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    Market Leader INTERMEDIATE

    Uploaded by

    Fatime Diabate

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Market Leader INTERMEDIATE

    Uploaded by

    Fatime Diabate
    26 views178 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views178 pages

    Market Leader INTERMEDIATE

    Uploaded by

    Fatime Diabate

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 178

    rule the roost

    give-and-take
    gather pace

    T
    T
    T
    F
    F
    joint venture

    acquisition

    local partner

    franchising licensing

    the tallest

    as
    worse
    Weaker
    weaker
    higher
    the highest

    more
    the most expensive
    stronger
    more expensive
    cheaper
    most city
    cheaper

    dearer

    the most exciting


    cleaner
    safer
    most expensive

    as
    less
    same
    not
    compared
    much rather

    just
    similar
    LUXURY
    BRAND MANAGER
    LEADER

    CLASSIC BRANDS
    BRAND IMAGE
    LOYALTY
    STRETCHING
    BRANDS AWARENESS

    CLASSIC BRAND
    BRAND'S AWARENESS

    BRAND'S IMAGE
    BRAND LEADER

    INDIVIDUAL FAMILY

    MALBORO MARK AND SPENCER


    HAAGEN-DAZS VIRGIN
    MALBORO LEVI'S

    CHOICE SELECTION OF DIFFERENT


    NEW BRANDS PRODUTCS

    QUALITY LEVELS
    TRUST IDENTIFY
    T-shirt, jeans, baseball caps
    bc they decided to expand, and they are more
    known
    they established a network of employees and
    external specialists to uncover copyright
    abuse

    they were passive


    bc there was a general change in corporate strategy

    it has increased its investment in advertising and


    restructured its licensing arrangments by signing long
    term deals with partners for entire regions
    present perfect

    past simple

    increased

    have fallen

    have copied
    has become

    organised

    have found
    have seized
    contacted
    informed had
    have lost

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