Summer Internship Project Report

On
Dynamic, Localized and Personalized Marketing Model

Under The Guidance: Submitted By:

Dr. Pramit Mazumdar YashKumar Singh (201951152)
Mukul Lout (201951097)

At
Indian Institute of Information Technology Vadodara
Abstract- This is the platform which is METHODOLOGY:
nothing but Advertising Media to provide means
of communication for marketing models to The marketing strategy of our proposed system
create interest and awareness among the people is such that the various community service providing
bodies in an area, like Hospitals, Police Station, Ticket
by making it reachable in the public domain (Bus/Air) reservation counters, ATM counters and even
with the help of technology, smart phone, Shops, Cinema halls, Malls, Multiplexes etc. will provide
internet, etc. So, designing personalized related information to our system for feeding their
advertising becomes the need of an advertiser. advertisements to all consumers anywhere and anytime
required. Consumers from his mobile phone may request
Many researchers have proposed various for any service enlisted by our application. List of
solutions for providing location based services. advertisers including details of them are displayed in the
In our paper we propose a unique marketing mobile phone personalized for the user. We have divided
scheme in which the advertisements are the next parts into a few sections, each with brief
generated dynamically in a personalized descriptions of our system. Section I holds the basic
architecture of our proposed system. Section II briefs the
manner according to the current location and working of proposed architecture. Section III shows the
requirement of the consumer. entire workflow of our system.

Introduction: A. Basic Architecture -

The report contains brief work which
was carried out during my internship period in
which we were assigned the task of
accomplishing such an application that will be
capable of providing personalized based
advertising to the consumer with the extension
of location based services.
In today’s generation everybody has access to
smart devices that are connected over the
internet. So things become important for
consumers to access correct information based
on their personalized interest and also towards Fig. 1 Proposed System Architecture
success of commercial business.Multiple
services can be accessed with the help of mobile
devices through a network or internet and also Above fig. 1 represents the basic architecture of our
the information is provided in accordance with system. Basic architecture includes three important
factors : Advertiser, User and Database.
the current geographical location of the user can
be termed as location based services. Services Our services classify into multiple processes like (1)
include information like hospital, police station Advertiser Registration (2) Login (3) Application
Initiation (4) Select Services (5) Response. In the
and ATM Counter, fire brigade and so on. above diagram, rectangles represent external entities
Location based advertisements can be provided which are nothing but users and advertisers. And
through digital means like providing large arrows represent flow of data and direction of
interaction of three different entities.
digital hoard-boards on the road side or most
probably you see such things in the city. With
the advancement of the mobile devices, many
inbuilt technologies in it can be utilized to
further optimize the delivering the same.
 Name Task performed Process-1: Represents a registration
process.
1.1 Advertiser registers himself to our service The registration process is the first step for
1.2 Advertiser submits the form provided for
the advertiser who is willing to use our
registration services for making a reach to the targeted
devices of the consumer. At the time of
1.3 New advertiser is added to our database registration the advertiser will provide all the
1.4 Notification for successful registration is
necessary information and marketing
delivered information as well.
2.1 Registered advertiser for updating logs in to Personal detail of the advertiser which would
the system using Email ID and Password help the customer to contact the advertiser when
required and the same detail needed for the
2.2 System goes through a verification process
system to be able to identify the location which
2.3 Advertiser is notified for successful verification in turn is necessary for location based services.

3.1 Advertiser provides its new details in the

updating form

3.2 Submits the form

3.3 New data for the service provider is updated

to our database

3.4 Notification is provided to the advertiser on

successful updation

4.1 User downloads the application software in an

Android Mobile phone

4.2 On launching the application, LIST view of all

services are displayed

5.1 The service selected and the location of user

are sent to the web server for further
processing
6.1 Our system on successful retrieval of location
based services provides the result

6.2 The results are delivered to the Android

Mobile phone in a LIST view mode

7 Administrator has maintains the database

8 Administrator also supervises the web server, Process-2: Represent the login part. This
including the web pages being presented and process is needed for uniquely identifying
the type requests received from user the registered advertiser for modification of the
9 Every query is processed from the database existing detail of the advertiser. For login, the
maintained by the administrators advertiser needs email id and password to be
able for modification and if in future policy
influence then advertiser can make necessary
changes.
Working Flow Of The System:
This part explains the entire process of
completing tasks on this platform.
 Process-4: Show the details of the services by
which the consumer's selected services request
is restored from our database Whenever the user
makes a selection of services, applications send
selected services to the server and filter to
retrieve services data.

Process-3: Represent the application initiation

process which is directed towards the end user
(consumer). Users need to launch our
application on their devices to select the services
and make a request for any services listed in the
application

Process-5: In the final stage, the process shows

all the enlisted retrieve data of the advertiser on
the list of the name and select any name to view
all the required information.
 version-2.1 to 4.0). Next we will consider
developing a generic system, by which any
Mobile Phone user can use our services. Mobile
phone operating systems which we are
considering making generic implementations are
Symbian OS for Nokia phones, iOS for Apple
I-Phones, BlackBerryOS for BlackBerry
smartphones and WindowsOS for Nokia or
Samsung Windows smartphones.

Conclusion:
This work focuses on permission based
advertisement and not on unsolicited
advertisements i.e. spamming. Here users will
have lenience to accept contents wherever and
whenever they require. We assure that our
system is developed in such a way that the
content providers can never reach the targeted
users, without their permission. This scheme
sets an example for utilizing information
resources for marketing in an effective way. This
technology can change the definition of
advertisement or take advertising to a different
level and can enhance our social activity by
helping both the sides of the economy, the
consumer and the producer. The proposed
technique has a deep penetrating power in the
Limitation and Future Work: mass.
In our work, we were able to perform basic
operations that are critical for retrieving data
based on the requested services but this process
is done without using location based filtering.
REFERENCES:
As I was left with little time, it was not possible [1] Mark Bilandzic, Marcus Foth, Alexander De
for me to add this feature for providing services Luca, “CityFlocks: Designing Social Navigation
through location based filters. for Urban Mobile Information Systems”, 7th
ACM conference on Designing Interactive
we have tested our results over various mobile Systems(DIS), Feb 25-27, 2008, Cape Town,
phones having Android Operating System (from South Africa.
[2] Hassan I. Mathkour, “A GPS-based Mobile
Dynamic Service Locator System”, Applied
Computing and Informatics 2011, organized by
King Saud University, vol-9, pages-95-106,
place Department of Computer Science, King
Saud University, Riyadh 11653,Saudi Arabia,
received 17th December 2010, accepted 11
March 2011, available online 27 May 2011
[3] Seungjae Shin, Pyung Kim, Yeojeong Yoon,
Seongbea Eun and Hyunsoo Yoon, “Person
Wide Web: Active Location based Web Service
Architecture using Wireless Infrastructure”,
appeared in TENCON 2010 - 2010 IEEE region
10 Conference, location Fukuoka, on page(s)
2024- 2029, Issue date: 21-24 November 2010