Betti
Betti
Betti
PROMOTER: -
DEGAMU BEKELE
KERGA
OCT, 2022
FINFINE, ETHIOPIA
TABLE OF CONTENT
TABLE OF CONTENT.......................................................................................................1
EXECUTIVE SUMMARY...................................................................................................3
1. INTRODUCTION.........................................................................................................4
1.1. Objective of the project.........................................................................................5
1.2. The Economic Significance of the Project............................................................5
1.3. Location and Premises Required.........................................................................6
1.4. Location Map of the Area.....................................................................................8
2. MARKET STUDY AND PLANT CAPACITY...............................................................9
2.1. Market Study........................................................................................................9
2.1.1. Demand and Supply Analysis........................................................................9
2.1.2. Market Prospects.........................................................................................11
2.1.3. Marketing Strategy and Promotion..............................................................11
2.1.4. Target customers.........................................................................................11
2.2. Plant Capacity and Production Program............................................................11
2.3. Pricing.................................................................................................................12
3. PRODUCTION AND TECHNOLOGY.......................................................................13
3.1. Product Nature and Description.........................................................................13
3.2. Raw materials and Input.....................................................................................13
3.3. Technology.........................................................................................................13
3.4. Production Description.......................................................................................14
3.4.1. Production Process......................................................................................14
3.5. Machinery and Equipments................................................................................17
3.6. Project Design and Engineering.........................................................................18
3.7. Building and Construction Works.......................................................................18
3.8. Utilities................................................................................................................18
4. MANPOWER AND ORANIZATIONAL MANAGEMENT...........................................19
4.1. Manpower...........................................................................................................19
4.2. Organizational Structure and management.......................................................19
4.3. Training Requirement.........................................................................................21
2. Nationality Ethiopian
4. Project Composition Different Nails Barbered, Wire and Wire Mesh and related
product
9. Benefits of the factory Produce and supply of quality metal Products, add value to
For The Region/ the economy, Source of Revenue, Employment opportunity,
Country Save Foreign currency, Benefit for the Local Community,
Stimulate the Local Economy and technology transfer
A nail is pin shaped sharp object of hard metal typically steel used as fastener. Nails
are driven into the work piece by a hammer. A nail holds materials together by
friction. The common kind of nail is called “wire nail” to distinguish it from other
types of nails. Tack is a short nail with a wide, flat head used for fixing carpets to
floorboards and for stretching fabric on to wood. Capped nails are used mainly in
fixing corrugated iron sheet roofs, walls or fenced construction. The predominant
roofing material in urban Ethiopia is galvanized corrugated iron sheet and
capped nails are used in fixing the corrugated iron sheets. Nails are product made
from pieces of metal point edit one end and flat or umbrella headed at the other.
They join articles by being hammered through them. The flat headed nails are
consumed by construction workers for joining wooden structures and by
carpenters; while the umbrella shaped nails are consumed in every building
construction when galvanized sheets are used for roofing purpose. These products
can be produced as per the required sizes
Manufacturing Small and Medium Enterprises (SMEs) make up the largest and the
most important segment of the industrial sector in Ethiopia. In 2000, for example,
SMEs contributed to 68 per cent of gross value of production and over 80 per cent of
employment in the manufacturing sector. As will be shown below, SMEs, especially
the latter, are among the most dynamic and innovative enterprises in the country. In
reviewing the investment and technology policies of Ethiopia, therefore, it is
pertinent that special attention is paid to the pattern of development and the
strengths and weaknesses of SMEs in Ethiopia.
Besides, development of small and medium industries accelerates the fast economic
growth of Ethiopia and will help the nation lay its economy foundation on strong
industrial base. However, there exist constraints on the transition of these
industries to the heavy one.
In this regard, the Oromia regional state government has been exerting its maximum
effort to expand investment opportunities in the region, so as to foster the economic
development of the region and subduing the region’s big enemy that is the trap of
poverty. Therefore, the regional government has been preparing a viable business
environment to attract many domestic and foreign investors so that the dream of
making poverty history turns to be true.
Therefore, the lucrative market potential and those viable investment policies
attracted the owners of this project to engaged nail Plant in Galan town, Special
Zone in Oromia region.
