4 - Sri Sarjana
4 - Sri Sarjana
4 - Sri Sarjana
Abstracts
Competitive Advantage (CA) is defined as a company's strategy to create value of product or service
that has uniqueness and distinctiveness to be beneficial for customers if compared to other competitors.
This study empirically investigated whether the effects of manufacturing capability, dynamic
capabilities, manufacturing performance, and competitive advantage on business development. The
authors conducted a survey to test the hypotheses and designed a SEM to analyze them. The results
showed that the manufacturing capability and dynamic capabilities were effective in influencing
manufacturing performance. Manufacturing capability and dynamic capabilities were effective and
directly influenced on competitive advantage. Moreover, this study demonstrated that the effect of
competitive advantage was mediated by manufacturing performance. This finding integrated the insights
in manufacturing performance framework into a generalization of the competitive advantage in
industrial city. Furthermore, this research was expected to provide information for management at
industrial city that had valuable suggestions for management practices to increase manufacturing
performance and achieved the manufacturing goals especially in competitive advantage.
1. Introduction
In today’s highly competitive environment, in order to be successful and to achieve world
class manufacturing, organizations must possess effective manufacturing strategies (Jain &
Ahuja, 2012). Competitive pressures in the global manufacturing environment are forcing
manufacturing organizations to reengineer their strategy in order to become more competitive
in the marketplace (Gomes et al., 2004). Strategic management theories invoke the concept of
competitive advantage to explain firm performance and empirical research investigates
competitive advantage and describes how it operates (Powell, 2001). As today's dynamic and
turbulent environment is maintained, the technical infrastructure as well as people’s knowledge
and experience in many different fields, intimate conversations in the hallways of most people
and staff in their knowledge of their exchange after a period of time that may be desired are not
achieved, and technical or administrative units or design engineers as well as experts in other
units may solve a specific problem or issue in relation to the roles they have assumed (Kaveh,
Bamipour & Far, 2015). On the other hand, internal firm capabilities and resources have not
been dynamic enough in the past to warrant the use of transient that too might change in the
new business environment (Wang, 2014). There must be a focus on creating a competitive
advantage by emphasizing cost, quality and on-time delivery (Chamsuk, Phimonsathien &
Fongsuwan, 2015). Important implications for the managers of manufacturing can be drawn
from the findings to help them to understand their environments as they move through the
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different stages in a cross country business context (Elbeltagi, Hamad, Moizer & Abou-Shouk,
2016). Business to business provides many growth opportunities and benefits for firms, such as
cost reductions, efficiency improvements, better supplier relationships, access to global
markets, new customers and suppliers, productivity improvements, increased profits, and gains
in competitive advantage (Fauska et al., 2013).
Therefore, the strategy aims to achieve best performance in manufacturing is on
sustaining the process of improving human well-being (Sarjana, 2015). Manufacturing strategy
refers to exploiting certain properties of the manufacturing function as a competitive weapon
(Skinner, 1969). The resources based view implies that such innovations can only contribute to
competitive advantage when they cannot be easily duplicated by competitors who have access
to the factor markets (Schroeder et al., 2002). The industrial policy implications for cities are
subsequently explored in terms of building new industrial districts to developing high skill
ecosystems and fostering multinational webs of cities, all with the aim of ensuring the
conditions exist in cities for creativity and development to flourish, notably a diverse and
democratic economic system (Bailey & Cowling, 2011). Manufacturing basic activity is proven
to have a positive and significant impact in pushing manufacturing development (Ahmad et al.,
2013). Manufacturing activity is comprised of many processes, decisions, and actions (Hayes
et al., 1988).
The manufacturing sector is important in relationship to its role in economic growth and
the whole economy (Ahmad et al., 2013.). The problem emerging from the manufacturing
sector is that encouraging regions to increase their manufacturing performance has affected
regional disparities (Szirmai, 2009). The capabilities of a manufacturing system are a key
determinant of performance and drive competitiveness over time (Hayes et al., 1988). In
dynamic industries where life cycles can be extraordinarily short, firms that are slow to market
lose any launch advantages such as building an installed base or encouraging complementary
goods. They may also be unable to fully amortize fixed costs because their product is obsolete
(Shilling, 2010). The ability to connect two of the most popular concepts of today in the field
of performance measurement is reflected in the use of economic value added as a measure of
financial performance under the balanced scorecard model and the strategic management of the
whole enterprise (Bogavac et. al, 2014). Business performance is examined by using financial
measures of returns on investment, return on equity, and returns on sales. Business performance
is obtained by combining seven measures describing manufacturing, marketing, and financial
performance (Leachman et al., 2005). Selecting the most effective improvement programs is
the main challenge of business managers to achieve superior operational performances
(Hajirezaie et al., 2010). Manufacturing development can be pushed by increasing ethnic
diversity which means acculturation from different cultures (Ahmad et al., 2013).
