Insurance Industries in India: Project Report ON From
Insurance Industries in India: Project Report ON From
Insurance Industries in India: Project Report ON From
ON
INSURANCE INDUSTRIES IN INDIA
FROM
ADITYA BIRLA CAPITAL
(Formerly Birla Sunlife Insurance Company Limited)
SUBMITED BY - SUBMIT TO
-AMAR KUMAR DWIVEDI NEHRU GRAM BHARTI UNIVERSITY
(DEPARTMENT OF MANAGEMENT)
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TABLE OF CONTENTS
1- Acknowledgement
2-Executive Summary
3-Introduction
4-About insurance industry in India
5-BIRLA Sun life Insurance Company ltd.
6-Mission, Vision and core values
7-Aditya Birla Financial group
8-About Sunlife Financial
9-Competitor Profile
10-Porter’s Five force analysis
11-Investment in Insurance Industry
12-Product (Birla sun life insurance)
13-Strategy of the Insurance company to target the people
14-Why Insurance in demand
15- Birla group in CSR activities
16-My Experience
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ACKNOWLEDGEMENT
A special appreciation “THANK YOU’’ to all staff of “ADITYA BIRLA CAPITAL’’ For
positive support.
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INTRODUCTION
Life is full of risk and uncertainties since we are social human being we have
certain responsibilities too.
Indian consumers have a big influence of emotions and rationality on their
buying and decision. They believe in future rather than present and desire to
have a better and secured future. In this direction life insurance service have
its own value in terms or minimizing risk any uncertainties. Indian economy is
developing and having huge middle class social status and salaried individuals.
Their money value for current needs and future desire generate the reason
behind holding a policy. An attempt has been made in this report to study the
buying behavior of consumers towards life insurance service.
Analyzing consumer behavior is perceived a cornerstone of a successful
strategy
Consumer behavior is a mental and emotional process and the observable
behavior of consumers during, searching, purchasing and post consumption of
a product and service. Similarly consumer behavior is action and decision
process of people who purchase goods and service for personal consumption.
Now if this defining criteria are closely observed it is evident that analyzing
consumers decision making process.
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INSURANCE INDUSTRY IN INDIA
Private Life Insurers are expected to grow their retail APE at a CAGR of over
17% between 2021-23, and new retail term premiums are expected to double
in 5 years. The Private Non-Life insurance segment is forecasted to grow at
16% in FY22 and 14% in FY23. Standalone Health Insurers are expected to grow
by over 25% in FY22 due to the increased focus on healthcare.
The New Business Premium for Life Insurers has grown at a CAGR of 14% over
FY14-20 led by the financialization of savings and new product launches, and
the insurance industry size in India is expected to grow at 12.5% CAGR over the
next decade 2020-30 led by specialized products such as protection and
annuities.
Market Size
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BIRLA SUNLIFE INSURANCE
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and Bermuda. As of December 31, 2021, Sun Life Financial had total
assets under management of CAD 1,445 billion. For more information,
please visit www.sunlife.com. Sun Life Financial Inc. trades on the
Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges
under the ticker symbol SLF.
OUR MISSION
OUR VISION
OUR VALUES
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Seamlessness-Thinking and working together across functional
groups, hierarchies business and geographics leveraging diverse
competencies and perspective to gamer the benefit of synergy
while promoting organizational unity through sharing the
collaborative efforts.
Speed- Responding to internal and external customer with the
sense of urgency. Continuously striving to finish before deadlines
and choosing the best rhythm and optimize organizational
efficiencies.
Here are a few of the top Aditya Birla Group subsidiaries listed in BSE
and NSE:
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Total market Value of Aditya Birla Group
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Aditya Birla Finance Limited (ABFL), a subsidiary of Aditya Birla Capital
Limited (ABCL), is among the leading well-diversified non-banking
financial services company in India. ABFL offers end-to-end lending,
financing, and wealth management solutions to a diversified range of
customers across the country. ABFL is registered with the RBI as a
systemically important non-deposit accepting non-banking finance
company (NBFC) and is amongst the top five largest private diversified
NBFCs in India based on AUM.
For the quarter ended 30th June 2022, ABFL has a lending book of
Rs.578.39 billion and a net worth of Rs.102.01 billion. ABFL’s long-term
credit rating of AAA (stable) has been reaffirmed by ICRA in February
2022. ABFL also has long-term credit rating of AAA (stable) by India
Ratings, Perpetual debt credit rating of AA+ (stable) by ICRA and AA+
(stable) by India Ratings (stable) and short-term credit rating of A1+ by
ICRA & India Ratings.
