Brief Business Plan Best Bicycle Model

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English for Business & Entrepreneurship

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Brief Business Plan Model

Best Bicycle Delivery Service


Brief Business Plan
2016

EXECUTIVE SUMMARY
Best Bicycle Delivery Service presents a very exciting opportunity in my local market with busy
people. Best Bicycle will give customers faster delivery than the competition. Revenues are
expected to grow from $7,800 to $18,200 in three years.

BUSINESS DESCRIPTION
Product
Best Bicycle Delivery Service is a delivery service that helps busy people quickly deliver products
in the local market and help the environment at the same time.

Management and Operations


Best Bicycle will have zero managers and 1 employee. Best Bicycle will answer calls, schedule
deliveries, and make deliveries by bicycle.

MARKETING
Market research
Opportunity: Best Bicycle presents an exciting opportunity in my local market with busy people
who buy and sell products by phone or online in the local community according to the following
data (Total survey respondents = 20).
Evidence:
 “Are you interested in using the Best Bicycle Delivery Service?”
o Respondents are interested in using the Best Bicycle Delivery Service.
o 80% (8 men, 8 women) responded either “yes” (12) or “maybe” (4)
 “Do you often buy and sell products by phone or online in the local community?
o Respondents buy and sell products by phone or online in the local community.
o 90% of respondents (10 men, 8 women) responded “yes”
 “Do you ever experience delays from car delivery services?”
o All respondents have experienced delays from car delivery services.
o 100% (10 men, 10 women)
English for Business & Entrepreneurship
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Competitive analysis
Best Bicycle has 3 direct competitors and 2 indirect competitors in my local market.
 Direct competition average price for similar product: $15 per delivery
 Indirect competition from the postal service and customers picking up their own
purchases.

Marketing Mix
The following marketing mix will create the biggest sales for Best Bicycle because it is uniquely
designed to attract busy people who buy or sell local products by phone or online.

Product Things to consider (Goods): Best Bicycle


 Sizes  delivery of small
 Colors packages by bicycle
 Styles  any location in the local
 Features market
Things to consider (Services):  delivery time: 30 minutes
 Sizes or less.
 Styles
 Features
Price Things to consider: $10 per delivery in cash. ($5
 Profit less than the competition)
 Profit margin
 Competitor prices
Place Things to consider: Customers will schedule the
 Where the target market service by phone.
shops for this product
 Costs of selling
o Directly
o Through other
businesses
Promotion Things to consider: Advertise: email and social
 How people will learn media
about the product
 Advertising
 Special pricing
English for Business & Entrepreneurship
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FINANCIALS
Figure 8.1: Startup costs
Used bicycle with a basket $75
Backpack $25
Basic Smartphone $100
TOTAL Startup Costs $200

Total startup costs will be $200.

Figure 8.2: Sales & Revenue projections


Year 1 Year 2 Year 3
Expected Sales 780 1300 1820
Price per product $10 $10 $10
Expected Revenue $7,800 $13,000 $18,200

Revenues are expected to grow from $7,800 to $18,200 in three years.

Figure 8.3: Cost projections


Year 1 Year 2 Year 3
Startup Costs $200 <None> <None>
Operating Costs $11,050 $11,050 $11,050
Expected Costs $11,250 $11,050 $11,050

Operating costs will remain stable for Years 1, 2, and 3.

Figure 8.4: Income statement


Year 1 Year 2 Year 3
Expected Revenue $7,800 $13,000 $18,200
Expected Costs $11,250 $11,050 $11,050
Expected Income -$3,450 $1,950 $6,950

Income is expected to grow from a loss of $3,450 to a profit of $6,950 in three years.

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