Assessment Tasks and Instructions

Student Name MADELYN HERNANDEZ GARCIA

Student Number AIC22010
Course and Code Advance Diploma in Hospitality Management
Unit(s) of Competency and Code(s) SITXMPR007 Develop and implement marketing
strategies
Stream/Cluster
Trainer/Assessor Leanne Wiseman

Assessment for this Unit of Competency/Cluster Details

Assessment 1 Short Answer Questions
Assessment 2 Marketing Project
Assessment 3
Assessment conducted in this instance: Assessment 1 2 3

Reasonable Adjustment
1. Has reasonable adjustment been applied to this assessment?
No No further information required

Yes Complete 2.
2. Provide details for the requirements and provisions for adjustment of assessment:

Student to complete
My assessor has discussed the adjustments with me
I agree to the adjustments applied to this assessment
Signature Date
06/4/2022

2nd Assessor to complete

I agree the adjustments applied to this assessment are reasonable
Name Leanne Wiseman

Signature Date

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Assessment Guidelines
What will be assessed
Performance Evidence
The purpose of this assessment is to assess your ability to complete tasks outlined in elements and
performance criteria of this unit in the context of the job role, and:

• develop a marketing strategy and plan for a product or service, including:

o identifying current and relevant marketing issues
o detailed, realistic implementation and monitoring program specific to the product or service
o details of marketing techniques and distribution networks specific to the product or service
o opportunities presented by new technologies
• research and critically analyse internal and external business environments relevant to the above product
or service
• evaluate and report on the above marketing strategy and plan against the following criteria:
o consistency with overall marketing direction
o exposure achieved
o penetration of target market
o cost-effectiveness of financial and human resources
o completion of strategy within established timeframe
o recommendations for strategic responses based on evaluation.

Knowledge Evidence
The purpose of this assessment is to assess your knowledge to complete tasks outlined in elements and
performance criteria of this unit in the context of the job role, and:

• data collection tools and research methodologies of particular relevance to marketing

• marketing planning techniques and formats and key features of a marketing plan
• internal and external issues that impact on market planning in a given industry context
• internal capabilities and resource considerations:
o communication capabilities
o e-business capacity
o equipment capacity
o financial resources
o hours of operation
o human resources
o location and position
o staff skill levels
• comparative market information relevant to marketing strategies:
o benchmarking
o best practice information
o competitor information
• industry marketing and distribution networks in the relevant context
• new and innovative marketing strategies in the relevant industry context, and in particular current and
emerging marketing technologies and the opportunities they present
• legal issues that impact on marketing activities:
o Australian consumer law
o copyright and intellectual property considerations
o the Privacy Act 1988
o specific issues arising from use of new technologies
• ethical considerations for marketing:
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 o appropriate use of images and text
o codes of practice
o protection of children
o targeting of particular groups in the community
• sustainability considerations, opportunities and constraints for marketing in the relevant context, and those
related to:
o cultural and social sustainability
o economic sustainability of marketing initiatives
o resource conservation and waste minimisation.
Place/Location where assessment will be conducted/Timeframes
RTO to complete

Resource Requirements
Refer to the Assessment conditions attached to the Futura Group Mapping Document located in the teacher
support tools folder or the “Assessment Conditions” for this unit in the SIT 1.0 Training Package.

• Computer, internet access

• Marketing plan template and guide docx (located in student assessment folder)

Instructions for assessment including WHS requirements

The assessment tasks for assessment 2 consist of 3 parts, Part A, B and C.

Part A:
You are required to choose a product, service, project or event; research the existing market environment; and
develop a marketing strategy for your chosen product, service, project or event.
Included in this part is the development of monitoring and evaluation strategies you will use to monitor the
activity(ies) in progress and to measure the outcomes achieved and the implementation strategy including all
timelines (when, where, who, what).

Part B:
You are required to write a report detailing the success of your marketing strategy and marketing plans, based
on the evaluation you have carried out. This report must be presented to the relevant internal stakeholders in
your organisation in Part C so that you can collaboratively identify success of the marketing as well as areas for
improvement.

Part C:
You are required to present your report to the stakeholders identified for the marketing activity. You are
required to seek feedback from stakeholders and make adjustments to you marketing plan as or if relevant.

