Business Plan

KeyMed Corporatio
KeyRx
CONTENT
KeyMed Corporatio
n
Executive Summary
Company Description
Market Description
Product and Services
Market Analysis
Marketing and Sales
Financial Projection
Funding
Management
Implementation and Plan
EXECUTIVE SUMMARY
KeyMed Corporatio
n KeyRx aesthetically pleases the
costumers in style and in health. A first aid kit that is
easy to bring and easy to use. With this, KeyMed
Corporation aims to meet functionality and style.
FOUNDATION OF THE BUSINESS PLAN
Research marketing sales and operations financial planning

strategy
target market financial plan sale and
marketing
18-55 years old Passive income Online selling
with content
Medical Student creating Limited
who want to keep customization
up with the trend Investments
and the aesthetic Selling set
Sponsorships bundles
People who will
spend on fashion Collaborations
utilities
Our Goals:
Goals and Objectives
Construct a high-quality product with minimum cost.
Launch the Website (Online Business)
Promote the Product through Content Creation
Expansion of Product Promotion Sales

Our Objectives:
Build the prototype within the month of April 2023.
Establish a delivery service agreement for the product
delivery
Research Social Media Algorithms to boost product
promotion
Invest in influencers to promote the product
Company Description
COMPANY NAME: KeyMed Corporation
COMPANY FOUNDER:
Ralph Emman Apolinario, Dan Lee Rohan Conceko, Shelei Andrea
Densing, Kyle Lim, Nicole Loquias, Zarah Marie Polloso, Keith Liruel
Rodrigo, and Francis Adrian Sullano
COMPANY OPERATION PLACE: Cebu City
BUSINESS OPERATIONS:
Monday to Saturday: Monday to Friday pre order and friday to Saturday
delivery of order
Business Description:
A company that provides quality first aid kits that prior
the health of people in a form of handy and accessible
key chains that aesthetically inclined to keep up with the
trend.
FIRST AID AND FIRST AID KITS IN THE
WORLD KeyMed Corporatio
n
- In the Harvard Humanitarian Initiative Survey in 2017,

82% said they do not have an
emergency kit or "go bag", while 62% said they have no
first aid kit. (Philippines)
- According to the university of Manchester, ut to 59% of
pre hospital deaths could be prevented if
more people knows a thing or two about first aid.
- In the US, there are more than 4 million people suffer a
nonfatal injury and 1/3 of all the injuries happen at home
FIRST AID AND FIRST AID KITS
IN THE WORLD KeyMed Corporatio
n
- According to cdc.gov, 44% of Americans do not have first aid kits.

- All over the world, the has been increasing cases of accidents that
happens in homes and offices
hence the demand for first aid kits is also increasing.
- 2 types of First Aid Kit: Common and Special. Common type first
aid kit held the largest market share
of 60.7% in 2019 as it is used in every kind of first aid procedures.
Special type first aid kit is anticipated to expand
at the fastest CAGR of 5.5% over the forecast. Special type first aid
kit has been further categorized into CPR Kit,
Snake Bite Kit, Burn Care Kit, and others.
PRODUCT PROTOYPE
DRAWING
PRODUCTS AND
SERVICES
KEYCHAIN FEATURES
Aesthetic Color Scheme
Bead Accessory
Customized Leather Company
Name Stamped
First Aid Cross Resin
Faux Leather First Aid Kit
PRODUCTS AND
SERVICES
FIRST AID KIT FEATURES
2 Triple Antibiotic Ointment
5 Iodine Prep Pads
5 Alcoholic Prep Pads
5 Mini Gauze Pads
1 Surgical Tape
2 Biogesic Capsule
2 Ibuprofen Capsule
6 Safety Pins
5 Rectangular Band Aids
3 Square Band Aids
6 Cotton Buds
CUSTOMER
BENEFITS
Stylized keychain accessories while
also serving the purpose for
emergencies
Easy access First aid kit for
emergencies
Resell First Aid Kit to potential
consumers
PRODUCTS
AND SERVICES
SERVICES
Customers can order online anytime
Questions and further informations
about the product may be asked from
the company's customer service
P.S.
The Delivery Service is an established agreement
between our company and the delivery service
enterprise, concerns for the delivery of the product is
beyond our control.
PRODUCTS
AND SERVICES
SWOT ANALYSIS
KeyMed Corporatio
n
STRENGHTS WEAKNESSES
COMPASSIONATE HEAVILY REGULATED
ADAPTABILITY HEAVY COMPETITION
OPENNESS NO DIVERSIFICATION
RELIABLE AND EFFICIENT
OPTIMISTIC
OPPORTUNITIES THREATS
POTENTIAL CUSTOMIZATIONS COMPETITOR PLAGIARISM
ACCESS VARIATION INNOVATIONS PEOPLE RELY ON BIG COMPANIES
POTENTIAL EXTENSION IN PURCHASING FIRST AID KITS
POTENTIAL PARTNERSHIP
MARKET ANALYSIS
Top 10 companies in the World Top 10 companies in the Philippines
1. American Red Cross 1. Philippine Red Cross

