LICIOUS

Meat and Seafood

 COVER LETTER

Dear [Recipient],

We are pleased to present this business proposal for Licious: Meat and Seafood. Our
company offers fresh, sustainably sourced, and high-quality seafood and meat products
to consumers. We have a wide variety of products that are sure to meet the needs of your
company. We are confident that our products will provide you with the highest quality and
satisfaction. At Licious: Meat and Seafood, we understand the importance of providing
excellent customer service. We take pride in our commitment to providing our customers
with the best service possible. Our team is dedicated to providing our customers with a
seamless shopping experience and providing them with the best quality product. Our
team is knowledgeable and experienced, and we are always available to answer any
questions or concerns. We are confident that our products are of the highest quality and
will meet your needs. Our products are sustainably sourced and adhere to the highest
industry standards. We take pride in our products and strive to provide the best quality
and value to our customers. All of our products are inspected to ensure that they meet our
high standards of quality and safety. Additionally, we are committed to providing our
customers with the best prices. We offer competitive prices and discounts on our
products. We also offer free shipping for orders over $50 and free returns for any reason.
We are confident that our prices are competitive and will provide your customers with the
best value for their money. Finally, we are committed to providing our customers with
excellent customer service. We are available to answer any questions or concerns and are
always willing to go the extra mile to ensure that our customers are satisfied. Our team is
always available to help and is dedicated to providing our customers with the best
experience possible. We hope that you will consider our business proposal and the
products and services that we provide. We are confident that our products and services
are of the highest quality and will meet your needs. We look forward to hearing from you
and working with you to provide the best products and services to your customers. Thank
you for your consideration.

Sincerely,

Licious: Meat and Seafood

 EXECUTIVE SUMMARY
Licious is an upcoming start-up venture that specializes in fresh and hygienic meat and
seafood products. With an emphasis on sustainability and health consciousness, Licious
is committed to delivering only the best products in terms of taste, nutrition, and safety.
This business proposal seeks to provide an overview of the company, its mission, and its
objectives, along with a discussion of the business model and how it will be implemented.
Licious seeks to bridge the gap between food producers and consumers by providing a
convenient and reliable platform for the purchase of fresh and responsibly sourced meats
and seafood. To achieve this, Licious will utilize its own distribution network, leveraging
its network of suppliers to ensure the highest quality products. Additionally, Licious will
provide a variety of value-added services, such as meal planning and delivery, to make the
purchasing process easier and more enjoyable. In terms of its business model, Licious will
be a subscription-based service which will provide customers with a monthly subscription
fee. This fee will cover the cost of the products and any additional services. Additionally,
Licious will offer a variety of promotional offers, such as discounts on products, to
incentivize customers to sign up for the service. To ensure the success of the business,
Licious will invest in marketing initiatives to reach out to potential customers, as well as
promotional activities to encourage customer loyalty. Additionally, Licious will leverage its
existing relationships with suppliers to ensure the highest quality products.
Our venture seeks to provide convenient, high-quality, and affordable meat and seafood
products to the Indian consumer. We are aiming to become the most preferred meat and
seafood brand in India. Our business model will involve the setup of an integrated supply
chain that sources products from farmers and fishermen, processes them, and
distributes them to our customers. Our products will be sourced from reliable and trusted
farmers and fishermen who follow ethical and hygienic practices. We will also provide a
convenient online platform that customers can use to purchase our products. The market
size of the Indian meat and seafood sector is estimated to be around Rs 5.5 lakh crore,
and it is projected to grow at a CAGR of 11.3%. We have identified the online channel as
the most important channel to reach our target customers, and we have developed an app
that allows customers to purchase our products online. We have identified our target
market as young, working-class customers who are looking for convenient and high-
quality meat and seafood products at an affordable price. We will differentiate our
products from those of our competitors by providing quality assurance, convenience, and
competitive pricing. In order to ensure the success of our venture, we have put together a
team of experienced professionals from various backgrounds. We will also be investing in
marketing and advertising to increase awareness of our brand and to reach our target
customers. We are seeking an investment of Rs 15 crore to fund our venture. This
investment will be used to set up the integrated supply chain, develop the app, purchase
equipment and machinery, and for marketing and advertising. We project that our venture
will generate a revenue of Rs 32 crore in the first year of operation and Rs 230 crore in the
fifth year of operation. We are confident that our venture will be a success and that we
will be able to achieve our goal of becoming the most preferred meat and seafood brand
in India.
 STATEMENT OF NEED