Your trainer or a person to be determined will script the feedback received. This must be attached to this
project.

The marking criteria on the final page provide an indication for aspects to be covered during the presentation

Statement of Authenticity
I acknowledge that I understand the requirements to complete the assessment tasks

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 The assessment process including the provisions for re-submitting and academic appeals were explained
to me and I understand these processes
I understand the consequences of plagiarism and confirm that this is my own work and I have
acknowledged or referenced all sources of information I have used for the purpose of this assessment
Student Signature: Date: / /201 06/4/2022

This assessment:
First Attempt 2nd Attempt 3nd Attempt Extension – Date: / /

Part A Satisfactory Not Yet Satisfactory

RESULT OF ASSESSMENT Part B Satisfactory Not Yet Satisfactory
Part C Satisfactory Not Yet Satisfactory
Feedback to Student:

Assessor(s) Signature(s): Date: / /

Student Signature Madelyn Hernandez Garcia Date: / /

06/4/2022

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ASSESSMENT 2

Marketing Project

The assessment tasks for assessment 2 consist of 3 parts, Part A, B and C.

Please use the attached Marketing plan template and guide (or any template as instructed) and follow the structure
of the document for the purpose of this project.

Part A

– requires the preparation for the complete marketing strategy for your chosen product(s) service(s), project or
event:

• Step 1 – Research – include an acknowledgement page and a bibliography page that lists all the references
(this should include any websites, textbooks, journals and or other related documents) and all downloaded
information in the form of research notes also need to be attached as evidence.
• Step 2 – Develop a marketing strategy – the report should include your developed marketing strategy.
• Step 3 – Prepare a marketing plan – the marketing plan should address all the key criteria as listed in the
task.
• Step 4 – Prepare the monitoring and evaluation strategies you will use to monitor the activity(ies) in
progress and to measure the outcomes achieved.
• Step 5 – Prepare the implementation strategy including all timelines (when, where, who, what)

Part B

– requires a written report detailing the success of your marketing strategy and marketing plans, based on the
evaluation you have carried out. This report must be presented to the relevant internal stakeholders in your
organisation in Part C so that you can collaboratively identify success of the marketing as well as areas for
improvement.

Part C

– requires a presentation of your report to the stakeholders identified for the marketing activity. You are
required to seek feedback from stakeholders and adjust your marketing plan as or if relevant.
Your trainer or a person to be determined will script the feedback received. This must be attached to this
project.

The marking criteria on the final page provide an indication for aspects to be covered during the
presentation

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PART A

Step 1 – Conduct thorough research to collect and analyse information on:

The internal business environment: (key criteria to be included are as follows):

1. Describe the current core activities, customer base, business values and business direction
Our line of business operates a café that serves a variety of coffee flavours as well as cold beverages such as
iced coffee, cold brew, and other non-caffeinated beverages. Aside from that, we also have breakfast, lunch,
and snack options. Our goods are incredibly inexpensive, costing no more than $ 20.00per serving. Our
mission is to provide low-cost, excellent, and healthy food and beverages to our customers who are close
and passing by the train.
Our store operates from 6:00 am in the morning until 3:30 PM from Monday to Friday and 6:00 am to 2:00
pm during weekends.
We also intend to extend our little café into a larger business in the next ten years, serving to other states
across Australia, and to expand our small café into a larger firm so that we can supply consumers with the
tastes they love all across Australia.

2. Identify and analyse information relating to the effectiveness of current and past marketing efforts.
We made posters and displayed them outside our business, and we also made a video commercial for our
social media platform that. Every element of what we offer is listed on our posters, and our social media
profiles are constantly updated with information about our items.

