Location
Location
Location
STORE
About Apple
Apple Inc. is an American multinational technology company headquartered
in Cupertino, California, that designs, develops, and sells consumer
electronics, computer software, and online services. It is considered one of
the Big Five companies in the U.S. information technology industry, along
with Amazon, Google, Microsoft, and Facebook.Its hardware products
include the iPhone smartphone, the iPad tablet computer, the Mac personal
computer, the iPod portable media player, the Apple Watch smartwatch, the
Apple TV digital media player, the AirPods wireless earbuds, the AirPods
Max headphones, and the HomePod smart speaker line.
PROJECT INFO
Size: 11,900 SF
Dates: 2010-2013
Location
“Minimalism for me is about keeping a space simple, uncluttered and accentuating the
attractive architectural features of a space. The palette is mostly monochromatic and color
is used as an accent,” says Sharon Blaustein, principal designer at B Interior LLC. "I think
minimalism and functionality go hand in hand. A minimalist-designed space incorporates
an open floor plan, lots of light, and simple line furnishings that are well-built and
comfortable. All these create a soothing and inviting space that has a timeless aesthetic."
ENTRANCE
Entry No. 2
SPACES
Service and
shopping of
Display Area accessories
DISPLAY AREA
SERVICE & SHOPPING OF ACCESSORIES
AREA
CONSUMER EXPERIENCE
At the heart of the customer experience is the product, and for
that reason, the space is designed around their display.
However, in this location the customer experience begins
before they even walk through the door. The store’s incredible
transparency blends the outdoor public space with the indoor
retail space, encouraging passersby to flow into and through
the wooden tables and then back out to the surrounding plaza.
AMBIANCE
As one moves from the front room to the back, the atmosphere changes
to a feeling of enclosure. The ceiling gives way to a tremendous glass
roof, sunlight plays along the floor, and the sounds of customer activity
quiets down. Dedicated to service, training and accessory retail display,
the sense of privacy supports the company’s ambition for a place of
gathering and learning.
Ceiling
False Ceiling
Glass False
Ceiling
Stainless Steel
False Ceiling
FLOORING
CONCRETE FLOORING
WALL TREATMENT
Marble Wall Treatment
Wooden Table
Metal Stool
Puneet