The city is an economic entity; the sum of its economic strength and resources, and the
jobs and business opportunities it offers. The city is a social or demographic entity, made up of
people who live in the city, their connections and relationships; and perhaps, albeit to a lesser
extent, those who occupy it more briefly, such as commuters and visitors. The city is a physical
entity, its geography, the vitality of its neighborhoods, the quality of its environment, and the
soundness of its infrastructure. The city is a political entity, an entity within legally defined
boundaries, containing a local government, with the public resources, capacity, and leadership
it provides (Mallach, 2013). The city is emerging as the leader of transformation in terms of
service sector development and attracting foreign direct investment (Drobniak & Skowronski,
2012). City development is related to industrial development, and industrial development is
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related to city development (Bailey & Cowling, 2011). The city has received an important
contribution to its identity and improved its quality of life (Ertas & Ozdemir, 2013).
2. Literature Review
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business partners (N`Da et al., 2008). The major managerial implication that companies should
do is to strengthen their developmental and rational culture to attain and sustain a competitive
advantage (Adriansah & Afiff, 2015).
Competitive advantage to a firm's performance develops when it is higher than normal
finds and which is more worthy than the expected value resources (Barney, 2002). Sources of
competitive advantage are cost advantage and the advantage of differences (Porter, 1985). A
firm is said to have a sustained competitive advantage when it is implementing a value creating
strategy not simultaneously being implemented by any current of potential competitor and when
these other firms are unable to duplicate the benefits of this strategy (Barney, 1991). Dimension
competitive advantage includes cost, quality and delivery (Chamsuket al., 2015).Competitive
advantage is universally accepted in strategic management courses and textbooks as an essential
concept in strategy (Barney, 1997). The developments of competitive advantage theories help
explain that competitive advantage has occupied the attention of the management community
for the better part of half a century (Wang, 2014). Company can create and deliver more
economic value than its competitors simultaneously by increasing the profit and offering higher
benefit to the consumers rather than to the competitors as following condition of competitive
advantage (Reniati, 2016). Creating competitive advantage ex ante produces sustained superior
performance (Powell, 2001).
Ambitious companies should always be concerned with how to achieve and sustain a
competitive advantage (Elbeltagi et al., 2016). Knowledge can be considered as a competitive
advantage that organizations can hardly imitate its competitors (Kaveh et al., 2015). Product
innovation and service innovation affect competitive advantage with competition in foreign
countries and needs to be a lifting capacity of supporting industries that can produce parts with
quality, at a low cost which are delivered on time (Chamsuk et al., 2015). The way for current
business environment has evolved, opportunities for leveraging competitive advantage are
transient (Wang, 2014). Culture can only affect competitive advantage through absorptive
capacity and innovation (Adriansah & Afiff, 2015). Competitive advantage in this research is
defined as the company's strategy to create value of product or service that has uniqueness and
differentiation so beneficial for customers if compared to competitors.
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capabilities and create new market opportunities (Eisenhardt and Martin, 2000; Wu, 2007).
According to Pavlou and El-Sawy (2011), dynamic capabilities are usually embedded in
organizational processes and routines that allow an enterprise to adapt to the changing market
conditions in order to reconfigure its source base, enable morphing and adaptation, and
eventually achieve an edge over competitors. Wu (2006) further found that dynamic capabilities
is a crucial intervening variable that transforms resources into performance, which means that
if enterprises can utilize dynamic capabilities, it is possible to manage internal and external
resources to enhance organizational performance and gain high competitive advantage.
Dynamic capabilities view is the latest perspective trying to explain and guide firms on how
they can achieve and sustain a competitive advantage (Breznik & Lahovnik, 2014).
Wang & Ahmad (2007) defined dynamic capabilities as the firm orientation stable
behavior to renew, integrate, recreate and reconfigure their capabilities and resources.
Reconstructing and upgrading their core capabilities in response to the dynamic market are
considered essential to sustain competitive advantage. If a firm with highly dynamic capabilities
is able to quickly cope with the dramatic changes in the external environment, it can establish
competitive advantage and increase their market value. However, it is difficult to build a new
capability as it demands effective organizational processes for new learning (Liu & Hsu, 2011).
