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    ZAYAN (2) - Final PDF

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    vrushali sathe
    This document is a study report submitted by Mohammed Zayan K to SRM Institute of Science and Technology for their Bachelor of Business Administration degree. The report studies the effectiveness of content creating and marketing digitally for G.S. Customs India Pune, a leading car customization business. The report includes an introduction to the automotive industry and G.S. Customs, profiles the various departments of the company, provides an analysis of their digital content and marketing strategies, and outlines findings and conclusions. Mohammed Zayan K conducted this study under the guidance of their professor Dr. R. Megavannan to partially fulfill their BBA degree requirements.

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    © All Rights Reserved
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    ZAYAN (2) - Final PDF

    Uploaded by

    vrushali sathe
    41 views5 pages
    This document is a study report submitted by Mohammed Zayan K to SRM Institute of Science and Technology for their Bachelor of Business Administration degree. The report studies the effectiveness of content creating and marketing digitally for G.S. Customs India Pune, a leading car customization business. The report includes an introduction to the automotive industry and G.S. Customs, profiles the various departments of the company, provides an analysis of their digital content and marketing strategies, and outlines findings and conclusions. Mohammed Zayan K conducted this study under the guidance of their professor Dr. R. Megavannan to partially fulfill their BBA degree requirements.

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    ZAYAN (2)-final.pdf

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    This document is a study report submitted by Mohammed Zayan K to SRM Institute of Science and Technology for their Bachelor of Business Administration degree. The report studies the effectiveness of content creating and marketing digitally for G.S. Customs India Pune, a leading car customization business. The report includes an introduction to the automotive industry and G.S. Customs, profiles the various departments of the company, provides an analysis of their digital content and marketing strategies, and outlines findings and conclusions. Mohammed Zayan K conducted this study under the guidance of their professor Dr. R. Megavannan to partially fulfill their BBA degree requirements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views5 pages

    ZAYAN (2) - Final PDF

    Uploaded by

    vrushali sathe
    This document is a study report submitted by Mohammed Zayan K to SRM Institute of Science and Technology for their Bachelor of Business Administration degree. The report studies the effectiveness of content creating and marketing digitally for G.S. Customs India Pune, a leading car customization business. The report includes an introduction to the automotive industry and G.S. Customs, profiles the various departments of the company, provides an analysis of their digital content and marketing strategies, and outlines findings and conclusions. Mohammed Zayan K conducted this study under the guidance of their professor Dr. R. Megavannan to partially fulfill their BBA degree requirements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    A Study on Effectiveness of Content Creating and Marketing Digitally

    G.S. Customs India Pune

    A study report submitted to SRM Institute of Science and Technology


    For the partial fulfillments of the requirements for the degree of
    BACHELOR OF BUSINESS ADMINISTRATION

    Submitted by
    Mohammed Zayan K
    Content Creator
    Register no: RA2051001010074

    Under the Guidance of


    DR. R. MEGAVANNAN
    Assistant professor (O.G)
    Department of Business Administration
    SRM Institute of Science and Technology Kattankulathur- 603203

    COLLEGE OF MANAGEMENT
    Department of Business Administration
    SRM Institute of Science and Technology Kattankulathur- 603203
    JUNE - 2022
    ACKNOWLEDGEMENT

    I would like to earnestly acknowledge the sincere efforts and valuable time given by Mr.
    Gulshan Sharma and respected Staffs and Engineers. Their valuable guidance and feedback has
    helped me in completing this project.

    Also, I would like to mention the support system and consideration of my parents who have
    always been there in my life.

    Last but not the least, I would like to thank my guide and my teachers who have always been
    there by my side.

    Without them, I could never have completed this task.

    Thanks a lot.
    CONTENT

    1 TITLE PAGE

    2 INTRODUCTION

    3 INDUSTRY AND COMPANY PROFILE

    4 ACTIVITIES OF VARIOUS DEPARTMENTS

    5 ANALYSIS

    6 FINDINGS AND CONCLUSIONS


    CHAPTER 1
    INTRODUCTION

    Automotive industry, all those companies and activities involved in the manufacture of motor
    vehicles, including most components, such as engines and bodies, but excluding
    tires, batteries, and fuel. The industry’s principal products are passenger automobiles and light
    trucks, including pickups, vans, and sport utility vehicles. Commercial vehicles (i.e., delivery
    trucks and large transport trucks, often called semis), though important to the industry, are
    secondary. The design of modern automotive vehicles is discussed in the articles automobile,
    truck, bus and motorcycle; automotive engines are described in gasoline engine and diesel engine.
    The development of the automobile covered transportation,the history of: The rise of the
    automobile

    The automotive industry in India is the fourth-largest in the world as per 2021 statistics. In 2022,
    India became the fourth largest country in the world by valuation of the automotive industry. As
    of 2020, India is the 5th largest automobile market in the world, surpassing Germany in terms of
    sales. Currently India's auto industry is worth more than US$100 billion and contributes 8% of the
    country's total export and accounts for 2.3% of India's GDP.
    .

    G S Customs in Pune is one of the leading businesses in the Car Customization Services.
    Established in the year 2014.

    GS Customs is a brainchild of "Mr. Gulshan Sharma '' who is the Founder and Director of the
    company. He started this company along with his two car enthusiastic brothers Gaurav Sharma
    and Ritesh Sharma with a passion for cars and ended up building an empire for himself.
    He has years of expertise in high-end automotive modification, research and development, and
    vehicle construction. He has a graduate degree in mechanical engineering.
    Intending to offer bespoke design specifically to meet individual design needs, client style, and
    comfort at extremely affordable prices, he started following his ambition of opening an auto
    customization business.

    This company believes in their motto 'You dream it, We build it'
    DECLARATION

    I, the undersigned Mohammed Zayan K student, of SRM Institute of Science and Technology,
    Kattankulathur, Chennai, hereby declare that I have completed my project, titled ‘Content
    Creating and Marketing Digitally’. The information submitted herein is true and original to the
    best of my knowledge.

    Mohammed Zayan K
    Place- Chennai

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