MKT Pres List

• Bkash
• Nagad
• Rocket
• Ucash
What will be done?
Online Promotion and Social Media promotion

When will it be done
After Lunching the app
Who will do it
Through Social Media influencers and ads
How much will it cost
Around 10,00,000 BDT
Executive summary
Current marketing situation
Threats and opportunities analysis
Objectives and issues
Marketing strategy
Action programs
Budgets
Controls
Executive summary
Presents a brief summary of the main goals and recommendations of the plan for
management
review, helping top management find the plan's major points quickly.
/////
Helps top management easily identify the plan's core aims and suggestions by
providing a succinct description.
/////
Current marketing situation

Describes the target market and the company's position in it, including market
scenario, product performance, competition, and distribution. This section covers:
• A overview of market and primary segments, customer needs, and marketing
environment elements that may effect consumer purchase.
• A product review of the line's top products' sales, pricing, and gross margins.
• A review of competition that identifies main competitors and evaluates their
market positions and plans for product quality,
pricing, distribution, and promotion.
///////
Describes the target market and the company's position in it, including market
scenario, product performance, competition, and distribution. This section covers:
• Amarkot overview of market and primary segments, customer needs, and marketing
environment elements that may effect consumer purchase.
• A product review of the line's top products' sales, pricing, and gross margins.
• A review of competition that identifies main competitors and evaluates their
market positions and plans for product quality, pricing, distribution, and
promotion.
///////
Threats and opportunities analysis

Assesses major threats and opportunities that the product might face, helping
management
to anticipate important positive or negative developments that might have an impact
on the
firm and its strategies.
/////
Assesses major product threats and opportunities, enabling management anticipate
important positive or negative changes that may affect the organization and its
strategies.
///
Objectives and issues

States the marketing objectives that the company would like to attain during the
plan's
term and discusses key issues that will affect their attainment.
/////
Discusses major concerns that will effect the company's marketing goals during the
plan.
/////
Marketing strategy
Outlines the broad marketing logic by which the business unit hopes to engage
customers,
create customer value, and build customer relationships, plus the specifics of
target
markets, positioning, and marketing expenditure levels. How will the company
create
value for customers in order to capture value from customers in return? This
section
also outlines specific strategies for each marketing mix element and explains how
each
responds to the threats, opportunities, and critical issues spelled out earlier in
the
plan.
///
Describes the business unit's marketing logic for engaging customers, creating
value, and building relationships, including target markets, positioning, and
marketing expenditures. How will the organization produce customer value to collect
customer value? This section also describes how each marketing mix elements
responds to the dangers, opportunities, and significant concerns listed previously
in the strategy.
Action programs
Spells out how marketing strategies will be turned into specific action programs
that
answer the following questions: What will be done? When will it be done? Who will
do it?
How much will it cost?
///
Describes how marketing tactics will be implemented to answer the following
questions: What happens? When? Who will?
Price?
////
Budgets
Details a supporting marketing budget that is essentially a projected profit-and-
loss
statement. yap It shows expected revenues and expected costs of production,
distribution,
and marketing. The difference is the projected profit. The budget becomes the
basis for
materials buying, production scheduling, personnel planning, and marketing
operations.
///
Provides an estimated marketing budget. yap It estimates revenues and production,
distribution, and marketing expenditures. Profit projections differ. The budget
guides purchasing, production, staffing, and marketing.
Controls
Outlines the controls that will be used to monitor progress, allow management to
review
implementation results, and spot products that are not meeting their goals. It
includes
measures of return on marketing investment.
Outlines the controls that will be used to monitor progress, enabling management to
analyze implementation results, and identify products that are not reaching
targets.
Marketing ROI is included.

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MKT Pres List

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• Bkash

Online Promotion and Social Media promotion

Current marketing situation

Threats and opportunities analysis

Objectives and issues

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