GARNIER

GUIDE
CONSUMER
INSIGHT
FACE CONSUMER INSIGHT
SKIN TYPES USAGE
Due to financial constraints, lack of product education & simplicity of
routines, Kenyan women use body lotion & bar soap on their face
FACE CARE
Dry Skin Combinatio
n
BODY LOTION/ JELLY/CREAM ON FACE – 29%

4% SPECIFIC FACE MOISTURIZER – 20%

EVENING SKIN TONE/FADE CREAM/

WHITENING CREAM – 5%

OIL CONTROL MOISTURIZER – 3%

NORMAL SKIN OILY SKIN
53% 37%

FACE CLEANSING
DRY SKIN COMBINATION
7% 3%
BAR SOAP FOR CLEANSING – 80%
BLACK SOAP FOR CLEANSING – 7%
FACE WASH FOR CLEANSING – 5%

C1 - Internal use Body Care U&A: Quantitative Insights | January 2018 | Sagaci Research |
 FACE CONSUMER INSIGHT
KEY NEEDS KEY FRUSTRATIONS
Hierarchy of skincare needs shows: KENYAN WOMEN ASPIRE TO HAVE
• Moisturisation at the core PERFECT SKIN THAT IS GLOWING &
FLAWLESS
• Oil control & Complexion at the next level of
needs
Core Need - Moisturisation

• Hydration
• Soft/Smooth Skin
CLEAN FACE ALL DAY LONG

Complexion & Oil control SMOOTH FACE

• Remove spots/ marks
• Matte skin, No shine, Reduce Oil EVEN SKIN TONE

Specific Needs MATTE FACE

• Anti-Ageing
• Sun protection

C1 - Internal use Source: Omnibus & Body U&A 2017

Sources: Exploratory research – African emerging middle class beauty routines 2014, Kenya, Nigeria, South Africa
SKIN TYPES
GENERAL SKIN CARE
ROUTINE

1.CLEANSE 2. EXFOLIATE 3. MASK 4. TONE 5. MASKING 6. CORRECT 7. MOISTURISE

Remove Dirt, Remove dead Remove dead Balanceskin’sPH, Hydrate & Repair & Hydrate &
Cellular Debris skin cells skin cells for Eliminate excess Nourish Skin Replenish skin, Nourish Skin
& Make-Up 2XWeekly softer skin oil, even out skin 2XWeekly Promoteanti- 2XDaily
2XDaily 2XWeekly tone ageing, Eliminate
2XDaily dark spots
2XDaily
GARNIER
THEBRAND
 OURVISION
We believe that healthy beauty has the power to
create connections.

OURMISSION
Since 1904,our missionhas been to offer efficient, innovative
haircare and skincare products inspired by nature and
enhanced by our expertise for healthy-looking beauty that
makesiteasy
to connect withothers.

OURVALUES
NATURALITY
EFFICIENCY
SINCERITY
GENEROSITY
UNIVERSALITY
SUSTAINABILITY
 THE POWEROF NATURE EXTRACTING AND
BLENDING NATURE’S ACTIVE I NGREDIENTS

We blend a selection of carefully chosen fruits, seeds,buds and

flowerssuch as honey, olive oil,
maple sap, pomegranate, shea, avocado etc to create
the mosteffective haircare and skincare formulas.

ACTIVENATURALINGREDIENTSAREESSENTIALTOWHOWEAREANDOUR
HERITAGEOFINNOVATION

CATEGORIES
SKINCARE –FACE +BODY
HAIR CARE
HAIRCOLOR
HYGIENE
SUNCARE
GARNIER
KENYA
 CATEGORIES
SKINCARE–FACE
HAIR COLOR
HYGIENE

RANGES
MICELLAR
PURE ACTIVE
EVEN &MATTE
OIL CONTROLCOMPLETE
TISSUE MASKS
MICELLAR RANGE NEW

MicellarCleansing MicellarCleansing MicellarCleansing Even & Matte Pure Active Micellar

MicellarCleansing
WaterinOil400ml WaterinOil100ml Water100ml Cleansing Water400ml CleansingWater400ml
Water400ml
– Kes.717 – Kes.389 – Kes.336 – Kes.593 – Kes.589
– Kes.622
MICELLAR CLASSIC CLEANSING WATER
Sensitive Skin - 400ml- Kes. 622
100ml- Kes. 336

Garnier Micellar Classic Water gently removes make up, soothes and hydrates the
face, lips and eye area.
All Skin Types, esp. Sensitive Skin

Using breakthrough technology – Power of Micelles – that capture & lift away
dirt, impurities & make-up like a magnet!!