3. Review business performance information to identify strengths, weaknesses, opportunities, threats and
critical success factors
STRENGHTS
• Nutritious content of product
• Easy access store
• High quality meals
• Seasonal menu
• Affordable price
• Getting recommendation for our two other shops.
• More parking space and free

WEAKNESSES
• Numbers of staffs
• Preparation of the meals during busy hours and when our store is full of costumers
• We have less sitting inside the shop

OPPORTUNITIES
• Re opening of boarders
• In order to improve e-advertisements, we’ll run adds on Instagram, facebook and other social media
platforms
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 • We do catering for school lunch
• Can cater big table

THREATS
• Covid-19 pandemic
• Cost of raw goods
• Big competitors

4. Identify and record current capabilities and resources (e.g., the use of technology or e-business to develop
and implement marketing strategies) including the need for specialist assistance (e.g., underperforming
products and services with reasons for underperformance)

Because our society has become more technologically advanced, my company will use various social media
platforms to reach a big number of potential customers. Active participation on a variety of platforms will
enable my company to be recognized by a large number of people, allowing them to learn more about the
products and services we provide.

Another option is to connect applications so that customers can quickly order our products even if they are
in another location. We also have our delivery team.

Staff are provided advise if they work from home through various mobile applications, and we have a weekly
meeting where any concerns and possibilities are discussed and solutions are created. With the help of the
application and social media, our customers may simply contact us and vice versa. Some Staff members are
allocated to online transactions, inquiries, and other tasks.

People are passing by and every second counts, so there is only limited room for indoors. Our business is
located near the subway, along with other food establishments; Also, because our kitchen isn't particularly
large, just a small number of employees were on hand to minimize congestion.

This café was established by wendy Du with his own money, so he had to account for every facet of the
business, including my employees' salary and the rental charge.

The external business environment: (key criteria to be included are as follows):

1. Identify and analyse information on expected market growth or decline, along with the associated risk
factors
As a result of our marketing strategy, my business' profits will increase. Now that we are recovering from
the pandemic, more tourists will visit Australia, and our engagement with customers will become more
active than before, as more establishments reopen and more private sectors operate for large numbers of
people.

The risk in business is that the number of staffs, because now more customers are entering my café,
meaning more orders will be made for them. As well as, the raw ingredients for our products.

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 2. Analyse projected changes in the labour force, population and economic activity that would affect your
marketing
Because of the pandemic in prior years, there was a shift in market flow; more customers interacted and
dealt with us online, and our employees worked from home. This will change in the coming months when our
boarder is opened and the lockdown is lifted. There will be a greater emphasis on human interaction. To
prepare for this comeback, we will reopen some positions and hire new staff as soon as possible in the
establishment, but today, must convince the skilled one to work. By providing them the wages they deserved.
The public population will increase as projected, and the economy will remain stable as more businesses
reopen. These changes will push us to be more inventive in devising strategies to keep my café on track and
avoid being left behind our competition.

3. Current comparative market information which may include best practice information, benchmarking and
competitor information
There are three cafes that are similar to mine, but in order to keep my business on top, we offer healthy and
nutritious beverages and food to attract customers as well as to help them balance their health status by
providing nutritious food. We are concerned about our customers' safety, which is why we have developed
new products to maintain their health.
4. Industry and customer trends, emerging issues and developments which may be: economic, ecological,
environmental, government activities, social and cultural, demographic, technological or industrial.
Knowing what your competitor’s information will give us to create more efficient and effective way of
marketing strategy. In our business, we also have discounts on a certain product,this is an effective way to
attract costumers to buy our products.

Because of the current situation we have today, most of our customers are afraid to went outside, but in the
months to come we expect that most of our people will come to our firm. For those who doesn’t have enough
time to visit our store we also have our delivery team and costumers can place their order online so that
they can still enjoy our products. Certain amount will be charged for delivery fee.

Knowing that our store is located nearby the subway, which is one of the primary transportations here in
Australia, a lot of people are passing by the streets where our store is located, our café has a large scope of
customers, employees, students and tourists are often getting to our store.
We use materials which are environmentally friendly, for indoors, using straw less is better to lessen the
waste. For take outs, we never use plastics for wrapping but instead we use paper bags. For food, we used a
recyclable clear container and paper cup for beverages.
In cooking we use natural gas for stoves and oven. Reusable coffee filter is also available in mt firm. We
also have separate bins for biodegradable, non-biodegradable and recyclable materials. waste are being
carried to local government.

