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    CompaniesandMarkets.

    com: India Fast Food


    Market: New market data released
    ProQuest document link

    FULL TEXT
     
    Multinational chains such as McDonald's and KFC are expanding their menu offerings by adding an increasing
    number of Indian offerings. For instance, McDonald's introduced Masala Grill towards the end of the review period,
    a range of grilled vegetarian and non-vegetarian products inspired by the kebabs of the province in Pakistan
    formerly called the Northwest Frontier Province. This launch reinforced the message that it has adapted well to
    Indian tastes and preferences. Close to 70% of the menu...In an effort to appeal to the palates of Indian
    consumers, operators of multinational brands such as McDonald's, KFC and Subway have changed their food
    offerings, particularly increasing the vegetarian options. This is mainly because India has a huge population of
    vegetarians. The first vegetarian McDonald's will open in 2013 in northern India near the famous Golden Temple in
    Amritsar. The second is expected to open in at the Vaishno Devi cave shrine. Yum! Brands Inc, GBO of KFC, is
    following the same strategy, increasing its vegetarian offerings in 2013. Multinational fast food brands have long
    adapted their Indian menus to cater to local tastes, with plenty of spice and vegetarian options. Subway (GBO:
    Doctor's Associates Inc) has also taken this trend to the next level, introducing sandwiches that target the
    country's Jains community.The fast food category continued to be highly fragmented with no single player
    accounting for a double-digit share in 2012. Overall, McDonald's led the fast food category with a value share of
    2%, closely followed by KFC and Subway, all operated by franchisees. McDonald's has 270 outlets all over India
    and is continuing with the rapid expansion of its restaurant network. The company opened its largest restaurant in
    the country at Great India Place, Noida. Spread over 8,000 sq ft across two floors, the outlet has a seating capacity
    of 325. Hardcastle Restaurants Ltd, which is the master franchisee for the West and South India operations of
    McDonald's, has plans to invest Rs3 billion and add 75 new outlets by 2015. Nevertheless, the brand is losing
    share within chained fast food, as more competitors enter the category and outlet numbers grow rapidly.Higher
    disposable incomes, changing consumption patterns and the marketing might of powerful international brands are
    the key factors supporting the development of fast food in India. Companies are expected to target not just urban
    areas but also second- and third-tier cities in a bid to strengthen their presence. International brands such as
    McDonald's, KFC and Subway have considerable resources in terms of spending on marketing and promotional
    activity, a factor that will further drive the category's development. Paucity of time and the wider penetration of a
    Western-style culture will further fuel the growth of fast food in India.For more information on the "Fast Food in
    India" market analysis, see the latest research: Fast Food in IndiaFollow us on Twitter @CandMResearch

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    DETAILS

    Subject: Restaurants; Fast food; Vegetarianism

    Business indexing term: Subject: Restaurants; Industry: 72251 : Restaurants and Other Eating Places

    Classification: 72251: Restaurants and Other Eating Places

    Publication title: Newstex Trade &Industry Blogs; Chatham

    Publication year: 2014

    Publication date: Dec 31, 2014

    Dateline: Dec 31, 2014

    Publisher: Newstex

    Place of publication: Chatham

    Country of publication: United States, Chatham

    Publication subject: Business And Economics

    Source type: Blog, Podcast, or Website

    Language of publication: English

    Document type: Blogs

    ProQuest document ID: 1641259986

    Document URL: https://www.proquest.com/blogs-podcasts-websites/companiesandmarkets-com-


    india-fast-food-market/docview/1641259986/se-2?accountid=136204

    Copyright: Copyright Newstex Dec 31, 2014

    Last updated: 2022-11-15

    Database: ABI/INFORM Collection

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