Micro Module 2

I.
COURSE TITLE: MICRO PERSPECTIVE ON TOURISM AND HOSPITALITY

II. MODULE TITLE: TRAVELERS MOTIVATION AND PROFILE
III. MODULE NO: 2
IV. TIME FRAME: Week 3
V. INTRODUCTION:
Every human being have the desire to travel and experience something
different. These desires leads to motivation to travel and search a good place to
visit. Looking for a place to visit depend on some limitations on the part of the
traveler. These limitations served as a guidelines for travel industry on how
tourist would like to travel like for instance preferences on airline, weather, hotels,
activities, etc. All of these preferences lead to tourists profiling. The module will
include ideas on how tourist and destination jive together with the help of
forecasting and profiling. The module will also include in depth study on how
tourism needs can meet the primary needs of people.
VI. LEARNING OUTCOMES:
At the end of the module students will be able to:
1. Understand various theories of motivation
2. Enumerate traveler’s motivation
3. Create profiles of various travelers
4. Design motivational strategies to different travelers
5. Identify needs to motivate prospective travelers
VII. COURSE CONTENT:

Application of the Motivation Theories into Tourism Practices
Maslow’s Hierarchy of Needs in Connection to Tourism

Plog’s Psychographic Tourist Profile
Iso Ahola’s Model of the Social Psychology of Tourism
Travel Motivation for Travel and Hospitality

Holistic becomes the new and acceptable way of traveling. Holistic traveling
means to travel with the balance between mind body and soul.
Characteristic of holistic traveling:
 Full experience beyond the physical tours
 Goes beyond people, culture, places and landscapes
 Focus on self-transformation
Tourism Motivation
1. Nostalgia
2. Loneliness
3. Increasing knowledge
4. Health and entertainment
5. Tourism time
6. Tourism manner
7. Tourism destination
8. Tourism expense
Motivation to travel
1. Incentive
a. Spoiling oneself
b. Creating memories
c. Bragging rights
2. Fear
a. Fear of missing out
b. Overcoming fear
3. Achievement
a. Taking on a chance
b. Collecting experiences
4. Growth
a. Having a unique experience
b. Learning about new culture
5. Power
a. Regaining control of your life’
b. Power of freedom
6. Social
a. Getting close with travel companions
b. Meeting new people
Six Ideas behind Theories of Motivation

1. Instinct theory of motivation
2. Incentive theory of motivation
3. Drive theory of motivation
4. Arousal theory of motivation
5. Humanistic theory of motivation
6. Expectancy theory of motivation
Motivation, Needs and Motives

 Needs
Maslows Hierarchy of needs
 Motives and Motivation
 Escape, search and desire
 Body Emotions and Me
Tourist Motivations
Tourist motivations explain the factors in which influence a tourist to travel.
The push and pull motives
The Decision Making Process
Six steps framework of making a tourist decision
1. Total set
2. Awareness set
3. Available set
4. Possible choices
5. Evoke set: positive inert set
Neutral inept set
Negative
6. Decision
Destination Choice and Selection

1. Influential factors to make tourism decision
2. Environmental perception
3. Principle of maximum benefits
4. Tourism preference
5. Content of tourism decision
6. Information channel
7. Decision consultant
8. Tourism patterns
9. Ways of tourism
The Senior Travel Market
 Senior travel market in China
 Research on old people’s tourism
 Research on Nanjing seniors travel market
9 tips for creating an ideal client profile
1. Demographic profile
2. Psychographics
3. Ideal client behavior analysis
4. Ideal client background story
5. Ideal client destination
6. Ideal client future story
7. Ideal clients objections
8. Ideal clients risks
9. Ideal client day-in-the-life
How to get the data you need to create a client profile
1. Review internal data
2. Grade the client
3. Host a survey
4. Perform client interviews
5. Personal research
6. Get client personas for complementary businesses
VIII. CONTENT SUMMARY:

Motivation of Travelers
Maslow Hierarchy of Needs
Iso Ahola’s Travel motivations
Motivation to travel
Profiling travelers
IX. LEARNING ACTIVITIES:

1. Assignment to be given after the lecture.
2. Check the following video and make an analysis about the video
a. https://www.youtube.com/watch?v=2bqsevyXSPg
b. https://www.youtube.com/watch?v=sw4DmP1xwXc
3. To be submitted within the week
X. ASSESSMENT:
CRITERIA EXCELLENT VS SATISFACTORY NEEDS
Video analysis 10 (9-8) (7-6) IMPROVEMENT
( 5-4)
CONTENT: identify information from
the video.
INTERPRETATION: clearly recognize
the importance of the video
CREATIVITY: based on how the
assignment is presented
CITATION: identify different sites in
the video with accuracy
CORE VALUE: direct reflection of the
ideas behind video and its
contribution to local people
CRITERIA EXCELLENT VS SATISFACTORY NEEDS
Assignment 10 (9-8) (7-6) IMPROVEMENT
( 5-4)
CONTENT: all information is
presented
CLARITY OF IDEAS: based on the
chronological presentation
CREATIVITY: based on how the
assignment is presented
CITATION: accuracy of information
and references with evidence
CORE VALUE: direct reflection of the
ideas behind farmers market and its
contribution to local economy and
people
XI. REFERENCES:
Micro Perspective on Tourism and Hospitality (2019)by:R.Lim
Mindhaper Co,Inc.
Module 2
Power point presentation
https://cag2611.wordpress.com/tag/maslow-hierarchy-of-needs/
tourismdomain.weebly.com/tourist-typologies.html
researchgate.net/figure/Motivations-to-Visit-Religious-Site-and-Factors-that-
influence-Religious-Tourist_fig1_273898341/download
https://agencyanalytics.com/blog/client-profile-template-and-tips
https://blog.hubspot.com/service/customer-behavior-analysis
https://www.mytravelresearch.com/cashed-up-time-rich-the-travelling-senior/

Micro Module 2

Uploaded by

Copyright:

Available Formats

Micro Module 2

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Micro Module 2

Uploaded by

Copyright:

Available Formats

I.

COURSE TITLE: MICRO PERSPECTIVE ON TOURISM AND HOSPITALITY

VII. COURSE CONTENT:

Maslow’s Hierarchy of Needs in Connection to Tourism

Travel Motivation for Travel and Hospitality

Six Ideas behind Theories of Motivation

Motivation, Needs and Motives

Destination Choice and Selection

VIII. CONTENT SUMMARY:

IX. LEARNING ACTIVITIES:

You might also like