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    PPC Mistakes Every Marketer Should Avoid

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    Ali Ayub
    The document discusses common mistakes that marketers should avoid when running Google Ads campaigns. It identifies four key mistakes: not using negative keywords which allows ads for undesirable phrases like "free" and "cheap"; not using location targeting to focus ads in the local area; setting and forgetting campaigns without ongoing optimization; and not protecting the brand name by allowing ads on the brand that could send users to competitors. It also notes the importance of having a fast loading website for pay-per-click campaigns.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    PPC Mistakes Every Marketer Should Avoid

    Uploaded by

    Ali Ayub
    31 views9 pages
    The document discusses common mistakes that marketers should avoid when running Google Ads campaigns. It identifies four key mistakes: not using negative keywords which allows ads for undesirable phrases like "free" and "cheap"; not using location targeting to focus ads in the local area; setting and forgetting campaigns without ongoing optimization; and not protecting the brand name by allowing ads on the brand that could send users to competitors. It also notes the importance of having a fast loading website for pay-per-click campaigns.

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    The document discusses common mistakes that marketers should avoid when running Google Ads campaigns. It identifies four key mistakes: not using negative keywords which allows ads for undesirable phrases like "free" and "cheap"; not using location targeting to focus ads in the local area; setting and forgetting campaigns without ongoing optimization; and not protecting the brand name by allowing ads on the brand that could send users to competitors. It also notes the importance of having a fast loading website for pay-per-click campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views9 pages

    PPC Mistakes Every Marketer Should Avoid

    Uploaded by

    Ali Ayub
    The document discusses common mistakes that marketers should avoid when running Google Ads campaigns. It identifies four key mistakes: not using negative keywords which allows ads for undesirable phrases like "free" and "cheap"; not using location targeting to focus ads in the local area; setting and forgetting campaigns without ongoing optimization; and not protecting the brand name by allowing ads on the brand that could send users to competitors. It also notes the importance of having a fast loading website for pay-per-click campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    PPC

    Mistakes
    Every
    Marketer
    Should Avoid
    Tathagata Banerjee
    @thetathagatabanerjee
    SAVE
    THIS
    POST
    thetathagatabanerjee

    It's probably not shocking to you,


    but running a successful Google
    Ads campaign is a lot harder
    than it looks
    thetathagatabanerjee

    Not using Negative Keywords


    By default, Google will display ads for phrases such as
    "free" and "cheap" unless you tell it not to.

    Take advantage of the negative keyword list to improve


    your return on investment.
    thetathagatabanerjee

    Not using Location Targeting


    If you're a local business in Gurugram, you probably only
    want to target people in Gurugram.

    Running ads in other provinces and cities might sound


    like a good idea to increase brand exposure, but in
    reality, you're throwing money down a bottomless pit.
    thetathagatabanerjee

    Setting & Forgetting your


    Campaign
    Repeat after me: PPC has no "setting & forgetting"
    campaign.

    Campaigns only become successful due to the weeks or


    months of ongoing optimizations.
    thetathagatabanerjee

    Not protecting your brand


    name
    Running ads on your brand name will be cheaper for you,
    but it dramatically reduces users' chance of going to a
    competitor.
    thetathagatabanerjee

    Having a slow website


    If you're serious about getting the most out of your PPC
    spend, having a fast website is crucial.

    No one will wait 5 seconds for your website to load.


    @iamtathagata_ Save for Later

    Which mistake do
    you think is the
    worst?
    Let's discuss in the comments!

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