All- in-one solution for sensitive skin.

For Regular Make-UpUsers

MICELLAR CLEANSING WATER IN OIL
With Argan Oil
400ml - Kes. 717
100ml –Kes. 389
Garnier Micellar Cleansing Water in Oil with Argan
Oil to soothe, nourish and soften the skin.
All skin types, especially Dry Skin

Effective in removing long-lasting, matte, & waterproof

foundation, lipstick, mascara and eyeliner …without any
harsh rubbing!

This combination of micelles and argan oil removes stubborn

make-up in just one swipe while nourishing your skin

For Heavy Make-Up Users

PURE ACTIVEMICELLAR
CLEANSING WATER
400ml- Kes. 589
Garnier PureActive Micellar Cleansing Water with
Salicylic Acid to absorb excess oil & hydrate the
skin.
All skin types, especially Oily Skin

Like a magnet, the salicyclic acid & micelles lift awaydirt,

make-
up and excess sebum from the skin.

Enriched with purifying agents, the skin feels refreshed with no

need to rub to cleanse and remove make-up
EVEN & MATTE MICELLAR NEW

WATER
With Vitamin C - 400ml- Kes. 593

Even & Matte with Vitamin C Micellar Water gently removes make up, soothes
and hydrates the face, lips and eye area.
All Skin Types

Using breakthrough technology – Power of Micelles – that capture & lift away
dirt, impurities & make-up like a magnet!!

Effectively cleanses & tones, removes makeup and brightens skin…without any
harsh rubbing!

All- in-one solution for even-tone skin.

C1 - Internal use
PURE ACTIVE RANGE NEW
NEW NEW
NEW

PureActive pore PureActive matte

PureActive3 in1 charcoal PureActive3in1 classic PureActive3in1 PureActive charcoal peel-off PureActive pore scrub
reducing toner 150ml control moisturizer
150ml classic 50ml mask 150ml wash 150ml
150ml 40ml
– Kes.494 – Kes.700 -Kes. 600 -Kes. 600
– Kes.970 – Kes.970 -Kes. 600
PURE ACTIVERANGE Charcoal
A naturalremedythat:
• HelpsTreatAcne & Fightsblackheads
• EliminatesImpurities&Dirt
• Purifiescloggedpores& absorbsexcessoil

BlueberryExtract
• A powerfulanti-oxidantrichinVitaminA,C & E.
• Helpsprevent break-outs,fightacneandreducedarkspots

