BDCase Study

URBANMETRY SDN BHD (1114202-A)
[email protected]
www.urbanmetry.com
Business Development Case Study
Name : Mohammed Ehab Al-Amoudi

Contact Number : +966504626951
Email : [email protected]
Date : 05/07/1994
Instructions:
1. Please complete ALL the questions in the case study. Incomplete submissions will not be
reviewed or considered for the next stage of the hiring process.
2. Save your case study following this naming format:
BDCaseStudy_YourName
3. The case study must be attached to your application.
4. Submit your application here: https://forms.gle/9aRHdbvyX1ssbt4s5
Question 1
Describe a sales cycle you have experienced and your role in it. Please elaborate on the challenges
you have faced and share your reflections.
In all my years working as a sales manager, I have always strived to acquire the biggest acquisitions
I possibly can, the difficulty depends on the reputation of our firm and how to impress the target
with our offerings, analyzing their interests, needs, etc and see what we are able to offer them.
In my recent job, I managed to acquire large franchise establishments as regulars and would
consistently purchase our materials, corporations such as; DANUBE, BIN LADEN CO, Mövenpick
Hotels and many others. 2022 was a great revenue year for Square Deal, I made sure I delivered
what I was assigned to do and continue to elevate myself and my current company to the best of
my abilities.
Question 2
You have promised to send a report to the client by a specific time, but it is not completed yet. Please
compose an email to the client.
Dear [client name],
On behalf of our company, I sincerely apologize for [describe the problem & insert time period].
[Explain the source of the incident], which is unacceptable. As a result, [explain how it affected the
customer]. We understand you depended on us [briefly repeat the customer goal, e.g., to protect
your data] and deeply regret we failed to deliver the high standard that you’ve come to expect
from us.
[email protected]
www.urbanmetry.com
We take our standards and performances seriously. We took appropriate measures to ensure it will
not happen again in the future. [Explain what measures were taken or you’re planning to take.]
I appreciate your patience with us as we further investigate this issue. I’m confident your next
experience with us will be up to your expectations.
Sincerely,
[manager’s signature]
Question 3
You have sent the wrong file to the client. Describe how you will handle the situation.
Apologize for the misunderstanding and request that they would ignore that file and quickly send
them the correct one ASAP.
Question 4
You have received the following inquiry. Describe how would you reach out to the sender.
Name: Aziz
Contact No: 0182290282
Subject: Interest to know the technology provided
Message: Hi, can we have a session with Urbanmetry on the technologies that you
provide? Let me know.
I prefer to reach out via email, as it is the most formal method, however, if a day goes by and I
don’t receive a response then I would arrange a phone call.
Question 5
Discuss how will you generate new business leads for Urbanmetry’s Market Intelligence Reports for
property developers.
[email protected]
www.urbanmetry.com
With five easy steps, we could generate many potential leads:
1- Know your audience and their interests and cater to them.

2- Prove the project’s feasibility
3- Demonstrate the project is worth investing in
4- Draft a realistic financial analysis
5- Emphasise your knowledge of the project
Question 6
Detail out your 5-year career roadmap, the areas or skills you want to develop, and how your ideal
workplace can help you achieve that.
I have always been the curious and ambitious type, I wish to continuously learn new skills and
knowledge even outside my field of expertise so my vast knowledge could be of great benefit for
anyone I work with.
I wish to work alongside people who share that same ambition, the ambition to grow and evolve
not just career wise, but as a person. We all wish to achieve that but it would require great
discipline. I've had the fortunes of working with wise and amazing people, but I’ve also had the
misfortunes of working with very lazy people.
Under my management or the right management, the flow and pacing of the project could go very
smoothly, I have always considered crunch as a sign of terrible management and should be
avoided at all cost.

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URBANMETRY SDN BHD (1114202-A)

Name : Mohammed Ehab Al-Amoudi

Dear [client name],

With five easy steps, we could generate many potential leads:

1- Know your audience and their interests and cater to them.

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