Time Management For Ent v.2

No. B.S.
Time Management for

Entrepreneurs
Dan S. Kennedy

Book Overview from the Publisher

WARNING: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book
is expressively for entrepreneurs and business owners who wear many hats―those who can't resist
piling more responsibility onto his own shoulders, who has more great ideas that time and resources to
take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you,
and you are constantly "running out of it."

Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you
how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak
personal productivity and make lots and lots of money.

KEY POINTS COVERED IN THIS SUMMARY:

1. Majoring in the Minors - Identify your “majors” to stop wasting time
on the “minors”
2. Time Gun - Treat your deadline like a gun
3. Blocks of Time - Block time in advance your yourself
4. Minimize Unplanned Time - In order to minimize Unplanned time,
put more planned time on your calendar.
5. 3 Lists - Create these 3 essential lists that will reveal how you can
be productive on the right things
6. Your Time’s $ Value - Know exactly how much your time is worth
in $/hr
7. Clear the Calculator -- Clear your brain for clean thinking
1) Majoring in the Minors

Most people are not very productive because they are majoring in the minors (or minor tasks):
● They're doing a lot of low-value non-important tasks.
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● They're just drowning in all this stuff that they think need to do to the point where they
have nothing left in the tank for what's important.

The Power of 3

If we want to be highly productive, we need to focus on the Power of 3.

Identify the 3 things that you will do:
● They should be highly-productive things
● They should be things that we are really good at
● They should be things that we enjoy the most

Those are the 3 things that we are going to major in.

These are 3 three things that actually provide the highest leverage, the highest value for our
business and for ourselves.

These are the 3 things we need to focus on.

That's the way we are going to be extremely productive

2) Time Gun

Here's a really simple idea based on Parkinson's Law.

Parkinson’s Law states: Work expands to fill the amount of resources available for it. Resources
can include time, money, etc.

In a nutshell, this is what you want to do:
● Put yourself under a d eadline for whatever you want to accomplish.
● Treat it like a gun in the sense that there's this deadline by which you must finish that
task or the gun will fire off.
● Once the time is out, it should have already been done as there is no remaining time for
it.

The 2-minute drill
You see this in the field of sports. The 2-minute drill is the idea that in the last 2 minutes, the
teams will do a lot more than what they have been doing in the last whole quarter.

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Why does it happen? Because they're under pressure. They're under the gun to perform. That is
Parkinson's Law at play.

So give yourself a task and then reduce the time you allot for yourself.

(Related reading: 4 Hour Work Week by Tim Ferris)

Put yourself under a time gun, the pressure to perform the task in maybe even 75% of the time
you initially thought it would take, or even 50% of the time you thought it would take.

Then allow yourself to get things within that time frame, and you will become exponentially
more productive.
3) Blocks of Time

We need to block our time in advance and include blocks of time.

For most people, their calendar looks somewhat like just an appointment system with others.
All they have on their calendar is a meeting with someone, a call with someone, an appointment
with someone, or a meeting with someone and that's about it.

But what we need to do in order to become highly productive is to carve out time for ourselves
and block that on our calendar.

Block time i n advance on your calendar f or yourself

This includes time for:
● proactive work
● high-value work
● deep thinking
● work that needs to be done but is getting delayed

Have appointments with yourself
You might have some appointments with others in your calendar, but the key literally is to have
appointments with yourself for the high-quality work that you need to do.

Maybe you need to produce content. Maybe you need to do marketing. Whatever it is, you're
going to block out chunks of time, not just dribs and drabs of time, in advance.

Dominate your time
www.2000books.com
This process is how you establish your dominance on your time. That's when you know you're
the master of your time rather than time being your master. That's the key to time management.

The longer your time horizon is, the more productive you will be -- in the sense if you can
block out your time weeks and even months and even years in advance, that means you are
able to impose courage on your time, and hence you're going to find yourself much more
productive.

Most people find this very difficult to implement.
● They're too scared of the other appointments that might come in
● They think that others might need them

But you've got to take over.
● Set your own time.
● Set your own priorities.
● Set those blocks of time in advance.

You will find that you'll do a lot more proactive work. You will double, triple, quadruple your
productivity just by doing this one thing because you will be able to do your highest quality
work in the time that you have made available to yourself.
4) Minimize Unplanned Time

This idea is really helpful when you apply it properly.

● Look at your calendar for tomorrow.
● See how much unplanned time you have.

