University of Bahrain

College of Information Technology

Department of Information Systems
ITIS343-Information Resource management
ITIS362 Governance & Management of Enterprise IT - 2022-2023-1 ST

Bahrain Pharmacy
Phase-3

Group ID 19
No. ID NAME
1 20172263 Kadeeja misna makkandy
2 20180557 Noor Zuhair Ahmed
3 20196910 Nawraa Mohammed
4
5

Submission Date
26 November 2022
Phase 3: Build
TOWS Analysis
Step 1: Use Your SWOT to identify strategic alternative and to set priorities

Advantage Strategies (SO)

How can you use your strengths to take advantage of the opportunities?

Maxi S : several branches + Maxi O : prices are lower than rest

 A big number of clients are drawn in by lower prices and numerous branches.

S: Bahrain Pharmacy has more branches in Bahrain

O: Bahrain Pharmacy prices are lower compared to other pharmacies in Bahrain

MAX S: high-profit margins +MAX O: making offers from time to time

 increasing sales by offering discounts
s: Bahrain pharmacy has a significant profit margin.
O: Bahrain pharmacies frequently provide discounts to draw in new customers.

Protective Strategies (ST)

How can you take advantage of your strengths to avoid real and potential threats?

Max S: several branches + Min T: other resources that provide product from other brands

 To have several branches so that we can reach more people and draw in customers who
frequently purchase from overseas websites like I Herb.

S: Bahrain pharmacy has numerous locations.

T: other outlets that sell goods from different brands

Max S: existence of vision and mission + Min T: reduced sales percentage

 increase efficiency and productivity in the organization

S: The effectiveness and productivity of Bahrain pharmacies will rise as a result of their clear
vision and mission.

T: There are numerous competitors selling products from various brands in Bahrain 

Conversion Strategies (WO)

How can you use your opportunities to overcome the weaknesses you are experiencing?
Defensive Strategies (WT)
The presence of employees specialized in medical and cosmetic products to avoid
the customer purchasing a product that is not suitable for his needs, which will
affect his dissatisfaction with the company’s reputation
Table 1 TOWS Strategic Alternatives Matrix

  External Opportunities External Threats

(O) (T)

Providing modern products of good

Inte
quality at good prices so that
rnal
Stre we can attract
ngt List at least two if applicable customers who tend to buy
hs
from international websites
(S) such as I Herb

The presence of employees

Inte
specialized in medical and cosmetic
rnal
We products to avoid the customer
akn List at least two if applicable purchasing a product that is not
esse suitable for his needs, which will
s
(W) affect his dissatisfaction with the
company’s reputation

Strategic Objectives
Step 2: Define Long-term Strategic Objectives, Evaluate the options you’ve generated, and
identify the ones that give the greatest benefit, and best achieve the mission and vision of your
organization.

Based on the SWOT, define four Strategic Objectives. Make sure that your strategic objectives
are covering four key areas – financial, customer, process, and people/learning.

Not balanced Balanced

1) to increase sales by broadening the

1) to boost product variety (customer) selection of available goods (financial
and customer)

2) To gain more customers by taking

2) To gain more customers (customer) advantage of the economical system
(financial and customer)
 3) To increase profits by penetrating new
3) To penetrate new markets (customer)
markets (financial and customer)

1) Or to gain market position (financial and

4) To decrease competition (customer)
customer)

2) To increase distribution channels

5) To increase distribution channels (process)
(process)

3) . To hire staff for offering delivery

6) To offer delivery services (customer
services (customer and people/learning)

1) to increase sales by broadening the selection of available goods

2) To increase profits by penetrating new markets
3) To increase distribution channels
4) To hire staff for offering delivery services

Organization-wide Goals and Measures

Step 3: Setting Organization-wide Goals and Measures, Identify at least 2 goals for each
objective.

1) to increase sales by broadening the selection of available goods

● Increase sales per transaction by 5% per month

● To increase revenue from markets by 10% by end 2022
2) To increase profits by penetrating new markets

● To increase market share by 30% by 2022

● To enter 4 new market by 2022
3) To increase distribution channels
● Increasing the channel intermediaries by 20% by 2022
● Consolidating all channels into a single, strong channel by 2022

4) To hire staff for offering delivery services

● To hire 15 expert’s employees by end of 2022.

● Doubling the training courses for R&D employee at each year.
 Key Performance Indicators
Step 4: Select KPIS, Define and list strategic KPIs for each objective at least 2.
to increase sales by broadening the selection of available goods

a. Increase sales per transaction by 5% per month

b. To increase revenue from markets by 10% by end 2022
To increase profits by penetrating new markets

c. To increase market share by 30% by 2022

d. To enter 4 new market by 2022
To increase distribution channels

e. Increasing the channel intermediaries by 20% by 2022

f. Consolidating all channels into a single, strong channel by 2022

To hire staff for offering delivery services

g. To hire 15 expert’s employees by end of 2022.

h. Doubling the training courses for R&D employee at each year.

