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    Sample Digital Marketing Campaign Plan Template

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    Annisa Aulia
    Stellar Creative Solutions will launch a new body lotion called Golden Lux Elegance on November 20, 2050 with a $2,000,000 marketing budget. They will target single and married women ages 15 to 65 through digital marketing campaigns implemented by a team led by Hannah Baker, Digital Marketing Director. The campaigns aim to create relevant marketing materials by June 25th and increase the product website views by 10% through social media by October 23rd.

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    Sample Digital Marketing Campaign Plan Template

    Uploaded by

    Annisa Aulia
    568 views7 pages
    Stellar Creative Solutions will launch a new body lotion called Golden Lux Elegance on November 20, 2050 with a $2,000,000 marketing budget. They will target single and married women ages 15 to 65 through digital marketing campaigns implemented by a team led by Hannah Baker, Digital Marketing Director. The campaigns aim to create relevant marketing materials by June 25th and increase the product website views by 10% through social media by October 23rd.

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    Stellar Creative Solutions will launch a new body lotion called Golden Lux Elegance on November 20, 2050 with a $2,000,000 marketing budget. They will target single and married women ages 15 to 65 through digital marketing campaigns implemented by a team led by Hannah Baker, Digital Marketing Director. The campaigns aim to create relevant marketing materials by June 25th and increase the product website views by 10% through social media by October 23rd.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    568 views7 pages

    Sample Digital Marketing Campaign Plan Template

    Uploaded by

    Annisa Aulia
    Stellar Creative Solutions will launch a new body lotion called Golden Lux Elegance on November 20, 2050 with a $2,000,000 marketing budget. They will target single and married women ages 15 to 65 through digital marketing campaigns implemented by a team led by Hannah Baker, Digital Marketing Director. The campaigns aim to create relevant marketing materials by June 25th and increase the product website views by 10% through social media by October 23rd.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    At a glance
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    The key takeaways are that Stellar Creative Solutions will launch a new body lotion called Golden Lux Elegance for women on November 20, 2050 with a $2,000,000 marketing budget. They aim to create marketing campaigns by June 25 and increase website views by 10% through social media by October 23.

    The target market is single and married women between ages 15 to 65, comprising 40.20% of the total US population. These women use body lotions to moisturize, hydrate, and protect their skin.

    The company will focus more on utilizing social media marketing strategies like boosting online influence through influencer campaigns and continuous sharing of product web pages.

    Stellar Creative Solutions

    Digital Marketing
    Campaign Plan

    Prepared by
    Bloom Underwood
    [email protected]
    March 25, 2050
    Executive Summary

    Stellar Creative Solutions will launch its new product, Golden Lux Elegance
    body lotion for women, on November 20, 2050. With a budget of
    $2,000,000.00, the company will utilize digital marketing campaigns to
    promote the new product.

    Objectives

    The company’s marketing objectives are:

    1. Create relevant marketing campaigns for the new product by June 25,
    2050. 
    2. Increase product website views by 10% through the use of social media
    campaigns by October 23, 2050.

    Buyer Persona

    Jenny Adams is a 24-year-old business manager, living in Louisville, Kentucky.


    Her challenges include maintaining smooth, clear, and moisturized skin after a
    long day at work. She needs a body lotion that can help her have a fresh and
    confident outlook to boost her confidence at work.

    Target Market

    The company targets single and married women between ages 15 to 65,
    comprising 40.20% of the total US population. These women use body lotions
    to moisturize and hydrate their skin and protect it from damage.
    Strategy

    The company will focus more on utilizing social media marketing strategies in
    implementing its digital campaigns. It will boost the online influence of the
    product through the campaigns participated by social media influencers and
    continuous sharing of the product’s web pages.
    Team

    Hannah Baker
    Digital Marketing Director
    She will supervise and oversee the implementation of digital marketing
    campaigns.

    Lesley Stevenson
    Digital Marketing Specialist
    She will be responsible for crafting digital marketing strategies to attain the
    goals of the campaign.
    Action Plan

    OBJECTIVE 1
    Create relevant marketing campaigns for the new product by June 25, 2050.

    ACTION ASSIGNED TO END DATE


    Finalize the contracts and fees of
    product ambassadors and social media Hannah Baker June 25, 2050
    influencers

    Establish and finalize digital marketing


    Lesley Stevenson June 25, 2050
    channels

    OBJECTIVE 2
    Increase product website views by 10% through the use of social media
    campaigns by October 23, 2050.

    ACTION ASSIGNED TO END DATE

    Develop the product’s official web page Lesley Stevenson October 23, 2050

    Produce and post enticing content on


    Dianna James October 23, 2050
    the web and social media pages
    Budget

    Description Quantity Price Total

    Salary  10 USD 56,000 year USD 560,000

    Web Development Tools  1 USD 15,000 year USD 15,000

    VAT 10 %

    Total USD 632,500


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