Research-Manuscript COM32 Bautista Bolor Serandon
Research-Manuscript COM32 Bautista Bolor Serandon
Research-Manuscript COM32 Bautista Bolor Serandon
De La Salle University-Dasmariñas
Thesis
By
The internet has become a massive driving force that connects people from different
backgrounds across the world. It essentially allows people to communicate and find ways of
interaction based on their chosen landscape. These landscapes are ultimately defined by
social media networks which are online platforms used mainly for the purpose of
communication and interaction between its users. The massive integration of social media and
online platforms use has led to Information and communication technology becoming more
prevalent as online skills slowly become more valued over the course of the internet’s
emergence, particularly online communication skills. Online communication skills are directly
correlated to one’s ability to traverse the social media space and simulate communication
situations similar to real-life verbal communication but on a much larger scale considering the
number of online users at any given time as well as the traffic one post receives.
based input, interaction, content sharing, and collaboration. Some of the most popular social
media platforms in the Philippines are Facebook, Instagram, and Tiktok. People can use these
websites to share memories, reconnect with friends and plan events or communicate almost
users worldwide. It connects people of all backgrounds from different ethnicities, countries,
religions, and organizations along with the easy access of phones and the internet becoming
more and more accessible to most economic backgrounds (Kemp 2020). Digital devices have
supposedly simplified our lives in the twenty-first century, allowing us to interact effectively via
sources and people of different backgrounds. It is a space wherein discourse upon several
topics are put into display which ultimately leads to the emergence of several beliefs regarding
different topics. The interaction and communication in the space not only develops one’s
understanding of a certain aspect of a topic but also improves on the communication skills,
coupled with the abundance of information surrounding the social media space this in turn
could affect the way people communicate both on a macro and micro level depending on the
understanding and in line with the identities shaped through the various interactions across the
social media space. As the socio-cultural tradition suggests, which is how people perceive
meaning and develop through experiencing communication with communities, group, and
Bhamare (2020) states that since the advent of social media, people have had more
choices to fulfill their regular information and communication goals. As our capacity for global
communication expands, so does the importance of social media to our day-to-day lives. It
facilitates meaningful interactions between individuals, which is crucial for boosting people's
sense of social purpose and intrinsic motivation. The interest of this generation in instant
A Pulse Asia survey found that Facebook is the most popular social media site in the
Philippines. About 2,400 people were interviewed in-person for this survey. The results
revealed that almost two-thirds of Filipino adults (63%) use the Internet at least once daily.
Only 22% of internet users engage online more than once per month; 13% of respondents
claimed they access the social media site between two to six times per week; 3% of
respondents go there only once a week. Facebook, YouTube and Tiktok are the most widely
used social media sites, and most respondents admitted to making regular visits.
The most prevalent form of communication is social networking. Social media platforms
have become inextricably intertwined with students' social lives. It provides several
experiences, and the opportunity to engage with others in virtual and in-person meetings. It
was found to improve students' mental health and well-being as a coping mechanism during
this time of separation. Facebook, YouTube, Tiktok and Instagram, and other such sites have
made it easier and more comfortable for people from all aspects of life to keep in constant
In addition, communication skills are generic online skills that are honed via daily use
and social connection in an immersive virtual world with others. Communication is the process
of disseminating information from one source to another; how social networking affects the
connections among communication students, possibly including the exchange of ideas and
opinions. To develop social competence, one must acquire the ability to interact with others in
a variety of social settings. This equates 'communicatively competent' with 'socially competent,'
as one must learn how to interact effectively with others in a variety of social situations in order
The improvement of the skill corresponds with consistent usage and interaction using
discourse. The way one improves their communication skills may be pivotal when it comes to
creating a cultural circle with which one may be involved (Somayeh, K. 2022). Along with the
increase in social media use comes various skills that may or may not be improved, heavily
dependent on the way the platforms are used. Social media has made it easy to transfer
content that helps with improving students’ particular skill sets like communication using ICT or
information communication technology using the various online platforms wherein one can
Furthermore, despite the many positives that social media use has been able to bring, it
still harbors negative effects, which may be seen as apparent with online communication skills.