The owners of this envisaged plant have a good business experiences and need to
extend this asset to this plant. Therefore, the owner is very determined to establish
the plant and considers getting the required support from regional government by
considering the existing facts and the multi benefits of this project.
The project under discussion will establish nail Plant that will produce quality and
affordable metallic and steel products for the country market. This will benefits the
users to get better product with better price and durability.
B. Value Add
The establishment of this factory will add a value to the manufacturing sector in
specific and in the economy in general.
C. Source of Revenue
As public policy of any nation, the government collects different forms of taxes from
different business organizations and individuals. Among the different forms of taxes,
business income taxes, VAT and payroll taxes are collected from undertaking
business activities. Therefore, the factory will serve as sources of revenue for both
the region and nation in general.
D. Employment Opportunity
One of the problems that our country faced is unemployment. Therefore, the current
objective of the government is working on tackling the problem of unemployment
and fostering the development process either through creating self employment or
employment in other organization. Hence, this factory will hire around 350 both
permanent and temporary persons.
By minimizing the market gab for nail demand and supply, the factory will help to
reduce the nation’s foreign exchange cost to import these materials. This will save
the foreign exchange resource of the nation.
This factory has positive externality in the zone that will encourage the economic
movement of local economy. Hence, there will be economic relationship and
transactions among different actors.
H. Technology Transfer
By producing Nail Plant, the project will train and develops the capacity of the
technical staffs. By doing this, the company will add value in technology transfer for
the nation.
i. Location
Strategically located to the central and largest market of the nation (Addis
Ababa)
Relatively advanced development in infrastructure (Power, Water, Telephone
internet, road etc.
All road to the nearest market outlets
Accessibility of skilled labor force
Conducive investment policy and governance
Environmentally fit to manufacturing industry.
The total land holding of the project is 10,000 M2, the premises required planned as follows in
table 1
2 Warehouse
Total
10,000M2
Applying this supply equation, the current effective demand for nails is estimated at
18,541 tons
Besides, the demand for nails goods is increasing with the growth in investment in
different sectors. Consumer demand in the country is growing for metal products.
Increase in purchasing power and changes in designs tend to increase the demand
still further. In addition, demand for Ethiopian nails products are exports market
has gone up considerably in recent years. This aspect is relevant for the nails
manufacturing industry.
In this regard, the establishments of this plant will be helpful in terms of increasing
the countries supply- demand gap by substituting exported items of the sector.
The table shows the demand for nail has increased rapidly in recent years.
The same is true for the domestic production as well as the import.
From the above market demand and supply analysis for nails and metal products,
there exist huge market gab in different Africa country market. Hence, the
envisioned factory will be successful by entering in to this market.
The In international market, the requirement for different metals products for
Corrugated iron sheet and Cookware can be categorized into four namely:
Construction sector(Corrugated iron sheet)
Newly built house
The majority of customers in the domestic market belong to first and second
category. These customers require metal and other kitchen materials products.
The selected plant can produce 200 tons of nails in 60 working days of a year, at its
full capacity level. The working days have been estimated based on market demand
and discounting planned maintenance from the calendar days of the years.
Production Program
The production program is based on the time required for the adjustment of
feedstock, labor and equipment to the technology selected.
75% of plant capacity during the 1st year
85% of plant capacity during the 2nd year
100% of plant capacity during the 3rd year
Considering the gradual growth of demand and the time required to develop the
required skill the rate of capacity utilization during the first, second and third year
of production will be 70%, 85% and 100% respectively. Full capacity utilization will
be reached during the third year of operation. The plant will operate 290 days per
year.
The factory will produce different nails products based on the customer desire and
request. In general the following products are designed by the plant to be produced
The envisioned plant will produce different metal work products based on the
customer desire and order. Besides, it will undertake different maintenance on
demand base.
The major raw materials required for the production of the nails products include
Wire Coil is available in Ethiopia. In the year 1998, for instance 3,156 tons of wires
were produced.
2. Cold rolled steel sheet for roof nails. Assuming that 12.5% of the total product
will be roofing nails
Technology
Nail making does not require highly advanced knowledge or technique, and it’s making
capacity Can freely be fixed according to the demand in the locality. The plant can be built at
any place without environmental restraint. The nail making plant can easily be expanded,
rationalized, automated or can adopt a labour saving device. Manufacturing of nails passes
through the following steps.
