BMT6113 - Business Research Methods
BMT6113 - Business Research Methods
BMT6113 - Business Research Methods
Interestingly, experts define research design as the glue that holds the
research project together. Moreover, they exclaim that the right
research design helps provide a structure and direction to the
research that yields favourable results. Also believed to be the
blueprint of the research, a research design has several elements,
which we will be discussing in the next part of the article.
What Are the Main Elements of Research Design?
❑ Purpose statement
❑ Data collection methods
❑ Techniques of research data analysis
❑ Types of research methodologies
❑ Challenges of the research
❑ Prerequisites required for research study
❑ The right time for the research study
❑ Measurement of analysis
Types of Research Design
Exploratory research is a methodology approach that investigates research questions
that have not previously been studied in depth. Exploratory research is often qualitative
in nature. However, a study with a large sample conducted in an exploratory manner can be
quantitative as well.
As the term suggests, conclusive research is meant to provide information that is useful
in reaching conclusions or decision-making. It tends to be quantitative in nature, that is
to say in the form of numbers that can be quantified and summarized.