5. Legal, ethical and sustainability constraints of the market and potential business impacts
In my café , our priority is to serve products which are healthy to our consumers aside from that, we also
care for their safety. For the past 2 years, we cater them true online, including placing their orders, online
payment and delivery of goods to their area. To protect them we strictly follow Consumers law.

We provide them a copy of receipts which are their purchases are detailed breakdown to avoid confusion to
our customers.

The employees are well paid as well as they received complete benefits.

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We really promote Cultural and Gender sensitivity, our café are open for all, no matter what gender, colour
of skin and status in life, you are welcome. And we address our costumers with their name and gender they
prefer.

6. Opportunities presented by new technologies

Technology plays a vital role in many businesses nowadays, with the use of internet they can easily get
information’s about the product with the use of mobile phones, tablets and laptops, they can easily access
information so that they are aware of a certain product. Most of the people are very hard to convinced in an
advertisement and they are making their way to look for any feedback, background and content of the
products.

Placing orders and payment online are available with our business, through these opportunities’

Step 2 - Develop a marketing strategy

Marketing strategies:

1. Detail the specific opportunities for your product, service, project or event based on your internal and
external market analysis.

In the months to come, we are about to expect that large number of people will visit our store to get some
food, through this, my firm will be forced to hire some staffs. Also, people nowadays, are taking photos of
food they bought, that is why we, in our business will create some products which good in appearance as
well as the taste of it. Innovation on current products and excluding those less profitable one and create
new.

More people are now engaging in their transactions online

2. Explore and list new and innovative marketing approaches and techniques that are appropriate to your
product, service, project or event.

Using leverage picture, flyers, snap videos and creating focused social marketing. These techniques, our
firm can get more attention of the people about our products and services offered.

Stamp card, with the use of this, costumers will be encourage to patronized our café, this is a kind of
technique indicates that if you have completed 10 orders in the shop you can get the 11th order for free in a
certain products only.

3. Outline the marketing channels and distribution networks you will use for your marketing communications
and materials
Using different social platforms will help us to deliver and communicate to our customers. Creating a short-
filmed advertisement of our store and products and post it in tiktok, Instagram facebook and youtube
account will be a huge help to reach the people even they are apart from our store and they can get an idea
on what product we offer.

Flyers are available in the tourist board and other establishment like hotels. We also do mass emailing of
the info of our product offered.
Shopfront sale This channel will totally help the business to meet and exceed its target sale. The shop will
lessen the crowd inside the store. Take away lane is available outside.

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Direct sale. With the use of social media, people are being provided of the information of the product as
well as they can direct contact us through our online shop and website.

4. Explain how you will integrate legal, ethical and sustainability considerations
Customers and employees should be treated with respect. We emphasize gender awareness in our business,
and we make sure that our setup is gender-neutral.

Staffs are being compensated at their high cost, based on the qualities and skills they provided and
opportunities such as incentives and bonuses are being given to them.

Costumers treated equally and with utmost care. We provide invoices, get their feedback with our
suggestion box. Those online costumers were being protected, their personal, address and credit or debit
card information (mode of payment) is being taken care of.

Using natural gas for stove and ovens, we also used solar energy for our lights, no use of plastics, straws,
cups and packaging material are environmentally friendly.

5. Explain how you will consult with key stakeholders in this strategy development process.
onsite meeting (face to face) are the most effective way of communicating the stakeholders. Providing them
all the necessary documents as well as the competitors info, updates and stand and providing them a
presentation to give a clear picture of the firm with the strategy that we are creating.
For offsite consultation it is best to communicate them through online meeting with the use of different app
like zoom. Also, if stakeholders are unable to attend to both meetings, face to face and virtually, we can also
provide the information through email.

Step 3 – Prepare a marketing plan

1. In the template provided, outline the methodology used to clearly communicate all priorities,
responsibilities, timelines and budgets.

2. Explain how you will provide opportunities to colleagues to contribute to this marketing plan.

Through research and survey from our customers, they have contributed their thoughts to our products and
services we have offered. Their ideas enlighten us in making our marketing strategy which will be suited for
them. Our costumers is our main priority that is why their comments are valuable for us.