Technologies used in this engineering plant use sophisticated and latest machineries for a
quality and branded products which are export standard. In different stage of manufacturing-
extreme care is required to ensure smooth polishing and proper platting.
In general metal and steel work will have four production parts after the product idea are
generated. i.e.,
A. Pre- production
Preparation and arrangement of resources are under this stage. The question what to do?
Where to do it? When to do it? Who to do it? All are answered at this phase of production
process.
A well prepared and arranged resources results in production cost reduction and meeting due
time.
Making a design
Material selection
Purchasing of raw material
B. On-production
The already prepared and arranged materials, machineries and human resources are
organized to start the real production process. The strength of this stage depends on the pre-
production stage. It needs a managerial skill to coordinate the resources to achieve desire
product.
C. Postproduction
Postproduction is the final stage where preparation of product for shipment under taken. Now
the product has got the required design but needs polishing to give good appearance.
Grinding
Sanding
Painting
Assembly etc.
Note: Quality inspection activity is practical in all stages to keep the quality of the product and
to decrease scraps and reworks.
Shearing operations cut materials into a desired shape and size and include
punching, piercing, blanking, cutoff, parting, shearing, and trimming activities.
Basically, these produce holes or openings, or produce blanks or parts, the most
common hole-making operation being punching. Cutoff, parting, and shearing are
similar operations with different applications.
Holding the different pieces together is achieved either by riveting, bolting or more
permanently by welding. Welding is the process primarily used to join metals, most
welds being achieved by fusion in which the materials being joined are melted at,
and around, the joint between them. Most of the welds are done with a rod of filler
material with the resultant weld being composed primarily of the filler. Increasingly
though autogenously welding is catching on, in which no added material is used.
There are also forms of pressure welding rather than fusion and combinations of the
two. Welding is an integral part of fabricating metal parts so as to form spheroids,
boxes and cylinders. The essential feature of a fusion welding process is a heat
source either in the form of a flame from a gas torch (most often oxyacetylene or
propane) or an electric arc.
A very simple building may suffice for an initial startup, the main consideration
being the security of the equipment and secure connections to electrical supply. The
building will have to be designed along factory production lines allowing for smooth
transitioning of the raw materials into completed products and optimized for
maximum efficiencies.
Water Supply,
Telephone line
Drainage Facility
4.1. Manpower
At the top of the organizational structure, there will be a general manager with the
responsibility of supervising the overall activity of the factory. Depending up on the
nature of the center and the amount of work to be performs; there will be auxiliary
units under the general manager. Employees under each unit will be supervised by
the unit head that is accountable for the general manager.
The company will use efficient trained staffs in the area of marketing to be
competitive in the market. The opportunities of being serviced by well skilled
professionals well enable the company to evaluate the internal weakness and
strength of the company as well as to assess the global opportunity and risks in the
world market so that the company can cope up with the dynamics of the market
situation. The company will hire 350 employees.
The detail human power requirement, monthly and yearly salary is indicated in part
5 financial part.
The organizational structure of the project is designed by including all the necessary
personnel under the right division. At the top of the organizational structure, there
will be a general manager with the responsibility of supervising the overall activity of
the plant. Employees under each unit will be supervised by the department head
Owner/s
General
Secretary
Manager
Hence the following section deals with the duties and responsibilities of some
departments.
1. Manager
Duties and responsibilities
She/he will plan, organize, direct and control the overall activities of the plant
She/he will devise policies and strategies that will enable the plant to be
profitable.
She/he will incorporate modern technological innovation that will facilitate the
service delivery of the project center and increase customer’s satisfaction.
He/he will plan, organize, direct and control the human and non-human
resources of the factory so as to achieve the short and long run objectives of
the organization.
It is the core department of the project center and it has the following
responsibilities.
Design and prepared prototype metal and steel based products based on the
plant standard and customer preferences
Will plan, organize direct and control the financial transaction of the factory
by using the entire necessary document.
Will develop sound financial control system by developing modern financial
control systems.
Will prepare the annual financial statements and prepare condensed reports
for the general manager, owner and other concerned government body.
