or tip, and reinforce the
benefits of the solution.

#1: The Case Study Close Loop

The [GOAL/ PROBLEM] [WAY/ METHOD/ STRATEGY/
SYSTEM/PLAN/TECHNIQUE] [PERSON] used is called [NAME OF
WAY/METHOD/STRATEGY/SYSTEM/PLAN/TECHNIQUE ]. Using
[UNIQUE PART OF WAY/ METHOD/ STRATEGY/ SYSTEM/
PLAN/TECHNIQUE], [PERSON] was able to [RESULT OF UNIQUE
PART].

#2: The Secret Sauce Close Loop

I only share [THE SECRET SAUCE] with people who are serious
about [GOAL/PROBLEM]. If that’s you, keep reading and I’ll share
a few [SECRET SAUCE] secrets with you.
 Future Pacing
Future pacing is a neuro-linguistic programming (NLP) technique
that allows the reader to imagine a new future. They have to first
be able to imagine themselves doing it or they will never buy. To
future pace, you need to take them to a time in the future where
they’re using the solution and experiencing its benefits.

#1: Imagine The Feeling Future Pacing

Imagine the feeling of [FEELING THE SOLUTION PROVIDES]
[PERSON] experienced when he [ACCOMPLISHED/ GOAL/
SOLVED PROBLEM]. It’s a simple [WAY/ METHOD/ STRATEGY/
SYSTEM/PLAN/TECHNIQUE] [PERSON] can use over and over
again any time [PERSON] [ACHIEVE GOAL/SOLVE PROBLEM].

Useful Content
Useful content is required. It’s what makes you and your site
different from a standard sales page. The content can be anything
that the reader would find informative, useful, or valuable in
helping them achieve their goal or solve their problem.

#1: Secret Tool Useful Content

The [TOOL, SOFTWARE, WEBSITE, STRATEGY] [PERSON] used
[ACHIEVE ONE MILESTONE] is [NAME OR EXPLANATION OF
TOOL/STRATEGY]. [EXPLAIN WHAT TOOL/STRATEGY DOES].
[EXPLAIN HOW THAT’S BENEFICIAL TO THE READER].

Add Credibility and Authority - Add Credibility and Authority

Notes
#1: Recently Featured Credibility
The [SOLUTION] was recently featured [NEWS CHANNEL/NICHE
SITE/MAGAZINE]. Here’s what they said: [QUOTE FROM
SOURCE]
 Take A Side
Taking a side accomplishes a number of different things. First, it
immediately tells the reader which side you’re on so they can
decide whether or not to continue taking advice from you. In most
cases, they’ll be on your side anyways and that just strengthens the
bond you have with them.

Next, just the fact that you’re offering a contrarian opinion

separates you from the crowd and unconsciously makes you even
more attractive to the reader.

#1: Marketing Ploy Side

People buy into all those [OTHER OPTIONS] because they want to
believe [OTHER SELLERS PROMISES] are true. The truth is, it’s just
a marketing ploy to get you to buy. [CONTRARIAN STATEMENT].
I can’t promise you it will be easy, but it’s been made as easy as it
possibly can be for you.

Eliminate Other Options

Eliminating other options is pretty simple. Just point out the flaws
of the options. Make those flaws seem so bad that the reader could
never consider them as an option going forward.

#1: Other Option Eliminator

Other [SOLUTIONS] have
[FLAWS/CHALLENGES/ROADBLOCKS]... not to mention the
[ANOTHER FLAW/CHALLENGE/ROADBLOCK].

#2: Single Flaw Eliminator

If you choose to [ANOTHER SOLUTION], [DRAWBACK OF
CHOOSING ANOTHER SOLUTION].
 Introduce The Solution
Introducing the solution is a transition from the options to the
ONLY option... your solution. It’s a fairly straightforward approach
but it can be done a number of different ways.

#1: The Obvious Introduction

For a [AVATAR], like yourself, you won’t find a better [SOLUTION]
[BIGGEST BENEFIT OF SOLUTION].

#2: The Fastest Way Introduction

This is the fastest way I’ve ever seen to [GOAL/DESIRE].