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Step 4 – Prepare the monitoring and evaluation strategies

The Evaluation strategy shall include:

1. Evaluation criteria to be used when evaluating the marketing initiatives

Every marketing strategy, there is certain person/personnel who is being appointed to do and monitor its
productivity. Using the previous profit and loss statement, we determined the target market and revenue
for this year as well as with the use of our suggestion box in our store and survey through emailing our
customers. Their feedbacks are one of our criteria for our new marketing strategy.

Most of the recipient of the survey gave their feedback positively. This result to creating new strategy to
attract new and maintain our loyal customers.

Due to the survey and strategy that we have made, it was clear that the sales went up and new faces are
entering our café.

2. Benchmarks you will use to evaluate success of methods/impacts

In the past years, we have just limited marketing strategy and promotion that is why we have less profit
compared this first quarter of the year, with the presence of many promotions and well-planned strategy our
profit has increased and continue growing. Our competitors have their own uniqueness but I must say that
our strategy is more effective this time.

Through our online services, we have delivered well our services, ordering online and payment online. This
online service made a huge impact in our sales

3. Timeframes for evaluation

As what the result that we had from this first two months, it is evident that our strategy was successful and
our sales are continuously growing, with this we will be doing our evaluation every 3 months so that we will
be able to monitor if our strategy still effective and for us to create and plan an new strategy if our current
get worst.

4. Provisions for adjustment/continuous improvement

We will be reviewing our strategy in every three months if it still functioning. After which, we will be
conducting a meeting to report the current standing of our sales with our staffs and employees. In case that
our strategy is not functioning in the months to come, we will consulting our costumers and staff through the
suggestion box and survey for us to create a new and efficient marketing strategy.

5. Communication requirements
This business is a sole trade, that is why we have just limited communication requirements. We commonly
use our emails to send a copy of survey to our customers to know what their perceptions and suggestion box
is available in our café.

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For our employees, we set a formal meeting together with our employees to consult them and ask for their
opinions to make this business a successful. As well as we encourage our employees to do a small and
informal discussion and we also send them a copy of our standing of the sales.

Step 5 – Prepare the implementation strategy

The implementation strategy shall include:

1. A detailed schedule of all required activities. This may include a Gantt chart or other suitable scheduling
approaches.

 Marketing  Person responsible  Date of expected

activity/milestone completion

 Posters and flyers will  Rona  2-28-22

be distributed along
the streets and train
station.

 Products description  mylene  3-15-22

and available promo
will be a send to
emails of the
costumers who have
previous orders
online

 Coupons for  Jorald  1-30-22

Discounts will be
distributed upon
purchase at the store

 Social media posting  MYLENE  2-1-22

of Goods available
and product
description

 Research, travel and  Ronalyn  1-31-22

survey

 Blogger will be  Jorald  2-28-22

featuring our store

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 2. An overview of monitoring procedures you will use, including the types of reports or data collection
mechanisms.
Using our sales report and profit and loss will be a great help for us to monitor our strategy if it still
effective, also all of our strategy have been delivered to customers, and here are the updates of strategy that
we conducted, 70 percent of the printed medias were being distributed to people, All available emails in our
system have sended emails and , 70 percent of the coupons have been distributed to our customers,
Thousands of reacts and share have been registered, Able to know what the competitors product and
services offered as well as the feedback of our customers to be able to create a new strategy, Video have
been uploaded by the blogger and reach at least 25,000 views in 2 hours.

And here’s the result of our strategy in the first 2 months. After distributing the flyers and coupons our sales
have been increased our target income per day which is $12,000.00 per day have been met. Due to
rampantly using of social media platform, we have reached thousands of reacts and share, this helped us,
30% of our customers in the past 2 months are newbies in our store and likes on S.M accounts have been
increased. After uploading the blog, our online services have been increasing our engagement. 20% of those
inquiring are newbies. After emailing the promo, 50% of recipients have availed the promotion. After the
visitation, research and survey we have made our new techniques on how we can attract customers, like the
stamp card, instore promo and birthday promo

3. Communication processes.
We use our emails to communicate with our customers and as well as our social media platform to
disseminate information about our product and service.

We also use formal meeting and informal discussion with our staffs so that they are well-informed of
the current standing of our store.

Also, we use our suggestions box to get the opinion of our customers who are entering our café.

