A

MINI PROJECT
ON TOPIC
NAME

In partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

BATCH (2021-2022)

DR. VIRENDRA SWARUP MEMORIAL TRUST GROUP OF INSTITUTIONS

AKTU-990

UNDER THE GUIDENCE OSUBMITTED BY

Mr. YASH SHARM MR ZAINUABIDEEN QURESI

 Session: 2020-22

DECLARATION

I am Shruti Sharma, MBA student of Dr. Virendra Swarup memorial

trust group of Institution hereby declare that the mini project report
entitled “Innovative Start-Up Idea” is a bonafide project work
undertaken by me in Kanpur during the period of November-
February, 2020-2022 as partial fulfilment of the requirements for the
degree of Master of Business Administration –MBA of Dr. A.P.J.
Abdul Kalam Technical University.

Further, the same project has not been submitted by me

elsewhere for the award of any degree, diploma or other
qualification.
Date: February 20, 2021 Place : Kanpur
 PREFACE

Projects undertaken by students as a part of their academic career

helps them to improve their knowledge as well as experience
regarding various aspects. Project helps the students to show their
talents and skills and also help them to learn about the awareness of
various new concepts practically which would have not been clearly
understood theoretically.

I was assigned to work in Kanpur city to create the business idea

which has unique selling proposition which is part of my MBA 1st
semester curriculum. This project stresses on exploring the
innovative idea for providing products or services that has unique
selling proposition.

In order to make the data and findings easily understandable, efforts

have been to present the information in a simplified and organized
manner. This project has been very much helpful in gaining practical
knowledge on various aspects which will be helpful for me in the
future. Further, the findings and recommendations I believe will be
beneficial, for my succeeding career.
 ACKNOWLEDGEMENT

I Would Like To Express My Deep Sense of Gratitude to My Teacher

Mr. Ankit Singh Who gave me the golden Opportunity to Do. This

Wonderful Project on the Topic “Innovative Start-Up Idea”, which

helped me in Doing A Lot of Research and Helped Me Learn New

Things, Which Will Be Beneficial in My Succeeding Career. I have

successfully completed the report and for that I am grateful to all those

who gave me an opportunity to do work while getting insights from the

market. It was a great learning experience as well as getting practical

knowledge of market exposure. I express my sincere gratitude towards

Mr. Dr. Vivek Srivastava, Director of our College, the staff members,

my family and my friends who all have supported me directly or

indirectly in making this project.

 SYNOPSIS
1. Name Of The Start-up
2. Introduction
3. Objective
4. Current Trend Vs. What We Want To Do
5. Problems Faced By Small Retailers
6. Bringing Sellers On Out Platform
7. What We’ll Do For Retailers
8. Business Model
9. Mission & Vision
10. Market Opportunity
11. Distribution Channels
12. Revenue Model
13. Market Penetration
14. Challenges To Be Faced
15. Investment
16. Growth/Return On Investment
17. Competition
18. USP Over Competition
19. Conclusion

NAME OF THE START-UP

SYNERGY

Working Together

LOGO
 INTRODUCTION

Business-to-business (B2B), also called B-to-B, is a form of

transaction between businesses, such as one involving a
manufacturer and wholesaler, or a wholesaler and a retailer.
Business-to-business refers to business that is conducted between
companies, rather than between a company and individual
consumer.

Synergy will be a Business-2-Business trade platform that would

bring manufacturers, traders, retailers, and wholesalers into a
single platform.

It Would Be Aiming at Providing Small Retailers the Goods for their

shop at a competitive prices than the local wholesale market.

Synergy’s Aim Is To Cut The Middlemen Costs During The Process Of

Procurement Of Goods By The Retailer So that the Retailer Receives
Goods At Much Cheaper Prices Whose Benefit Will Be Ultimately
Passed On to the End Consumer.
 OBJECTIVE

The platform will be about making business easy.

It would connect small retailers with wholesalers and traders across

multiple categories.