2. Johnson & Johnson 2. MEDIPLAST
3. Adventure 3. McBride
4. Protect Life 4. MFASCO
5. Be Smart Get Prepared 5. Be Smart Get Prepared
6. First Aid Only 6. RiteMED
7. Homestock plus 7. DermAid
8. Everlit 8. Firstar Healthcare Co., Ltd.
9. MFASCO 9. Exped
10. Forbes Health 10. Homestock plus
MARKET ANALYSISCorporatio
KeyMed n
MARKET ANALYSIS
KeyMed
Corporatio
n
PURCHASING POWER AND SALARY
KeyMed Corporatio
n
Our target market, Filipino buyers, has

approximately 15,000 pesos as a minimum wage
and the unemployment rate of the Philippines are
now decreasing up to 4.8%. This would mean that
more Filipinos get to provide for their family and
the purchase power is likely high.
MARKETING AND SALES
Corporatio
KeyMed n
PLACE PROMOTION
Relies on online setup: website
Social Media Platforms
Online Availability
Extensive use of Platforms
Social Media Platforms
Interactive Marketing
PRODUCT Influencer's Influence
Variety: wide range of design and first aid PRICE

products
Quality: Raw materials are of high quality Affordable for an aesthetic mini first
Design: aesthetic designs that are on trend aid kit
Packaging: biodegradable plastic pouch priced at 270 pesos
with logo
TARGET MARKET
KeyMed Corporatio
n
Psychographic Market segmentation:

People who prefer to reside with both
aesthetic and the importance of aid.
People who are prone to cuts, small
wounds, and burn, will spend on first aid kit
People who spends on fashion utilities.
Demographic market segmentation:
Ages between 18 -55 years old.
Mainly Premed and Medical Students who
want to keep up with the trend and the
aesthetic (because they lean towards the
awareness of the importance first aid)
MARKETING
KeyMed Corporatio
n
Influencer marketing
Email Marketing
Content Marketing
SOCIAL MEDIA
KeyMed Corporatio
n
Instagram
Facebook
Tiktok
LOCATION/DISTRIBUTION
KeyMed
Corporatio
n
Office in Mandaue City

Online store
> Shopee
> Amazon

KeyRx will be processed online

via website
MANAGEMENT
STRUCTURE Corporatio
KeyMed n
FINANCE PROJECTION
KeyMed Corporatio
n
∆ Initial investment ( first year) Rs= ₱855 000

1. Raw material cost = ₱350,000
2. Other cost= ₱505 000
∆ No cash in hands
KeyMed
STARTUP BUDGET/ USE OF PROCEEDS
Corporatio
n
FUNDING AND MONEY INFLOW
KeyMed
Corporatio
n
Current Funding requirement = 300

thousand pesos ( ₱300,000)
 Future Funding requirement = 200
thousand pesos.(₱200,000)
IMPLEMENTATION PLAN AND SCHEDULING
KeyMed Corporatio
n

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KeyMed Corporatio

FOUNDATION OF THE BUSINESS PLAN

Research marketing sales and operations financial planning

- In the Harvard Humanitarian Initiative Survey in 2017,

- According to cdc.gov, 44% of Americans do not have first aid kits.

1. American Red Cross 1. Philippine Red Cross

Our target market, Filipino buyers, has

Variety: wide range of design and first aid PRICE

Psychographic Market segmentation:

Office in Mandaue City

KeyRx will be processed online

∆ Initial investment ( first year) Rs= ₱855 000

Current Funding requirement = 300

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