EucalyptusExtract
• Naturalantisepticwithantifungal,antiviral,anti-inflammatory and
Pure Active 3-in-1 Charcoal Wash: Enriched with blueberry antibacterial properties.
extracts, & activated charcoal to prevent breakouts, acne and • Highly effective in treating acne, andskin infections
reduce blackheads
Skin Type: Normal to Oily Zinc Extract
• This is found in every single cell in your body, and more than
Pure Active 3 in 1 Wash, Scrub & Mask Classic: Enriched with 100 differentenzymesneed itto function.
• It is a powerful in preventing acne and good for collagen
Eucalyptus, Mattifying Clay& Zinc to absorb excess impurities
production
&oil to prevent breakouts & acne
Skin Type: Very Oily SalicylicAcid
• Dissolves cloggingresiduethatcausesacne,blackheads,and
whiteheads.
• Itkeeps poresclean,ineffectmakingthemlook tighter.
• It removes dead skin cells to reveal new, healthier, clearer
complexion
 PUREACTIVE CHARCOAL ANTI BLACKHEAD PEELOFF MASK
NEW
FOR SKIN WITH BLEMISHES
• Deeply purifies skin and unclogs pores using a combination of adsorptive activated charcoal and
exfoliating salicylic acid.
• The activated charcoal targets impurities that clog pores and lead to breakouts, while salicylic sloughs
away dead skin cells to unblock pores and encourage skin renewal.
• Leaves skin noticeably clearer.
BENEFITS:
• Effective way to remove blackheads from your T-Zone (nose, chin and forehead)
• The formula contains salicylic acid and charcoal proven to remove impurities and unclog pores giving you
an incredible facial cleanse.
HOW TO USE:
1. Wash your face thoroughly and pat dry.
2. Apply a generous even layer to the T-zone (nose, forehead and chin). Wait until completely dry (about 20-
30 minutes).
RRP: KES. 700 3. Once dry to the touch, gently peel off from the bottom up. Rinse off any residue if necessary. Check out
the satisfying results on the back of the peel off! Use up to 2 times per week to fight the appearance of
blackheads and shine.

C1 - Internal use
 NEW
PUREACTIVE DAILY PORE SCRUB WASH
FORCOMBINATIONTOOILYSKIN

• Contains microbeads to exfoliate skin and unclog pores.

• Also enriched with salicylic acid and zinc to combat spot-causing germs and
reduce oil and shine.
BENEFITS
• Provides a deep cleanse
• Unclogs, tightens pores and eliminates impurities for oily skin prone to
imperfections.
• Enriched with Eucalyptus extract, Salicylic Acid and Zinc. Its antibacterial,
purifying formula helps eliminate blackheads.
HOW TO USE
• Apply to wet face.
• Massage gently, concentrating on areas prone to excess oil (forehead, nose and
chin).
RRP: KES. 600
• Rinse thoroughly. Avoid contact with eyes.
• For optimum efficiency, choose care suitable for your skin

C1 - Internal use
 NEW
PUREACTIVE PORE REDUCING TONER
FORCOMBINATIONTOOILYSKIN

BENEFITS:
• Enriched with salicylic acid and purifying zinc to clear away blemish-causing
germs.
• Reduces the appearance of pores
• It also helps remove excess oils to leave skin looking beautifully matte.

HOW TO USE:
• Use daily after cleansing, apply gently on face using a cotton pad, concentrating
on the T-zone (forehead, nose and chin).

RRP: KES. 600

C1 - Internal use
 NEW
PUREACTIVE MATTE CONTROL MOISTURISER
FOR COMBINATIONTO OILYSKIN

• Garnier Pure Active Matte Control Anti-Shine Moisturizer 50ml uses natural
ingredients and salicylic acid to help prevent spots and blemishes from
appearing.

BENEFITS:
• Reduces appearance of pores
• Delivers mattified and even looking skin- helps fight shine for up to 8 hours.

HOW TO USE
• Apply Pure Active matte control on thoroughly cleansed skin every morning
and/or evening. Avoid the eye contour area.

RRP: KES. 600

C1 - Internal use
EVEN & MATTE RANGE
NEW NEW

Lemon Essence
A naturalremedythat:
• Cleansesthe skin of impurities & reducesexcessoil
• Evens out skin toneto restoreyour natural glow
• Visiblyreducesdark spots and marks

Even & Matte Clarifying Even & Matte Dark Spot Even & Matte Vitamin C Even & Matte Very Oily Even & Matte Normal to
Foam 100ml Corrector 30ml Booster Serum 30ml DailyCream40ml OilyDaily Cream40ml
– Kes.578 – Kes.780 – Kes. 1,400 – Kes.577 – Kes.577
 E V E N & M AT T E
DARK SPOT CORRECTOR
Unique selling points the Dark Spot Corrector:
1. Deep Anti mark action from WEEK 1*
2. Highly Boosted with Vitamin C for a spotless, radiant & glowing skin
3. Made in Africa for African Skin
4. Affordable at just only RRP: KES 780

It is the only product in the market that is 2 in 1 both evening and mattifying-
it combats oil control and complexion at the same time.

