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    Sabrina Tasnim Esha 1721098
    The document discusses changing online purchasing behavior in Bangladesh. It notes that online shopping has grown rapidly due to its convenience and ability to save time. Various factors influence consumer purchasing decisions online, both positively such as product comparisons and discounts, and negatively such as high prices, delivery issues, and lack of after-sales service. Market research data is presented on the demographics of online shoppers in Bangladesh and their reasons for purchasing or not purchasing items online. The association between internet penetration and regular online purchasing is also discussed.

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    Slides .Presentation

    Uploaded by

    Sabrina Tasnim Esha 1721098
    188 views9 pages
    The document discusses changing online purchasing behavior in Bangladesh. It notes that online shopping has grown rapidly due to its convenience and ability to save time. Various factors influence consumer purchasing decisions online, both positively such as product comparisons and discounts, and negatively such as high prices, delivery issues, and lack of after-sales service. Market research data is presented on the demographics of online shoppers in Bangladesh and their reasons for purchasing or not purchasing items online. The association between internet penetration and regular online purchasing is also discussed.

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    The document discusses changing online purchasing behavior in Bangladesh. It notes that online shopping has grown rapidly due to its convenience and ability to save time. Various factors influence consumer purchasing decisions online, both positively such as product comparisons and discounts, and negatively such as high prices, delivery issues, and lack of after-sales service. Market research data is presented on the demographics of online shoppers in Bangladesh and their reasons for purchasing or not purchasing items online. The association between internet penetration and regular online purchasing is also discussed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    188 views9 pages

    Slides .Presentation

    Uploaded by

    Sabrina Tasnim Esha 1721098
    The document discusses changing online purchasing behavior in Bangladesh. It notes that online shopping has grown rapidly due to its convenience and ability to save time. Various factors influence consumer purchasing decisions online, both positively such as product comparisons and discounts, and negatively such as high prices, delivery issues, and lack of after-sales service. Market research data is presented on the demographics of online shoppers in Bangladesh and their reasons for purchasing or not purchasing items online. The association between internet penetration and regular online purchasing is also discussed.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    CHANGES IN Tasneva Araby Neva

    ONLINE Tanzim Zabir Uddin

    PURCHASING Tayeb Jawad


    Efat Tanzim Ishita

    HUMAN Sabrina Tasnim Esha

    BEHAVIOR
    INTRODUCTION

     Due to busy life & saves time.


    • Easy way to shopping in time.
    • Online shopping rapidly growth in Bangladesh.
    • Developing economic balance.
    • It gives different kinds of product offers, customer satisfaction
    ,customer feedback ,tally pricing,
    • Online is very popular in modern life. Online shopping has
    been evolving fast and has the potential to grow
    • exponentially in time to come, as Internet penetration
    reaches far and wide across the rural areas.
    CONTENT IN DETAILS
     Marketing manipulations
     Positive digital experience
     Purchasing based on positive memories
     Applying conversational analysis
     Creating addictive experiences
     Purchasing based on needs
     Impulsive shopping
    Types Of Consumers:

    • Unconflicted buyer

    • Tightwad

    • Spendthrifts

    Collecting Consumer Behavior Data:

     Customer Reviews

     Question and Answer sites

     Company surveys

     Keyword Research

     Google analytics

     Competitor Analysis (SWOT Analysis)


    MARKET RESEARCH

    • Generally, the respondents were categorized into


    several factors such as gender, age , income.
    •
    40%
    35%
    30%
    25%
    20%
    15%
    10%
    5%
    0%
    Male Female

    Below20 20-25 26-30


    31-35 36&above
    Figure: Age of the respondents
    Reasons (Positivity) :

    • Save Time
    • Comfortable
    • Product Comparison
    • Available Variety
    • Discount Offer
    • Home Delivery Facility
    Reasons behind declining
    consumer rate in e-commerce:

    • High price
    • Wrong QC
    • Lack of after sale service
    • Inability to touch and feel
    • Late delivery
    • Poor refund system
    • Lack of commitment issue
    • Counterfeit product
    Comparison of E-commerce sites, who are facing negative reviews
    from their present customers
    (among Daraz.com.bd, Ajkerdeal.com, Evaly.com.bd)

    Comparing of Negativity
    Daraz Ajkerdeal Evaly

    80%

    75%
    64%
    25%
    18%

    18%
    10%

    7%
    3%
    0%
    0%

    0%
    0%
    0%

    0%
    E xc e l l e n t Great A ve r a g e Po o r Bad
    MARKET ASSOCIATION

    1.Internet Penetration rate in Bangladesh 18.02 and still increasing

    2. Only 6% of the smart phone users regularly buy or purchase from


    the
    onlineshop and 5% of the consumer among them are less frequent.

    3.Consumers are not convinced enough

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