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PART B

Based on your marketing plan from PART A you now need carry out the marketing activities.

Following the marketing activities you must use carry out your evaluation strategy developed in Part A, Step 4 in
order to measure the outcomes and impact of the marketing plan and strategy as a whole.

Prepare a report detailing the success of your marketing strategy and marketing plans, based on the evaluation you
have carried out. This report must be presented to the relevant internal stakeholders in your organisation in Part C
so that you can collaboratively identify success of the marketing as well as areas for improvement.

Your report must detail:

 Why the research was conducted

 How the research was conducted (Internal and External Environment)
 How the information from the research was analysed
 Which key aspects informed the development of your marketing strategy
 An overview of the marketing strategy
 Details and components of the marketing plan including implementation strategies
 The monitoring and evaluation procedures used for the marketing activities

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The social room café opened in 2018 and has continued to provide food services to this day. In previous
years, the café has done well due to our online services, which supply meals home to household.
To be able to perform above and above our expectations, research has been a top priority for us. We
needed to know where our rivals were in the industry and how they implemented their marketing strategies
so that we could develop a fresh and successful marketing plan.

Our research includes survey through online, suggestion box in our physical store and travelling in our
competitors’ shop. These activities really a huge help with our planning. Through this we may be able to
have an idea and think what best strategy that is suited with our business.

With the use of the mentioned research activities, our staff are being accounted to monitor its result, after
which, formal meeting is set, to discuss its result to our employees and everyone is welcome by giving them
feedbacks and recommendation.

Knowing that we have been through the pandemic, businesses have suffered a lot, some of the establishment
have closed its door to public to combat this pandemic. But today, our border has been opened, population
will be increased as we expect. We, in the social room café have offered services in times of pandemic
because we are the only food establishment that offer a delivery. But, in the months to come, people are
expected to visit our physical store. This key aspect helps us to be able to create new strategy.

Before the end of the year 2021, we have a plan in place to do the following: Posters and flyers will be
distributed along the streets and train station, Product descriptions and available promos will be sent to
customers who have placed previous orders online, Coupons for Discounts will be distributed upon
purchase at the store, Social media posting of available goods and product descriptions, Research, travel,
and survey will be conducted, and Blogger will be hired.

We also have stamp cards, café specials, and birthday promotions.

This marketing plan purpose is to increase our income this year and to be recognize in larger market.
Budget for the marketing strategy have been set, staffs are being appointed to do and manage the strategies.
Plan B also provided if the strategy becomes a failure in the first quarter of the year.

Our strategy has been started in January 2022 and it has its target date of completion, knowing that this
strategy has been set at the end of the year of 2021. our assigned staff have been monitoring everyday to
make sure that the target date will be meet, and all the activities will be done prior to the date of completion.
Our evaluation has been set every quarter of the year.

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PART C

Present your report to the stakeholders identified in the marketing plan, your colleagues, or as instructed by your
trainer.

Obtain feedback on the presented details of the plan including clarification of details as these arise.
Responses should be documented by a student or trainer and inform adjustment to the marketing plan as or if
relevant. This should be attached to this project.

The key areas for the feedback need to focus on:

 Your ongoing evaluation process, including feedback and analysis from colleagues
 Suggested areas for improvement based on weaknesses that have been identified
 Proposed changes to the marketing strategy (channels, target market, timing, marketing approaches,
resourcing, etc.) based on feedback and evaluation

Marking Criteria

Criteria S NYS S NYS Comments

Provides an overview for the planned marketing activity To aware our staff for the task that will be
given to them
The goal(s) of the activity is identified To make sure that everything will be
performed
The goal(s) is/are clear and relevant To make this business a well-known one
Reason(s) why activity is selected is provided To be able to recognize our café and
increase our sales
The internal environment has been analysed through a
SWOT analysis:
This will be our guide to create new ideas
1.LESS SITTING CAPACITY
on how we can resolve these issues.