In particular, these could range to a myriad of things which include adapting internet culture or
slang when communicating. These may also include the use of acronyms relevant only within
the social media space like LOL, ASAP, G2G, and many more, the excessive use often leads
to the lack of use of one’s native language this is also in line with the fact that English is the
most prevalent language across all common social media platforms. Excessive social media
use may also lead to a further lack of communication skills for some people as real-life
interactions and communication require non-verbal communication which in the case of online
communications only involves verbal communication. Online communication skills are not
2017).
Communication is one of the most significantly affected acts, as the internet enables
individuals hundreds of kilometers apart to communicate with just a few clicks, and this has led
to a rise in the usage of social media spaces as a result of the pandemic. Students'
dependence on social media reflects the pervasiveness of these sites in modern life. A
concrete answer as to whether students' use of social media detracts from or adds to their
schoolwork and overall performance is unclear. Despite significant constraints, social media is
In light of the prevalence of social media use among DLSU-D communication students,
the purpose of this study was to determine the extent to which increased usage affected
students' capacity for effective online communication. And how social networking impacts the
connections among DLSU-D communication students in the communication sector that may or
may not benefit from online communication, and they may or may not be aware of the positive
and negative effects of social media on their interpersonal relationships. The researchers wish
to examine how social media use affects students' online communication skills. However, the
emergence of numerous social networking sites also comes with some negative
repercussions, one of which is that they may cause students to become obsessed and
addicted to the point where they may negatively impact students. For instance, the addiction
Additionally, researchers should be familiar with their preferred social media platforms.
As a result, the purpose of this study is to evaluate the impact of social media use on DLSU-D
This study aims to determine the Impact of Social Media use on the Online
4. What effect does social networking site addiction have on the communication skills of
THEORETICAL FRAMEWORK
Symbolic Interactionism,
foundation of this study. Following the lead of Herbert Blumer, Manford Kuhn, and Sheldon
Stryker, symbolic interactionism has evolved theoretically and empirically along three key lines
interaction in constructing meaning. This theory focuses on how people assign meanings to
and persist as a result of the interactions of individual members. The ability to communicate
with others and interpret their meaning through language and indications is essential to
The figure above illustrates the influence of Symbolic Interactionism Theory on the
Impact of Social Media use on the online Communication skills of DLSU-D Communication
Students. This theory demonstrates how social media use impacts the online communication
and negative benefits of social media platforms that have been regarding the distribution of
knowledge and information amongst a vast group of people which has indeed increased the
Interactionism. This concept demonstrates how society is built and preserved through the
students within the community comprehend their numerous various social domains through
their communication behaviors. Symbolic Interactionism further examines objectively how each
individual is perceived to be socially formed with a subjective interpretation which allows the
Interaction within the internet is often attributed with the use of social networking
spaces. These sites frequently serve as the hub for which communication is done forming
interaction between people online with it being a constant occurrence causing a repetition in
the usage of communication skills and depending on the rate at which it is used one may
develop interpersonal skills applicable on real world interactions such as listening and verbal
the development of communication behaviors through repeated and consistent use of the skills
or platform. Students that engage in the social media space tend to develop various behaviors
communication aspects as the theory suggests. The focus of the study will be on the concept
of how social media use affects online communication and the skills developed through its use,
influenced by society, groups, and their own values and beliefs. The theory also focuses on the
impact of certain factors which in the case of social media are algorithms, groups, and
communities on the formation of social interactions. This further explains how each factor plays
into the formation of a person’s communication skills and performance through interaction with
CONCEPTUAL FRAMEWORK
The diagram below shows the overall process in conducting the entire study.
Specifically, the conceptual framework is a guide for the researchers to meet the expected
reliable and accurate results of the study. First, the researchers selected intentionally their
specific respondents that surely can respond to the objective of the study.
With Symbolic Interactionism as the basis theory of the study, the researchers intend on
using concepts pertaining to frequent interaction in the social media space and its possible
effects on online communication skills. The dependent variable in this study is "online
communication skills developed." The independent variable is "frequent use of social media."