Dynamic capabilities are defined as the orientation stable behavior of firms to renew and
integrate their capabilities and resources to upgrade their core capabilities in response to the
dynamic market to sustain competitive advantage is used as moderating variable (Dadashinasab
& Sofian, 2014). Pavlou & El Sawy (2011) explained four dynamic capabilities such as sensing,
learning, integrating, and coordinating capabilities, as a sequential logic to reconfigure existing
operational capabilities. Sensing capability is the ability to identify, interpret, and pursue
opportunities in the environment, while learning capability is the ability to enhance existing
operational capabilities with new knowledge. Integrating capability is the ability to assimilate
individual knowledge with the unit’s new operational capabilities, and coordinating capability
is the ability to orchestrate and deploy tasks, resources, and activities in the new operational
capabilities. There are three critical components of dynamic capabilities, which are capability
possession that is having distinctive resources, capability deployment includes allocating
distinctive resources, and capability upgrading that includes dynamic learning and building new
capability (Luo, 2000).
The primary premise of the dynamic capabilities framework is that a firm has operational
capabilities and resources that are directly involved in enterprise performance by converting
inputs into outputs and dynamic capabilities that influence enterprise performance indirectly by
updating, integrating and reconfiguring a firm’s existing operational capabilities and resources
(Teece, Pisano & Shuen, 1997). Dynamic capabilities emphasize the transforming of
environmental characteristics and how the firms manage to adapt, integrate, and reconfigure
the internal and external organizational resources to compete with the dynamic environmental
conditions (Teece, 2007). Some capabilities act as both dynamic and operational capabilities
and they are used to renew operational capabilities to simultaneously maintain a firm’s current
operations and to positively influence overall firm performance (Helfat & Winter, 2011).
Dynamic capabilities creation processes are directly related with R&D (Hsu & Wang 2012). If
the manager's perceptions of one particular situation are wrong, this will trigger the wrong
dynamic capabilities and the consequences could be fatal for a firm (Breznik & Lahovnik,
2016).
A firm that understands how a given dynamic capabilities is linked to its existing
operational capabilities will be more successful at renewing its operational capabilities and
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gaining a competitive advantage than firms that lack such understanding (Gao & Tian, 2014).
Two premises of the valuable dynamic capabilities are necessity and feasibility. Dynamic
capabilities as a kind of organizational routines are source of transformation and stability which
are consistent with organizational routine duality viewpoint. Based on the necessity of
implement of dynamic capabilities, the adjustment time of the changes is needed (Tiantian et
al., 2014). Firms should renew their resource based upon dynamic capabilities approach and
which deploy relevant capabilities as dynamic capabilities hold the potential for a sustained
competitive advantage especially in a turbulent environment (Breznik & Lahovnik, 2016). In
this research, dynamic capabilities are defined as the ability and competence of the company to
utilize its resources through the process of scanning, sensing, learning, integration and
coordination in the face of global environmental change rapidly in order to create a competitive
advantage.
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the core capability on manufacturing process to efficiency utilizing of resources with standard
of quality, flexibility, delivery, times dimension and cost strategy.
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Manufacturing
Capability
Quality
Flexibility
Delivery
Times dimension
Cost strategy
Manufacturing Competitive
Performance Advantage
Productivity Uniqueness
Satisfaction Differentiation
Innovation
Dynamic Capability
Scanning
Sensing
Learning
Integration
Coordination
4. Methodology
This research focused on strategic management as its grand theory. The middle theories
were its operation management and business management and its applied theories were
industrial management and business strategy. This study was aimed in Indonesia that had
implemented manufacturing performance as a sampling frame. Researches had taken places in
various industries such as manufacturing industry (Kylaheiko & Sandstrom, 2007). Capabilities
could be used as a competitive weapon to achieve manufacturing performance in cost, quality
and time dimensions (Gao & Tian, 2014). The main objective of this research was to investigate
the influence of manufacturing capability and dynamic capability toward manufacturing
performance and implication on competitive advantage. Data analysis for the research was
conducted by the researchers by using the Lisrel program to assist in the analysis of the variables
as well as the application of the Structural Equation Modeling (SEM) analysis of the causal
relationship between variables. Hair et al. (2010) had stated that the size of the sample had to
be large enough to be used in the data analysis by the application of the model equations with
the structure and the distribution of data.
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The data were, therefore, collected from 300 manufactures engaged in industrial city by
using stratified sampling. Subsequently, simple random sampling was applied for each stratified
random sample to the data collected from 7 industrial regions from the surveyed population.