For most people, there's a lot of unplanned time on the calendar, and as the time shows up,
they decide on the fly what's going to be done and try to do those things.

But what we need to do as highly productive individuals is m inimize our unplanned time.
● There should be very little time available to you that is unplanned.
● Most of your time should be planned well in advance, whether you're doing
appointments with others or you have a meeting with yourself or do what you need to
do.
● You will have to say no to a lot of different things.
● You have to be proactive in this whole process.
● In the end, you will be able to minimize the time that you're wasting.

www.2000books.com
One of the great things about minimizing unplanned time is that as you start to plan your day
out ahead of time, you are pre-committing to what you will do.

In effect, it does not diminish your willpower. Every time you have to make a decision on what
you need to do next with the available time, every time you have to make small decisions, it's
draining your willpower. But if you’ve already decided, if you’ve already pre-committed to that
time window, then you have an abundance of willpower available for your thinking.

Again, look at your calendar, look at all the unplanned time there is in there, and just start
blocking it out. Just start planning things out.

As soon as you do that, you have now imposed your decision on your time. You have imposed
your courage on your time. You are the master of your time rather than the time being your
master.

5) 3 Essential Lists for Your Productivity

If you want to be highly productive, you have to have a list of these 3 things. Make these 3 lists
available to yourself.

1) A list of things that you do really well. These are things you enjoy doing. You wouldn't
outsource or delegate them to anyone because you just enjoy doing those things and
you are outstanding in those things.
2) A list of things you do okay with but which you don't necessarily enjoy. Someone else
could do a better job at it and probably be more productive.
3) A list of things you absolutely hate doing and that you are not good at. Maybe you
continue doing these things because you think you don't have the right person to do
them, or whatever it might be.

What you'll find is that the list of things that you are extraordinary at is not going to be a long
list. It's going to be a very short list, with maybe 2-3 things that you really are very good at.

Meanwhile, it might turn out you have a long list of things that you hate, that you don't want to
do, and a long list of things that you are okay at and that you you don't really enjoy but you do
them because you can do them.

So, a short list of things you do extraordinarily well and enjoy but a long list of the other two.

Once you have your lists made --
● Rigorously follow these lists.
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● Remove the list #2 and #3 from your life.
○ Delegate
○ Eliminate

Do whatever you have to while focusing your effort on the things that you are extraordinarily
good at and the things that you enjoy at the same time.

6) The $ Value of Your Time

Do you know the dollar value of your time?

A really simple calculation:
Your Time Value = (Amount of money you want to make this year) / (Number of productive
hours you have in a year….Typically 2,000 productive hours per year for a person)

40 hours per week x 50 weeks = 2,000 hours (Amount of time you have)

And if you know the money you want to make this year, you divide it by 2000, that would be
your dollar per hour value.

Example: you want to make $200,000 this year

$200,000 / 2,000 = $100 per hour (Your $ value per hour)

So if you are doing tasks that are not worth $100 an hour, you need to delegate them. You
need to outsource them. You need to remove those tasks from your list

If you want to make a million dollars this year and you only have 2,000 hours available to you,
well now you have to do $500 per hour tasks. $500 per hour is your now new value creation
metric. You need to do whatever it takes to get out of low-value tasks so you can focus on
doing the $500 per hour kind of tasks.

This is key to extreme productivity -- knowing where you should be spending your time,
knowing your time value, and then spending your time according to that time value.

7) Clear the Calculator

This is an idea about how to get the very best out of yourself when you're working on a task,
when you're working on something in a given time window.
www.2000books.com

Think of a calculator

Let's say you do a calculation (17 x 34). Whatever the result is, you don't just start another
transaction by saying 2 x 78 or + 44 + 32.

You have to clear the past calculations that you did in order to actually be able to do the
calculation properly. Otherwise it'll mess up, it will gunk up the whole process.

The same thing goes with our mind. We cannot be thinking about 25 different things when
we're trying to work on one task. We can’t be thinking about our car, payments, a meeting, and
all that stuff, all at the same time.

You have to clear your mind of everything else and just focus on one task at hand. That is the
idea of clearing your calculator.

Related Reading:
Book: Deep Work
Author: Cal Newport
Idea: Attention Residue

www.2000books.com

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No. B.S.

Time Management for

Book Overview from the Publisher

KEY POINTS COVERED IN THIS SUMMARY:

1) Majoring in the Minors

4) Minimize Unplanned Time

5) 3 Essential Lists for Your Productivity

6) The $ Value of Your Time

7) Clear the Calculator

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