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    Marketing PDF

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    Body Abobakr
    This document contains a marketing plan for a new coffee brand called Coffeegenic. It includes the brand's vision, which is to make coffee blending, tasting, and drink mixing easy and accessible for consumers. The objectives are to increase the number of coffee lovers in Egypt and decrease non-marketable products. The target markets are university professors, coffee shops, and patisseries. The marketing mix will include distributing coffee grains in supermarkets and selling coffee instruments in small mall stores and online.

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    Marketing PDF

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    Body Abobakr
    29 views4 pages
    This document contains a marketing plan for a new coffee brand called Coffeegenic. It includes the brand's vision, which is to make coffee blending, tasting, and drink mixing easy and accessible for consumers. The objectives are to increase the number of coffee lovers in Egypt and decrease non-marketable products. The target markets are university professors, coffee shops, and patisseries. The marketing mix will include distributing coffee grains in supermarkets and selling coffee instruments in small mall stores and online.

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    This document contains a marketing plan for a new coffee brand called Coffeegenic. It includes the brand's vision, which is to make coffee blending, tasting, and drink mixing easy and accessible for consumers. The objectives are to increase the number of coffee lovers in Egypt and decrease non-marketable products. The target markets are university professors, coffee shops, and patisseries. The marketing mix will include distributing coffee grains in supermarkets and selling coffee instruments in small mall stores and online.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views4 pages

    Marketing PDF

    Uploaded by

    Body Abobakr
    This document contains a marketing plan for a new coffee brand called Coffeegenic. It includes the brand's vision, which is to make coffee blending, tasting, and drink mixing easy and accessible for consumers. The objectives are to increase the number of coffee lovers in Egypt and decrease non-marketable products. The target markets are university professors, coffee shops, and patisseries. The marketing mix will include distributing coffee grains in supermarkets and selling coffee instruments in small mall stores and online.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Management & Marketing

    HUM294

    Marketing plan for a coffee brand

    Supervised by Dr. Mona Hamouda

    Prepared by:
    1. Ahmed El.Araby
    2. Ayman Sharabas
    3. Ibraheem Lotfy
    4. Abdulrahman Abobakr

    Management & Marketing


    Coffeegenic
    Our marketing plan is for a coffee grains & instruments which have a vital
    role in adjusting the caffeine percentage in human bodies and of course the
    cortisol in the blood.
    The coffee instrument such as, moka-pot, espresso machines, capsule
    machines and siphon are the backbone of coffee drinks and the coffeeshop
    drinks.
    The Brand’s Logo

    Vision statement
    The company will make the coffee-blending culture, coffee tasting, drink
    mixing and latte art easy for the consumer who will be full in love with these
    things.
    The company aims to make the instruments of coffee more common and
    cheaper than in past. Our goal is to make 1M house skillful barista in Egypt.

    Mission Statement
    The product we present will encourage coffee lovers to blend, roast, grind and
    discover their favorite coffee themselves.

    Management & Marketing


    Objectives
    1. Increase the number of coffee lovers all over Egypt
    2. Increase our profit to produce more types of coffee products
    3. Decrease our non-marketable products
    4. Update the people background on coffee and sew up the coffee market
    5. Make the consumers satisfied on the quality and price.

    SWOT analysis

    STRENGTHS WEAKNESSES
    1. Producing a worldwide 1. Coffee instruments is
    product not a low-price product
    2. Coffee-shops need to 2. Coffee market is a
    easily get their raw highly challenging
    materials market
    3. 65% of people are
    drinking the coffee
    every morning
    4. Only small part of
    people is not allowed to
    drink coffee
    SWOT
    OPPORTUNITIES THREATS
    1. Social media marketing 1. The world price of
    is growing up and it is coffee is increasing
    easier to spread the recently
    coffee making culture 2. Egypt is facing a
    2. The imported
    instrument has a high catastrophic economy.
    price because of taxes

    Management & Marketing


    Solutions for weaknesses
    The high price of the coffee instruments can be decreased by intermediate
    material quality and will be locally manufactured.
    Getting the right workplace and the right marketers will make us win the
    challenge.

    The marketing strategy


    We can start with the social media influencers giving them a free trial and ask
    them to make videos (we may pay little money for this).
    We may need to give the coffeeshops our product with a small profit in the
    first and monitor the market whether the people are satisfied or not.

    Target market
    1. university professors, teachers and company managers
    2. The new style coffee places
    3. Patisseries’ and chocolate markets.

    Marketing mix
    1. Product Coffeegenic product is producing coffee grains & instruments
    such as, moka-pot, espresso machines, capsule machines and siphon.
    2. Place the products will be available on the online market. Products such as
    coffee grains will be in supermarkets and coffee markets. Instruments will
    have small places in the malls.
    3. Distribution coffee grains will be distributed in the supermarkets that are
    near to city centers and in the places that only sell the specialty coffee.
    4. Promotion for every order exceeds 100 LE there will be a 50 g package,
    for every order that exceeds the 2500 LE there will be a 2-cup moka pot gift.

    Management & Marketing

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