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    MKT306 Ind Written Assignment 2023

    Uploaded by

    Koncho Yoezer
    The document outlines an individual written assignment for an MKT306 course where students must choose a local retail store, evaluate elements of its communication mix in 400 words and design a store layout and location plan in 600 words while adhering to rubrics assessing originality, content, critical analysis, and writing style. Students must visit the store, analyze its communication mix referring to course materials, and draw a store layout referring to additional sources, with the assignment due on March 2nd and a warning about following academic standards and avoiding plagiarism.

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    MKT306 Ind Written Assignment 2023

    Uploaded by

    Koncho Yoezer
    26 views2 pages
    The document outlines an individual written assignment for an MKT306 course where students must choose a local retail store, evaluate elements of its communication mix in 400 words and design a store layout and location plan in 600 words while adhering to rubrics assessing originality, content, critical analysis, and writing style. Students must visit the store, analyze its communication mix referring to course materials, and draw a store layout referring to additional sources, with the assignment due on March 2nd and a warning about following academic standards and avoiding plagiarism.

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    MKT306_Ind_Written_Assignment_2023

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    The document outlines an individual written assignment for an MKT306 course where students must choose a local retail store, evaluate elements of its communication mix in 400 words and design a store layout and location plan in 600 words while adhering to rubrics assessing originality, content, critical analysis, and writing style. Students must visit the store, analyze its communication mix referring to course materials, and draw a store layout referring to additional sources, with the assignment due on March 2nd and a warning about following academic standards and avoiding plagiarism.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views2 pages

    MKT306 Ind Written Assignment 2023

    Uploaded by

    Koncho Yoezer
    The document outlines an individual written assignment for an MKT306 course where students must choose a local retail store, evaluate elements of its communication mix in 400 words and design a store layout and location plan in 600 words while adhering to rubrics assessing originality, content, critical analysis, and writing style. Students must visit the store, analyze its communication mix referring to course materials, and draw a store layout referring to additional sources, with the assignment due on March 2nd and a warning about following academic standards and avoiding plagiarism.

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    © All Rights Reserved
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    1.

    MKT306: Individual Written Assignment: 1000 words (Total-10%)

    Assigning Date: 15 February 2023

    Objectives:

     Help design a suitable retail communication mix in order to expand the customer base as
    well as to increase the sales volume
     Help evaluate the store layout of a business and give recommendations for improvement
    Task Direction:

    i. Choose and visit a local retail store and critically evaluate/analyze each of the
    elements in its retail communication mix: 400 words: (4%). Refer page no. 502.

    ***AND***

    ii. Draw/Design and briefly explain a suggestive retail location (refer pp. 218 and 244) and
    layout plan (refer p. 582) for the local retail store you have chosen: 600 words: (6%)

    ***Also Refer- www.floorgraphics.com/site/1_solution.html

    Rubrics for Assessment:

    Total Score
    CATEGORY 4 3 2 1 (%)

    Information clearly Information clearly Information Information has 4


    relates to the main relates to the main clearly relates to little or nothing to
    topic. It includes topic. It provides 1-2 the main topic. do with the main
    Originality and several supporting supporting details No details and or topic.
    contents details and/or and/or examples. examples are
    examples. given.

    Information is very Information is Information is Information is 4


    organized and well- organized and organized and organized and not
    aligned with business aligned with somewhat aligned with
    analysis and business analysis aligned with applicable laws.
    technique and technique. business analysis
    Critical analysis and technique.

    No grammatical errors Few grammatical Minor Major 2


    and proper use of errors and use of grammatical grammatical
    academic style academic style errors and use of errors and use of
    academic style academic style
    Writing Style

    Submission date: 2 March 2023

    Cautionary Note:
    1. Strictly adhere to academic rules & regulations and its standards as per the RUB Wheel
    of Academic law.
    2. If found plagiarized your work will be graded zero.

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