Scribd Logo
Upload

Welcome to Scribd!

  • 22 views

    Rise and Fall of Vodafone India: Presented By: Tharun B K

    Uploaded by

    Tharun
    Vodafone India was founded in 1994 and initially saw great success through creative marketing campaigns featuring ZooZoos characters. However, the merger with Idea in 2017 and stiff competition from Reliance Jio led to significant financial difficulties, with Vodafone Idea now carrying over $20 billion in debt and facing potential bankruptcy. The future of the company remains uncertain as it struggles to compete in India's intensely competitive telecom market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Rise and Fall of Vodafone India: Presented By: Tharun B K

    Uploaded by

    Tharun
    22 views20 pages
    Vodafone India was founded in 1994 and initially saw great success through creative marketing campaigns featuring ZooZoos characters. However, the merger with Idea in 2017 and stiff competition from Reliance Jio led to significant financial difficulties, with Vodafone Idea now carrying over $20 billion in debt and facing potential bankruptcy. The future of the company remains uncertain as it struggles to compete in India's intensely competitive telecom market.

    Original Title

    69A64FC1-F9A6-426C-96C7-5DC80BFD4974

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Vodafone India was founded in 1994 and initially saw great success through creative marketing campaigns featuring ZooZoos characters. However, the merger with Idea in 2017 and stiff competition from Reliance Jio led to significant financial difficulties, with Vodafone Idea now carrying over $20 billion in debt and facing potential bankruptcy. The future of the company remains uncertain as it struggles to compete in India's intensely competitive telecom market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views20 pages

    Rise and Fall of Vodafone India: Presented By: Tharun B K

    Uploaded by

    Tharun
    Vodafone India was founded in 1994 and initially saw great success through creative marketing campaigns featuring ZooZoos characters. However, the merger with Idea in 2017 and stiff competition from Reliance Jio led to significant financial difficulties, with Vodafone Idea now carrying over $20 billion in debt and facing potential bankruptcy. The future of the company remains uncertain as it struggles to compete in India's intensely competitive telecom market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 20

    RISE AND

    FALL OF
    VODAFONE
    INDIA

    Presented By :
    Tharun B K
    RISE AND
    FALL OF
    VODAFONE
    INDIA

    Presented by: THARUN B K


    Type: Subsidiary

    Industry: Telecommunications

    Founded: 1994; 29 years ago

    Headquarters: Mumbai, India

    Services: Mobile Telephony Internet


    Service Provider

    Current CEO: Akshaya Moondra


    Origin & Tagline :
    >Vodafone is an acronym
    for VOice DAta FONE (a
    dramatic spelling of
    "phone")

    >Vodafone's tagline says,


    "Together We Can."
    Products & Services

    Broadband and Wi-fi Services


    Vodafone TV
    Vodafone Foundation
    Vodafone India - Competitors

    BHARTI AIRTEL RELIANCE JIO TATA


    COMMUNICATIONS
    Vodafone's Business Model:
    Vodafone uses a mix of segmentation tactics
    to divide its mobile network services,
    enterprise services, and internet services.
    Vodafone's Revenue Model :

    A huge chunk of Vodafone's revenue comes from selling


    mobile data, voice, financial services, and messaging
    services to individual and enterprise customers.

    Vodafone's Revenue Model :

    Vodafone also makes money by offering various other


    services like cloud and hosting, cyber security solutions,
    remote working solutions, IoT related services

    and more to the enterprise customers.


    CREATIVE
    MARKETING
    STRATEGY OF
    VODAFONE
    "ZOOZOOS"
    ZooZoos are white
    creatures having
    ballooned bodies and
    circular heads. These
    characters appeared in
    between matches to
    promote the company’s
    services
    IPL 2009
    In response to the Indian Premier
    League in 2009, Vodafone created
    ZooZoos as their advertisement
    character. This creative marketing
    strategy was an instant hit.
    RESPONSE :
    Huge fan following for the
    ZooZoos.

    Several social media outlets


    created fan pages for ZooZoos
    and had over 250 thousand
    people following them.
    RESPONSE :
    Vodafone India added 7.68
    million more subscribers
    Its customer base increased by
    3.8%
    It reported an increase of 23% in
    revenue at constant exchange
    rates
    Sales Growth

    4
    MERGER OF VODAFONE & IDEA
    Vodafone and Idea announced their merger in 2017, which
    made a huge impact on the Indian telecom sector.

    This was a major consequence of Jio’s cruising dominance


    in the industry which backed other major players to take
    precarious steps to maintain their stand in the Indian
    telecom market.
    Huge Dues
    Stiff Delay
    Competition For Vodafone Idea, it took
    In total Vodafone much longer to bring
    Stiff competition
    Idea has total debt of VoLTE and 4G offerings
    from reliance JIO to the market - and in
    ₹1.92 trillion, which
    is another major the process, it lost a
    includes AGR dues,
    challenge considerable share of its
    Spectrum-related
    Vodafone is subscribers to
    dues, and bank loans.
    facing in India. Reliance-Jio.
    FUTURE OF VODAFONE IDEA:
    India's third-biggest telecom
    operator looks dangerously close to
    collapse.

    Unable to resolve its financial


    difficulties, Vodafone Idea may be
    headed toward bankruptcy after
    years of struggling in India's fiercely
    contested telecom market.
    That's a wrap!
    "An efficient telecommunications
    network is a foundation upon which an
    information society is built."

    You might also like