USAGE: Smooth a pea size amount as a light base moisturizer

evenly on face & neck until absorbed ensuring all dark spots &
uneven skin tone are fully covered. The product is safe for
everyday use before you apply your regular moisturizer or SPF.
For desired results apply twice daily.

[ BOOSTED VITAMIN C + LEMON

]
C1 - Internal use
 NEW E V E N & M AT T E
BOOSTER SERUM
For dull, uneven skin with dark marks
• Enriched with high concentration of Vitamin C.
• It has a lightweight texture, easily penetrates skin for a perfectly smooth and even skin.
• Effective against old stubborn dark marks and new appearing ones.

PROVEN RESULTS:
• Instantly: skin is radiant and smooth
• In 3 days: Skin is visibly more even
• In 6 days: Visibility and density of dark marks are reduced.

HOW TO USE:
RRP: KES. 1,400
• The serum is to be included into the daily routine, to be used every day and night.
• On clean skin, spread evenly a pea-sized amount of serum.
• Massage onto skin until fully absorbed and complete with a facial moisturizer adapted to the skin type and
needs.

C1 - Internal use
OILCONTROLCOMPLETERANGE

EucalyptusExtract
• Natural antiseptic with antifungal,
antiviral, anti-inflammatory and
antibacterial properties.
• Highly effective in treating acne,
and skin infections

Zincextract
• This is found in every single cell in
your body, and more than 100
different enzymes need it to
function.
• It is a powerfulin preventingacne
and good for collagenproduction

Mattifying Clay
• Absorbs bacteria and excessoil to
leave your skin shine free&
purified
Oil Control Complete Oil ControlComplete Oil Control Complete
DeepClean Face Deep CleansingLotion VanishingCream40ml
Wash 100ml 125ml – Kes.577
– Kes.526 – Kes.526
SKINACTIVE
INSTANT RADIANCE & MATTIFIED
SKIN WITH THE LEMON ESSENCE
INFUSED TISSUE MASK
FOR UNEVEN & OILY SKIN
Lemon:
A naturalremedythat:
• Helps reduce skin damage & premature aging
• Controls oil production skin for mattified skin
• Contains acids that naturally even out the skin tone
Leaves your skin looking less oily & mattified

Facial Essence:
Boosts the benefits of all the other products in your routine. The active ingredients will
penetrate even deeper into the skin, making them more effective.

RRP: Kes.250
PURIFY & HYDRATE YOUR
SKIN WITH THE CHARCOAL
INFUSED TISSUE MASK
FOR SKIN WITH VISIBLE PORES
Charcoal:
A naturalremedythat:
• Helps TreatAcne & Fightsblackheads
• Eliminates Impurities &Dirt
• Purifies clogged pores & absorbs excessoil
Leaves your skin looking pore-less&mattified

Green Algae:
Contains nutrients that helps promote collagen
production and boosts elastin forfirmer, smoother skin

RRP: Kes.300
HYDRATE & REJUVENATE YOUR
SKIN WITH THE POMEGRANATE
INFUSED TISSUE MASK
FOR NORMAL TO DEHYDRATED SKIN
Pomegranate:
Rich in vitamins & anti-oxidantsto:
• Promote cell regeneration
• Boosts skin’sradiance
• Evens out skin’scomplexion
• Prevent break-outs & acne

Hyaluronic Acid:
Already naturally produced by our body, the rate of
production reduces as we age. This is a humectant that
absorbs moisture from the air giving your skin
maximum hydration. It also plumps up the skin to
smooth out fine lines, and reduces appearance of
wrinkles

RRP: Kes. 300

RE-BALANCE & HYDRATE
YOUR SKIN WITH THE GREEN
TEA INFUSED TISSUE MASK
FOR NORMAL TO COMBINATIONSKIN
Green Tea:
• Powerful antibacterial agent for treating acne and
unclogging pores
• Contains anti-oxidants to combat signs of ageing
• Contains Vitamin B2 & E to promote collagen
production, hydration andnourishment
• Contains ca"eine and tannins to brighten skin

