Brief Business Plan Best Bicycle Model
Brief Business Plan Best Bicycle Model
Brief Business Plan Best Bicycle Model
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EXECUTIVE SUMMARY
Best Bicycle Delivery Service presents a very exciting opportunity in my local market with busy
people. Best Bicycle will give customers faster delivery than the competition. Revenues are
expected to grow from $7,800 to $18,200 in three years.
BUSINESS DESCRIPTION
Product
Best Bicycle Delivery Service is a delivery service that helps busy people quickly deliver products
in the local market and help the environment at the same time.
MARKETING
Market research
Opportunity: Best Bicycle presents an exciting opportunity in my local market with busy people
who buy and sell products by phone or online in the local community according to the following
data (Total survey respondents = 20).
Evidence:
“Are you interested in using the Best Bicycle Delivery Service?”
o Respondents are interested in using the Best Bicycle Delivery Service.
o 80% (8 men, 8 women) responded either “yes” (12) or “maybe” (4)
“Do you often buy and sell products by phone or online in the local community?
o Respondents buy and sell products by phone or online in the local community.
o 90% of respondents (10 men, 8 women) responded “yes”
“Do you ever experience delays from car delivery services?”
o All respondents have experienced delays from car delivery services.
o 100% (10 men, 10 women)
English for Business & Entrepreneurship
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Competitive analysis
Best Bicycle has 3 direct competitors and 2 indirect competitors in my local market.
Direct competition average price for similar product: $15 per delivery
Indirect competition from the postal service and customers picking up their own
purchases.
Marketing Mix
The following marketing mix will create the biggest sales for Best Bicycle because it is uniquely
designed to attract busy people who buy or sell local products by phone or online.
Income is expected to grow from a loss of $3,450 to a profit of $6,950 in three years.