ABCL is the holding company for the financial services businesses of the
Aditya Birla Group. ABCL’s subsidiaries have a strong presence across
Protecting, Investing and Financing solutions. ABCL is a universal
financial solutions group catering to diverse needs of its customers
across their life stages. Powered by more than 33,500 employees, the
subsidiaries of ABCL have a nationwide reach with 1,094 branches and
more than 2,00,000 agents, channel partners and several bank
partners.
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About Sun Life Financial
COMPETITOR’S PROFILE
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Life Insurance Corporation of India is an Indian state owned insurance
group and investment company. Its subsidiary are LIC Lanka, LIC cards
services, LIC pension funds ltd., LIC International, LIC Nomura Mutual
fund, Life Insurance corporation the largest insurance company in India
has business.
The first-year premium also rose to Rs. 36,649 crore from Rs. 33,930
crore. Renewal premium also showed a similar rise. It grew from Rs.
2.20 lakh crore to Rs. 2.30 lakh crore.
IDBI Bank, LIC Mutual Fund, LIC Pension Fund, LIC Housing
Finance, LIC Cards Services, and LIC International are some of the
subsidiaries of LIC.
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ICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint
venture between ICICI Bank Ltd., India's largest private sector bank, and
Prudential. ICICI Prudential Life was amongst the first private sector life
insurance companies to begin operations in December 2000 after
receiving approval from Insurance Regulatory Development Authority of
India (IRDAI).
ICICI Prudential Life's capital infused stands at Rs. 48.16 billion (as of
March 31, 2015) with ICICI Bank Ltd. and Prudential holding 74% and
26% stake respectively. For the financial year 2015, the company
garnered a total premium of Rs. 153.07 billion. The company has assets
under management of Rs. 1001.83 billion as on March 31, 2015.
For over a decade, ICICI Prudential Life has maintained its dominant
position (on new business retail weighted basis) amongst private life
insurers in the country, with an array of products to match the different
life stage requirements of customer and enable them to achieve their
long term financial goals.
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HDFC Life are committed to offer innovative products and services that
enable individuals live a ‘Life of Pride’. For over two decades we have
been providing life insurance solutions that cater to various needs of
individuals - protection, pension, savings, investment, annuity and health
– thus covering the three key risks of mortality, morbidity and longevity.
HDFC Standard Life went public with an IPO (initial public offering) of
Rs.8,695 crore. The stock was listed on November 17, 2017. The share
price in November 2017 was close to Rs.285 on NSE and BSE.
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As per CRISIL, HDFC Standard Life is one of the most profitable
insurers considering the value of new business (VNB) in 2016 and 2017.
In terms of market share, the company is among the top three private life
insurance companies.
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As of November2022 SBI Life Insurance has a market cap of $15.28
Billion. This makes SBI Life Insurance the world's 1040th most valuable
company by market cap according to our data. The market capitalization,
commonly called market cap, is the total market value of a publicly
traded company's outstanding shares and is commonly used to measure
how much a company is worth.
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PORTERS FIVE FORCE ANALYSIS
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COMPETITIVE RIVALRY
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The insurance industry is one of the main sources of institutional
investment in the world. By exercising this function, it contributes to the
consolidation of capital via stable resource inflows for the long-term
financing of projects that drive economic growth, bringing stability to the
financial system by providing a steady source of financing that reduces
pro-cyclicality at times of crisis.
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India’s Insurance industry is one of the premium sectors experiencing
upward growth. This upward growth of the insurance industry can be
attributed to growing incomes and increasing awareness in the industry.
India is the fifth largest life insurance market in the world's emerging
insurance markets, growing at a rate of 32-34% each year. In recent
years the industry has been experiencing fierce competition among its
peers which has led to new and innovative products within the industry.
Foreign Direct Investment (FDI) in the industry under the automatic
method is allowed up to 26% and licensing of the industry is monitored
by the insurance regulator the Insurance Regulatory and Development
Authority of India (IRDAI).
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MARKET SHARE OF INSURANCE COMPANY
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STRENGTH
Multi-channel distribution and one of the largest distribution
network in India.
Implementing six-sigma analysis
Use swot analysis
Customer centric
Superior Investment and risk management framework.
WEAKNESS
Company does not penetrate on the rural market at a time.
There is no plan for the low Income group.
Fees of the advisor is high.