Hyaluronic Acid:
Already naturally produced by our body, the rate of
production reduces as we age. This is a humectant that
absorbs moisture from the air giving your skin
maximum hydration. It also plumps up the skin to
smooth out fine lines, and reduces appearance of
wrinkles

RRP: Kes. 300

SOOTHE & HYDRATE YOUR
SKIN WITH THE CHAMOMILE
INFUSED TISSUE MASK
FOR DRY &SENSITIVE SKIN
Chamomile:
• Contains anti-inflammatory and anti-oxidant
properties to relieve and soothe skin of irritations
• Minimizes the appearance of scars & wrinkles, with
anti-ageing properties

Hyaluronic Acid:
Already naturally produced by our body, the rate of
production reduces as we age. This is a humectant that
absorbs moisture from the air giving your skin
maximum hydration. It also plumps up the skin to
smooth out fine lines, and reduces appearance of
wrinkles

Barcode: 3600542065047
RRP: Kes. 300
 HYDRABOMB NIGHT TISSUE MASK
NEW
FOR TIRED AND SENSITIVE SKIN

• It’s enriched with deep sea water and hyaluronic acid.

• Repairs skin barrier and soothe tired skin before bed.

BENEFITS:
• Rehydrates skin
• Reduce the look of fine lines, tired & dull skin and helps to repair skin barrier
• Revive radiance for glowing skin

HOW TO USE:
1. Unfold the mask. Gently apply on clean face. Adjust the mask to the contours of your face.
2. Leave for 15 minutes and then remove the mask.
3. Massage in the excess formula, use it on your neck or remove with a cotton pad.

*Do not sleep with the mask on.

RRP: KES. 300

C1 - Internal use
How to use
1. Begin by thoroughly cleansing your skin.

2. Gently unfold the mask.

3. Carefully apply the tissue mask to clean skin. Make sure the
protective film is facing outwards. Smooth on gently to
ensure the whole mask is in contact with the skin.

4. Remove the protective film.

5. Adjust the contours of the tissue mask to match up with

your facial features. Leave on for 15 minutes.

6. After 15minutes, begin to remove the mask by slowly

peeling from the edges.

7. Once you’ve removed the mask, massage any excess serum

into the skin, or use a cotton pad to remove.
REDUCE EYE BAGS & BRIGHTEN
EYE CONTOURS WITH THE
ORANGE JIUCE INFUSED EYE
MASK
FOR TIRED & DULL EYE CONTOURS
Features:
• Visibly reduces the appearance of eye bags and dark
circles
• Eye contours are intensely hydrated

Hyaluronic Acid:
Already naturally produced by our body, the rate of production
reduces as we age. This is a humectant that absorbs moisture
from the air giving your skin maximum hydration. It also
plumps up the skin to smooth out fine lines, and reduces
appearance of wrinkles

RRP: Kes.180
 NEW HYDRABOMB NIGHT EYE TISSUE MASK
FOR TIRED & PUFFY EYES
• A hydrating formula enriched with Hyaluronic Acid, Deep Sea Water and Cornflower.
• Helps replenish and repair skin, making it feel intensely hydrated, replenished, refreshed and
relaxed.

BENEFITS:
• Soothes tired eye area.
• Hydrates eye contours.

HOW TO USE:
1. For an extra cooling sensation, keep in the fridge. Before sleeping, unfold the mask and apply it on
clean skin with your eyes closed. Smooth the mask gently on top of your eyes to ensure contact with
skin.
2. Adjust the mask to cover the full eye area.
3. Leave for 15 minutes. Remove the mask. Gently massage the excess formula into the skin or use a
cotton pad to remove it.

*Do not sleep with the mask on.