Licious is an online retail store for meat and seafood that has quickly become one of the
most popular outlets for consumers in India. The company offers a range of products
from fresh and frozen to ready-to-cook and ready-to-eat options. With its convenient
online ordering system and same-day delivery service, it has become a trusted source for
quality, affordable meat and seafood. The need for a reliable and affordable source of
meat and seafood has become increasingly important in India, as the population
continues to grow and the cost of living increases. With the increasing cost of food, many
families have had to turn to processed and unhealthy options to meet their daily
nutritional needs. This has led to an increase in diseases like obesity and diabetes, as well
as an overall decrease in the quality of life. Additionally, due to the lack of access to fresh
and safe meat and seafood, many people have had to resort to buying from local butchers
and fishmongers, which can be both costly and unsafe. The need for Licious is evident in
the current market, as it provides an affordable, safe, and convenient way for people to
access quality meat and seafood. Licious offers a wide selection of products, from fresh
and frozen to ready-to-cook and ready-to-eat options, allowing customers to choose the
perfect product for their needs. Furthermore, Licious provides same-day delivery
services, eliminating the need to go to the store, saving customers time and money.
Additionally, the online ordering system is simple and secure, ensuring customers can
purchase their products with confidence. Overall, the need for Licious is clear. It provides
a convenient, affordable, and safe way for people to access quality meat and seafood
products. With its wide selection of options and same-day delivery services, Licious is an
ideal solution for those looking for a reliable source of meat and seafood.

ANALYSIS/FEASIBILITY OF OUR FIRM

1.Market Size

The online meat and seafood delivery market in India is estimated to be worth
around Rs. 20,000 crore. Licious currently has a share of about 10% of the market.
This is a large and growing market, with the potential for significant growth over
the coming years.

2.Competition

We have several competitors in the online meat and seafood delivery market.
These include BigBasket, Grofers, Amazon Prime, and Zomato. These companies
have strong brand recognition and customer loyalty, which makes it difficult for us
to gain a foothold in the market.
3.Customer Profile

Our customer profile is primarily millennials and Gen Zers. These customers are
tech-savvy and prefer the convenience of ordering online. They are also more
health-conscious than older generations and are increasingly opting for fresh,
high-quality meat and seafood.

4.Product Range

We offer a wide range of products, including fresh fish, chicken, mutton, and
seafood. The company also offers a range of marinated meats and ready-to-eat
meals. All products are sourced from trusted suppliers and are of the highest
quality.

5.Pricing Strategy

We have adopted a competitive pricing strategy. We will offer discounts and

promotional offers to our customers, which makes our products more attractive.
We also offer free delivery on all orders above Rs. 500.

6.Delivery

We have an efficient delivery system that ensures that products are delivered on
time and in good condition. Our company has a dedicated team of delivery
personnel who are trained to handle products with care.

7.Technology

We have invested heavily in technology. We have also developed a mobile app that
makes it easier for customers to order and track their orders. We also have a web-
based platform that enables customers to browse products and place orders easily.

8.Marketing

We follow an aggressive marketing strategy, which includes social media

campaigns, influencer marketing, and word-of-mouth advertising. We also have a
rewards program, which incentivizes customers to refer their friends and family.
Feasibility:

Given the large and growing market for online meat and seafood delivery in India,
Licious is well-positioned to take advantage of this opportunity. Our company’s
competitive pricing, product range, delivery system, and marketing strategy are all
factors that make it a viable business.

Our analysis suggests that Licious is a viable business. The company has a strong
product range, competitive pricing, efficient delivery, and an aggressive marketing
strategy. It is well-positioned to take advantage of the large and growing market for
online meat and seafood delivery in India.

PROJECT MANAGEMENT

Licious Meat and Seafood is a business concept that is designed to provide an

innovative way to purchase, prepare and enjoy fresh, high-quality meat and
seafood. The business plan is to provide an online marketplace where customers
can select and purchase fresh, high-quality meat and seafood, direct from local
farmers and fishers. The business model is designed to provide a convenient and
cost-effective way for customers to purchase quality products, as well as to
support local farmers and fishers by providing a platform to reach a larger market.

The business plan is to create a website that will provide information about the
products available for purchase, including descriptions and photographs, as well as
ordering and payment options. The website will also provide information about the
local farmers and fishers providing the products, including contact information and
background information about their operations. The website will also provide
recipes and other meal ideas to help customers prepare their purchases. The
website will also provide information about the company and the mission of the
company.

The business plan is to market the business through various channels, including
social media, search engine optimization, digital marketing, and print advertising.
The website will have a blog that will be regularly updated with product information,
recipes, and other content related to the business. The blog will also serve as a
platform for customers to leave reviews of their experiences. In addition, the
business will participate in local events and festivals to reach potential customers.
The business plan is to develop relationships with local farmers and fishers to
provide a reliable source of fresh, high-quality products. The company will partner
with local farmers and fishers to ensure that the products are of the highest quality
and that the farmers and fishers are properly compensated for their products. The
company will also provide training and support to the farmers and fishers to ensure
that they understand the needs of the customers and can provide the highest
quality products.

The business plan is to develop a logistics system to ensure that the products are
shipped quickly and efficiently. The company will partner with local courier
companies to ensure that the products are shipped quickly and safely. The
company will also develop a system to track the shipments and ensure that the
products are delivered on time.