2. Preparation of food Café should be expand and staffs must be

trained or hire addidtional staffs
3. number of staffs

The external environment has been analysed through a

SWOT analysis:

1. More space of parking

It will be a huge help in our sales as well
as a tip for us to create our new strategy.
2. reopening of boarder Reopening of boarders meaning many
3. big competitors people will visit our store

Current comparative market information is provided:

Our café is different from our
competitors, our food is nutritious and we
Best practice are the only café that serves ONA COFFEE.
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X Information
We have 3 competitors in our area
Benchmarking
x Competitor information

Information for industry and customer trends is

provided:
X emerging issues Due to advancement of technology, we
X
economical aspects have used social media to promote our
business.
X
ecological
X environmental We implemented NO PLASTIC POLICY
government activities
We contribute to the economy’s growth
X
social and cultural
demographic We compensate staffs fairly
X technological
The details identified from the organisational All details are being indicated in all the documents
documentation have been analysed correctly
and being discussed during the meetings.

The organisational marketing direction has been identified There were person who is in charge of
different task
The factors to determine promotional activities are Through survey and research
determined
Promotional activities are analysed Yes, because of the feedback, survey and
research that we have conducted
The target market has been analysed Yes, through our research and survey
The legal aspects have been identified Our café fallows the consumers law as
well as we compensate our employees
fairly
The ethical requirement have been identified as relevant Costumers are being treated fairly and
everyone is welcome in our café
Sustainability aspects have been considered and included. We have implemented the NO PLASTIC
POLICY
The available budget has been identified We have break it down for our marketing
strategy
The desired results have been analysed There were certain date in reviewing the
result, our sales have been increase for
the past 3 months and every quarter of
the year will be our reviewing of our sales
The desired results are realistic (given the parameters) Yes
The timing has been established We studied well about the situation in our
environment
The timing is realistic Yes that is why we have created our new
marketing plan
The competitive market activity has been analysed and Through research and travel we have
evaluated been aware about our competitor’s info
and services
Provides suitable networks to plan and market activities It results to recognize our café in public
Distribution channels are identified as relevant This help us to maintain our sales
The required resources are identified Our suppliers are locals
Innovative technologies and techniques are used:

1. stamp card It is a big help to increase the exposure

and sale of the business. This technique is
a stepping stone towards success
2.Social media platforms are being updated

3.Blogger has been hired

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 The mechanisms to reach the identified target markets are Yes, target market are 10 miles radius
identified from our café as well as tourist
The advantages and disadvantages have been identified This result in creating our new strategy
and improve our services
The cost factors have been evaluated All needed are being listed and it has been
identified its cost

The cost factors for the marketing activity have been Every strategy has corresponding amount
provided to implement the plan.
The cost details provided are realistic All cost and expenses are being recorded

A complete implementation plan for the marketing activity Personnel are being assigned every task in
is provided this marketing plan
The promotional activities are implemented according to Yes, we strictly follow what is in our plan
the action plan

Delays are documented Yes we strictly monitor our activities

The results achieved from the activities are evaluated:

1. the sales increase Through the activities that we conducted,

this result to new strategy, our café has
2. new strategy has been set been recognize and our sales is
3. café has been recognized continuously increasing.

A complete evaluation report for the marketing activity is This will be a heads up for our staff about
provided the content of our plan
The consistency with overall marketing direction is Everything must be consistent because it
evaluated is important in business

The exposure that was achieved is evaluated Everything has been evaluated by our
assigned staffs

The reached attendees versus the intended target half of our target have been responded to
market is evaluated our survey and interview and to the
suggestion box in our cafe
The cost-effectiveness of financial and human Everything that was purchased and
resources is evaluated payments are being accounted, all are
being recorded
The completion within established timeframe is This plan was being implemented from
evaluated the start of the January
A summary report is presented which gives a clear overview All information is available in our
of the overall success of the activity marketing plan
Feedback from stakeholders is acknowledged pro-actively Every feedback has been taken care off.
and clarified as required.
Changes for future activities are suggested and reflected in Feedbacks: hiring of staffs, bigger number
feedback of staffs and trained our staff will be a
huge help in our business

Insert additional criteria as required and relevant

Attendie on the meeting:

Leanne Wiseman (Assesor/Teacher)

Paritta Pengtee ( Classmate)

Chihiro Takada (Classmate)

Chotiros Punchee (classmate)

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