Will control the human and non human resources of the plant, which include:
effective handling of the different inventories of the machineries, equipments,
raw materials, finished products, and devise strategies of controlling against
fraud and damage.
Manage and execute the company national and international procurement
procedure
Administer and control the company logistic resource
Provide and manage general supportive service to the factory.
Will handle the overall marketing activities of the organization which include
planning, organizing, directing, and controlling.
Gather information on new products, designs, fashions, profiles etc
Approval of new products profile & brand plan analyzes market research.
Plan and execute sales.
Will develop effective customer handling strategies
Will develop the marketing strategies for future project center’s development.
Conduct both foreign and domestic market research for expanding the sales
of the company
Promoters: - Degamu Bekele Kerga Page 24
4.3. Training Requirement
The production employees of the plant expected to take basic iron work production
skill training for 7 days. In addition, training could be given to the mechanic and to
the supervisor will also take skill training from one of TVET Colleges or similar
undertaking factories in Addis Ababa.
5.1.1.Fixed Investment
A. Building & Construction
The list of required machinery and equipment is indicated in Table below. The total cost of
machinery and equipment is estimated at Birr 18,260,000
Qty.
Type of Machineries and
Equipment’s Specification UOM
Nail Making Machine Up to 3mm thickness/ hand operated Unit 2
Nail Polishing Machine up to 1.5 mm thickness / hand operated / Unit 1
1.5 - 2.2 m shaft length
Shaking Type nail packer Min 45 A. max 250A Unit 2
Nail cutter grinder Max. 240A Unit 2
Nail Polishing Machine 180mm disc size Unit 2
Portable drill machine Max 13mm chuck size Unit 2
Circular cutting of machine 450mm disc size Unit 2
Centre Three sided jaw , diameter 200mm , Unit 3
center to center 2000mm
Universal milling machine Table size 1500X300mm, table swivel in Unit 1
both directions 450 , distance from spindle
to over arm 155mm
Air compressor 300 liter Unit 1
Hydraulic press Min. 5 tons Unit 1
C. Vehicles
SN Description
Qty Unit Price Total Price(Birr) Remark
1 Pick Up model
1
20/21 2,500,000 1,000,000 Duty Free
D. Office Equipment’s
i. Salary Expense
3 Uniforms 1,600 1% of FC
Total 2,490,000
5.2.1.Underlying Assumption
The financial analysis of the envisioned factory is based on the data provided in the preceding
sections and the following assumptions.
B. Depreciation
Building 5%
Vehicles 20%
C. Working Capital
5.2.2.Sources of Fund
5.2.4.Depreciation Schedule
S Original Value In Depreciation rate Depreciation Per
Description
N Birr in % year
Machines &
2 18,260,000 15 2,739,000
Equipment’s
5.2.5.Revenue Projection
Based on the price and the capacity program of the factory indicated in previous chapter
(chapter 2), the revenue of the factory projected as indicated in the table below;
5.2.6.Balance Sheet
Balance Sheet
Current Asset
Cash 12,450,000
Fixed Asset
Vehicles 2,490,000
Total Asset
Liability
Capital
5.2.9.Profitability
According to the projected income statement, the project will start generating profit in the 1st
year of operation. Important ratios such as profit to total sales, net profit to equity (Return on
equity) and net profit plus interest on total investment (return on total investment) show an
increasing trend during the lifetime of the project.
The income statement and the other indicators of profitability show that the project is viable.
2. FUTURE DEVELOPMENT
Every business undertakings be it large or small should have future development plan. It is a
plain fact that business activities are undertook in a dynamic business nature and different
environment. Therefore, the factory will have an expansion phase depending on the condition
of the industry character particularly in producing the Profile itself by installing the plant. In this
regard, the Factory will expand its capacity and production varieties.
The owner will provide the land on lease bases, and all required compensation will be paid for
the project. The Livelihood of the local peoples around the project area is rural dwellers of
various occupation and economic background.
Environmental aspects are fundamental for the sustainability assessment of the current and
novel designs of any new project. In this regard the plant will undertake a separate and detail
Environmental impact Assessment.
To assess the impacts and design mitigation measure if any adverse impacts are there so as
to make the project benefited more society and nation.