RRP: KES. 180

C1 - Internal use
HOW TO USE:
1. Begin by thoroughly cleansing yourskin.
2. Gently unfold the mask.
3. Carefully apply the tissue mask onto the clean eye
area. Smooth gently to ensure the whole mask is in
contact with the under eye area.
4. Adjust the contours of the tissue mask to match up
with your facial features. Leave on for 15minutes.
5. Begin to remove the mask by slowly peeling o "
from the edges.
6. Massage any excess serum into the eye area, or use a
cotton pad to wipe ".

C1 - Internal use
 NEW

BRIGTHENS WHILE VISIBLY REDUCING

DULLNESS & SIGNS OF TIREDNESS

ANTI-FATIGUE: FOR DULL& TIRED SKIN

Pineapple:
• Contains a mix of enzymes that helps gently exfoliate the skin.
• Rich in Vitamin C & E that aid in brightening and evening out skin
tone.
• Reduces appearance of black heads and sun spots

Vitamin C:
Boosted with Vitamin C to help promote collagen production,
which has the potential to thicken the dermis, diminish fine lines, and
is essential for firm, youthful skin. It also helps to lighten
hyperpigmentation and brown spots, even outskin tone, and enhance
skinradiance.

RRP: Kes.350
 NEW

A DETOX BOOST TO REBALANCE

& PURIFY SKIN COMPLEXION

DETOX: FOR OILYSKIN

Kale:
• Rich in Vitamin C, E & K that help your skin look younger
.
• Reduces dark circles, promotescollagen production &
increases cellturnover.
• Detoxifies the skin.

Niacinamide:
It’s a form of vitamin B3 that supports the skin barrier (the outer
surface of skin), increases its resiliency, and improves texture by
making pores look smaller. It also helps balance oilproduction.

RRP: Kes.350

C1 - Internal use
 NEW

REVITALIZES AND FIRMS UP THE SKIN, FOR

A SMOOTH APPEARANCE
FIRM SKIN: SIGNS OF AGEING
Watermelon:
• Contains a high water content to help keep your skin hydrated and
fresh.
• Rich in Vitamin A & C that helps in collagen production
and repairing skincells.
• Helps to prevent excess oil production on skin as well as reducing
porevisibility.

Hyaluronic Acid:
Already naturally produced by our body, the rate of production
reduces as we age. This is a humectant that absorbs moisture from the
air giving your skin maximum hydration. It also plumps up the skin to
smooth out fine lines, and reduces appearance of wrinkles.

RRP: Kes.350

C1 - Internal use
HOW TO USE:
1. Begin by thoroughly cleansing your skin.

2. Gently unfold the mask.

3. Carefully apply the tissue mask to clean skin.

Smooth on gently to ensure the whole mask
is in contact with the skin.

4.Adjust the contours of the tissue mask to match

up with your facial features. Leave on for 5
minutes.

5.After 5 minutes, begin to remove the

mask by slowly peeling from the edges.

6.Once you’ve removed the mask, massage any

excess serum into the skin, or use a cotton pad
to remove.

C1 - Internal use
 MOISTURE BOMB VS AMPOULE

KEY DIFFERENCES

MOISTURE BOMB AMPOULES

15 min TIME 5 min

Relaxing time Quick-fix

MASK MOMENT
often weekend or evening SOS mask

Visibly hydrated CLAIM Flash transformation

White opaque cellulose TECHNO Transparent Algae fibers

Quenching extract +HA INGREDIENTS High concentrated derms

+superfoods

C1 - Internal use
GARNIER SKIN CARE
ROUTINE

1.CLEANSE 2.EXFOLIATE 3. MASK 4. TONE 5. MASKING 6. CORRECT 7. MOISTURISE

Remove Dirt, Cellular Remove dead Remove dead Balanceskin’s Hydrate & Repair & Hydrate &
Debris& Make-Up skin cells skin cells for PH, Eliminate Nourish Skin Replenish Nourish Skin
2XDaily 2XWeekly softer skin excess oil, even 2XWeekly skin, Promote 2XDaily
2XWeekly out skin tone anti- ageing,
2XDaily Eliminate
dark spots
2XDaily
THEEND
Q&A SESSION