The moderator variable allows for the examination of any potential differences in the effect of
social media use on communication skills based on how the social media is being used (e.g.,
entertainment vs educational use), the mediator variable allows for examination of the specific
social media platform influence on the relationship. The control variable is "time spent" on
social media. The study examines the relationship between frequent use of social media and
the development of online communication skills, taking into account how the specific social
The impact of social media usage will be used as a demographic to determine how greatly
it can affect a student’s communication. The researchers will select Bachelor of Arts in
the structured survey and the questionnaires followed by the output being the possible impacts
of frequent social media use on communication skills and academic performance of students.
The objective of this study is to examine the effect of social media usage on the online
Salle University-Dasmarias. This would involve examining the sorts of social media platforms
that students utilize, their frequency of use, the ways they communicate via social media, and
how they use social media as a whole. The study could also investigate how social media
usage affects certain online communication abilities, such as digital literacy, critical thinking,
situations.
Limitations
The limitations of this study include the small sample size, as it will only include
students from the College of Liberal Arts and Communication at De La Salle University-
Dasmarias. The study would also be limited by the self-reported nature of the data, as students
may not accurately report their social media use and online communication skills. In addition,
the investigation would be limited by the current state of knowledge, and recent events may
This chapter presents the research method and techniques, population and sample of
the study, the locale of the study, instrument of the study, data gathering procedure, and
statistical treatment that are used for the researchers to critically analyse the impact of social
summary of this study emphasize quantitative research techniques. This study aims to support
quantitative research methods in order to comprehend the influence of social media usage on
The researchers utilized the Descriptive Research Design to perform the study entitled "The
Impact of Social Media Use on the Online Communication Skills of De La Salle University-
Dasmariñas.”
Descriptive Research Design is the basis that researchers will utilize to ultimately
conditions, practices, processes, trends, and cause-and-effect relationships, and then drawing
appropriate and precise conclusions from a specific data set, with or without the use of
statistical methods. In addition, this method identifies the current factual circumstances of the
A descriptive Research Design is one of the most applicable approaches for identifying
the study's concern. It will aid the researchers in achieving their primary objective, which is to
describe the impact of social media use on students' online communication skills, which will be
analyzed statistically.
The present study selected the De La Salle Dasmariñas-Cavite College of Liberal Arts
and Communication students. In line with this, the researcher will use the Simple Random
Sampling technique method. Simple random sampling is a sampling method in which each
member of the population has an equal and independent chance of being selected as part of
the sample. Simple random sampling is a widely used sampling method because it allows for
the selection of a representative sample of the population. It is often used when the population
is large and diverse, as it allows for a more representative sample to be obtained without the
need to survey every member of the population. (Creswell, 2012) explains that a slight
In this study, the researchers will randomly select 5 students of different block sections
from the students of the College of Liberal Arts and Communication department to answer the
survey questionnaire the figure will be represented by general population of the College of
Liberal arts and communication department which consists of 1446 currently enrolled. In order
to determine the effect of social media use on online communication skills and to explore the
study's purpose, the researchers will administer a survey to all of the respondents.
DBB-B, 4115 West Ave, Dasmarinas City, Cavite. The location is chosen by the researchers
for the reason this location could be the easiest way to gather data since it could be attainable
The quantitative data in this research will be gathered using a set of questionnaires in
order to obtain information regarding the samples’ demographic data, their level of usage
towards social networking sites as well as their level of communication skills. The researchers
will use a questionnaire for this study. Students from the De La Salle Dasmariñas-Cavite
College of Liberal Arts and Communication were selected to respond to a questionnaire, which
self-administered, meaning the respondents will be the ones to answer the questionnaire. The
study will utilize a 5-point likert scale which will serve as the statistical analysis for the interval
data.
The following section introduces the intended steps and procedures that the
researchers will be following for the data gathering of the study. The researchers will retrieve
data consisting of the population of the College of Liberal Arts and Communication department
and randomly select 5 students of different block sections from the students of the College of
Liberal arts and Communication department. These randomly selected students will serve as
the respondents for the research study. A questionnaire survey based on the research topic
and statement of the problem will be administered to the randomly selected
respondents/students. The results will then be tallied in order to create a conclusion regarding
the effects of social media use on the communication skills and development of the students of
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