Connect The Dots

Connect the dots is sneaky transition that blends Future Pacing,
Micro-Commitments, and an Open Loop all together. The idea is to
point out their feeling of excitement as they’ve read through your
website.

They likely have been excited about the solution you’re leading up
to and probably haven’t realized just how excited they actually are.
It’s important to point this out. It confirms in their mind that
you’re different.

Next, a micro-commitment of “keep reading to learn more”. It’s a

very, very small micro-commitment but it’s a commitment
nonetheless. Finally, an open loop of “you’ll love what I have to
share with you”.

#1: The Simple Connection

If you found yourself getting excited about what you’ve read so far,
like you can totally see yourself [USING THE SOLUTION]... then
you’re gonna LOVE what I still have to share with you.


Take-Away Selling
Take-away selling is a very powerful persuasion tactic where you
hint at a secret, tip, trick, strategy, or technique, but say you’ll only
tell them what it is when they take the action you want them to
take... which in this case is to get on your email list or buy the
product you’re promoting.

#1: The Simple Take-Away

So, what’s this amazingly simple [SOLUTION] for [AVATAR]? The
answer... I’m not gonna share that here, in public, out in the open
for everyone to see.

Tell Them WHAT But Not HOW

Tell them what but not how is another powerful persuasion tactic
you can use to build more desire. By telling them what to do but
not how to do it, you’re creating yet another open loop in their
mind that they just have to close to be satisfied.

#1: The Simple What-Not-How

I will say this though... it’s not so much about [SPECIFIC DETAIL
OF SOLUTION], it’s about [DIFFERENT ANGLE OF THAT
SPECIFIC DETAIL].

Transition to Call-To-Action
#1: Insider CTA Transition
Wanna know the [STRATEGY/METHOD/TACTIC]
[HE/SHE/PERSON] used to [ACHIEVE RESULT]? Awesome,
however, I won't share this info publicly. I reserve this stuff for my
[NAME OF YOUR INSIDERS] Insiders. If you’re serious about
[GOAL/DESIRE], then you owe it to yourself to Become An Insider.
#2: Easy CTA Transition
If you’re serious about [GOAL/DESIRE], then you owe it to yourself
to discover the simple [SOLUTION] [PERSON] used to [ACHIEVE
RESULT] in only [SHORT AMOUNT OF TIME] without
[CHALLENGE/ROADBLOCK]. All you have to do is enter your
name and email address below. You’ll immediately get an email
from me where I spill the beans and tell you everything you need to
know... even if it’s 2:00am.

Give Them Even More Reason To Take Action

#1: The Insider CTA Booster
As an Insider, here's a tiny peek at what you'll learn: [BIG
BENEFIT]... [ANOTHER BIG BENEFIT]... [ANOTHER BIG
BENEFIT]... [ANOTHER BIG BENEFIT]. Becoming a [NAME OF
YOUR INSIDERS] Insider is FREE. All you have to do is enter your
name and email address below. You’ll immediately receive the first
Insider edition via email... even if it’s 2:00am.

#2: The Pile-It-High CTA Booster

And if you do (sign up below) I’ll also share a few more [NICHE]
secrets with you, like: [BIG BENEFIT]. Plus, I’ll reveal [ANOTHER
BIG BENEFIT].
Call-To-Action
#1: Get The Solution CTA
Get The [SOLUTION] Today
#2: Straightforward CTA
[ACTION] Now
#3: Free Membership CTA
Yes, I Want To Be An Insider!
 Conclusion

The list of strategies featured in this book, in

and of itself, has the power to make you rich.

I’m talking, FILTHY rich. Like, more money than

you could ever spend in a lifetime. It is literally
the ENTIRE strategy... out in the open for you to
see... in all of its beautifully simple glory.

It’s not necessarily the tactics involved. The

tactics are not new by any means. Instead, it’s the
unique order in which the tactics are used that
makes this strategy so powerful and profitable.
Recommended Resources
AdBeat
Anstrex
AdPlexity
Lockerdome
PragerU.com
Judicial Watch
Google Display Network