The business plan is to develop a customer service system that is responsive and
helpful to customers. The company will have a team of customer service
representatives who are available to respond to customer inquiries quickly and
effectively. The customer service team will be trained in the company's procedures
and policies to ensure that they provide the most helpful service to customers.

The business plan is to develop a system to manage inventory and track the
products that are sold. The company will use an inventory management system to
ensure that the products are tracked and that the inventory is kept up-to-date. The
system will also provide the necessary information to the customer service team to
ensure that the orders are processed quickly and efficiently.

The business plan is to develop a payment system that is secure and reliable. The
company will partner with a payment processing company to ensure that
customers' payments are securely processed and that the company is provided
with the necessary information to ensure that the orders are processed quickly and
accurately.

Finally, the business plan is to ensure that the business is profitable. The company
will ensure that the prices charged are competitive, while still providing the highest
quality products. The company will also ensure that the overhead costs are kept to
a minimum, while still providing the necessary resources to ensure the success of
the business.

In conclusion, the business plan for Licious Meat and Seafood is designed to
provide an innovative way for customers to purchase and enjoy fresh, high-quality
meat and seafood.
 MANPOWER
The basic manpower of our company includes a team of professionals that are responsible for
the processing and packaging of the products. Our team includes experienced butchers,
fishmongers and other personnel that are knowledgeable in the industry. They are able to
inspect the products, determine their quality and prepare them for packaging.
The next category of personnel is the sales and marketing team. They have expertise in
marketing the products. They create effective messaging and campaigns that drive sales. They
are able to identify potential markets and target customers.
Our company also has skilled personnel to handle the logistics of the business. This includes the
transportation and distribution of the products. The personnel have experience in coordinating
transportation and distribution schedules, tracking orders and inventory, and dealing with
customer inquiries. Our company also has a team of customer service representatives. Our Team
answers customer queries and complaints, provides product information and handles customer
orders. We provide excellent customer service and build customer relationships.

Finally, at Licious we have a team of expert chefs and nutritionists. These personnel create new
recipes that use the company's products. They are knowledgeable about the nutritional value of
the products and are able to provide customers with advice on how to use the products. Overall,
the manpower required for Licious Meat and Seafood is quite varied. We always try to hire
experienced and qualified personnel that are knowledgeable in their respective fields. Only then
will our company be able to provide customers with the best products and services.

BUDGET
The budget required to launch our Licious Meat and Seafood business depends on a variety of
factors, including the size of our company, the location, the type of products that we offer, and
the marketing strategy. The following is an estimate of the budget that would be required for us.

First, it is essential to consider the cost of the premises and the necessary equipment.
Depending on the size of the business and the location, the cost of the premises can range from
around 1 crore to 5 crore INR, and the cost of equipment can range from 50 lakh- 2crore INR. In
addition, the cost of obtaining and maintaining the necessary licenses and permits should be
factored into the budget.Next, it is crucial to consider the cost of purchasing and storing meat
and seafood products. Depending on the type of products offered, this can range from around 1-2
crore INR. Additionally, the cost of delivery and shipping should be factored into the budget.
Finally, the cost of marketing the business should be considered. This can include the cost of
creating a website, advertising on social media, and other advertising strategies. Depending on
our marketing strategy, this can range from 3-5 crore INR.

Overall, the total budget required to launch a Licious Meat and Seafood business can range from 6
crore-15 crore INR.So we are proposing to raise 6 crore INR for a 37% equity in our company. So,
Investors, it is a golden time to be a part of the business that is going to revolutionize the food
industry.
 APPENDIX

CHART 1: Graphical representation of Licious Financial year 20-21

Source: https://rb.gy/1tpa39

CHART 2: Licious growth in pandemic

Source: https://rb.gy/nyjrj5

PICTURE 1: Offers and Coupons

Source : https://rb.gy/89gpno
PICTURE 2: App view

Source: https://rb.gy/09z8dh

Recipe video available on app: https://rb.gy/0dkc2y

REFERENCES
● Licious Success Story - Meat And Seafood Company . (2022, June 22). StartupTalky.
Retrieved January 2, 2023, from https://startuptalky.com/licious-success-story/
● default, A. (2001, March 1). Licious. Licious. Retrieved January 2, 2023, from
https://www.slideshare.net/KABIRULMALLICK/licious
● The Licious Startup Story: How Licious Became the Leading Online Meat And quality
Chicken Store in India. (2022, March 2). Suger Mint. Retrieved January 2, 2023, from
https://sugermint.com/licious-startup-story/
● https://ijariie.com/AdminUploadPdf/
Internal_and_External_analysis_of_Licious_ijariie16229.pdf
● TBH, T. (2022, December 17). Licious - Story, Founders, Business Model, Growth & Funding .
The Brand Hopper. Retrieved January 2, 2023, from
https://thebrandhopper.com/2022/12/17/licious-founders-business-model-growth-
funding/