Table 2 Strategic Objectives and thier Key Performance Indicators

KPI Title KPI Details

Strategic Focus on staff learning and development Unit of Measures Target Department
Responsible
Objective 1:

 Sending specialized pharmacists to %Progress 50% HR dep

educational courses to develop their skills completion
CEO
KPI-1 and delve deeper into the field of
specialization.

 Reducing the working hours of employees, 1 hour in

will increase their competencies and create each day
a pleasant family atmosphere in the work except
KPI-2
weekend
environment

Strategic To decrease competitions Unit of Measures Target Department

Objective 2: Responsible

KPI-1  Providing products with higher quality and Sales% Increase Sales dep
lower prices sales % as
10% in
 next 6
month

KPI-2  Make a positive relationship with

competencies

Strategic To make the product widely available and Unit of Measures Target Department

Objective 3: accessible Responsible

KPI-1  Contracting with producing companies to 25% addition in 1000 new Sales and
provide an appropriate quantity of the desired products customer marketing dep
desired products

KPI-2  Contracting with an advertiser to display 5 advertisement

available products to attract more per year
customers

Strategic To make products and services more Unit of Measures Target Department

Objective 4: convenient and affordable Responsible

KPI-1  Providing special products that suit the #special product 200 new Finance dep
customer's needs, such as some creams for customer
quarterly R&D
sensitive skin

KPI-2  The products with affordable prices are 10% reduce in

affordable for everyone prices

Initiatives/Projects/Tasks (Action Plan)

Step 5: Cascade your strategies to operations, Define and list initiatives/projects/tasks to
achieve each strategic objective
Table 3 Action Plan

Strategic Objective1

to increase sales by broadening the selection of available goods

KPI 1

Increase sales per transaction by 5% per month

Priority

Action Item

Who

Start Date

End Date

Cost

Medium
Offer larger units of purchase
R&D department.
1st April 2020.
20th AUG 2020.
3000$.
Medium
Add new products.
R&D department.
2nd April 2021.
29th Sep 2021.
900$.
KPI 2

To increase revenue from markets by 10% by end 2022

Priority

Action Item

Who

Start Date

End Date

Cost
Medium
1. Develop revenue plan for offering new product
-Marketing department
-Account department

1st Feb 2021.

8th Jun 2021.
1200$.
Medium

2. developing new product or service lines.

Developmnt department
2nd April 2021.
29th Sep 2021.
900$.
Strategic Objective2

To increase profits by penetrating new markets

KPI 1

To increase market share by 30% by 2022

Priority

Action Item

Who

Start Date

End Date

Cost

Medium
1. Strengthening customer relationships
HR department
2nd April 2021.
29th Sep 2021.
900$.
high
2. Improve Marketing
Marketing department
1th Jan 2020.
29th December 2020.
400$
KPI 2

To enter 4 new market by 2022

Priority

Action Item

Who

Start Date

End Date

Cost

high
1. Add totally new products
R&D department.
1st April 2020.
20th AUG 2020.
3000$.
Medium

2. Access to Decision Makers.

R&D department
1th Jan 2020.
29th December 2020.
900$.
Strategic Objective3

To increase distribution channels

KPI 1

Increasing the channel intermediaries by 20% by 2022

Priority

Action Item

Who

Start Date

End Date

Cost

Medium
1. Define the structure of your channel sales partnership

sales & marketing Dept /Managemet

1th Jan 2020.

29th December 2020.
300$

Medium
2. Create a compelling offer

sales & marketing Dept

1th Jan 2020.

29th December 2020.
600$

KPI 2

Consolidating all channels into a single, strong channel by 2022

Priority

Action Item

Who

Start Date

End Date

Cost
High

1. Provide channel sales enablement.

Managemet HR dept

1th Jan 2020.

29th December 2020.
3000$

Medium
2. Increase mindshare of your product/service

sales & marketing Dept

1st April 2020.

8th Nov 2020.
1550$

Strategic Objective4

To hire staff for offering delivery services

KPI 1

To hire 15 expert’s employees by end of 2022.

Priority

Action Item

Who

Start Date

End Date

Cost

High

1. Place an advertisement for employment

HR department
1th Jan 2020.
29th December 2020.
300$

Medium
 2. Recruitment and training of new employees.
HR and R&D department
1st April 2020.
8th Nov 2020.
150$

KPI 2

Doubling the training courses for R&D employee at each year.

Priority

Action Item

Who

Start Date

End Date

Cost

Medium
1. Send employees to companies specialized in the field of research.
R&D department.
1st April 2020.
8th Nov 2020.
2000$.
Medium
2. Motivating employees to creative thinking and rewarding them continuously.
R&D department.
2nd March 2020.
29th December 2020.
300$.