Concept Paper Business Plan of A Coffee Shop Compress

Product name
Kofé de Libréré came from words of different origin. Kofé came from a Russian
word meaning “coffee” and de Libréré from Latin meaning “from library” which is the
main theme of our business. The business created a unique brand name for the
products to get the attention and to leave a mark to the customers.
Introduction
Waking up and smelling coffee is an effective way to get the day started. The rich
and satisfying smell of coffee could make you feel relaxed and energized. Nowadays,
students and business workers tend to devote their time on their work in order for
them to finish their agendas that they forget how relaxation is
important.Furthermore, According to Kris Gunnars, B. (2018) Coffee has 13 health
benefits. It can improve energy levels and make you smarter (Caffeine blocks an
inhibitory neurotransmitter in your brain, which causes a stimulant effect. This
improves energy levels, mood and various aspects of brain function), it can help you
burn fat, (Several studies show that caffeine can increase fat burning and boost your
metabolic rate), it can drastically improve physical performance, (Caffeine can
increase adrenaline levels and release fatty acids from your fat tissues. It also leads to
significant improvements in physical performance), it can fight depression and make
you happier (Coffee appears to lower your risk of developing depression and may
dramatically reduce suicide risk), and many more.
Kofé de Libréré would be the best place to unwind and loosen up along with a
cup of coffee and freshly baked pastries. Kofe de Librere is a small, sole proprietor
type of coffee shop, located in Cavite State University - Main Campus, near the
University Mall, making the people (especially the students) of Indang, Cavite as the
target market. The business is owned and operated by Ms. Hazel Marie de Guzman.
The business operates 24 hours a day from Mondays to Saturdays and is close every
Sundays. It offers variety of bite-sized pastries, pasta, snacks, beverages, and other
services. It does not only offer pastries but also comfortable ambiance of our
establishment as well as our members’ friendly and courteous services.
The inviting environment of Kofé de Libréré could be also a best place for doing
school works, office works, or informal meetings for it also provide other services
such as printing and photocopy needed mostly by students and office workers. Kofé
de Libréré is confident in meeting the demands of the customer whether they are
looking for different freshly baked pastries, beverages, and a calm and comfortable
atmosphere.
Mission
Kofé de Libréré is dedicated to provide a comfortable place to study while
enjoying the delicious and satisfying food and coffee at an affordable price.
Vision
To be known as the most profitable coffee shop provider in the Philippines and
later on, worldwide, by producing the most remarkable coffee and food product in
the market.
Company Values
 Integrity. Acting with the highest ethical standards for the company, the
employees must be honest and fair at all times, even if they are not under
observation
 Teamwork. Developing collaboration despite diversity to empower employees
to build relationships and deliver insights.
 Excellence. Setting the standard for leading solutions, innovation and
continuous improvement.
Objectives
The general objective of the business is to give customer satisfaction through
production of Kofé de Libréré products.
Specifically it aimed to:
1. To offer coffee of great quality that captures Filipino taste
2. To provide excellent food and customer service,
3. To provide comfortable place for different customers
4. To steadily maximize the profit
Expected Accomplishments:
Kofé de Libréré is determined to be the number one coffee for local coffee
addicts and soon, the whole country. The business also aims to be a place for escape
from daily stress of life and a comfortable place to meet your friends or to peacefully
read a book. We expect the growing demand of the café’s high-quality coffee and
great service as the coffee shop makes its way to the top and build branches
throughout the country. Kofé de Libréré takes advantage of its strategic location, near
Cavite State University Main campus, to build more loyal customers. We will offer to
the customers the best coffee in the area that will be complimented with delicious
food, as well as free book rent that its patrons can read to enjoy the visit. The coffee
shop expects to crater wider range of customers, and with that, continuous research
will be a requirement.
Kofè de Libréré expects increase of sales revenue from 584,000 pesos in 2018 to
706,000 pesos in year 2019. The coffee shop will strive to maintain a 65% gross profit
margin and reasonable operating expenses. The net profits should grow from
100,000 pesos to 125,000 pesos during the same period.
Indicators of Achievement
1. Increase of product demand. Due to the popularity of the business, more
students are patronizing the product, especially the coffee. Since Kofé de
Libréré is located near the campus and is open for 24 hours, the business is
the perfect place where customers, students or professionals, stay to do their
work.
2. Positive response of the market. Since the café is operating for years now, the
business continuously receives good feedbacks from the customers. Loyal
customers are increasing in number because the business manages to serve
good quality products for an affordable price.
3. Upgraded equipment. For years, the business had been able to upgrade their
equipment due to good profit.
4. Purchase of land. Kofé de Libréré was able to buy a land since they generated
enough profit from the operations.
Main Activities
1. Borrow a book. Through a membership card, customers may have access over
the books inside the cafe.
2. Working space. Use of coffee shop as their working/studying space
3. Print and Xerox. Access to printer and Xerox machine in a cheap price
Bibliography
Hills, A. (2017.) What is the reason making people enjoy coffee? Retrieved November
25, 2018 from https://www.ourhomelove.com/why-do-people-drink-coffee/
Gunnars, K. (2018.) 13 health benefits of coffee, based on science. Retrieved

November 25, 2018 from https://www.healthline.com/nutrition/top-13-
evidence-based-health-benefits-of-coffee#section1

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Gunnars, K. (2018.) 13 health benefits of coffee, based on science. Retrieved

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