Strategic Control & Give Example

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QUESTION 4 

                                                                                                        

Examine the different types of strategic control adopted by organizations using appropriate
example of a company in the entertainment industry.

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ANSWER

Step-by-step explanation

The type of business tactic you pursue is key to whether or not your company will have long-
term growth and success. The challenge, however, is that it's difficult to assess if the strategy you
have chosen is the right one or if you need to make modifications. That process is easier if you
use the four common types of strategic control to evaluate the strategy you have put in place to
determine its efficiency and find areas of strength and weakness.

Strategic Surveillance Control                          

It is impossible for you to anticipate every external threat that could impact the success of your
business, which is why strategic surveillance control lets you ascertain information sources that
monitor these external forces. Examples of these information sources are financial journals, trade
magazines, newspapers, economic forums, and industry conferences. These sources are often the
first to identify the possible challenges that businesses in your industry will face and may even
offer potential replies to these challenges

Implementation Control Measures

As you begin to implement a business strategy, you must use implementation control measures
to measure whether or not your plan needs adjustment. Common types of implementation control
include setting performance standards, measuring actual performance, examining the reasons
your staff failed to meet specific performance standards, and developing a plan to correct
performance deviations. Implementation control also includes things such as budgets, schedules,
and milestones that the company is trying to accomplish.

Testing the validity of Assumptions

The business strategy you have selected was likely based on some assumptions made about what
you believed would happen several years in the future. Whether those assumptions are about the
target audience, your competitors, or product development, premise control lets you test those
assumptions to see if they are still valid. For instance, if you own a skateboard company, you

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may have assumed that your perfect buyers were millennials, but you may discover that premise
was imperfect after premise control measures reveal that the fastest-growing skateboard
consumers are actually an entire generation younger.

Special Alert Control

At some point in time, your company will go through a rough patch that's generated by some
kind of unexpected incidence that impacts your business in a negative way. This could include a
sudden crash in the U.S. stock market, a domestic attack, or even a natural disaster that affects
your customers' buying habits. Unique alert control helps your business respond to these events
without changing your entire strategy to deal with this new event. For example, after September
11, 2001, terrorist attacks in the U.S., many commercial airlines were forced to adopt stricter
safety procedures to account for the intense fears that passengers had about flying on a plane.

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