The data were collected from manufacture managers through mailed questionnaires distributed
through email and face to face conversations. From the target sample of questioners, 375
questionnaires were completed, 75 were rendered as incomplete and discarded. Hence, the final
response rate was 80 percent. The data were gathered during the month of January 2016 in the
Bekasi industrial city (Indonesia). The statistical results obtained from the questionnaire were
analyzed. The final questionnaire comprised five parts included manufacturing capability,
dynamic capability, manufacturing performance and competitive advantage. Finally, we
decided to conduct our research in Bekasi industrial city, more specifically in the manufacturing
industries sectors, for several reasons. First, it was a sector in which industrially responsible
initiatives were developed; and second, this research field helped us avoid the limitation of
manufacturing experiments, since data were obtained in real condition of use. The existing well-
established multiple-item 5-point Likert scale were adopted to measure our variables, ranging
from 1 (strongly disagree) to 5 (strongly agree). Research dimensions were measured by using
a 10-item scale. The analyzed problems were solved with the use of mainly quantitative
research methods.
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2.13 X1
1.10
X2
1.28
X3 MANCAP Y1 2.08
0.15
1.03 X4 MANPER Y2 0.97
2.11 X5
0.36 0.35 Y3 2.42
2.53 X6
0.03
2.80 X8 DYNCAP Z2 1.13
2.49 X9
2.27 X10
Figure 2. Structural model estimation
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Such findings were relevant since they added several contributions to the existing
strategic management literature. First of all, they provided empirical evidence of industrial city
influencing manufacturing performance and competitive advantage. Since previous works had
essentially focused on the role of sustainable manufacturing, this study added to our
understanding of the effect manufacturing performance and competitive advantage. By
providing relevant information to stakeholder about the industrial city, manufacture would
obtain identities of city based on manufacturing performance and competitive advantage.
Second, we showed that the principles of the differentiated school of thought regarding the
effect manufacturing performance on competitive advantage were met in the research
supporting the recent studies.
The present study had some implications for strategic management practitioners. The
most important implication for practitioners was the fact that manufacturing capabilities and
dynamic capabilities presented a direct and positive influence towards manufacturing
performance and competitive advantage. Manufacturing resources helped to achieve enhanced
performance in manufacturing performance (Pintado et al., 2015). Firms with a stronger
commitment to deploying dynamic capabilities were more successful and held the potential for
a sustained competitive advantage (Breznik & Lahovnik, 2014). This should give
manufacturing managers the factors they needed to justify the policy that were associated with
sustainable city issues. However, manufacturing must become much more interested in the
strategic management implications of their sustainable city policy and action, including
manufacturing capabilities and dynamic capabilities issues, since this research demonstrated
the positive effect of these aspects on both manufacturing performance and competitive
advantage. Manufacturing capability was defined as the operational capability in dynamic
capability framework (Gao & Tian, 2014). In addition, these findings suggested that the areas
of manufacturing capabilities, dynamic capabilities, manufacturing performance and
competitive advantage were strongly interrelated; thus, it followed that these concepts could be
managed in an integrated way. Manufactures were encouraged to explore how manufacturing
capabilities, dynamic capabilities and manufacturing performance activities could positively be
managed jointly in industrial city, since manufactures might manage these concepts in business.
Finally, by involving stakeholders in defining the manufacturing activities, it would be possible
to add legitimacy of how the notion of industrial city could be defined, measured and
implemented within the region.
Finally, to refine the findings of this study, some limitation of this work were outlined
below. The present research focused on the concepts of manufacturing performance,
competitive advantage, manufacturing capabilities and dynamic capabilities. Our findings
suggested that manufacturing capabilities and dynamic capabilities aspects were key
components, richer, and in-depth views of this concepts and significant had direct effect
between manufacturing performance and competitive advantage. Dynamic capabilities
influenced firm performance indirectly by helping the firm renew its existing operations by
updating, recombining and reconfiguring its existing operational capabilities (Gao & Tian,
2014).
Including this new variable in our model, future studies would contribute to a superior
explanatory power and to better understanding of the nature of manufacturing performance and
competitive advantage. Manufacturing performance was significantly conducted for sustainable
economic development (Sola et al., 2013). In this sense, previous studies showed that to have a
more coherent and stable manufacturing performance. Moreover, the current study had been
conducted with consumers of industrial city in Indonesia and it was not clear in how far the
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findings could be generalized to other sectors, stakeholders or countries. Future research could
extend this research by including different stakeholder expectations of manufacturing
capabilities, dynamic capabilities, manufacturing performance and competitive advantage.
Therefore, it would be interesting to replicate this studio but considering various stakeholders
to ensure that our results were extrapolated to all target cities such as arts, cultures, histories,
commerce, religious, agricultures and so forth.
Acknowledgements
This research was funded by the Indonesia Endowment Fund for Education provided by
the Indonesian Finance Ministry.
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