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    Archit Uniyal: Digital Marketing Specialist

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    Archit Uniya is a digital marketing specialist with 3 years of experience in SEO. He currently works as an SEO specialist for Markovate, where he develops landing pages, manages marketing channels, conducts keyword research, and analyzes website performance using analytics tools. Previously he held SEO roles at Eiliana and Shoviv Software where he optimized websites, executed SEO strategies, and created SEO content. He has skills in technical and on-page SEO, copywriting, communication, and content creation.

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    Archit Uniyal: Digital Marketing Specialist

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    archit
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    Archit Uniya is a digital marketing specialist with 3 years of experience in SEO. He currently works as an SEO specialist for Markovate, where he develops landing pages, manages marketing channels, conducts keyword research, and analyzes website performance using analytics tools. Previously he held SEO roles at Eiliana and Shoviv Software where he optimized websites, executed SEO strategies, and created SEO content. He has skills in technical and on-page SEO, copywriting, communication, and content creation.

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    Archit Uniya is a digital marketing specialist with 3 years of experience in SEO. He currently works as an SEO specialist for Markovate, where he develops landing pages, manages marketing channels, conducts keyword research, and analyzes website performance using analytics tools. Previously he held SEO roles at Eiliana and Shoviv Software where he optimized websites, executed SEO strategies, and created SEO content. He has skills in technical and on-page SEO, copywriting, communication, and content creation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views3 pages

    Archit Uniyal: Digital Marketing Specialist

    Uploaded by

    archit
    Archit Uniya is a digital marketing specialist with 3 years of experience in SEO. He currently works as an SEO specialist for Markovate, where he develops landing pages, manages marketing channels, conducts keyword research, and analyzes website performance using analytics tools. Previously he held SEO roles at Eiliana and Shoviv Software where he optimized websites, executed SEO strategies, and created SEO content. He has skills in technical and on-page SEO, copywriting, communication, and content creation.

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    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    ARCHIT

    UNIYAL
    DIGITAL MARKETING SPECIALIST

    I am a professional SEO Specialist with 3 years of

    experience in effective online marketing and

    optimization. Strong creative and analytical skills.

    Team player with an eye for details.

    +91 8218694214

    [email protected]

    Dehradun, India

    writaway.com
    EXPERIENCE
    SEO SPECIALIST Markovate
    (Aug 2022 - Present)

    Developed and maintained landing pages using DIVI integrated with Wordpress.
    Managed all marketing channels including social media, web stories, blogs, PR, guest post, link insertions, listicles, etc.
    Conducted keyword research to identify potential opportunities for content optimization.
    Drew marketing insights using tools like Clarity, Mouseflow, GSC & GA4.
    Curated lists of actionable items to improve conversion from the derived insights.
    Worked closely with the graphic design team to optimize user engagement by implementing UI/UX changes.
    Developed and implemented multiple SEO strategies to improve keyword rankings and drive traffic.
    Closely analyzed ranking patterns and traffic with the help of tools such as SERPRobot, Ahref, Semrush and etc.
    Analyzed website performance using tools like Google Analytics and Search Console.
    Conducted technical audits to identify and resolve issues that may negatively impact the website including Core web
    vitals, page speed, image optimization, AMP pages, etc.
    Creating and optimizing on-page content, including meta tags, headers, and copy.
    Delivered progress reports that showcase SEO & marketing performance and progress to management.

    SENIOR SEO EXECUTIVE Eiliana - Freelancing World


    (Dec 2021 - Aug 2022)

    Reviewed and optimized websites to improve keyword targeting URL strategies, website architecture and
    content.
    Utilized search engine optimization and emphasized the importance of link building. Experience using SEO tools
    such as Ahrefs, Semrush, Google Search Console, Google Keyword Planner, and Google Analytics.
    Knowledge of different digital marketing channels, including display advertising, guest posts, link insertion, and
    influencer marketing
    Lead generation through various social media channels
    Created and implemented SEO strategies
    Executed/managed strategies for content development in coordination with SEO goals

    SEO EXECUTIVE Shoviv Software


    (July 2020 - Dec 2021)

    Conducting on-site and off-site analysis


    Using programs such as Google Analytics to compile regular performance reports Assisting the content team in

    the creation of high-quality, informative SEO content Develop optimization strategies that increase the

    company's search engine results rankings


    Research SEO keywords to use throughout the company's website and marketing materials
    Set measurable goals that demonstrate improvement in marketing efforts Collaborate with others within the

    marketing department to manage SEO strategy Write compelling and high-quality website content, including

    blog posts and page descriptions


    Update content and website links for maximum optimization and search engine
    SKILLS
    Technical SEO Copy Writing Communication

    On-page optimization Conversion Optimization Content Creation

    Off-page optimization Adaptability Analysis

    EDUCATION

    BACHELOR OF TECHNOLOGY | DIT University, Dehradun


    Aug 2015 - Oct 2019

    FUNDAMENTALS OF DIGITAL MARKETING | Google Digital Garage


    Mar 2020 - April 2020

    INTEREST
    Yoga

    Sports

    Music

    Trekking

    LANGUAGES
    ENGLIS
    H HINDI

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