The company will collaborate and work with the entrepreneurs and help them

with sales, marketing, logistics and operations, etc.

Synergy would provide small businesses and entrepreneurs with an

opportunity to connect directly with the manufacturers and discuss the

transactions of the trade cutting the middlemen costs and hence

providing goods to the end consumer at a much 'competitive and happy'

pricing.
Current Trend For What We
Good To Reach At Synergy

The End Consumer: Want To Do:

Problems Faced By Small Retailers
  Lack of Technology Adoption

The availability, feasibility and adoption of technology is the major challenge

faced by the Indian retail outlets. Technology is being used for the day today

functioning the retail out lets like billing and payments, prevention of

shrinkage, keeping record of stock, supply chain management. But the scope

of technology is wider

. Other software’s can be used like RFID for understanding customer

preference, CRM for customer relationship management and ERP tools for

other activities of the outlets. Indian retail outlets need to adopt technology

and use different high end software’s for managing the functioning of retail

outlets.

 Lack of Infrastructure and Logistics

Lack of infrastructure and logistics is another challenge faced by organized retail

industry. Inefficient infrastructure and logistics is resulting in inefficient processes. This

is the major hindrance of the retailers as non-efficient

Distribution channel is very difficult to handle and results in huge losses. Infrastructure

does not have strong base in India. Organization and Globalization are compelling

companies to develop infrastructure facilities transportation including railway system

has to be more efficient. Highway has to meet global standards. Airport capacities and

power supply has to be enhanced.

Warehouse facilities and timely distribution are other areas of challenge. To fully

utilize India's potential in retail sector, these major obstacles have to be removed.
  Frauds in Retail

Retail shrinkage is one of the primary challenge that companies would have to face.

Retail shrinkage is the difference between the value of the stock as per the books and

the actual stock available in the outlet. Frauds, including vendor frauds, theft,

shoplifting and inaccuracy in supervision and administration are the challenges that

are difficult to handle. This is so even after the use of security techniques such as CCTV

and POS system. As the size of sector increases, this would

Increase the number of thefts, frauds and discrepancies in the system.

  Price War

There is price war between different retail organizations. Every organization is trying

to provide goods at low cost and offers various lucrative promotional schemes. In such

situation, it is difficult to attain customer loyalty and companies keep marginal profit

to provide the goods at competitive prices.

  Ever-increasing customer demand

Ever increasing demand of the customers is also a challenge to the retail outlets.

These days because of Globalization awareness among the customers is increasing.

Customer’s psychology is changing and becoming more demanding. They want to pay

less for more and more. Because of high operating cost it is very difficult to meet the

customer demand. So this is also a great challenge for the retail outlets of India.
 WHAT WE CAN DO FOR SMALL RETAILERS

 Wide Range Of Products

 Competitive Pricing

 Doorstep Delivery

 Ease Of Doing Business

 Providing Them with the Latest Trend of Products.

 Information about Daily Change of Prices.

 Quality Products

 Multiple Payment Options

 Credit Facilities

 Make Synergy Application Business Only By the means of Shop-KYC.

By The Above Means And Services Retailers Don’t Have To Rush Every Time A Product

Is Out Of Stock In Their Shop And Can Easily Order From Our Application And Website.

With The Help of Our Application small and medium businesses can scale and nature

their business and avail many facilities such as doorstep delivery, smart return, credit
facility, easy payment option and many more.

BRINGING SELLERS ON SYNERGY

Easy Registration & On-Boarding

Start to sell on Synergy in a matter of few clicks. We only capture the bare

minimum details required and you are up and running.

Ease of Catalog Creation

Through our tools, we provide seamless creation of catalog on the Synergy platform -

whether it is standard branded products or his own products.

  Trade Constructs

Support for the commonly used trade constructs in the industry - whether it is around
basket-size minimum order quantities, assortment creation, payment terms etc. new

products etc.
  Logistics

Best in class logistics. Convenient timings and cut- off, packaging expertise,

professional handling of goods in transit, compliance handling and visibility of your

items throughout the value chain

  Payments
Secure payments via nodal accounts run as per RBI guidelines. Settlements with best in

class terms of trade with availability of faster settlement cycles as well.