OPPORTUNITY
Insurance market is very big and expand its horizon in insurance
industry.
Though good Investment and insurance it is easy to top Indian
customers.
The huge insurance market (77%) is left so company has
opportunity to expand our products.
To associate with the more no. of HNI.
THREATS
OLD HABITS DIE HARD It is still difficult task to win the
confidence of public towards private company.
The company is facing major threats from LIC which is only
government company.
Plans for all income group are not available which can create
adverse effect later on the market share of the company.
Digital payment networks are highly dependent on security and
stability, as they are more susceptible to cyberattack, identity
fraud, etc.
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Inflation will add to pressure on insurers’ profitability, already under
stress from competition and regulatory requirements.
To make a policy to some one who is not alive. This makes a fraud
from the company.
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in September 2021, new premiums of life insurers registered 22.2%
growth, up from 2.9% in September 2020.
The industry now needs to move from the current “Assess and Service”
model, where data is used to assess risks & provide standard products
and care suggestions, to the ‘predict, personalize, engage, & share
value” model, pivoted around deeper customer engagement in the
advice-based model. This will help insurers offer customers personalized
products and suggestions. This will not only greatly improve customer
experience but also enable agents to reach customers more effectively.
WHY IN DEMAND
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As per the latest data there are only 18 per cent of people in urban areas of the country are
covered under any kind of health insurance scheme, the government said today.
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RESEARCH METHODOLOGY
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VISION LIFE INCOME
Research Design:-
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Create a Referral system
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Create more pages
Establish Partnership
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dealership, the partnership can be one of its unique selling propositions.
For you, the insurance provider, it is a way of extending your reach
offline and also increasing your customer base.
Advertise Online
Facebook, Google, LinkedIn, Twitter, etc. are great platforms to run your
ads on. My friend who runs ads tells me, “It is easy to create ads. You
just click a few buttons, add the ad copy and just hit run. Creating
campaigns doesn’t matter. Understanding your audience and running
targeted campaigns do.”
The Aditya Birla Group's ethos of giving and caring underpins its
community empowerment projects around healthcare, education,
infrastructure, and other national priorities.
The Aditya Birla Group, among India's most respected and admired
multinationals, has always championed the cause of the underprivileged,
believing intrinsically that it is their ‘dharma’, their ‘duty’. It all began way
back in the pre-independence era, fronted by Ghanshyam Das Birla
under the magnetic spell of Mahatma Gandhi and his philosophy of
trusteeship. His grandson, Aditya Birla, took it a few leagues forward,
stewarding inclusive growth and his son, Kumar Mangalam Birla brought
a paradigm shift.
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In Education, our Endeavour is to spark the desire for learning and knowledge
at every stage through • Formal schools • Balwadis • Quality elementary
education • Aditya Bal Vidya Mandirs.
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Empowering women for sustainable development :- Empowerment
of women is critical for social transformation and to fast-track India's
economic growth. As a conscientious corporate citizen committed to
the communities it serves, the Aditya Birla Group (ABG) has championed
the cause of women's transformation through empowerment.
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A CSR initiative launched Odisha in 2015 by Hindalco, SAKSHAM
supports numerous structured entrepreneurship and economic
empowerment programs such as poultry, fish cultivation, tailoring,
mushroom and vegetable cultivation, and so on.
Healthcare :-
Over 125 deaf and mute children have undergone the cochlear implant
surgery.
Our partners
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In our Endeavour to make a difference to the lives of the
underprivileged, we partner with government bodies, district
authorities, village panchayats and other like-minded organizations. We
also collaborate with external agencies to share ideas, draw from each
other's experiences, and ensure that efforts are not duplicated. Service
to the community is at the core. We work with WHO, Australia India
Council, Bill and Melinda Gates Foundation, Habitat for Humanity, CII,
European Union (EU), Global Compact Network, International Rotary
Club, National Skills Development Council, FICCI, NABARD, NACO,
CARE, IGNOU, Aide et Action, SEWA, BAIF, MYRADA, Basix, CARD, Art
of Living Foundation, Smile Foundation, Maya Foundation, Childline
India Foundation and local NGOs.
Working closely with Habitat for Humanity, we have so far built more
than 500 houses as part of our community outreach program, besides
supporting the building of an additional 3,800 houses across India.
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Model villages :-
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My Personal Experience
And a very special thanks for Managing Partner Praticha Pandey sir
who allow me to join the Allahabad branch and share with me his own
great experience which he earn. I learn a lot under his guidance and
make ourself worthy.
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