  Compliance & Accounting

Support for your taxation, accounting and reconciliation through easy and intuitive

reports and integration with your existing IT systems

  Returns

Returns only as per seller policies. Faster movement to source for returns.
  Insights & Analytics

Integrated analytics providing you insights around sales, returns, inventory and other

aspects of business.
Round the Clock Seller Support

24 hours seller support to address your queries.

 Professional Expertise & Guidance
Highly trained professional expertise available to address all aspects of your business.

 Easy Availability of Credit

Easy availability of credit to help manage your working capital needs.

 Opening your business to a wide class of users
Opening new avenues for your business cutting cross segments and making a presence
in whole city.

Business Model

Synergy wants to be a Business to business marketplace on which manufacturers and

wholesalers can sell their products to retailers via an online platform or mobile app.

And, the company will provide logistics, secure payments, and technical support also.

We want to be asset-light player based on our Business Model. We do not believe in

owning assets and also are not planning to go asset-heavy.

Our Platform would help businesses discover customers, suppliers, and products across

categories and connect them to get the best deal.

The platform will also facilitate secure payments and gives logistics support.
Mission & Vision
Synergy Would Help businesses discover customers, suppliers and products, cut the

middlemen so that both parties get better deals.

We'll be offering higher value to our users by also taking care of logistics.

Make Business Easy for Small and Medium Retailers.

Taking Care Of Quality of Product, Pricing, Logistics, Trends So That these Small

Retailers can have time and grow their businesses to optimum level.

Market Opportunity
The size of the retail market in India is expected to reach 1.1 trillion this year (2021).

India largely continues to have an unorganised retail market, which is around 85% of

the total retail sector.

There are several small and larger players in all parts of city who will benefit from

being.

This provides a tremendous opportunity for players in this segment to organize supply

chains, facilitate connections and create value for everyone in the industry.
 Distribution Channels

Synergy's channel of distribution would be digital and the businesses would connect

with each other on our digital platform that'll be internet through our website and

application.

Portal Development

E-commerce (electronic commerce) is the buying and selling of goods and services, or

the transmitting of funds or data, over an electronic network, primarily the internet.

These business transactions occur either as business-to-business (B2B), business-to-

consumer (B2C), consumer-to-consumer or consumer-to-business.

We need an online portal where a retailer will visit and place its order. To place an

order a customer has to first select the category of product, after that he has to choose

specifically what product he wants, in next step he has to make a cart with all the

required items, in next step he has finally place the order selecting by whatever mode

he wants to pay.

We will be outsourcing development and hosting of this portal to Adobe Enterprise

services who are industry leaders for these kinds of services.

Revenue Model

Synergy Would Be Earning On The Basis Of Commissioning Model and logistics charges.

For Every Order Placed By a Small Retailer , Synergy Will Charge a 2% to 10%

(Depending Upon Different Categories) Commission from the Manufacturer or the

Wholesaler.
(If an order worth Rs. 50,000 is placed Synergy will earn Rs.1,000)

The Retailer on the other hand will have to pay a Logistics charges which would be
charged as Rs.5 per item.

(If a retailer orders 20pcs of an item he would have to pay Rs.100 as the logistics
charge)
 Advertisement/Promotion

1. Content Marketing

Content marketing is the process of creating online material (e.g blog posts, videos,

infographics, GIFs, images, etc.) that attracts your target audience. It is not used for

selling directly, but as a way to educate potential customers about your product(s),

develop thought leadership and raise awareness about your brand.

We will be posting sponsored posts/articles on websites like Quora, etc.

2. Referral Marketing / Word of Mouth Marketing-

One of the most powerful (yet underrated) eCommerce marketing strategies is referral

marketing (also known as word-of-mouth marketing).

The reason is simple – we’re all social creatures, and we love sharing our experiences

with our family and friends. It benefits us too – we help each other avoid bad

experiences, and encourage each other to support places that provide an excellent

experience.

That also means, whether you like or not, people are going to share about you with

their friends. Wouldn’t

You prefer that sharing be something positive about your brand and product? That’s

referral marketing.

Referral marketing is when you deliberately influence the process of word-of-mouth,

whether it is encouraging more sharing, or positioning the sharing to be positive.

3. Instagram Marketing

65% of Instagram users use their feed to look for online shopping inspiration, while also

looking to discover new brands. These are users who are looking for stores like ours to

purchase from!

This also means that if we do not have a solid Instagram presence, we’re missing out on

tons of sales.
4. Facebook Ads

Despite the troubles facing Mr. Zuckerberg, Facebook still

remains one of the most powerful advertising platforms

available to marketers.

There is no other ad platform with this level of targeting. We

can choose to target our ads based on location, age,

language, education, life events, interests, behaviours, and

so on. We can even add a Facebook pixel on your website,

and retarget people who have visited your website, but did

not make a purchase.

5. Google AdSense

Google AdSense is a popular way for websites to make money from advertisements, all

the way from part-time bloggers to some of the largest publishers on the web.

AdWords advertisers pay Google either by the click (PPC) or impression (CPM). In turn,

Google shares a percentage of that revenue with the AdSense publishers.

Google AdSense serves ads via plain text, as opposed to graphical content that

dominated the advertising scene when it was introduced in 2003. Google decided to
serve plain text in an effort to minimize the intrusiveness of advertisements, to

optimize the page loading speeds, and ultimately, to elicit a more favourable marketing

response from the site visitor.

Challenges To Be Faced

The Main Challenge will be to persuade and convince retailers and wholesalers to go

online with their business.

Small business owners still operate in the traditional offline mode and so they might

not be ready to accept any change in their way of thinking. So, bringing such businesses

on board will be a very integral part of making B2B model a success.

We'll be facing the major challenge of making small retailers believe that it's actually

convenient to shop for their business online.

Providing Small Retailers with prompt delivery. So,Getting logistics and distribution

system in place is very important.

Allowing Retailers to get the best-in-market rates.

Challenges To Be Faced

The Main Challenge will be to persuade and convince retailers and wholesalers to go

online with their business.

Small business owners still operate in the traditional offline mode and so they might

not be ready to accept any change in their way of thinking. So, bringing such businesses

on board will be a very integral part of making B2B model a success.

We'll be facing the major challenge of making small retailers believe that it's actually

convenient to shop for their business online.

Providing Small Retailers with prompt delivery. So,Getting logistics and distribution

system in place is very important.

Allowing Retailers to get the best-in-market rates.

Listed Competition

Indiamart works on a very simple business model. Their only job is to provide right
supplier to right buyers rest is left to the dealing parties.
USP Over Competition
We Only Have One Competition Which Is Indiamart Which Has Made A Pan India
Presence In The B2B Category.
While The Model Of Indiamart Is to Just Provide Right Supplier To Right Buyer, We At
Synergy Will Be Giving Potential Buyer a Potential Seller And Vice-Versa Along With
Which We’ll Be Taking The Whole Responsibility To Pick Up The Goods From The Seller
And Deliver It To The Retailer through our logistics channel.
While Indiamart Just Provides Right Seller To Right Buyer And Rest is left To dealing
parties,We At Synergy Will Be Making The

Pricing Of Products Transparent and the buyer will be able to see the prices prima-facie
and can place the order when he’ll be satisfied with prices.This Will Make The Process a
lot easy for both seller and buyer.

Conclusion
I would like to conclude with the historical data that the retail has been growing with

the rate of 7% per annum. With introduction of our product and service in market we

expect a growth of 9% per annum.

Reason-

• Low upfront cost

• No hassle
• Ease Of Doing Business

• Time saving

• Innovative

• Wide Variety Of Products

• Latest Trends

• Best In Market Prices

• Next Day Delivery

THANK YOU